Setagaya City Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Setagaya City in 2026? Explore comprehensive Airbnb analytics for Setagaya City, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Setagaya City, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 117 active listings.
Whether you're considering an Airbnb investment in Setagaya City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Setagaya City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Setagaya City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Setagaya City (2026)
Understanding the monthly revenue variations for Airbnb listings in Setagaya City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Setagaya City is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Setagaya City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,876+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,393 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,248, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Setagaya City
Setagaya City Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Setagaya City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Setagaya City:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Setagaya City
Average Daily Rate (ADR) Airbnb Trends in Setagaya City (2026)
Effective short term rental pricing strategy in Setagaya City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Setagaya City typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Setagaya City
Get Live Setagaya City Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Setagaya City (2026)
Peak Season (December, October, November)
- Revenue averages $4,633 per month
- Occupancy rates average 68.4%
- Daily rates average $206
Shoulder Season
- Revenue averages $2,541 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $156
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $151
Seasonality Insights for Setagaya City
- The Airbnb seasonality in Setagaya City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Setagaya City's highest earning potential, with monthly revenues capable of climbing to $4,883, occupancy reaching a high of 72.2%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Setagaya City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Setagaya City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Setagaya City (2026)
Exploring the top neighborhoods for short-term rentals in Setagaya City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sangenjaya | A vibrant neighborhood known for its trendy cafes, bars, and close proximity to central Tokyo. Sangenjaya offers a unique blend of urban atmosphere and local charm, making it popular with both tourists and locals. | Sangenjaya Shopping Street, Kichijoji Park, Gotokuji Temple, Shimo-Kitazawa, ChFrus Cafe, Tokyo Opera City |
| Tamagawa | Situated along the Tama River, this area is known for its beautiful parks and recreational facilities. It's a family-friendly neighborhood that appeals to visitors looking for a more relaxed environment. | Tamagawa Park, Tamagawa Aquatic Center, Futako-Tamagawa Rise, Futako Tamagawa Park, Ohashi Water Park |
| Yoga | An upscale residential area offering a quiet atmosphere while providing easy access to Shibuya and other popular districts. Yoga is great for guests looking for comfort and tranquility close to the city's action. | Kaminari Shrine, Yoga Park, Shibuya Crossing, Yoyogi Park, Daikanyama T-Site |
| Okayama | A lesser-known but charming neighborhood with a variety of local shops and authentic Japanese eateries. It attracts those who want to experience local life while being close to Tokyo's attractions. | Shimokitazawa, North Park, Okayama Castle, Local Sushi restaurants, Traditional Ryokan |
| Setagaya Park | Known for its beautiful greenery and host to various events, Setagaya Park attracts families and nature lovers. Ideal for those seeking relaxation away from the hustle and bustle of Tokyo. | Setagaya Park, Tokyo Metropolitan Museum of Photography, Local Festivals, Picnic Areas, Cycling Paths |
| Nihonzutsumi | This residential area blends traditional Japanese culture with modern living, providing a unique experience for visitors. It's quieter than central Tokyo but conveniently connected by public transport. | Nihonzutsumi Shrine, Local Temples, Shops and Eateries, Cultural Festivals, Historical Sites |
| Kichijoji | Although technically in Musashino, Kichijoji is a popular day-trip destination from Setagaya. Known for its lively atmosphere, parks, and shopping, it attracts many visitors year-round. | Inokashira Park, Ghibli Museum, Shopping Streets, Cafes and Bars, Seasonal Festivals |
| Shimo-Kitazawa | Famous for its bohemian vibe, vintage shops, and live music scene, Shimo-Kitazawa attracts young travelers and those looking for an alternative experience in Tokyo. | Village Vanguard, Live Music Venues, Theater District, Vintage Shops, Cafes |
Understanding Airbnb License Requirements & STR Laws in Setagaya City (2026)
Yes, Setagaya City, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Setagaya City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 87% licensed listings)
Top Performing Airbnb Properties in Setagaya City (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Setagaya Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shibuya 4min｜5BR House｜SangenjayaST8min｜14 Guest
Entire Place • 5 bedrooms
Direct Shinjuku&Shibuya/Record/Kitchen&Washer/6pax
Private Room • 1 bedroom
Direct Shinjuku・Shibuya/Record・Kitchen・Washer/6pax
Private Room • 1 bedroom
Two-Story Japandi Villa in Tokyo
Entire Place • 2 bedrooms
shibuya 4min｜sinjyuku 18min｜Skytree Direc｜4BR/6Beds
Entire Place • 4 bedrooms
Happy House #3A, 4BR House, Near Shibuya, 100㎡
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Setagaya City (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Setagaya City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuki | 6 | $212,882 | 114 | 4.90/5.0 |
| アロン | 28 | $197,018 | 232 | 4.83/5.0 |
| Mana | 3 | $190,129 | 46 | 4.91/5.0 |
| Illi Stays | 2 | $185,271 | 17 | 5.00/5.0 |
| 祐輔 | 15 | $179,474 | 411 | 4.80/5.0 |
| Anton | 3 | $167,066 | 51 | 4.89/5.0 |
| Kimiko | 2 | $98,285 | 80 | 4.70/5.0 |
| Rumi | 2 | $81,878 | 87 | 5.00/5.0 |
| Yoko&Shun | 2 | $79,200 | 48 | 4.99/5.0 |
| セイキョ | 2 | $77,349 | 26 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Setagaya City.
Dive Deeper: Advanced Setagaya City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Setagaya City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSetagaya City Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Setagaya City
- The Setagaya City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Setagaya City, Apartment/Condo properties are the most common (83.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 1.7%) offer potential for unique stay experiences.
Setagaya City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Setagaya City
- The dominant room capacity in Setagaya City is 1 bedroom listings, making up 59% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.5% of the active Airbnb listings in Setagaya City, indicating a high concentration in these sizes.
- With over half the market (59%) consisting of studios or 1-bedroom units, Setagaya City is particularly well-suited for individuals or couples.
Setagaya City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Setagaya City
- The most common guest capacity trend in Setagaya City vacation rentals is listings accommodating 3 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Setagaya City STR market, accounting for 58.1% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Setagaya City.
- On average, properties in Setagaya City are equipped to host 3.8 guests.
Setagaya City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Setagaya City
- The most common availability pattern in Setagaya City falls within the 181-270 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Setagaya City (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Setagaya City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
40.2% of total
2 Nights
25 listings
21.4% of total
3 Nights
2 listings
1.7% of total
4-6 Nights
1 listings
0.9% of total
30+ Nights
42 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Setagaya City is 1 Night, adopted by 40.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Setagaya City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Setagaya City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.2% of Setagaya City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Setagaya City.
Setagaya City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
3.4% of total
Flexible
30 listings
25.6% of total
Moderate
4 listings
3.4% of total
Firm
76 listings
65% of total
Strict
3 listings
2.6% of total
Cancellation Policy Insights for Setagaya City
- The prevailing Airbnb cancellation policy trend in Setagaya City is Firm, used by 65% of listings.
- A majority (67.6%) of hosts in Setagaya City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 65% market standard in Setagaya City.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Setagaya City.
Setagaya City STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Setagaya City
- The overall average booking lead time for vacation rentals in Setagaya City is 27 days.
- Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (43 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Setagaya City.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Setagaya City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Setagaya City (2026)
Amenity Prevalence
Amenity Insights for Setagaya City
- Essential amenities in Setagaya City that guests expect include: Air conditioning, Hair dryer, Washer, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Body soap, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Setagaya City: Air conditioning, Hair dryer, Washer, Wifi.
- Prioritize adding missing essentials: Hair dryer, Washer, Wifi.
- Consider adding popular differentiators like Smoke alarm or Body soap to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Setagaya City to stay competitive.
Setagaya City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Setagaya City
- The typical guest profile for Airbnb in Setagaya City consists of predominantly international visitors (91%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 9.2% of guests.
- Key international markets include United States (30.7%) and Japan (9.2%).
- Top languages spoken are English (44.1%) followed by Japanese (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Setagaya City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.90 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |