Nago Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okinawa Prefecture, Japan
Is Airbnb profitable in Nago in 2025? Explore comprehensive Airbnb analytics for Nago, Okinawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Nago, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Nago, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nago Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nago Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nago (2025)
Understanding the monthly revenue variations for Airbnb listings in Nago is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nago is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nago across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,827+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,181 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nago
Nago Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nago STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nago:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nago
Average Daily Rate (ADR) Airbnb Trends in Nago (2025)
Effective short term rental pricing strategy in Nago involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nago typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Nago
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Airbnb Seasonality Analysis & Trends in Nago (2025)
Peak Season (August, March, July)
- Revenue averages $3,372 per month
- Occupancy rates average 51.4%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,585 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $235
Low Season (June, November, December)
- Revenue drops to average $1,898 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $189
Seasonality Insights for Nago
- The Airbnb seasonality in Nago shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nago's highest earning potential, with monthly revenues capable of climbing to $3,756, occupancy reaching a high of 57.5%, and ADRs peaking at $282.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,664, occupancy could drop to 36.2%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nago.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nago seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nago (2025)
Exploring the top neighborhoods for short-term rentals in Nago? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naha | The capital of Okinawa Prefecture, Naha offers a vibrant mix of culture, shopping, and dining. It's a key location for tourists visiting historical sites and enjoying the local cuisine. | Shuri Castle, Kokusai Street, Okinawa Prefectural Museum, Tsuboya Pottery District, Naminoue Shrine |
| Okinawa Churaumi Aquarium | One of the top attractions in Okinawa, this location is famous for its massive aquarium and marine life exhibits. It draws families and nature lovers from all over the world. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road, Okichan Theater, Sesoko Island |
| Kadena | Home to Kadena Air Base, this area attracts many military families and personnel, creating opportunities for short-term rentals and stays. | Kadena Air Base, Peace Prayer Park, Kadena Park, local dining options, beach access |
| Onna | Known for its stunning beaches and resort-style accommodations, Onna attracts tourists looking for relaxation and adventure such as diving and snorkeling. | Kafuu Resort Fuchaku Condo Hotel, Cape Manzamo, Blue Cave, Diving spots, Scuba tours |
| Ishigaki Island | Part of the Yaeyama Islands, Ishigaki is famous for its beautiful beaches and vibrant coral reefs, perfect for outdoor enthusiasts and beach lovers. | Kabira Bay, Ishigaki Island Observatory, Taketomi Island, Yonehara Beach, Miyaradunchi |
| Zamami Island | A tranquil island getaway known for its stunning beaches and crystal-clear waters, Zamami is perfect for eco-tourism and nature retreats. | Kumejima, Hizushi Beach, Gahi Beach, snorkeling and diving spots, whale watching |
| Miyako Island | Famous for its beautiful beaches and laid-back atmosphere, Miyako Island is popular with tourists seeking sun and leisure activities. | Sunayama Beach, Toriike Pond, Miyako Blue, Miyako Island Underwater Observatory, local festivals |
| Kume Island | A quieter island with beautiful nature and traditional product offerings, Kume Island attracts visitors looking for a peaceful retreat. | Kume Island Beach, Gushikawa Castle, local craft shops, Kumejima Tsumugi, yumeyui shopping street |
Understanding Airbnb License Requirements & STR Laws in Nago (2025)
Yes, Nago, Okinawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nago to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Nago (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tree Full Tree House Spiral Tree House
Entire Place • 2 bedrooms
![[Onna Resort] Nago City/3LDK/In front of the sea!A newly built house with ocean views that spread ou](https://a0.muscache.com/im/pictures/miso/Hosting-772750367880173581/original/846cfb96-b60b-4e59-839f-2c764b9a176b.jpeg?im_w=480&im_format=avif)
[Onna Resort] Nago City/3LDK/In front of the sea!A newly built house with ocean views that spread ou
Entire Place • 3 bedrooms
【オープン記念！期間限定20%OFF中】1・2・3号棟を貸切/最大18名/BBQ/プール/ビーチ1分
Entire Place • 9 bedrooms
Entire rental high-grade villa with ocean view bath directly connected to the precious beach!Good ac
Entire Place • 3 bedrooms
【全4棟貸切｜最大24名｜プライベートプール｜ビーチ徒歩30秒｜BBQ可】
Entire Place • 12 bedrooms
Okinawa wooden architecture with private pool, entire house, old house style, open-air bath,
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nago (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nago based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryukyu Breeze | 8 | $580,711 | 36 | 4.88/5.0 |
| Nanako | 5 | $380,836 | 730 | 4.96/5.0 |
| Treeful Treehouse | 2 | $210,012 | 5 | 5.00/5.0 |
| Kazoo & Hasmik | 6 | $158,288 | 520 | 4.88/5.0 |
| ジョイ | 4 | $158,277 | 114 | 4.80/5.0 |
| 久生 | 1 | $152,648 | 13 | 5.00/5.0 |
| Yoshihito | 2 | $147,457 | 128 | 4.87/5.0 |
| NagoNago | 1 | $113,358 | 28 | 4.93/5.0 |
| Kokia | 5 | $110,843 | 1125 | 4.71/5.0 |
| DAICHI OKINAWA Villa M | 1 | $93,945 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nago.
Dive Deeper: Advanced Nago STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nago. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNago Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nago
- The Nago Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nago, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Nago Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nago
- The dominant room capacity in Nago is 1 bedroom listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.5% of the active Airbnb listings in Nago, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nago.
Nago Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nago
- The most common guest capacity trend in Nago vacation rentals is listings accommodating 8+ guests (39.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nago STR market, accounting for 54.3% of listings.
- 59.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nago.
- On average, properties in Nago are equipped to host 5.5 guests.
Nago Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nago
- The most common availability pattern in Nago falls within the 271-366 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nago (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nago Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
145 listings
83.3% of total
2 Nights
18 listings
10.3% of total
30+ Nights
11 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Nago is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.6%) of the Nago Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.3% of Nago hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nago.
Nago Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.2% of total
Refundable
1 listings
0.6% of total
Flexible
13 listings
8% of total
Moderate
60 listings
37% of total
Firm
28 listings
17.3% of total
Strict
58 listings
35.8% of total
Cancellation Policy Insights for Nago
- The prevailing Airbnb cancellation policy trend in Nago is Moderate, used by 37% of listings.
- A majority (53.1%) of hosts in Nago utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37% market standard in Nago.
- With 35.8% using Strict terms, this is a viable option in Nago, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nago.
Nago STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nago
- The overall average booking lead time for vacation rentals in Nago is 44 days.
- Guests book furthest in advance for stays during October (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (49 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Nago.
- Target marketing efforts for the Fall season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Nago averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nago (2025)
Amenity Prevalence
Amenity Insights for Nago
- Essential amenities in Nago that guests expect include: Air conditioning, Wifi, Hair dryer, Shampoo, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nago: Air conditioning, Wifi, Hair dryer, Shampoo, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer, Shampoo, Smoke alarm.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nago to stay competitive.
Nago Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nago
- The typical guest profile for Airbnb in Nago consists of predominantly international visitors (76%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 24.2% of guests.
- Key international markets include Japan (24.2%) and Taiwan (14%).
- Top languages spoken are English (40.8%) followed by Chinese (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nago Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginoza | 12 | $3,435 | $278.75 | 41% |
| Ginowan | 42 | $3,312 | $177.43 | 58% |
| Onna | 395 | $2,969 | $243.74 | 48% |
| Chatan | 154 | $2,695 | $230.59 | 48% |
| Urasoe | 24 | $2,645 | $195.82 | 45% |
| Tomigusuku | 18 | $2,431 | $145.13 | 51% |
| Nanjo | 104 | $2,406 | $216.78 | 48% |
| Nakijin | 135 | $2,381 | $209.97 | 43% |
| Kin | 55 | $2,340 | $162.00 | 54% |
| Yomitan | 146 | $2,038 | $157.56 | 50% |