Top 100 Best Places in Japan to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Japan‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Japan. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Japan for 2025.

Top Short-Term Rental Markets in Japan

Rank:#1Market:TokyoCountry:JapanProperties:16,125Monthly Revenue:$2661.57Daily Rate (ADR):$177.17Occupancy:60.74%Regulation:Low
Rank:#2Market:OsakaCountry:JapanProperties:9,458Monthly Revenue:$1737.20Daily Rate (ADR):$116.32Occupancy:57.25%Regulation:Low
Rank:#3Market:KyotoCountry:JapanProperties:3,645Monthly Revenue:$3165.02Daily Rate (ADR):$189.53Occupancy:58.51%Regulation:Low
Rank:#4Market:SapporoCountry:JapanProperties:1,520Monthly Revenue:$2072.50Daily Rate (ADR):$149.52Occupancy:50.81%Regulation:Low
Rank:#5Market:FukuokaCountry:JapanProperties:1,203Monthly Revenue:$2054.22Daily Rate (ADR):$138.17Occupancy:56.12%Regulation:Low
Rank:#6Market:NahaCountry:JapanProperties:618Monthly Revenue:$1561.39Daily Rate (ADR):$121.28Occupancy:47.09%Regulation:Low
Rank:#7Market:HakubaCountry:JapanProperties:580Monthly Revenue:$3740.22Daily Rate (ADR):$419.75Occupancy:40.41%Regulation:Low
Rank:#8Market:HiroshimaCountry:JapanProperties:550Monthly Revenue:$1502.74Daily Rate (ADR):$115.62Occupancy:46.09%Regulation:Low
Rank:#9Market:NagoyaCountry:JapanProperties:532Monthly Revenue:$2143.84Daily Rate (ADR):$136.38Occupancy:56.78%Regulation:Low
Rank:#10Market:FujikawaguchikoCountry:JapanProperties:431Monthly Revenue:$3939.42Daily Rate (ADR):$258.91Occupancy:53.73%Regulation:Low
Rank:#11Market:OnnaCountry:JapanProperties:389Monthly Revenue:$3109.99Daily Rate (ADR):$246.87Occupancy:48.36%Regulation:Low
Rank:#12Market:KanazawaCountry:JapanProperties:350Monthly Revenue:$1882.19Daily Rate (ADR):$137.43Occupancy:47.68%Regulation:Low
Rank:#13Market:IshigakiCountry:JapanProperties:324Monthly Revenue:$1864.52Daily Rate (ADR):$180.14Occupancy:39.32%Regulation:Low
Rank:#14Market:KutchanCountry:JapanProperties:319Monthly Revenue:$3818.43Daily Rate (ADR):$473.43Occupancy:42.54%Regulation:Low
Rank:#15Market:HakoneCountry:JapanProperties:302Monthly Revenue:$4423.59Daily Rate (ADR):$302.70Occupancy:51.41%Regulation:Low
Rank:#16Market:TakamatsuCountry:JapanProperties:279Monthly Revenue:$1666.95Daily Rate (ADR):$127.83Occupancy:52.80%Regulation:Low
Rank:#17Market:TakayamaCountry:JapanProperties:278Monthly Revenue:$2328.07Daily Rate (ADR):$181.66Occupancy:52.92%Regulation:Low
Rank:#18Market:ItoCountry:JapanProperties:272Monthly Revenue:$2619.59Daily Rate (ADR):$266.12Occupancy:35.84%Regulation:Low
Rank:#19Market:KumamotoCountry:JapanProperties:249Monthly Revenue:$1124.05Daily Rate (ADR):$81.13Occupancy:51.23%Regulation:Low
Rank:#20Market:MotobuCountry:JapanProperties:234Monthly Revenue:$1995.16Daily Rate (ADR):$178.66Occupancy:43.22%Regulation:Low
Rank:#21Market:MiyakojimaCountry:JapanProperties:233Monthly Revenue:$2510.90Daily Rate (ADR):$252.29Occupancy:41.87%Regulation:Low
Rank:#22Market:ShirahamaCountry:JapanProperties:232Monthly Revenue:$1363.47Daily Rate (ADR):$186.46Occupancy:25.40%Regulation:Low
Rank:#23Market:KamakuraCountry:JapanProperties:224Monthly Revenue:$2199.01Daily Rate (ADR):$190.09Occupancy:49.49%Regulation:Low
Rank:#24Market:OtaruCountry:JapanProperties:212Monthly Revenue:$1649.65Daily Rate (ADR):$147.04Occupancy:45.73%Regulation:Low
Rank:#25Market:YokohamaCountry:JapanProperties:205Monthly Revenue:$1364.66Daily Rate (ADR):$107.11Occupancy:51.41%Regulation:Low
Rank:#26Market:FuranoCountry:JapanProperties:200Monthly Revenue:$2851.14Daily Rate (ADR):$350.16Occupancy:37.34%Regulation:Low
Rank:#27Market:NaraCountry:JapanProperties:194Monthly Revenue:$1426.94Daily Rate (ADR):$105.65Occupancy:49.66%Regulation:Low
Rank:#28Market:BeppuCountry:JapanProperties:193Monthly Revenue:$1643.50Daily Rate (ADR):$137.03Occupancy:45.47%Regulation:Low
Rank:#29Market:AtamiCountry:JapanProperties:188Monthly Revenue:$3030.28Daily Rate (ADR):$306.05Occupancy:35.12%Regulation:Low
Rank:#30Market:YamanakakoCountry:JapanProperties:182Monthly Revenue:$3041.61Daily Rate (ADR):$303.38Occupancy:39.18%Regulation:Moderate
Rank:#31Market:NagoCountry:JapanProperties:174Monthly Revenue:$2274.54Daily Rate (ADR):$189.17Occupancy:43.49%Regulation:Low
Rank:#32Market:NisekoCountry:JapanProperties:166Monthly Revenue:$3449.66Daily Rate (ADR):$489.81Occupancy:43.32%Regulation:Low
Rank:#33Market:KobeCountry:JapanProperties:164Monthly Revenue:$1394.11Daily Rate (ADR):$125.82Occupancy:42.77%Regulation:Moderate
Rank:#34Market:ShimodaCountry:JapanProperties:157Monthly Revenue:$1829.70Daily Rate (ADR):$203.05Occupancy:35.03%Regulation:Low
Rank:#35Market:NikkoCountry:JapanProperties:152Monthly Revenue:$1702.40Daily Rate (ADR):$177.27Occupancy:40.12%Regulation:Low
Rank:#36Market:FujisawaCountry:JapanProperties:151Monthly Revenue:$1786.94Daily Rate (ADR):$141.04Occupancy:47.23%Regulation:Low
Rank:#37Market:ChatanCountry:JapanProperties:151Monthly Revenue:$2868.10Daily Rate (ADR):$226.18Occupancy:49.77%Regulation:Low
Rank:#38Market:AsahikawaCountry:JapanProperties:149Monthly Revenue:$1275.66Daily Rate (ADR):$133.12Occupancy:34.99%Regulation:Low
Rank:#39Market:FujiyoshidaCountry:JapanProperties:148Monthly Revenue:$2933.59Daily Rate (ADR):$188.61Occupancy:58.52%Regulation:Low
Rank:#40Market:YomitanCountry:JapanProperties:147Monthly Revenue:$2130.38Daily Rate (ADR):$155.85Occupancy:50.64%Regulation:Low
Rank:#41Market:NasuCountry:JapanProperties:143Monthly Revenue:$3049.03Daily Rate (ADR):$332.75Occupancy:35.78%Regulation:Low
Rank:#42Market:HakodateCountry:JapanProperties:136Monthly Revenue:$1633.21Daily Rate (ADR):$150.39Occupancy:41.29%Regulation:Low
Rank:#43Market:NakijinCountry:JapanProperties:133Monthly Revenue:$2540.59Daily Rate (ADR):$219.92Occupancy:43.43%Regulation:Low
Rank:#44Market:NozawaonsenCountry:JapanProperties:129Monthly Revenue:$2054.43Daily Rate (ADR):$305.78Occupancy:39.31%Regulation:Low
Rank:#45Market:NagasakiCountry:JapanProperties:128Monthly Revenue:$1203.59Daily Rate (ADR):$107.06Occupancy:42.84%Regulation:Low
Rank:#46Market:IzumisanoCountry:JapanProperties:127Monthly Revenue:$824.10Daily Rate (ADR):$115.42Occupancy:39.25%Regulation:Low
Rank:#47Market:YuzawaCountry:JapanProperties:126Monthly Revenue:$1418.78Daily Rate (ADR):$194.88Occupancy:31.38%Regulation:Low
Rank:#48Market:YufuCountry:JapanProperties:123Monthly Revenue:$3349.39Daily Rate (ADR):$254.77Occupancy:49.31%Regulation:Low
Rank:#49Market:KagoshimaCountry:JapanProperties:116Monthly Revenue:$1073.40Daily Rate (ADR):$122.19Occupancy:40.28%Regulation:Low
Rank:#50Market:KaruizawaCountry:JapanProperties:116Monthly Revenue:$4019.59Daily Rate (ADR):$404.64Occupancy:39.73%Regulation:Low
Rank:#51Market:OkayamaCountry:JapanProperties:111Monthly Revenue:$1324.14Daily Rate (ADR):$114.40Occupancy:45.40%Regulation:Low
Rank:#52Market:OkinawaCountry:JapanProperties:106Monthly Revenue:$1245.98Daily Rate (ADR):$132.30Occupancy:38.63%Regulation:Low
Rank:#53Market:OnomichiCountry:JapanProperties:103Monthly Revenue:$1463.84Daily Rate (ADR):$126.27Occupancy:47.61%Regulation:Low
Rank:#54Market:IchinomiyaCountry:JapanProperties:102Monthly Revenue:$3101.46Daily Rate (ADR):$261.52Occupancy:36.50%Regulation:Low
Rank:#55Market:TsumagoiCountry:JapanProperties:102Monthly Revenue:$2767.69Daily Rate (ADR):$298.24Occupancy:35.08%Regulation:Low
Rank:#56Market:NanjoCountry:JapanProperties:99Monthly Revenue:$2584.82Daily Rate (ADR):$199.41Occupancy:49.29%Regulation:Low
Rank:#57Market:IsumiCountry:JapanProperties:97Monthly Revenue:$2815.51Daily Rate (ADR):$291.61Occupancy:32.82%Regulation:Low
Rank:#58Market:UrumaCountry:JapanProperties:97Monthly Revenue:$1982.79Daily Rate (ADR):$150.36Occupancy:46.04%Regulation:Low
Rank:#59Market:AwajiCountry:JapanProperties:95Monthly Revenue:$3263.64Daily Rate (ADR):$275.29Occupancy:40.10%Regulation:Low
Rank:#60Market:MiyazakiCountry:JapanProperties:94Monthly Revenue:$1094.07Daily Rate (ADR):$115.07Occupancy:35.89%Regulation:Low
Rank:#61Market:TakashimaCountry:JapanProperties:86Monthly Revenue:$1800.72Daily Rate (ADR):$169.97Occupancy:33.24%Regulation:Low
Rank:#62Market:YakushimaCountry:JapanProperties:84Monthly Revenue:$1479.02Daily Rate (ADR):$116.83Occupancy:50.87%Regulation:Low
Rank:#63Market:NaganoCountry:JapanProperties:83Monthly Revenue:$1815.88Daily Rate (ADR):$135.58Occupancy:47.85%Regulation:Low
Rank:#64Market:KōchiCountry:JapanProperties:80Monthly Revenue:$1182.50Daily Rate (ADR):$121.65Occupancy:37.21%Regulation:Low
Rank:#65Market:MatsumotoCountry:JapanProperties:76Monthly Revenue:$1589.03Daily Rate (ADR):$128.18Occupancy:47.78%Regulation:Low
Rank:#66Market:ChibaCountry:JapanProperties:75Monthly Revenue:$966.05Daily Rate (ADR):$94.26Occupancy:41.98%Regulation:Low
Rank:#67Market:MatsuyamaCountry:JapanProperties:75Monthly Revenue:$1283.02Daily Rate (ADR):$98.53Occupancy:46.44%Regulation:Low
Rank:#68Market:OdawaraCountry:JapanProperties:73Monthly Revenue:$1462.06Daily Rate (ADR):$127.81Occupancy:44.77%Regulation:Low
Rank:#69Market:ToyakoCountry:JapanProperties:72Monthly Revenue:$2756.32Daily Rate (ADR):$232.60Occupancy:42.48%Regulation:Low
Rank:#70Market:UrayasuCountry:JapanProperties:71Monthly Revenue:$2430.83Daily Rate (ADR):$160.85Occupancy:53.45%Regulation:Low
Rank:#71Market:AmamiCountry:JapanProperties:71Monthly Revenue:$1610.69Daily Rate (ADR):$159.57Occupancy:43.35%Regulation:Moderate
Rank:#72Market:MinamibosoCountry:JapanProperties:68Monthly Revenue:$1838.70Daily Rate (ADR):$294.75Occupancy:23.18%Regulation:Moderate
Rank:#73Market:HatsukaichiCountry:JapanProperties:68Monthly Revenue:$1891.80Daily Rate (ADR):$172.51Occupancy:37.46%Regulation:Low
Rank:#74Market:BieiCountry:JapanProperties:68Monthly Revenue:$2003.17Daily Rate (ADR):$183.39Occupancy:40.45%Regulation:Low
Rank:#75Market:MyokoCountry:JapanProperties:68Monthly Revenue:$2255.21Daily Rate (ADR):$336.26Occupancy:38.23%Regulation:Low
Rank:#76Market:OtsuCountry:JapanProperties:67Monthly Revenue:$1484.37Daily Rate (ADR):$133.93Occupancy:42.24%Regulation:Low
Rank:#77Market:SumotoCountry:JapanProperties:64Monthly Revenue:$2094.91Daily Rate (ADR):$206.43Occupancy:35.06%Regulation:Low
Rank:#78Market:TamanoCountry:JapanProperties:64Monthly Revenue:$1042.33Daily Rate (ADR):$86.46Occupancy:41.53%Regulation:Low
Rank:#79Market:KitakyushuCountry:JapanProperties:63Monthly Revenue:$844.38Daily Rate (ADR):$88.39Occupancy:43.06%Regulation:Low
Rank:#80Market:ItoshimaCountry:JapanProperties:62Monthly Revenue:$3584.31Daily Rate (ADR):$227.70Occupancy:54.60%Regulation:Low
Rank:#81Market:HokutoCountry:JapanProperties:62Monthly Revenue:$2236.36Daily Rate (ADR):$250.05Occupancy:40.41%Regulation:Low
Rank:#82Market:TanabeCountry:JapanProperties:61Monthly Revenue:$1194.83Daily Rate (ADR):$95.36Occupancy:48.06%Regulation:Low
Rank:#83Market:SaitamaCountry:JapanProperties:60Monthly Revenue:$1176.08Daily Rate (ADR):$96.23Occupancy:48.30%Regulation:Low
Rank:#84Market:OtariCountry:JapanProperties:59Monthly Revenue:$1505.04Daily Rate (ADR):$217.57Occupancy:42.60%Regulation:Low
Rank:#85Market:MinamiizuCountry:JapanProperties:59Monthly Revenue:$1742.23Daily Rate (ADR):$245.25Occupancy:31.75%Regulation:Low
Rank:#86Market:SendaiCountry:JapanProperties:56Monthly Revenue:$1137.43Daily Rate (ADR):$89.77Occupancy:51.42%Regulation:Low
Rank:#87Market:HigashiizuCountry:JapanProperties:56Monthly Revenue:$1586.21Daily Rate (ADR):$184.54Occupancy:33.54%Regulation:Low
Rank:#88Market:TonoshoCountry:JapanProperties:55Monthly Revenue:$2203.52Daily Rate (ADR):$155.98Occupancy:46.45%Regulation:Low
Rank:#89Market:ZaoCountry:JapanProperties:55Monthly Revenue:$2029.46Daily Rate (ADR):$176.12Occupancy:41.19%Regulation:Low
Rank:#90Market:YokosukaCountry:JapanProperties:54Monthly Revenue:$1844.43Daily Rate (ADR):$229.33Occupancy:39.22%Regulation:Low
Rank:#91Market:KinCountry:JapanProperties:53Monthly Revenue:$2510.52Daily Rate (ADR):$159.69Occupancy:55.50%Regulation:Low
Rank:#92Market:NumazuCountry:JapanProperties:52Monthly Revenue:$2034.97Daily Rate (ADR):$193.79Occupancy:38.20%Regulation:Low
Rank:#93Market:KawasakiCountry:JapanProperties:51Monthly Revenue:$1058.05Daily Rate (ADR):$72.59Occupancy:57.42%Regulation:Low
Rank:#94Market:WakayamaCountry:JapanProperties:51Monthly Revenue:$577.10Daily Rate (ADR):$80.22Occupancy:32.18%Regulation:Low
Rank:#95Market:KujukuriCountry:JapanProperties:50Monthly Revenue:$2796.84Daily Rate (ADR):$290.60Occupancy:34.15%Regulation:Low
Rank:#96Market:KurashikiCountry:JapanProperties:50Monthly Revenue:$2308.24Daily Rate (ADR):$199.12Occupancy:48.53%Regulation:Low
Rank:#97Market:HigashiōsakaCountry:JapanProperties:50Monthly Revenue:$729.01Daily Rate (ADR):$71.66Occupancy:42.68%Regulation:Low
Rank:#98Market:KawaguchiCountry:JapanProperties:50Monthly Revenue:$1111.57Daily Rate (ADR):$119.30Occupancy:38.81%Regulation:Low
Rank:#99Market:ToyamaCountry:JapanProperties:50Monthly Revenue:$1057.84Daily Rate (ADR):$81.51Occupancy:44.12%Regulation:Low
Rank:#100Market:HimejiCountry:JapanProperties:49Monthly Revenue:$817.50Daily Rate (ADR):$108.13Occupancy:28.81%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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