Tokyo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Tokyo in 2025? Explore comprehensive Airbnb analytics for Tokyo, Tokyo Prefecture, Japan to uncover income potential. This 2025 STR market report for Tokyo, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 16,125 active listings.
Whether you're considering an Airbnb investment in Tokyo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tokyo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tokyo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tokyo (2025)
Understanding the monthly revenue variations for Airbnb listings in Tokyo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tokyo is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tokyo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,653 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,450, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tokyo
Tokyo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tokyo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tokyo:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 86% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 71%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tokyo
Average Daily Rate (ADR) Airbnb Trends in Tokyo (2025)
Effective short term rental pricing strategy in Tokyo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tokyo typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $341+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Tokyo
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Airbnb Seasonality Analysis & Trends in Tokyo (2025)
Peak Season (April, March, May)
- Revenue averages $4,212 per month
- Occupancy rates average 69.3%
- Daily rates average $197
Shoulder Season
- Revenue averages $3,344 per month
- Occupancy maintains around 62.4%
- Daily rates hold near $178
Low Season (August, September, November)
- Revenue drops to average $2,880 per month
- Occupancy decreases to average 58.3%
- Daily rates adjust to average $166
Seasonality Insights for Tokyo
- The Airbnb seasonality in Tokyo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tokyo's highest earning potential, with monthly revenues capable of climbing to $4,602, occupancy reaching a high of 74.0%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,826, occupancy could drop to 48.9%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tokyo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tokyo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tokyo (2025)
Exploring the top neighborhoods for short-term rentals in Tokyo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shibuya | A bustling district known for its iconic Shibuya Crossing and vibrant youth culture. It's a must-visit for both locals and tourists looking for shopping, dining, and nightlife. | Shibuya Crossing, Hachiko Statue, Shibuya 109, Yoyogi Park, Meiji Shrine |
| Shinjuku | One of Tokyo's most famous districts, home to skyscrapers, entertainment, and a nightlife hub. A popular area for tourists and business travelers alike. | Tokyo Metropolitan Government Building, Kabukicho, Shinjuku Gyoen National Garden, Omoide Yokocho, Golden Gai |
| Harajuku | Famous for its unique fashion scene and youth culture, Harajuku attracts many tourists and is great for trendy shopping and cafes. | Takeshita Street, Meiji Shrine, Harajuku Gyoen, Yoyogi Park, Cat Street |
| Akihabara | Known as the center of otaku culture, Akihabara is a paradise for anime, manga, and electronics enthusiasts, drawing many visitors. | Akihabara Electric Town, Maid Cafes, Super Potato Retro Game Shop, Akihabara UDX, Mandarake |
| Asakusa | Home to the historic Senso-ji Temple, Asakusa offers a glimpse into traditional Tokyo along with shopping and dining options. | Senso-ji Temple, Nakamise Street, Tokyo Skytree, Asakusa Culture and Tourism Center, Sumida River |
| Ginza | Tokyo's upscale shopping district filled with luxury boutiques and fine dining, attracting affluent travelers and shoppers. | Ginza Six, Wako Building, Kabukiza Theatre, Chuo Dori Street, Mitsukoshi Department Store |
| Roppongi | Known for its vibrant nightlife and international atmosphere, Roppongi is popular with both tourists and expats, offering a mix of culture and entertainment. | Roppongi Hills, Mori Art Museum, Tokyo Midtown, National Art Center, Z guerilla |
| Ueno | Famous for its beautiful parks, museums, and cultural attractions, Ueno is a popular area for families and cultural tourists. | Ueno Park, Tokyo National Museum, Ueno Zoo, Ameyoko Shopping Street, National Museum of Nature and Science |
Understanding Airbnb License Requirements & STR Laws in Tokyo (2025)
While Tokyo, Tokyo Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tokyo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Tokyo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tokyobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
One Shibuya Hill: Urban Oasis
Entire Place • 6 bedrooms
One Harajuku: Private Oasis
Entire Place • 3 bedrooms
【90 sqm/2LDK】Suite Room /Built in 2022/Akasaka
Entire Place • 2 bedrooms
208㎡ Hideaway in Central Shibuya with a terrace
Entire Place • 5 bedrooms
![[ Entire Building Rental] Musashi Condo Shinjuku](https://a0.muscache.com/im/pictures/7e541ada-e322-413a-8664-50bf52576d82.jpg?im_w=480&im_format=avif)
[ Entire Building Rental] Musashi Condo Shinjuku
Entire Place • 3 bedrooms
![[Shinjuku Ward] 40 seconds walk from Shin-Okubo Station on the JR Yamanote Line/132㎡/2 showers/4 bed](https://a0.muscache.com/im/pictures/miso/Hosting-1110553733318885648/original/6d1f4897-8676-4928-ab7d-4f12899887d9.jpeg?im_w=480&im_format=avif)
[Shinjuku Ward] 40 seconds walk from Shin-Okubo Station on the JR Yamanote Line/132㎡/2 showers/4 bed
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tokyo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tokyo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chisaki | 113 | $5,480,670 | 6419 | 4.75/5.0 |
| Eric | 93 | $4,491,341 | 5610 | 4.85/5.0 |
| Jang | 45 | $4,282,554 | 2150 | 4.86/5.0 |
| 宅東 Zaito | 124 | $3,855,238 | 4322 | 4.77/5.0 |
| 雅人 | 86 | $2,971,189 | 3406 | 4.64/5.0 |
| UI Home Company | 72 | $2,868,822 | 2369 | 4.54/5.0 |
| Ken'S Place | 76 | $2,722,042 | 2862 | 4.69/5.0 |
| Junko | 51 | $2,632,213 | 2955 | 4.86/5.0 |
| 宅東 | 70 | $2,350,022 | 1692 | 4.84/5.0 |
| Sumyca | 18 | $2,273,439 | 501 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tokyo.
Dive Deeper: Advanced Tokyo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tokyo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTokyo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tokyo
- The Tokyo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 16,125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tokyo, Apartment/Condo properties are the most common (71.9%), reflecting the local real estate landscape.
- Houses represent a significant 19.1% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 0.7%) offer potential for unique stay experiences.
Tokyo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tokyo
- The dominant room capacity in Tokyo is 1 bedroom listings, making up 59.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.5% of the active Airbnb listings in Tokyo, indicating a high concentration in these sizes.
- With over half the market (59.7%) consisting of studios or 1-bedroom units, Tokyo is particularly well-suited for individuals or couples.
Tokyo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tokyo
- The most common guest capacity trend in Tokyo vacation rentals is listings accommodating 2 guests (21.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tokyo STR market, accounting for 39.2% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tokyo.
- On average, properties in Tokyo are equipped to host 4.0 guests.
Tokyo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tokyo
- The most common availability pattern in Tokyo falls within the 181-270 days range, representing 30.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tokyo (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tokyo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5846 listings
37.2% of total
2 Nights
3142 listings
20% of total
3 Nights
661 listings
4.2% of total
4-6 Nights
441 listings
2.8% of total
7-29 Nights
833 listings
5.3% of total
30+ Nights
4776 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Tokyo is 1 Night, adopted by 37.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Tokyo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.2% of Tokyo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tokyo.
Tokyo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
83 listings
0.5% of total
Non-refundable
38 listings
0.2% of total
Super Strict 60 Days
159 listings
1% of total
Refundable
49 listings
0.3% of total
Flexible
1314 listings
8.4% of total
Moderate
2790 listings
17.8% of total
Firm
3164 listings
20.1% of total
Strict
8112 listings
51.6% of total
Cancellation Policy Insights for Tokyo
- The prevailing Airbnb cancellation policy trend in Tokyo is Strict, used by 51.6% of listings.
- A majority (71.7%) of hosts in Tokyo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.6% market standard in Tokyo.
- With 51.6% using Strict terms, this is a viable option in Tokyo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tokyo.
Tokyo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tokyo
- The overall average booking lead time for vacation rentals in Tokyo is 44 days.
- Guests book furthest in advance for stays during April (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Tokyo.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Tokyo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tokyo (2025)
Amenity data is currently unavailable for Tokyo.
Tokyo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tokyo
- The typical guest profile for Airbnb in Tokyo consists of predominantly international visitors (95%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 5.1% of guests.
- Key international markets include United States (27.2%) and Australia (8.6%).
- Top languages spoken are English (47.4%) followed by Chinese (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tokyo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 26 | $4,758 | $398.58 | 41% |
| Hakone | 302 | $4,424 | $302.70 | 51% |
| Kamogawa | 35 | $4,105 | $322.68 | 39% |
| Karuizawa | 116 | $4,020 | $404.64 | 40% |
| Miyota | 39 | $3,995 | $290.73 | 46% |
| Fujikawaguchiko | 431 | $3,939 | $258.91 | 54% |
| Kyonan | 14 | $3,743 | $433.41 | 40% |
| Kusatsu | 29 | $3,669 | $353.91 | 36% |
| Naganohara | 12 | $3,544 | $387.70 | 43% |
| Oshino | 10 | $3,468 | $303.30 | 36% |