Yakushima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagoshima Prefecture, Japan

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Yakushima in 2025? Explore comprehensive Airbnb analytics for Yakushima, Kagoshima Prefecture, Japan to uncover income potential. This 2025 STR market report for Yakushima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 80 active listings.

Whether you're considering an Airbnb investment in Yakushima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yakushima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Yakushima Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$116
The average rental revenue earned for an occupied room per day in Yakushima.
Occupancy Rate(?)
48.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,109
Typical annual income for an Airbnb listing in Yakushima. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.9%
Positive growth (3.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Yakushima.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Yakushima.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
80
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Yakushima (2025)

Understanding the monthly revenue variations for Airbnb listings in Yakushima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yakushima is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yakushima across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,697+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,402 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,276 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $631, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Yakushima

Yakushima Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Yakushima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yakushima:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Yakushima

Average Daily Rate (ADR) Airbnb Trends in Yakushima (2025)

Effective short term rental pricing strategy in Yakushima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yakushima typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
  • Typical properties (Median) charge around $79 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Yakushima

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Airbnb Seasonality Analysis & Trends in Yakushima (2025)

Peak Season (May, October, April)
  • Revenue averages $2,322 per month
  • Occupancy rates average 64.7%
  • Daily rates average $108
Shoulder Season
  • Revenue averages $1,881 per month
  • Occupancy maintains around 51.2%
  • Daily rates hold near $112
Low Season (January, February, December)
  • Revenue drops to average $1,147 per month
  • Occupancy decreases to average 35.8%
  • Daily rates adjust to average $111

Seasonality Insights for Yakushima

  • The Airbnb seasonality in Yakushima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Yakushima's highest earning potential, with monthly revenues capable of climbing to $2,532, occupancy reaching a high of 66.8%, and ADRs peaking at $123.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,011, occupancy could drop to 29.4%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yakushima.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Yakushima seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Yakushima (2025)

Exploring the top neighborhoods for short-term rentals in Yakushima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Yakushima Island
A UNESCO World Heritage site known for its lush forests, ancient cedar trees, and rich biodiversity. A perfect retreat for nature lovers and hikers seeking tranquil surroundings and spectacular views.
Shiratani Unsuikyo Ravine, Yakusugi Land, KuwanokAn, Jomon Sugi, Miyanoura Mountain
Miyanoura
The main port and the largest town on Yakushima Island, offering access to various attractions and the gateway for visitors traveling to and from the island. Good for those looking for convenience with tourist amenities.
Miyanoura Port, Shiratani Unsuikyo Nature Trail, Yakushima Environmental Culture Village Center
Anbo
A charming area with a small port and several inns, known for hot springs and beautiful coastal views. Attracts visitors looking for relaxation and scenic ocean experiences.
Anbo Port, Yudomari Onsen, Anbo River
Koseda
Famous for its beautiful beaches and access to snorkelling and ocean activities. Ideal locale for beachgoers and those seeking water sports adventures.
Koseda Beach, Nagata Beach, Yaku Island Diving
Onoaida
This area is known for traditional Japanese inns and onsen experiences, perfect for travelers looking to immerse themselves in the local culture and enjoy hot springs.
Onoaida Onsen, Onoaida Beach, Tachudake
Kikuchi
A lesser-known area that offers stunning natural beauty, hiking trails, and serenity, attracting travelers who prefer a more secluded experience.
Kikuchi Nature Area, Hiking Trails, Scenic Viewpoints
Nagata
Known for its quiet atmosphere and natural scenery, it offers a peaceful environment for people looking to escape the busier areas with beautiful sunset views.
Nagata Beach, Oko no Shuraku, Trekking Trails
Yaku Island
This region promotes sustainable tourism and offers eco-friendly stays, appealing to environmentally conscious travelers looking to connect with nature.
Yakushima Nature Guide Association, Ecotourism Activities, Nature Trails

Understanding Airbnb License Requirements & STR Laws in Yakushima (2025)

Yes, Yakushima, Kagoshima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yakushima to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 79% licensed listings)

Top Performing Airbnb Properties in Yakushima (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Yakushimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[Newly opened!!!!!!!Barrel sauna and BBQ are also available!

[Newly opened!!!!!!!Barrel sauna and BBQ are also available!

Entire Place • 2 bedrooms

$128,996
Revenue
71.1%
Occupancy
$481.40
Daily Rate
[Luxury Sauna] Feel the life of Yakushima.An inn where you can spin a traditional private house duri

[Luxury Sauna] Feel the life of Yakushima.An inn where you can spin a traditional private house duri

Entire Place • 4 bedrooms

$82,700
Revenue
71.6%
Occupancy
$346.64
Daily Rate
Views: Villa and sauna in a wonderful view.

Views: Villa and sauna in a wonderful view.

Entire Place • 1 bedroom

$47,775
Revenue
71.2%
Occupancy
$208.62
Daily Rate
Yakushima Tabugawa House - Whole House renting

Yakushima Tabugawa House - Whole House renting

Entire Place • 2 bedrooms

$46,453
Revenue
54.4%
Occupancy
$228.48
Daily Rate
Miyanoura Port Convenience: Riverside Entire home

Miyanoura Port Convenience: Riverside Entire home

Entire Place • 3 bedrooms

$41,796
Revenue
63.2%
Occupancy
$150.02
Daily Rate
Yakushima Treetops Guesthouse With Mountain Views

Yakushima Treetops Guesthouse With Mountain Views

Entire Place • 3 bedrooms

$39,132
Revenue
59.3%
Occupancy
$179.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Yakushima (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Yakushima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yuki2$211,696364.88/5.0
Keiko5$113,5245544.96/5.0
Ayumi7$91,3302424.72/5.0
Hiroko4$73,947504.98/5.0
Robert2$65,686384.87/5.0
Kayoko2$56,7432964.83/5.0
Shoji1$47,775715.00/5.0
Suguru5$41,996132.96/5.0
Akira1$41,796705.00/5.0
Cameron1$39,132614.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yakushima.

Dive Deeper: Advanced Yakushima STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yakushima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Yakushima Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Yakushima

  • The Yakushima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 48.8% of the 80 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Yakushima, House properties are the most common (52.5%), reflecting the local real estate landscape.
  • Houses represent a significant 52.5% portion, catering likely to families or larger groups.
  • The presence of 31.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.

Yakushima Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Yakushima

  • The dominant room capacity in Yakushima is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Yakushima, indicating a high concentration in these sizes.

Yakushima Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Yakushima

  • The most common guest capacity trend in Yakushima vacation rentals is listings accommodating 1 guest (15%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 1 guest and 5 guests dominate the Yakushima STR market, accounting for 28.8% of listings.
  • 18.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yakushima.
  • On average, properties in Yakushima are equipped to host 3.0 guests.

Yakushima Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Yakushima

  • The most common availability pattern in Yakushima falls within the 91-180 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Yakushima (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Yakushima Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (48%)

1 Night

36 listings

48% of total

2 Nights (28%)

2 Nights

21 listings

28% of total

3 Nights (5.3%)

3 Nights

4 listings

5.3% of total

4-6 Nights (14.7%)

4-6 Nights

11 listings

14.7% of total

30+ Nights (4%)

30+ Nights

3 listings

4% of total

Key Insights

  • The most prevalent minimum stay requirement in Yakushima is 1 Night, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.0%) of the Yakushima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 48% of Yakushima hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yakushima.

Yakushima Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.5% of total

Flexible (7.4%)

Flexible

5 listings

7.4% of total

Moderate (33.8%)

Moderate

23 listings

33.8% of total

Firm (35.3%)

Firm

24 listings

35.3% of total

Strict (22.1%)

Strict

15 listings

22.1% of total

Cancellation Policy Insights for Yakushima

  • The prevailing Airbnb cancellation policy trend in Yakushima is Firm, used by 35.3% of listings.
  • A majority (57.4%) of hosts in Yakushima utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.3% market standard in Yakushima.
  • Regularly review your cancellation policy against competitors and market demand shifts in Yakushima.

Yakushima STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Yakushima

  • The overall average booking lead time for vacation rentals in Yakushima is 57 days.
  • Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (75 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Yakushima.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Yakushima averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Yakushima (2025)

Amenity Prevalence

Amenity Insights for Yakushima

  • Essential amenities in Yakushima that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Shampoo, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Yakushima: Free parking on premises, Smoke alarm, Air conditioning, Wifi, Hair dryer.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Air conditioning, Wifi, Hair dryer.
  • Consider adding popular differentiators like Shampoo or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Yakushima to stay competitive.

Yakushima Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Yakushima

  • The typical guest profile for Airbnb in Yakushima consists of predominantly international visitors (83%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 17.4% of guests.
  • Key international markets include United States (19%) and Japan (17.4%).
  • Top languages spoken are English (42.5%) followed by Japanese (11.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Japan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Yakushima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nichinan11$1,941$213.2340%
Kirishima26$1,615$143.9941%
Ibusuki11$1,416$84.4342%
Kagoshima101$1,086$106.9540%
Miyazaki86$1,017$95.7737%
Miyakonojo11$655$101.9226%

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