Sumida City Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Sumida City in 2026? Explore comprehensive Airbnb analytics for Sumida City, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Sumida City, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 339 active listings.
Whether you're considering an Airbnb investment in Sumida City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sumida City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sumida City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sumida City (2026)
Understanding the monthly revenue variations for Airbnb listings in Sumida City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumida City is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumida City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,443 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,170 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,286, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sumida City
Sumida City Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sumida City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumida City:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 48% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sumida City
Average Daily Rate (ADR) Airbnb Trends in Sumida City (2026)
Effective short term rental pricing strategy in Sumida City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumida City typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Sumida City
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Airbnb Seasonality Analysis & Trends in Sumida City (2026)
Peak Season (October, November, December)
- Revenue averages $6,928 per month
- Occupancy rates average 71.5%
- Daily rates average $319
Shoulder Season
- Revenue averages $4,702 per month
- Occupancy maintains around 61.4%
- Daily rates hold near $242
Low Season (May, June, July)
- Revenue drops to average $2,413 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $168
Seasonality Insights for Sumida City
- The Airbnb seasonality in Sumida City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sumida City's highest earning potential, with monthly revenues capable of climbing to $7,205, occupancy reaching a high of 78.6%, and ADRs peaking at $362.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $551, occupancy could drop to 11.2%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sumida City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sumida City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sumida City (2026)
Exploring the top neighborhoods for short-term rentals in Sumida City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Asakusa | A historic district famous for the Senso-ji Temple and traditional Japanese culture. Ideal for tourists interested in ancient temples, shopping, and local cuisine. | Senso-ji Temple, Nakamise Street, Asakusa Culture and Tourism Center, Sumida Park, Hanayashiki Amusement Park |
| Tokyo Skytree Town | Home to the iconic Tokyo Skytree, this area provides stunning city views and modern shopping experiences. It's a major attraction for visitors looking to see the skyline. | Tokyo Skytree, Tokyo Solamachi, Sumida Aquarium, The Sumida Hokusai Museum, Soramachi Shopping Street |
| Kameido | A more residential area with the beautiful Kameido Tenjin Shrine, known for its historical significance and tranquil parks. It's a hidden gem less crowded than other tourist spots. | Kameido Tenjin Shrine, Kameido Castle Ruins, Kameido Central Park, Sumida River, Local shopping streets |
| Kinshi Park | A spacious park offering outdoor activities and views of the Tokyo skyline. Attracts families and nature lovers who seek a relaxing atmosphere. | Kinshi Park, Tokyo Bay, Sumida River Walk, Local food stalls, Playgrounds |
| Oshiage | Located near the Skytree, this area is also home to numerous shops and eateries. A great mix of urban living with easy access to major attractions. | Tokyo Skytree, Oshiage Station, Local restaurants and cafes, Shopping at Tokyo Solamachi, Sumida River Views |
| Morishita | A quaint neighborhood known for its calm environment and close proximity to parks and rivers. It's perfect for those seeking a quieter stay while having access to the city. | Morishita Park, Eitai Bridge, Local Izakayas, Sumida River, Tokyo's best coffee shops |
| Tobu Museum | A cultural hub centered around trains and transportation, appealing to families and curious visitors. Unique experience unlike typical tourist spots. | Tobu Museum, Train exhibits, Interactive displays, Local eateries, Nearby parks |
| Yoshihigashi | A developing area with a blend of urban and residential life, known for its long shopping streets and community vibes. Great for hosting visitors looking for an authentic experience. | Shopping street, Local bakeries, Community festivals, Nearby temples, Parks and recreation areas |
Understanding Airbnb License Requirements & STR Laws in Sumida City (2026)
Yes, Sumida City, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sumida City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
Top Performing Airbnb Properties in Sumida City (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumida Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7 min walk from Ryogoku station / Furnished / b02
Entire Place • 1 bedroom
7 min walk from Ryogoku station / Furnished / a01
Entire Place • 1 bedroom
11min walk from station / built in 2024 / a02
Entire Place • 1 bedroom
Built in 2024/1 station to Skytree/b01
Entire Place • 1 bedroom
7 min walk from Ryogoku station / Furnished / c02
Entire Place • 1 bedroom
3 minutes walk from Oshiage Sta./j03
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sumida City (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sumida City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ネステ ート | 11 | $2,304,841 | 193 | 4.76/5.0 |
| Sumyca Tokyo | 13 | $1,493,114 | 162 | 4.71/5.0 |
| Sumyca | 4 | $976,727 | 130 | 4.78/5.0 |
| Sumyca Tokyo | 2 | $533,470 | 23 | 4.80/5.0 |
| Tokyo Holiday | 33 | $466,251 | 340 | 4.81/5.0 |
| Zaito | 12 | $278,264 | 106 | 4.82/5.0 |
| Meika | 10 | $253,363 | 377 | 4.94/5.0 |
| Taniguchi | 1 | $241,947 | 24 | 4.92/5.0 |
| Xin | 7 | $224,160 | 198 | 4.75/5.0 |
| Chisaki | 4 | $183,832 | 151 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumida City.
Dive Deeper: Advanced Sumida City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumida City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSumida City Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sumida City
- The Sumida City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 339 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sumida City, Apartment/Condo properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Sumida City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sumida City
- The dominant room capacity in Sumida City is 1 bedroom listings, making up 58.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Sumida City, indicating a high concentration in these sizes.
- With over half the market (58.4%) consisting of studios or 1-bedroom units, Sumida City is particularly well-suited for individuals or couples.
Sumida City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sumida City
- The most common guest capacity trend in Sumida City vacation rentals is listings accommodating 3 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Sumida City STR market, accounting for 47.2% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumida City.
- On average, properties in Sumida City are equipped to host 4.6 guests.
Sumida City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sumida City
- The most common availability pattern in Sumida City falls within the 181-270 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sumida City (50.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sumida City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
27.1% of total
2 Nights
85 listings
25.1% of total
3 Nights
9 listings
2.7% of total
4-6 Nights
6 listings
1.8% of total
7-29 Nights
10 listings
2.9% of total
30+ Nights
137 listings
40.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sumida City is 30+ Nights, adopted by 40.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.4%) caters to monthly stays (30+ nights) in Sumida City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.4% of Sumida City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumida City.
Sumida City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
1.8% of total
Super Strict 60 Days
5 listings
1.5% of total
Flexible
17 listings
5% of total
Moderate
94 listings
27.7% of total
Firm
174 listings
51.3% of total
Strict
43 listings
12.7% of total
Cancellation Policy Insights for Sumida City
- The prevailing Airbnb cancellation policy trend in Sumida City is Firm, used by 51.3% of listings.
- A majority (64.0%) of hosts in Sumida City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.3% market standard in Sumida City.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sumida City.
Sumida City STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sumida City
- The overall average booking lead time for vacation rentals in Sumida City is 39 days.
- Guests book furthest in advance for stays during December (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Sumida City.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Sumida City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sumida City (2026)
Amenity Prevalence
Amenity Insights for Sumida City
- Essential amenities in Sumida City that guests expect include: Air conditioning, Smoke alarm, Shampoo, Wifi, Hair dryer, Microwave, Conditioner. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Hot water kettle are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sumida City: Air conditioning, Smoke alarm, Shampoo, Wifi, Hair dryer, Microwave, Conditioner.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Shampoo, Wifi, Hair dryer, Microwave, Conditioner.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sumida City to stay competitive.
Sumida City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sumida City
- The typical guest profile for Airbnb in Sumida City consists of predominantly international visitors (97%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 3.4% of guests.
- Key international markets include United States (21.4%) and China (10.5%).
- Top languages spoken are English (45.8%) followed by Chinese (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sumida City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |