Tsumagoi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gunma Prefecture, Japan
Is Airbnb profitable in Tsumagoi in 2025? Explore comprehensive Airbnb analytics for Tsumagoi, Gunma Prefecture, Japan to uncover income potential. This 2025 STR market report for Tsumagoi, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 109 active listings.
Whether you're considering an Airbnb investment in Tsumagoi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tsumagoi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tsumagoi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tsumagoi (2025)
Understanding the monthly revenue variations for Airbnb listings in Tsumagoi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tsumagoi is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tsumagoi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,430+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,542 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,387, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tsumagoi
Tsumagoi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tsumagoi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tsumagoi:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tsumagoi
Average Daily Rate (ADR) Airbnb Trends in Tsumagoi (2025)
Effective short term rental pricing strategy in Tsumagoi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tsumagoi typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $484+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
- Typical properties (Median) charge around $267 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Tsumagoi
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Airbnb Seasonality Analysis & Trends in Tsumagoi (2025)
Peak Season (August, December, January)
- Revenue averages $4,780 per month
- Occupancy rates average 42.5%
- Daily rates average $318
Shoulder Season
- Revenue averages $3,495 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $291
Low Season (May, June, November)
- Revenue drops to average $2,608 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $297
Seasonality Insights for Tsumagoi
- The Airbnb seasonality in Tsumagoi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tsumagoi's highest earning potential, with monthly revenues capable of climbing to $6,376, occupancy reaching a high of 52.1%, and ADRs peaking at $361.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,462, occupancy could drop to 25.0%, and ADRs may adjust down to $270.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tsumagoi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tsumagoi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tsumagoi (2025)
Exploring the top neighborhoods for short-term rentals in Tsumagoi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kusatsu Onsen | Famous hot spring resort known for its high quality sulfuric waters and traditional ryokan accommodations. Attracts tourists looking for relaxation and authentic Japanese culture. | Kusatsu Onsen Yubatake, Sainokawara Park, Kusatsu Ski Resort, Kusatsu Nature Recreation Park, Norn Minakami Ski Resort |
| Shima Onsen | A historic hot spring area known for its tranquil environment and beautiful scenery. Ideal for visitors seeking peace, nature, and rejuvenation. | Shima Onsen Komodo Shrine, Shima River, Ikaho Green Bokujo, Yuzawa Ski Resort, Gumma Prefectural Museum of History |
| Mount Shirane | An active volcano surrounded by stunning landscapes, perfect for hiking and nature activities. Attracts adventure seekers and nature lovers. | Mount Shirane hiking trails, Onioshidashi Park, Shirane Onsen, Lake Shirane, Mizunoike Park |
| Manza Onsen | Known for its beautiful landscapes and quality hot spring resorts, making it a popular destination for relaxation and rejuvenation. | Manza Onsen Ski Resort, Manza Plateau, Mount Nishinotakamine, Manza Hot Spring, Manza Golf Club |
| Tsumagoi | A rural area famous for its rich agricultural resources and outdoor activities, drawing visitors looking for a break from city life. | Tsumagoi Green Park, Tsumagoi Farm, Tsumagoi Village Museum, Tsumagoi Hot Spring, Gakuentoshi Park |
| Sugadaira | A popular resort area for skiing in winter and hiking in summer, appealing to both winter sports enthusiasts and nature lovers. | Sugadaira Ski Resort, Sugadaira Highland, Shiozawa Onsen, Utsukushigahara Open-air Museum, Ogakubo Park |
| Kagurazaka | A quaint and historical area with many traditional inns and a scenic riverside, appealing to visitors seeking history and culture. | Kagurazaka Street, Kagurazaka Shrine, Local tea houses, Historic ryokan, Scenic riverside paths |
| Onioshidashi | A unique volcanic landscape that provides stunning views and geological wonders, attracting nature enthusiasts and photographers. | Onioshidashi Park, Kusatsu-Shirane National Park, Volcanic rock formations, Viewing platforms, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Tsumagoi (2025)
Yes, Tsumagoi, Gunma Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tsumagoi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Tsumagoi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tsumagoibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious private villa with natural hot springs, high-pressure oxygen room, and stockpile. Up to 6
Entire Place • 6 bedrooms
Largest villa wz the private natural hot springs!
Entire Place • 3 bedrooms
Rock Forest Hokuriku Izawa [BBQ in the fireplace in the forest & hot spring bath fed by a source spr
Entire Place • 2 bedrooms
【ファンディーナ細原】Kitakaruizawa luxury private villa
Entire Place • 1 bedroom
【Fandina藤原】Kitakaruizawa luxury private villa
Entire Place • 2 bedrooms
2024年8月オープン 全居室エアコン完備 The Villas by tailwalk
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tsumagoi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tsumagoi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ﾌﾟﾘﾝｽﾗﾝﾄﾞ | 7 | $336,809 | 687 | 4.77/5.0 |
| The Guest House Japan Resort | 2 | $250,021 | 299 | 4.91/5.0 |
| Pqd | 2 | $234,021 | 406 | 4.46/5.0 |
| Francisco | 4 | $208,267 | 485 | 4.95/5.0 |
| Toru | 3 | $188,218 | 218 | 4.79/5.0 |
| 北軽井沢森の別荘 | 7 | $182,191 | 63 | 4.37/5.0 |
| Breeze Villa | 1 | $163,462 | 99 | 4.87/5.0 |
| Chiaki | 4 | $151,592 | 374 | 4.89/5.0 |
| ロックフォレスト | 1 | $136,423 | 156 | 4.87/5.0 |
| 海外在住.Ko | 6 | $117,956 | 290 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tsumagoi.
Dive Deeper: Advanced Tsumagoi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tsumagoi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTsumagoi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tsumagoi
- The Tsumagoi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 109 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tsumagoi, House properties are the most common (73.4%), reflecting the local real estate landscape.
- Houses represent a significant 73.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Tsumagoi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tsumagoi
- The dominant room capacity in Tsumagoi is 2 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.9% of the active Airbnb listings in Tsumagoi, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tsumagoi.
Tsumagoi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tsumagoi
- The most common guest capacity trend in Tsumagoi vacation rentals is listings accommodating 8+ guests (43.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Tsumagoi STR market, accounting for 63.3% of listings.
- 66.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tsumagoi.
- On average, properties in Tsumagoi are equipped to host 6.4 guests.
Tsumagoi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tsumagoi
- The most common availability pattern in Tsumagoi falls within the 271-366 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tsumagoi (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tsumagoi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
75 listings
68.8% of total
2 Nights
11 listings
10.1% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
2 listings
1.8% of total
30+ Nights
20 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tsumagoi is 1 Night, adopted by 68.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Tsumagoi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in Tsumagoi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.8% of Tsumagoi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tsumagoi.
Tsumagoi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
8.3% of total
Moderate
41 listings
37.6% of total
Firm
43 listings
39.4% of total
Strict
16 listings
14.7% of total
Cancellation Policy Insights for Tsumagoi
- The prevailing Airbnb cancellation policy trend in Tsumagoi is Firm, used by 39.4% of listings.
- A majority (54.1%) of hosts in Tsumagoi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.4% market standard in Tsumagoi.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tsumagoi.
Tsumagoi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tsumagoi
- The overall average booking lead time for vacation rentals in Tsumagoi is 29 days.
- Guests book furthest in advance for stays during August (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Tsumagoi.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Tsumagoi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tsumagoi (2025)
Amenity Prevalence
Amenity Insights for Tsumagoi
- Essential amenities in Tsumagoi that guests expect include: Free parking on premises, Smoke alarm, Hair dryer, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tsumagoi: Free parking on premises, Smoke alarm, Hair dryer, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Hair dryer, Wifi.
- Consider adding popular differentiators like Shampoo or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tsumagoi to stay competitive.
Tsumagoi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tsumagoi
- The typical guest profile for Airbnb in Tsumagoi consists of primarily domestic travelers (69%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 68.8% of guests.
- Key international markets include Japan (68.8%) and Hong Kong (4.3%).
- Top languages spoken are Japanese (38.9%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Tokyo Prefecture.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tsumagoi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 30 | $5,141 | $397.52 | 43% |
| Kyonan | 16 | $4,728 | $453.02 | 42% |
| Hakone | 312 | $4,240 | $302.23 | 49% |
| Miyota | 39 | $4,029 | $295.40 | 43% |
| Karuizawa | 120 | $4,012 | $408.95 | 40% |
| Fujikawaguchiko | 434 | $3,944 | $258.48 | 53% |
| Hakuba | 554 | $3,921 | $443.17 | 40% |
| Oshino | 10 | $3,670 | $305.45 | 37% |
| Shirakawa | 10 | $3,654 | $238.14 | 68% |
| Kusatsu | 31 | $3,441 | $340.45 | 34% |