Itoshima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fukuoka Prefecture, Japan

Source: AirROI
Last updated: 2025-10-01

Is Airbnb profitable in Itoshima in 2025? Explore comprehensive Airbnb analytics for Itoshima, Fukuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Itoshima, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Itoshima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itoshima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Itoshima Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$239
The average rental revenue earned for an occupied room per day in Itoshima.
Occupancy Rate(?)
51.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$42,123
Typical annual income for an Airbnb listing in Itoshima. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
50.1%
Strong growth (50.1%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Itoshima.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Itoshima.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Itoshima (2025)

Understanding the monthly revenue variations for Airbnb listings in Itoshima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itoshima is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itoshima across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,641 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,024 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,150, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Itoshima

Itoshima Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Itoshima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itoshima:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Itoshima

Average Daily Rate (ADR) Airbnb Trends in Itoshima (2025)

Effective short term rental pricing strategy in Itoshima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itoshima typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $446+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
  • Typical properties (Median) charge around $195 per night.
  • Entry-level properties (Bottom 25%) earn around $69 per night.

Average Daily Rate (ADR) Trend by Month in Itoshima

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Airbnb Seasonality Analysis & Trends in Itoshima (2025)

Peak Season (March, August, December)
  • Revenue averages $5,012 per month
  • Occupancy rates average 60.0%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $3,954 per month
  • Occupancy maintains around 54.8%
  • Daily rates hold near $223
Low Season (January, June, September)
  • Revenue drops to average $3,305 per month
  • Occupancy decreases to average 44.5%
  • Daily rates adjust to average $225

Seasonality Insights for Itoshima

  • The Airbnb seasonality in Itoshima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Itoshima's highest earning potential, with monthly revenues capable of climbing to $5,427, occupancy reaching a high of 64.9%, and ADRs peaking at $260.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,952, occupancy could drop to 35.3%, and ADRs may adjust down to $207.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itoshima.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Itoshima seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Itoshima (2025)

Exploring the top neighborhoods for short-term rentals in Itoshima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Nijima
A beautiful island off the coast of Itoshima known for its stunning beaches and serene environment. It appeals to tourists looking to escape the hustle and bustle of city life and enjoy nature.
Nijima Beach, Nijima Island Shrine, Beach activities, Scenic hiking trails, Local seafood restaurants
Suhama Beach
A popular beach destination in Itoshima with soft sands and clear waters. It's ideal for families and those looking to relax by the sea or engage in water sports.
Suhama Beach, Water sports rentals, Cafes along the beach, Sunset views, Local markets
Imaizumi Park
A charming park area with greenery and a local vibe, perfect for visitors looking for a leisurely day outdoors. Close to local shops and cultural sites.
Imaizumi Park, Local festivals, Picnic spots, Walking trails, Nearby boutiques
Itoshima Peninsula
Known for its picturesque landscapes and coastal views, this area attracts both nature lovers and those seeking a quiet getaway.
Itoshima Sunset Road, Coastal hiking trails, Wine tasting tours, Cafes with ocean views, Fishing spots
Shima Sunset Road
Famous for its breathtaking sunsets and scenic drives, this area is perfect for romantic getaways and stays during sunset season.
Shima Sunset Road, Scenic viewpoints, Romantic dining spots, Photography opportunities, Local art installations
Yoshida Beach
A less crowded beach that's perfect for those wanting a peaceful day by the sea. Appeals to locals and visitors looking for a hidden gem.
Yoshida Beach, Beachfront cafes, Nature trails, Small local markets, Fishing areas
Kibitsu Tenmangu Shrine
A historic shrine that attracts visitors interested in culture and history, it serves as a unique location for those wanting a spiritual experience during their stay.
Kibitsu Tenmangu Shrine, Cultural festivals, Traditional ceremonies, Historic architecture, Beautiful gardens
Futamigaura Beach
A famous beach known for its iconic couple rocks and stunning views, it draws tourists looking for both beauty and cultural significance.
Futamigaura Beach, Couple Rocks, Local seafood restaurants, Beach walks, Cultural events

Understanding Airbnb License Requirements & STR Laws in Itoshima (2025)

Yes, Itoshima, Fukuoka Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itoshima to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 86% licensed listings)

Top Performing Airbnb Properties in Itoshima (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Itoshimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[Itotoi Villa] 200 tsubo garden with sauna, pool, bonfire, BBQ private garage          

[Itotoi Villa] 200 tsubo garden with sauna, pool, bonfire, BBQ private garage          

Entire Place • 3 bedrooms

$249,434
Revenue
56.8%
Occupancy
$1248.99
Daily Rate
Entire villa on the Itoshima Seaside for up to 12 people

Entire villa on the Itoshima Seaside for up to 12 people

Entire Place • 4 bedrooms

$130,394
Revenue
67.4%
Occupancy
$577.46
Daily Rate
"Sea and Sunset Turquoise Serenity" Enjoy a luxurious moment with the blue sea and sunset in front o

"Sea and Sunset Turquoise Serenity" Enjoy a luxurious moment with the blue sea and sunset in front o

Entire Place • 2 bedrooms

$113,176
Revenue
80.5%
Occupancy
$384.57
Daily Rate
A log house in the middle of nature with a great view HIDEAWAY Mountain Lodge 

A log house in the middle of nature with a great view HIDEAWAY Mountain Lodge 

Entire Place • 5 bedrooms

$102,074
Revenue
70.6%
Occupancy
$435.50
Daily Rate
Free Barrel Sauna! Villa Clasico Endless Summer

Free Barrel Sauna! Villa Clasico Endless Summer

Entire Place • 3 bedrooms

$99,085
Revenue
44.4%
Occupancy
$564.40
Daily Rate
Itoshima 810 Villa & Resort

Itoshima 810 Villa & Resort

Private Room • 3 bedrooms

$98,009
Revenue
62.3%
Occupancy
$427.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Itoshima (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Itoshima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Airstar3$341,063864.75/5.0
良夫7$315,2321374.61/5.0
Yurie2$149,1512064.97/5.0
Tomoko3$145,2108134.83/5.0
イトシマズアイ1$130,394734.93/5.0
Aki1$113,1763424.96/5.0
Hideaway1$102,074464.89/5.0
Horikami5$101,4164114.72/5.0
Sol1$99,085924.59/5.0
Amp Flat1$98,0091244.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itoshima.

Dive Deeper: Advanced Itoshima STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itoshima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Itoshima Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Itoshima

  • The Itoshima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Itoshima, House properties are the most common (69.2%), reflecting the local real estate landscape.
  • Houses represent a significant 69.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, others (combined 7.6%) offer potential for unique stay experiences.

Itoshima Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Itoshima

  • The dominant room capacity in Itoshima is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 50.8% of the active Airbnb listings in Itoshima, indicating a high concentration in these sizes.
  • A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itoshima.

Itoshima Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Itoshima

  • The most common guest capacity trend in Itoshima vacation rentals is listings accommodating 8+ guests (33.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Itoshima STR market, accounting for 50.7% of listings.
  • 52.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itoshima.
  • On average, properties in Itoshima are equipped to host 4.9 guests.

Itoshima Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Itoshima

  • The most common availability pattern in Itoshima falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 52.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Itoshima (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Itoshima Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (84.6%)

1 Night

55 listings

84.6% of total

2 Nights (4.6%)

2 Nights

3 listings

4.6% of total

30+ Nights (10.8%)

30+ Nights

7 listings

10.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Itoshima is 1 Night, adopted by 84.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.2%) of the Itoshima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.8%) caters to monthly stays (30+ nights) in Itoshima, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 84.6% of Itoshima hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itoshima.

Itoshima Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.2%)

Flexible

6 listings

9.2% of total

Moderate (36.9%)

Moderate

24 listings

36.9% of total

Firm (41.5%)

Firm

27 listings

41.5% of total

Strict (12.3%)

Strict

8 listings

12.3% of total

Cancellation Policy Insights for Itoshima

  • The prevailing Airbnb cancellation policy trend in Itoshima is Firm, used by 41.5% of listings.
  • A majority (53.8%) of hosts in Itoshima utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.5% market standard in Itoshima.
  • Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Itoshima.

Itoshima STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Itoshima

  • The overall average booking lead time for vacation rentals in Itoshima is 42 days.
  • Guests book furthest in advance for stays during August (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Itoshima.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Itoshima averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Itoshima (2025)

Amenity Prevalence

Amenity Insights for Itoshima

  • Essential amenities in Itoshima that guests expect include: Wifi, Hair dryer, Air conditioning, Heating, Kitchen, Smoke alarm, Washer, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Shampoo, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Itoshima: Wifi, Hair dryer, Air conditioning, Heating, Kitchen, Smoke alarm, Washer, Fire extinguisher.
  • Prioritize adding missing essentials: Hair dryer, Air conditioning, Heating, Kitchen, Smoke alarm, Washer, Fire extinguisher.
  • Consider adding popular differentiators like Shampoo or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Itoshima to stay competitive.

Itoshima Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Itoshima

  • The typical guest profile for Airbnb in Itoshima consists of predominantly international visitors (75%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 24.8% of guests.
  • Key international markets include Japan (24.8%) and Hong Kong (13.2%).
  • Top languages spoken are English (41.9%) followed by Japanese (17.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Hong Kong.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Itoshima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Yufu121$3,403$264.2647%
Minamioguni21$3,149$297.6446%
Minamiaso29$2,676$185.4556%
Ukiha15$2,409$223.3736%
Asakura11$2,371$176.1047%
Aso37$2,182$186.0447%
Sasebo30$2,143$255.4232%
Fukuoka1,251$2,141$141.9855%
Dazaifu34$1,999$163.9141%
Hagi15$1,816$154.6544%

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