Mulazzo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Mulazzo in 2025? Explore comprehensive Airbnb analytics for Mulazzo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Mulazzo, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Mulazzo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mulazzo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mulazzo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mulazzo (2025)
Understanding the monthly revenue variations for Airbnb listings in Mulazzo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mulazzo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mulazzo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,962+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $751 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mulazzo
Mulazzo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mulazzo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mulazzo:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mulazzo
Average Daily Rate (ADR) Airbnb Trends in Mulazzo (2025)
Effective short term rental pricing strategy in Mulazzo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mulazzo typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Mulazzo
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Airbnb Seasonality Analysis & Trends in Mulazzo (2025)
Peak Season (August, July, September)
- Revenue averages $2,226 per month
- Occupancy rates average 41.2%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,078 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $124
Low Season (January, February, December)
- Revenue drops to average $397 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $117
Seasonality Insights for Mulazzo
- The Airbnb seasonality in Mulazzo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mulazzo's highest earning potential, with monthly revenues capable of climbing to $2,739, occupancy reaching a high of 50.6%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $190, occupancy could drop to 10.7%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mulazzo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mulazzo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mulazzo (2025)
Exploring the top neighborhoods for short-term rentals in Mulazzo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mulazzo Historic Center | Charming medieval town center with traditional Italian architecture and a sense of history. Attracts tourists interested in culture and local cuisine, with easy access to nearby attractions. | Castello di Mulazzo, Piazza della Libertà, Local trattorias, Proximity to Cinque Terre, Hiking trails in the Apennines |
| Pieve di Sorano | Picturesque village close to Mulazzo known for its serene atmosphere and stunning hills. Ideal for guests seeking relaxation, wine tasting, and authentic Tuscan experiences. | Vineyards and wineries, Stunning panoramic views, Local festivals, Hiking routes, Historic churches |
| Villafranca in Lunigiana | Lively village that combines both historical elements with modern amenities. Great for families and those looking for a mix of culture and comfort. | Castello Malaspina, Antique markets, Local shops, Outdoor activities, Culinary experiences |
| Bagnone | Charming town known for its natural beauty and outdoor activities. Attractive to adventurers and nature lovers, as well as those wanting to unwind in tranquil surroundings. | Bagnone Castle, River Bagnone, Nature trails, Local artisan shops, Traditional festivals |
| Luni | Historical site famous for its Roman ruins. Ideal for history enthusiasts and tourists looking to explore the ancient past of the region. | Archaeological Museum, Roman Theatre, Ancient ruins, Coastal proximity, Local restaurants |
| Fivizzano | Known as the 'Florence of the Lunigiana', Fivizzano boasts a rich art history and vibrant cultural scene. Perfect for art lovers and those wanting to experience local traditions. | Piazza Medicea, Art galleries, Historic sites, Local markets, Culinary tours |
| Cássola in Lunigiana | A small, welcoming community that is ideal for those looking for peaceful retreat in nature while still being close to essential services and amenities. | Nature parks, Agricultural experiences, Scenic walks, Local crafts, Community events |
| Sarzana | A larger town close to Mulazzo with a bustling atmosphere, shops, and restaurants. Great for guests looking for a vibrant local experience. | Fortezza Firmafede, Historic center, Shopping streets, Local festivals, Culinary specialties |
Understanding Airbnb License Requirements & STR Laws in Mulazzo (2025)
While Mulazzo, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mulazzo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Mulazzo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mulazzobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ivana (Lilac) Apartment in Spino Secco
Entire Place • 2 bedrooms
Villa Elena Air Conditioning & Salt Swimming Pool
Entire Place • 3 bedrooms
Palazzo Malaspina
Entire Place • 4 bedrooms
Delectable dwelling on the hill
Entire Place • 2 bedrooms
Methilda (Rose)rooftop apartment at Spino Secco
Entire Place • 1 bedroom
Magic Mill Castagnetoli
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mulazzo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mulazzo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marietta | 6 | $113,067 | 166 | 4.76/5.0 |
| Jimmy | 1 | $32,089 | 2 | Not Rated |
| Sabine | 1 | $31,448 | 32 | 4.88/5.0 |
| Claudio | 1 | $19,881 | 161 | 4.98/5.0 |
| Francesco | 2 | $18,266 | 335 | 4.88/5.0 |
| Thomas | 1 | $17,813 | 18 | 4.72/5.0 |
| Francesca | 7 | $14,437 | 38 | 4.78/5.0 |
| Alessandra | 3 | $13,869 | 65 | 4.90/5.0 |
| Novasol | 1 | $13,783 | 8 | 4.13/5.0 |
| Novasol | 1 | $13,677 | 7 | 4.43/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mulazzo.
Dive Deeper: Advanced Mulazzo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mulazzo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMulazzo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mulazzo
- The Mulazzo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mulazzo, House properties are the most common (34.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 6.5%) offer potential for unique stay experiences.
Mulazzo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mulazzo
- The dominant room capacity in Mulazzo is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Mulazzo, indicating a high concentration in these sizes.
Mulazzo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mulazzo
- The most common guest capacity trend in Mulazzo vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mulazzo STR market, accounting for 50.0% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mulazzo.
- On average, properties in Mulazzo are equipped to host 3.5 guests.
Mulazzo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mulazzo
- The most common availability pattern in Mulazzo falls within the 271-366 days range, representing 84.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mulazzo (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
Mulazzo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
27.9% of total
2 Nights
8 listings
18.6% of total
3 Nights
6 listings
14% of total
4-6 Nights
6 listings
14% of total
7-29 Nights
4 listings
9.3% of total
30+ Nights
7 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mulazzo is 1 Night, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Mulazzo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.9% of Mulazzo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mulazzo.
Mulazzo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
13.6% of total
Super Strict 60 Days
9 listings
20.5% of total
Flexible
12 listings
27.3% of total
Moderate
6 listings
13.6% of total
Strict
11 listings
25% of total
Cancellation Policy Insights for Mulazzo
- The prevailing Airbnb cancellation policy trend in Mulazzo is Flexible, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (40.9%) and stricter (25.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in Mulazzo.
- Regularly review your cancellation policy against competitors and market demand shifts in Mulazzo.
Mulazzo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mulazzo
- The overall average booking lead time for vacation rentals in Mulazzo is 49 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Mulazzo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Mulazzo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mulazzo (2025)
Amenity data is currently unavailable for Mulazzo.
Mulazzo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mulazzo
- The typical guest profile for Airbnb in Mulazzo consists of predominantly international visitors (84%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.5% of guests.
- Key international markets include France (23.7%) and Germany (17.5%).
- Top languages spoken are English (38.1%) followed by German (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mulazzo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 63 | $4,391 | $512.43 | 43% |
| Sala Comacina | 68 | $4,345 | $441.29 | 47% |
| Cossano Belbo | 14 | $3,542 | $345.50 | 41% |
| Brenzone sul Garda | 21 | $3,503 | $324.86 | 44% |
| Oliveto Lario | 101 | $3,462 | $382.16 | 51% |
| Portofino | 72 | $3,442 | $493.88 | 40% |
| Carate Urio | 71 | $3,440 | $346.63 | 44% |
| Bellagio | 426 | $3,205 | $307.83 | 49% |
| Castelfranco di Sotto | 52 | $3,041 | $317.47 | 37% |
| Cassinasco | 19 | $3,037 | $533.45 | 36% |