Shinjuku City Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Shinjuku City in 2026? Explore comprehensive Airbnb analytics for Shinjuku City, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Shinjuku City, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 555 active listings.
Whether you're considering an Airbnb investment in Shinjuku City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shinjuku City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shinjuku City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shinjuku City (2026)
Understanding the monthly revenue variations for Airbnb listings in Shinjuku City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shinjuku City is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shinjuku City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,962 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,814, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shinjuku City
Shinjuku City Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Shinjuku City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shinjuku City:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shinjuku City
Average Daily Rate (ADR) Airbnb Trends in Shinjuku City (2026)
Effective short term rental pricing strategy in Shinjuku City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shinjuku City typically peaks in December and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Shinjuku City
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Airbnb Seasonality Analysis & Trends in Shinjuku City (2026)
Peak Season (February, October, March)
- Revenue averages $6,438 per month
- Occupancy rates average 68.1%
- Daily rates average $209
Shoulder Season
- Revenue averages $4,833 per month
- Occupancy maintains around 58.2%
- Daily rates hold near $249
Low Season (May, June, July)
- Revenue drops to average $2,210 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $174
Seasonality Insights for Shinjuku City
- The Airbnb seasonality in Shinjuku City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shinjuku City's highest earning potential, with monthly revenues capable of climbing to $7,231, occupancy reaching a high of 91.0%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $609, occupancy could drop to 11.7%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shinjuku City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shinjuku City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shinjuku City (2026)
Exploring the top neighborhoods for short-term rentals in Shinjuku City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shinjuku Gyoen | A beautiful large park in Shinjuku, perfect for travelers to relax and enjoy nature amidst the urban landscape. It's near shopping and dining options, making it a prime location for tourists. | Shinjuku Gyoen National Garden, Tokyo Metropolitan Government Building, Shinjuku Ni-chome, Kabukicho, Shinsei Park |
| Kabukicho | Known as Tokyo's entertainment district, boasting an exciting nightlife, numerous restaurants, and attractions. It's popular with tourists looking to experience the vibrant side of Tokyo. | Robot Restaurant, Golden Gai, Shinjuku's numerous izakayas and bars, VR Zone Shinjuku, Samurai Museum |
| Tokyo Metropolitan Government Building | An iconic architectural marvel offering panoramic views of Tokyo from its observation decks, attracting visitors from all over. It's close to business districts and hotels, making it a great location for Airbnb hosts. | Tokyo Metropolitan Government Building Observation Decks, Shinjuku Central Park, Tocho-ji Temple, New National Theatre, Tokyo |
| Shinjuku Ni-chome | Tokyo's famous LGBTQ+ district known for its nightlife and diverse bars. It draws both locals and tourists looking to explore its vibrant scene, making it a hot spot for short stays. | Ni-chome's many bars and clubs, cultural events, Pride celebrations, Karaoke bars |
| Takashimaya Times Square | A major shopping and entertainment complex in Shinjuku, attracting visitors keen on shopping and dining. Ideal for those traveling to Tokyo looking to stay near prime retail locations. | Takashimaya Shopping Center, Shinjuku's large department stores, Restaurants and cafes, Shinjuku's street food |
| Kabukicho Tower | A landmark of the Kabukicho district, this area is full of entertainment and late-night attractions, ideal for hosts looking to attract younger travelers and night owls. | Shinjuku's nightlife, Entertainment joints, Restaurants |
| Omoide Yokocho | Also known as Memory Lane, this narrow alleyway is famous for its traditional-style eateries and bars, providing a unique cultural experience for tourists. | Local eateries and izakayas, Shinjuku's nostalgic atmosphere, Street food stalls |
| Shinjuku Sumo Hall | Located near the famous sumo wrestling arena, it attracts sports fans and international travelers looking for unique experiences in Japan's traditional sports culture. | Sumo practices, Cultural events, Nearby shopping areas |
Understanding Airbnb License Requirements & STR Laws in Shinjuku City (2026)
Yes, Shinjuku City, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shinjuku City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 91% licensed listings)
Top Performing Airbnb Properties in Shinjuku City (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shinjuku Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2DK Experience nature & city vibes Shinjuku Gyoen!
Entire Place • 1 bedroom
8 min walk from the station / Good access / e02
Entire Place • 1 bedroom
Built in 2022/3 minutes walk from the station/d03
Entire Place • 1 bedroom
cozy apartment near shinjuku
Entire Place • 1 bedroom
5-minute walk from Higashi-Shinjuku station/Maisonette/Within walking distance of Shinjuku station/N
Entire Place • 1 bedroom
8 min walk from the station / Good access / b01
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shinjuku City (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Shinjuku City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ostay-Ryu | 16 | $1,860,489 | 290 | 4.69/5.0 |
| Unito | 22 | $1,026,331 | 464 | 4.79/5.0 |
| Sumyca Tokyo | 9 | $912,281 | 114 | 4.65/5.0 |
| Sumyca | 17 | $795,493 | 313 | 4.63/5.0 |
| Tomo | 25 | $545,214 | 339 | 4.66/5.0 |
| Sumyca | 3 | $464,896 | 48 | 4.68/5.0 |
| Jang | 6 | $372,475 | 129 | 4.96/5.0 |
| Blue | 1 | $321,059 | 16 | 4.88/5.0 |
| Han | 13 | $316,407 | 116 | 4.79/5.0 |
| Zaito | 11 | $271,507 | 88 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shinjuku City.
Dive Deeper: Advanced Shinjuku City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shinjuku City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShinjuku City Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shinjuku City
- The Shinjuku City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 555 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shinjuku City, Apartment/Condo properties are the most common (87.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.7%) offer potential for unique stay experiences.
Shinjuku City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shinjuku City
- The dominant room capacity in Shinjuku City is 1 bedroom listings, making up 62.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Shinjuku City, indicating a high concentration in these sizes.
- With over half the market (62.5%) consisting of studios or 1-bedroom units, Shinjuku City is particularly well-suited for individuals or couples.
Shinjuku City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shinjuku City
- The most common guest capacity trend in Shinjuku City vacation rentals is listings accommodating 2 guests (20.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shinjuku City STR market, accounting for 41.6% of listings.
- 25.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shinjuku City.
- On average, properties in Shinjuku City are equipped to host 3.9 guests.
Shinjuku City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shinjuku City
- The most common availability pattern in Shinjuku City falls within the 181-270 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shinjuku City (54.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shinjuku City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
230 listings
41.4% of total
2 Nights
91 listings
16.4% of total
3 Nights
14 listings
2.5% of total
4-6 Nights
24 listings
4.3% of total
7-29 Nights
9 listings
1.6% of total
30+ Nights
187 listings
33.7% of total
Key Insights
- The most prevalent minimum stay requirement in Shinjuku City is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.7%) caters to monthly stays (30+ nights) in Shinjuku City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Shinjuku City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shinjuku City.
Shinjuku City Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
7 listings
1.3% of total
Limited
8 listings
1.4% of total
Flexible
56 listings
10.1% of total
Moderate
68 listings
12.3% of total
Firm
288 listings
51.9% of total
Strict
128 listings
23.1% of total
Cancellation Policy Insights for Shinjuku City
- The prevailing Airbnb cancellation policy trend in Shinjuku City is Firm, used by 51.9% of listings.
- A majority (75.0%) of hosts in Shinjuku City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.9% market standard in Shinjuku City.
- Regularly review your cancellation policy against competitors and market demand shifts in Shinjuku City.
Shinjuku City STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shinjuku City
- The overall average booking lead time for vacation rentals in Shinjuku City is 37 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Shinjuku City.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Shinjuku City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shinjuku City (2026)
Amenity Prevalence
Amenity Insights for Shinjuku City
- Essential amenities in Shinjuku City that guests expect include: Air conditioning, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shinjuku City: Air conditioning, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm.
- Consider adding popular differentiators like Shampoo or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shinjuku City to stay competitive.
Shinjuku City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shinjuku City
- The typical guest profile for Airbnb in Shinjuku City consists of predominantly international visitors (98%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 2.4% of guests.
- Key international markets include United States (28.1%) and Australia (7.7%).
- Top languages spoken are English (46.3%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shinjuku City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |