Furano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Furano in 2025? Explore comprehensive Airbnb analytics for Furano, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Furano, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Furano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Furano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Furano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Furano (2025)
Understanding the monthly revenue variations for Airbnb listings in Furano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Furano is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Furano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,182+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,182 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,564, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Furano
Furano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Furano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Furano:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Furano
Average Daily Rate (ADR) Airbnb Trends in Furano (2025)
Effective short term rental pricing strategy in Furano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Furano typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $639+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $441 or more.
- Typical properties (Median) charge around $293 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Furano
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Airbnb Seasonality Analysis & Trends in Furano (2025)
Peak Season (January, February, December)
- Revenue averages $8,098 per month
- Occupancy rates average 62.7%
- Daily rates average $390
Shoulder Season
- Revenue averages $2,876 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $332
Low Season (June, October, November)
- Revenue drops to average $1,793 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $305
Seasonality Insights for Furano
- The Airbnb seasonality in Furano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Furano's highest earning potential, with monthly revenues capable of climbing to $10,785, occupancy reaching a high of 76.3%, and ADRs peaking at $413.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,622, occupancy could drop to 21.2%, and ADRs may adjust down to $298.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Furano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Furano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Furano (2025)
Exploring the top neighborhoods for short-term rentals in Furano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Furano City Center | The heart of Furano, bustling with shops, restaurants, and cafes. A great location for tourists wanting to immerse themselves in local culture and enjoy accessible amenities. | Furano Cheese Factory, Furano Winery, Furano Tourist Information Center, Ningle Terrace, Furano Culture Hall |
| Kitanomine | A popular ski resort area close to Furano Ski Resort. Ideal for winter sports enthusiasts and families looking for ski-in/ski-out accommodations. | Furano Ski Resort, Kitanomine Gondola, Furano Ropeway, Furano Snowland, Furano Outdoor Adventures |
| Biei | Known for its stunning rural landscapes and flower fields, Biei attracts nature lovers and photographers. It's a serene area for those seeking a peaceful getaway. | Shirogane Blue Pond, Patchwork Road, Zenibako Flower Field, Biei Hills, Fried Potato Garden |
| Tokachidake | Famous for its hot springs and beautiful mountain views, this area is perfect for those looking to relax and enjoy outdoor activities. | Tokachidake Onsen, Daisetsuzan National Park, Sulfur Mountain, Hiking Trails, Campsites |
| Asahikawa | The second largest city in Hokkaido, offering a mix of urban culture and nearby natural attractions. Great for visitors looking for city life close to nature. | Asahiyama Zoo, Asahikawa Ramen Village, Asahikawa Starffin Stadium, Otokoyama Sake Brewery, Asahikawa Museum of Art |
| Naka-Furano | Renowned for its beautiful lavender fields, particularly in summer, Naka-Furano is perfect for tourists looking to experience local agriculture and scenic beauty. | Farm Tomita, Shikisai no Oka, Naka-furano Lavender Park, Lavender East, Flower Farms |
| Furano Wine Region | Furano is also known for its local wineries. This area is ideal for wine lovers and those looking for culinary experiences. | Furano Winery, Bramble Park, Furano Grape Park, Local Wine Tastings, Culinary Tours |
| Furano Hot Springs | Home to several onsens and hot spring resorts, this area is ideal for relaxation and wellness tourism. | Furano Onsen, Furano Spa Resort, Hot Spring Baths, Natural Healing Experiences, Relaxation Facilities |
Understanding Airbnb License Requirements & STR Laws in Furano (2025)
Yes, Furano, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Furano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Furano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Furanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Landmark【Renovated hotel in nature】
Entire Place • 4 bedrooms
Furano Peak
Entire Place • 3 bedrooms
3BR Penthouse Residence with Resort View in Furano
Entire Place • 3 bedrooms
富良野ホテル時 Hotel Ji (Whole house)
Entire Place • 5 bedrooms
Akane at 縁 EN - perfect country escape in Furano
Entire Place • 2 bedrooms
Quiet and spacious Parkside Chalet in Kitanomine
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Furano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Furano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All About Furano | 46 | $1,643,399 | 481 | 4.92/5.0 |
| Yuki Kitayama | 33 | $1,143,489 | 610 | 4.70/5.0 |
| BreakOut | 9 | $519,584 | 252 | 4.63/5.0 |
| H-Two | 4 | $191,011 | 88 | 4.84/5.0 |
| Jstyle STAY | 4 | $167,776 | 180 | 4.77/5.0 |
| Simon | 7 | $161,671 | 32 | 4.84/5.0 |
| Eugenia | 2 | $144,950 | 60 | 5.00/5.0 |
| Yume | 7 | $126,646 | 463 | 4.83/5.0 |
| Blue | 2 | $124,483 | 69 | 4.89/5.0 |
| BieiLife | 3 | $124,442 | 33 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Furano.
Dive Deeper: Advanced Furano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Furano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFurano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Furano
- The Furano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Furano, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Furano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Furano
- The dominant room capacity in Furano is 2 bedrooms listings, making up 37.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Furano, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Furano.
Furano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Furano
- The most common guest capacity trend in Furano vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Furano STR market, accounting for 45.4% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Furano.
- On average, properties in Furano are equipped to host 4.8 guests.
Furano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Furano
- The most common availability pattern in Furano falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Furano (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Furano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
80 listings
43.2% of total
2 Nights
12 listings
6.5% of total
3 Nights
13 listings
7% of total
4-6 Nights
5 listings
2.7% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
74 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Furano is 1 Night, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40%) caters to monthly stays (30+ nights) in Furano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.2% of Furano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Furano.
Furano Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
1.2% of total
Refundable
3 listings
1.8% of total
Super Strict 60 Days
6 listings
3.6% of total
Super Strict 30 Days
35 listings
21% of total
Flexible
5 listings
3% of total
Moderate
4 listings
2.4% of total
Firm
26 listings
15.6% of total
Strict
86 listings
51.5% of total
Cancellation Policy Insights for Furano
- The prevailing Airbnb cancellation policy trend in Furano is Strict, used by 51.5% of listings.
- A majority (67.1%) of hosts in Furano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.5% market standard in Furano.
- With 51.5% using Strict terms, this is a viable option in Furano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Furano.
Furano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Furano
- The overall average booking lead time for vacation rentals in Furano is 59 days.
- Guests book furthest in advance for stays during January (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (116 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Furano.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Furano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Furano (2025)
Amenity Prevalence
Amenity Insights for Furano
- Essential amenities in Furano that guests expect include: Smoke alarm, Heating, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Furano: Smoke alarm, Heating, Wifi, Washer.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Washer.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Furano to stay competitive.
Furano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Furano
- The typical guest profile for Airbnb in Furano consists of predominantly international visitors (90%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 9.8% of guests.
- Key international markets include Singapore (17.3%) and Hong Kong (12.6%).
- Top languages spoken are English (48.3%) followed by Chinese (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Furano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Kamifurano | 27 | $2,663 | $248.05 | 45% |
| Shiraoi | 35 | $2,133 | $158.32 | 51% |
| Pippu | 10 | $2,031 | $167.73 | 44% |
| Nakafurano | 29 | $2,028 | $290.06 | 34% |
| Sapporo | 1,515 | $2,010 | $148.29 | 51% |
| Biei | 63 | $1,891 | $183.54 | 41% |
| Higashikawa | 22 | $1,647 | $174.15 | 42% |
| Otaru | 208 | $1,598 | $144.44 | 45% |
| Chitose | 35 | $1,415 | $139.11 | 38% |