Beppu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oita Prefecture, Japan
Is Airbnb profitable in Beppu in 2025? Explore comprehensive Airbnb analytics for Beppu, Oita Prefecture, Japan to uncover income potential. This 2025 STR market report for Beppu, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Beppu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Beppu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Beppu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Beppu (2025)
Understanding the monthly revenue variations for Airbnb listings in Beppu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Beppu is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Beppu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,592 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,325 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $714, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Beppu
Beppu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Beppu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Beppu:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Beppu
Average Daily Rate (ADR) Airbnb Trends in Beppu (2025)
Effective short term rental pricing strategy in Beppu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Beppu typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Beppu
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Airbnb Seasonality Analysis & Trends in Beppu (2025)
Peak Season (March, December, August)
- Revenue averages $2,318 per month
- Occupancy rates average 53.7%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,954 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $134
Low Season (June, July, September)
- Revenue drops to average $1,463 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $127
Seasonality Insights for Beppu
- The Airbnb seasonality in Beppu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Beppu's highest earning potential, with monthly revenues capable of climbing to $2,411, occupancy reaching a high of 57.3%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,320, occupancy could drop to 31.6%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Beppu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Beppu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Beppu (2025)
Exploring the top neighborhoods for short-term rentals in Beppu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kankaiji | Hot spring area known for its numerous onsen resorts and beautiful coastal views. A popular destination for both relaxation and cultural experiences, attracting tourists year-round. | Kankaiji Onsen, Yufuin, Beppu Onsen, Beppu Tower, Hells of Beppu |
| Beppu Bay | Scenic bay area offering stunning views and seaside attractions. Ideal for those seeking a mix of relaxation and adventure, with access to various maritime activities. | Beppu Bay, Marine Activity Center, Beppu Ropeway, Mud Spa, Umi Jigoku |
| Myoban | Famous for its unique hot springs with mineral-rich waters. It's a quaint area that offers a traditional Japanese onsen experience, appealing to tourists seeking authentic experiences. | Myoban Onsen, Shibaseki Onsen, Mud Baths, Local craft shops, Hiking trails |
| Kannawa | A traditional hot spring neighborhood well-known for its vibrant hot spring culture and historical significance. Attracts visitors interested in onsen history and cultural immersion. | Kannawa Onsen, Oniyama Jigoku, Kijima Kogen Park, Beppu Tokiwa Hot Spring, Local eateries |
| Shibaseki | This area is known for its therapeutic mud baths and serene atmosphere. It is appealing to visitors looking for wellness and relaxation. | Shibaseki Onsen, Kankaiji Park, Beppu Garden, Scenic overlooks, Local eateries |
| Yufuin | Near Beppu, Yufuin is famous for its picturesque scenery and artistic vibe. It attracts those looking for a tranquil getaway surrounded by nature and art. | Lake Kinrinko, Yufuin Floral Village, Mount Yufu, Art museums, Hot air balloon rides |
| Hells of Beppu | Tourist attraction showcasing various unique hot springs, known for their colorful waters and steam. Great for travelers interested in geothermal wonders. | Jigoku Meguri, Oniyama Jigoku, Shiraike Jigoku, Chinoike Jigoku, Umi Jigoku |
| Beppu Station Area | The transport hub of Beppu, this area is convenient for travelers and offers easy access to nearby attractions, shopping, and dining. | Beppu Station, Shopping streets, Local food markets, Cultural landmark sites, Restaurants |
Understanding Airbnb License Requirements & STR Laws in Beppu (2025)
While Beppu, Oita Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Beppu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Beppu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Beppubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Bettei An] Entire house for rent | Up to 12 people | 3 minutes by car to Tetsuwa Onsen | Free parki](https://a0.muscache.com/im/pictures/miso/Hosting-1054000852128383373/original/9e7cde7b-0ecc-4383-8fd9-a8e3fc948dff.jpeg?im_w=480&im_format=avif)
[Bettei An] Entire house for rent | Up to 12 people | 3 minutes by car to Tetsuwa Onsen | Free parki
Entire Place • 4 bedrooms
Free P2/ Sanwasen Aoi
Entire Place • 3 bedrooms
Home with Natural Hot Spring/max10/3Parking/wi-fi
Entire Place • 3 bedrooms
Villa with outdoor hot spring!/Up to 10 people
Entire Place • 3 bedrooms
Newly built, private house with an open-air bath!
Entire Place • 4 bedrooms
1 MIN to Beppu Main St -Family Room 1 & 2 & 3-
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Beppu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Beppu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beppuairbnb | 16 | $333,910 | 1450 | 4.91/5.0 |
| 38tec | 3 | $213,005 | 232 | 4.68/5.0 |
| Rei | 2 | $150,223 | 166 | 4.75/5.0 |
| Beppu | 6 | $147,992 | 2764 | 4.87/5.0 |
| Sara | 3 | $146,652 | 701 | 4.78/5.0 |
| Nao | 7 | $145,846 | 1574 | 4.56/5.0 |
| Jet | 3 | $143,036 | 572 | 4.46/5.0 |
| Airstar | 1 | $105,497 | 64 | 4.94/5.0 |
| Aya | 1 | $95,352 | 117 | 4.82/5.0 |
| Steam | 3 | $84,507 | 1069 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Beppu.
Dive Deeper: Advanced Beppu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Beppu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBeppu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Beppu
- The Beppu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.6% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Beppu, Apartment/Condo properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 29.5% portion, catering likely to families or larger groups.
- The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Beppu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Beppu
- The dominant room capacity in Beppu is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.2% of the active Airbnb listings in Beppu, indicating a high concentration in these sizes.
Beppu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Beppu
- The most common guest capacity trend in Beppu vacation rentals is listings accommodating 8+ guests (28.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Beppu STR market, accounting for 43.0% of listings.
- 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Beppu.
- On average, properties in Beppu are equipped to host 4.8 guests.
Beppu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Beppu
- The most common availability pattern in Beppu falls within the 181-270 days range, representing 36.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Beppu (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Beppu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
158 listings
86.8% of total
2 Nights
7 listings
3.8% of total
3 Nights
2 listings
1.1% of total
4-6 Nights
3 listings
1.6% of total
30+ Nights
12 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Beppu is 1 Night, adopted by 86.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.6%) of the Beppu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.8% of Beppu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Beppu.
Beppu Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.5% of total
Flexible
42 listings
22.1% of total
Moderate
53 listings
27.9% of total
Firm
26 listings
13.7% of total
Strict
68 listings
35.8% of total
Cancellation Policy Insights for Beppu
- The prevailing Airbnb cancellation policy trend in Beppu is Strict, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.8% market standard in Beppu.
- With 35.8% using Strict terms, this is a viable option in Beppu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Beppu.
Beppu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Beppu
- The overall average booking lead time for vacation rentals in Beppu is 39 days.
- Guests book furthest in advance for stays during January (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Beppu.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Beppu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Beppu (2025)
Amenity data is currently unavailable for Beppu.
Beppu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Beppu
- The typical guest profile for Airbnb in Beppu consists of predominantly international visitors (84%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 16.3% of guests.
- Key international markets include Japan (16.3%) and South Korea (11.9%).
- Top languages spoken are English (41.7%) followed by Chinese (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Beppu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamioguni | 20 | $3,600 | $293.34 | 53% |
| Itoshima | 62 | $3,584 | $227.70 | 55% |
| Yufu | 123 | $3,349 | $254.77 | 49% |
| Ukiha | 14 | $2,615 | $226.38 | 41% |
| Minamiaso | 26 | $2,422 | $181.83 | 56% |
| Asakura | 11 | $2,168 | $172.51 | 51% |
| Fukuoka | 1,203 | $2,054 | $138.17 | 56% |
| Aso | 37 | $1,919 | $179.53 | 46% |
| Hatsukaichi | 68 | $1,892 | $172.51 | 37% |
| Dazaifu | 31 | $1,886 | $153.87 | 42% |