Murlo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Murlo in 2025? Explore comprehensive Airbnb analytics for Murlo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Murlo, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Murlo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murlo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murlo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murlo (2025)
Understanding the monthly revenue variations for Airbnb listings in Murlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murlo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murlo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,784+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,552 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $643, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murlo
Murlo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murlo:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murlo
Average Daily Rate (ADR) Airbnb Trends in Murlo (2025)
Effective short term rental pricing strategy in Murlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murlo typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Murlo
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Airbnb Seasonality Analysis & Trends in Murlo (2025)
Peak Season (August, September, July)
- Revenue averages $3,905 per month
- Occupancy rates average 53.5%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,066 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $216
Low Season (January, February, December)
- Revenue drops to average $746 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $192
Seasonality Insights for Murlo
- The Airbnb seasonality in Murlo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murlo's highest earning potential, with monthly revenues capable of climbing to $4,289, occupancy reaching a high of 59.9%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $552, occupancy could drop to 12.5%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murlo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murlo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murlo (2025)
Exploring the top neighborhoods for short-term rentals in Murlo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murlo Historic Center | Charming medieval village atmosphere with beautiful architecture and rich history. Attracts tourists looking for an authentic Tuscan experience in a tranquil setting. | San Bartolomeo Church, Castello di Murlo, Local festivals and events, Scenic countryside walks, Tuscan cuisine |
| Pieve a Rigo | A serene location surrounded by lush greenery and vineyards, perfect for those seeking tranquility and relaxation. Ideal for nature lovers and wine enthusiasts. | Vineyards and wineries, Nature trails, Panoramic views of Tuscany, Local farms, Agriturismo experiences |
| Bagni di Petriolo | Known for its thermal springs, this area attracts visitors looking for wellness and relaxation through spa experiences and natural hot springs. | Thermal baths, Nature walks, Relaxation spas, Local gastronomy, Historical landmarks |
| Castelnuovo Berardenga | A picturesque town with stunning landscapes and rich history. Great for those interested in wine tours and cultural exploration. | Wine tours, Local art galleries, Historical sites, Villas and countryside, Culinary experiences |
| Monteroni d'Arbia | A small town with easy access to both urban amenities and rural attractions, perfect for families and tourists exploring the surrounding area. | Local markets, Historical sites, Parks and playgrounds, Culinary classes, Cultural events |
| Asciano | A beautiful town recognized for its scenic landscapes and Etruscan heritage, appealing to tourists interested in history and nature. | Etruscan archaeological areas, Beautiful countryside, Local festivals, Art museums, Culinary experiences |
| Siena | Nearby world-renowned city famous for its medieval architecture and festivals. Attracts a high number of tourists year-round. | Piazza del Campo, Siena Cathedral, Palio di Siena, Local restaurants, Art museums |
| San Giovanni d'Asso | Known for its truffle festivals and rich agricultural tradition, attracting food lovers and culinary tourists. | Truffle hunting experiences, Local markets, Historical landmarks, Nature trails, Culinary festivals |
Understanding Airbnb License Requirements & STR Laws in Murlo (2025)
While Murlo, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murlo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Murlo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wp Relais Pompana Etruscan Villas
Entire Place • 5 bedrooms
Pompana Rustic Charm Casale
Entire Place • 2 bedrooms
Villa Angelini 14+7, Emma Villas
Entire Place • 7 bedrooms
Tuscan estate producing excellent wines
Entire Place • 7 bedrooms
Suite, private apt for 2/4, pool
Entire Place • 1 bedroom
Farmhouse in Tuscany with pool and great views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murlo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wp Relais | 3 | $237,730 | 67 | 4.92/5.0 |
| Eloise | 8 | $179,490 | 351 | 4.90/5.0 |
| Tenuta | 7 | $156,424 | 163 | 4.90/5.0 |
| Luana | 3 | $117,754 | 45 | 4.99/5.0 |
| Michela | 3 | $76,258 | 411 | 4.97/5.0 |
| Emma | 1 | $72,663 | 2 | Not Rated |
| RevMind | 2 | $33,689 | 22 | 4.76/5.0 |
| Giulia | 1 | $29,119 | 19 | 4.95/5.0 |
| Silvia | 1 | $28,878 | 20 | 4.85/5.0 |
| Francesco | 2 | $22,536 | 14 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murlo.
Dive Deeper: Advanced Murlo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurlo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murlo
- The Murlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murlo, Outdoor/Unique properties are the most common (35.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.8% portion, catering likely to families or larger groups.
Murlo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murlo
- The dominant room capacity in Murlo is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.7% of the active Airbnb listings in Murlo, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murlo.
Murlo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murlo
- The most common guest capacity trend in Murlo vacation rentals is listings accommodating 4 guests (27.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Murlo STR market, accounting for 47.7% of listings.
- 27.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murlo.
- On average, properties in Murlo are equipped to host 4.4 guests.
Murlo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murlo
- The most common availability pattern in Murlo falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murlo (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murlo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
16.4% of total
2 Nights
17 listings
30.9% of total
3 Nights
12 listings
21.8% of total
4-6 Nights
7 listings
12.7% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
8 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Murlo is 2 Nights, adopted by 30.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Murlo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.9% of Murlo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (30.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murlo.
Murlo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
9.5% of total
Super Strict 60 Days
1 listings
1.6% of total
Flexible
17 listings
27% of total
Moderate
9 listings
14.3% of total
Strict
30 listings
47.6% of total
Cancellation Policy Insights for Murlo
- The prevailing Airbnb cancellation policy trend in Murlo is Strict, used by 47.6% of listings.
- There's a relatively balanced mix between guest-friendly (41.3%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.6% market standard in Murlo.
- With 47.6% using Strict terms, this is a viable option in Murlo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Murlo.
Murlo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murlo
- The overall average booking lead time for vacation rentals in Murlo is 61 days.
- Guests book furthest in advance for stays during February (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Murlo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Murlo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murlo (2025)
Amenity data is currently unavailable for Murlo.
Murlo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murlo
- The typical guest profile for Airbnb in Murlo consists of predominantly international visitors (82%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 17.6% of guests.
- Key international markets include Italy (17.6%) and United States (14.8%).
- Top languages spoken are English (41.3%) followed by French (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $3,452 | $494.16 | 35% |
| Castelfranco di Sotto | 52 | $3,041 | $317.47 | 37% |
| Marcialla | 26 | $2,754 | $241.67 | 52% |
| Florence | 10,275 | $2,680 | $218.14 | 51% |
| Celleno | 16 | $2,640 | $506.41 | 26% |
| Radda in Chianti | 99 | $2,602 | $331.13 | 38% |
| Parrano | 18 | $2,597 | $332.82 | 34% |
| Monte San Savino | 104 | $2,565 | $329.66 | 39% |
| Impruneta | 147 | $2,555 | $268.43 | 40% |
| Buonconvento | 59 | $2,546 | $348.74 | 41% |