Otsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shiga Prefecture, Japan
Is Airbnb profitable in Otsu in 2025? Explore comprehensive Airbnb analytics for Otsu, Shiga Prefecture, Japan to uncover income potential. This 2025 STR market report for Otsu, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Otsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Otsu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Otsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Otsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Otsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Otsu is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Otsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,793+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $494, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Otsu
Otsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Otsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Otsu:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Otsu
Average Daily Rate (ADR) Airbnb Trends in Otsu (2025)
Effective short term rental pricing strategy in Otsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Otsu typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Otsu
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Airbnb Seasonality Analysis & Trends in Otsu (2025)
Peak Season (August, July, April)
- Revenue averages $2,506 per month
- Occupancy rates average 49.9%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,985 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $128
Low Season (February, October, November)
- Revenue drops to average $1,663 per month
- Occupancy decreases to average 43.9%
- Daily rates adjust to average $118
Seasonality Insights for Otsu
- The Airbnb seasonality in Otsu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Otsu's highest earning potential, with monthly revenues capable of climbing to $2,863, occupancy reaching a high of 58.9%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,633, occupancy could drop to 38.0%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Otsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Otsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Otsu (2025)
Exploring the top neighborhoods for short-term rentals in Otsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Biwa | The largest lake in Japan providing stunning views and outdoor activities. A popular area for travelers seeking nature, water sports, and relaxation. | Lake Biwa Museum, Biwako Valley, Omi Jingu Shrine, Kiga Onsen, Sakamoto Town |
| Ogoto Onsen | Famous hot spring resort area known for its relaxing onsens and scenic beauty. Attracts visitors looking for a rejuvenating experience. | Ogoto Onsen, Daitsu-ji Temple, Biwa Lake Valley, Hot Springs, Walking Trails |
| Hieizan | Home to the historic Mount Hiei and its temples, this area is perfect for those interested in culture and spirituality. | Enryaku-ji Temple, Mount Hiei, Historical Trails, Nature Hikes |
| Otsu City Center | The bustling city center of Otsu, offering shopping, dining, and cultural experiences. Convenient for travelers who want to explore urban Japan. | Otsu Palace, Otsu City Museum, Shopping Streets, Cafes and Restaurants |
| Takashima | A quieter area with beautiful countryside and access to Lake Biwa. Ideal for travelers seeking peace and nature. | Takashima Park, Nature Trails, Local Cuisine, Countryside Views |
| Daigoji Temple | Famous for its beautiful temple and gardens, attracting visitors who appreciate history and tradition. | Daigoji Temple, Cultural Festivals, Scenic Gardens |
| Sakamoto | A historic town that connects to Lake Biwa, known for its temples and serene environment, perfect for cultural tourism. | Sakamoto Hachiman Shrine, Statue of Hachiman, Local Shops and Cafes |
| Kusatsu | Renowned for its hot springs and natural beauty, providing a relaxing retreat just a short distance from Otsu. | Kusatsu Onsen, Shirokane Falls, Walking Trails, Historic Town Areas |
Understanding Airbnb License Requirements & STR Laws in Otsu (2025)
Yes, Otsu, Shiga Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Otsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Otsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Otsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Biwa 2 min walk/Original Finnish Barrel Sauna
Entire Place • 3 bedrooms
Alvilla Omihachiko - A hideaway-style pension with a commitment to appearance and interior design
Entire Place • 6 bedrooms
Cozy Barn Stay｜Bonfire・BBQ・Lake Biwa | Long Stay
Entire Place • 1 bedroom
House with a view of the biggest lake in Japan
Entire Place • 2 bedrooms
10 minutes to Kyoto Station/maximum 10 people/Biwa Lake/family/4 bedrooms/120 square meters/kids wel
Entire Place • 4 bedrooms
【kyokoi-biwako】 ideal for BBQ, with a lawn garden
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Otsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Otsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hiroyuki | 2 | $158,889 | 35 | 4.83/5.0 |
| 舞子 | 1 | $96,007 | 82 | 4.79/5.0 |
| Micky | 2 | $76,122 | 188 | 4.96/5.0 |
| Naomi | 1 | $71,816 | 33 | 4.97/5.0 |
| Kuniko | 1 | $61,544 | 68 | 5.00/5.0 |
| 佳葉 | 1 | $55,495 | 85 | 4.84/5.0 |
| かおり | 1 | $41,694 | 145 | 4.96/5.0 |
| 平井隆馬 | 2 | $40,641 | 11 | 4.80/5.0 |
| 合同会社ひらり | 2 | $40,301 | 18 | 5.00/5.0 |
| がく | 1 | $39,572 | 33 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Otsu.
Dive Deeper: Advanced Otsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Otsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOtsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Otsu
- The Otsu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Otsu, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Otsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Otsu
- The dominant room capacity in Otsu is 1 bedroom listings, making up 25.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Otsu, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Otsu.
Otsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Otsu
- The most common guest capacity trend in Otsu vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Otsu STR market, accounting for 34.8% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Otsu.
- On average, properties in Otsu are equipped to host 4.2 guests.
Otsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Otsu
- The most common availability pattern in Otsu falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Otsu (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Otsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
57.6% of total
2 Nights
8 listings
12.1% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
19 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Otsu is 1 Night, adopted by 57.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.7%) of the Otsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Otsu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.6% of Otsu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Otsu.
Otsu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
30.8% of total
Moderate
20 listings
30.8% of total
Firm
20 listings
30.8% of total
Strict
5 listings
7.7% of total
Cancellation Policy Insights for Otsu
- The prevailing Airbnb cancellation policy trend in Otsu is Flexible, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.8% market standard in Otsu.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Otsu.
Otsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Otsu
- The overall average booking lead time for vacation rentals in Otsu is 41 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Otsu.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Otsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Otsu (2025)
Amenity Prevalence
Amenity Insights for Otsu
- Essential amenities in Otsu that guests expect include: Smoke alarm, Air conditioning, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Otsu: Smoke alarm, Air conditioning, Wifi, Hair dryer.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Otsu to stay competitive.
Otsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Otsu
- The typical guest profile for Airbnb in Otsu consists of predominantly international visitors (84%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 15.7% of guests.
- Key international markets include Japan (15.7%) and United States (14.6%).
- Top languages spoken are English (43.9%) followed by Chinese (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Otsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 39 | $4,028 | $378.38 | 39% |
| Shima | 36 | $3,915 | $285.95 | 44% |
| Awaji | 102 | $3,365 | $280.67 | 40% |
| Kyoto | 3,667 | $3,230 | $193.69 | 58% |
| Kameoka | 12 | $2,986 | $210.45 | 45% |
| Setouchi | 11 | $2,894 | $217.92 | 38% |
| Tonosho | 55 | $2,439 | $162.13 | 48% |
| Sanuki | 34 | $2,378 | $203.76 | 36% |
| Sumoto | 65 | $2,343 | $213.73 | 35% |
| Iwami | 10 | $2,301 | $210.76 | 41% |