Shibuya Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Shibuya in 2026? Explore comprehensive Airbnb analytics for Shibuya, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Shibuya, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 221 active listings.
Whether you're considering an Airbnb investment in Shibuya, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shibuya Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shibuya Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shibuya (2026)
Understanding the monthly revenue variations for Airbnb listings in Shibuya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shibuya is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shibuya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,351 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,447 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,001, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shibuya
Shibuya Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Shibuya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shibuya:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shibuya
Average Daily Rate (ADR) Airbnb Trends in Shibuya (2026)
Effective short term rental pricing strategy in Shibuya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shibuya typically peaks in December and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Shibuya
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Airbnb Seasonality Analysis & Trends in Shibuya (2026)
Peak Season (October, November, December)
- Revenue averages $6,601 per month
- Occupancy rates average 72.3%
- Daily rates average $257
Shoulder Season
- Revenue averages $3,445 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $220
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $209
Seasonality Insights for Shibuya
- The Airbnb seasonality in Shibuya shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shibuya's highest earning potential, with monthly revenues capable of climbing to $7,172, occupancy reaching a high of 78.1%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shibuya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shibuya seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shibuya (2026)
Exploring the top neighborhoods for short-term rentals in Shibuya? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shibuya Center-gai | A bustling pedestrian zone that embodies the spirit of Shibuya with endless shopping, dining, and nightlife options. Attracts young travelers and tourists looking for an energetic atmosphere. | Shibuya Crossing, Hachiko Statue, Shibuya 109, Center-gai shopping street, various bars and nightclubs |
| Shibuya Scramble Square | Home to one of the tallest buildings in Tokyo, it features an observation deck and luxury shopping. It's popular with both tourists and locals, providing stunning views of Tokyo. | Shibuya Sky, Shibuya 109, Shopping malls, Restaurants, Art installations |
| Harajuku | Just a short walk from Shibuya, this area is known for its youth culture and fashion. It's a hotspot for those interested in unique street fashion and pop culture. | Takeshita Street, Meiji Shrine, Yoyogi Park, Omotesando shopping street, Cafés and boutiques |
| Daikanyama | Trendy and upscale neighborhood known for its chic cafes, boutiques, and relaxed atmosphere. Appeals to a more affluent clientele seeking a stylish stay. | T-Site bookstore, Daikanyama Hills, Unique boutiques, Cafés, Green spaces |
| Ebisu | A vibrant area known for its nightlife and dining, particularly its craft beer scene. It's a favorite among locals and expatriates, making it a great spot for Airbnb hosts. | Ebisu Garden Place, Yebisu Beer Museum, Restaurants and izakayas, Shops, Cultural events |
| Yoyogi Park | Surrounded by nature and close to Harajuku and Shibuya, this area attracts those who enjoy outdoor activities and festivals. Perfect for families and nature lovers. | Yoyogi Park, Outdoor events and festivals, Meiji Shrine, Picnic spots, Walking paths |
| Naka-Meguro | Known for its scenic canal lined with cherry blossom trees, this neighborhood features trendy cafes, boutiques, and a laid-back vibe, attracting a hip crowd. | Meguro River, Canal-side cafes, Shops and boutiques, Cherry blossom viewing, Art galleries |
| Omotesando | Famous for its zelkova tree-lined avenue with high-end shopping and architecture, it's a sought-after area for those looking for a luxurious stay close to Shibuya. | Omotesando Hills, High-end shopping, Architectural landmarks, Cafés, Fashion culture |
Understanding Airbnb License Requirements & STR Laws in Shibuya (2026)
Yes, Shibuya, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shibuya to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
Top Performing Airbnb Properties in Shibuya (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shibuyabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8-minute walk from Hatsudai station / Beautiful and calm space ideal for sightseeing / Easy access t
Entire Place • 1 bedroom
9-minute walk from Nishi-Shinjuku 5-chome station / Good access from the city center / Quiet and cal
Entire Place • 1 bedroom
The Hills Suite Daikanyama & Omotesando-Shibuya B
Entire Place • 4 bedrooms
5-minute walk from Hatagaya station! /Good access to Shibuya and Shinjuku/Calm space/L III c02
Entire Place • 1 bedroom
![[Shibuya Ward] 8-minute walk from Shibuya Station. Enjoy your comfortable stay in the heart of Shibu](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTQyMzU5OTg4MzAwMTE2NjUzNw==/original/968acb8a-32ad-44f2-b20f-9c4f4453b8b4.jpeg?im_w=480&im_format=avif)
[Shibuya Ward] 8-minute walk from Shibuya Station. Enjoy your comfortable stay in the heart of Shibu
Entire Place • 4 bedrooms
![[New] 8 min walk from Shibuya Sta. [Penthouse]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTQyMDcxOTY2NDQwMzA1Njk2NQ==/original/0d264c94-0d00-4252-a7af-554d4baac31a.jpeg?im_w=480&im_format=avif)
[New] 8 min walk from Shibuya Sta. [Penthouse]
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shibuya (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Shibuya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 13 | $497,213 | 406 | 4.80/5.0 |
| Shimizu | 19 | $480,764 | 198 | 4.86/5.0 |
| 雲逸 | 9 | $370,070 | 201 | 4.85/5.0 |
| Kazuma | 3 | $339,618 | 72 | 4.91/5.0 |
| Shingo | 5 | $292,062 | 113 | 4.88/5.0 |
| Sumyca | 1 | $245,204 | 21 | 4.33/5.0 |
| Sumyca | 2 | $200,022 | 7 | 4.33/5.0 |
| Sumire | 2 | $183,089 | 13 | 4.73/5.0 |
| Sumyca Tokyo | 3 | $175,864 | 40 | 4.63/5.0 |
| Sumyca | 1 | $170,666 | 16 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shibuya.
Dive Deeper: Advanced Shibuya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shibuya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShibuya Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shibuya
- The Shibuya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 221 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shibuya, Apartment/Condo properties are the most common (82.8%), reflecting the local real estate landscape.
- Houses represent a significant 16.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.9%) offer potential for unique stay experiences.
Shibuya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shibuya
- The dominant room capacity in Shibuya is 1 bedroom listings, making up 68.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.2% of the active Airbnb listings in Shibuya, indicating a high concentration in these sizes.
- With over half the market (68.8%) consisting of studios or 1-bedroom units, Shibuya is particularly well-suited for individuals or couples.
Shibuya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shibuya
- The most common guest capacity trend in Shibuya vacation rentals is listings accommodating 2 guests (20.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Shibuya STR market, accounting for 37.1% of listings.
- 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shibuya.
- On average, properties in Shibuya are equipped to host 4.5 guests.
Shibuya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shibuya
- The most common availability pattern in Shibuya falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shibuya (57.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shibuya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
119 listings
53.8% of total
2 Nights
30 listings
13.6% of total
3 Nights
2 listings
0.9% of total
4-6 Nights
3 listings
1.4% of total
7-29 Nights
6 listings
2.7% of total
30+ Nights
61 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Shibuya is 1 Night, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Shibuya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Shibuya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.8% of Shibuya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shibuya.
Shibuya Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
4.1% of total
Flexible
16 listings
7.2% of total
Moderate
35 listings
15.8% of total
Firm
117 listings
52.9% of total
Strict
44 listings
19.9% of total
Cancellation Policy Insights for Shibuya
- The prevailing Airbnb cancellation policy trend in Shibuya is Firm, used by 52.9% of listings.
- A majority (72.8%) of hosts in Shibuya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.9% market standard in Shibuya.
- Regularly review your cancellation policy against competitors and market demand shifts in Shibuya.
Shibuya STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shibuya
- The overall average booking lead time for vacation rentals in Shibuya is 36 days.
- Guests book furthest in advance for stays during November (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Shibuya.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Shibuya averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shibuya (2026)
Amenity Prevalence
Amenity Insights for Shibuya
- Essential amenities in Shibuya that guests expect include: Air conditioning, Wifi, Smoke alarm, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shibuya: Air conditioning, Wifi, Smoke alarm, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Hair dryer, Shampoo.
- Consider adding popular differentiators like Washer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shibuya to stay competitive.
Shibuya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shibuya
- The typical guest profile for Airbnb in Shibuya consists of predominantly international visitors (95%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.7% of guests.
- Key international markets include United States (39%) and Australia (8.5%).
- Top languages spoken are English (48.9%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shibuya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |