Suginami City Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Suginami City in 2026? Explore comprehensive Airbnb analytics for Suginami City, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Suginami City, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Suginami City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Suginami City Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Suginami City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Suginami City (2026)
Understanding the monthly revenue variations for Airbnb listings in Suginami City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suginami City is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suginami City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,454 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,251 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,293, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suginami City
Suginami City Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Suginami City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suginami City:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suginami City
Average Daily Rate (ADR) Airbnb Trends in Suginami City (2026)
Effective short term rental pricing strategy in Suginami City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suginami City typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $776+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Suginami City
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Airbnb Seasonality Analysis & Trends in Suginami City (2026)
Peak Season (November, October, December)
- Revenue averages $8,386 per month
- Occupancy rates average 65.3%
- Daily rates average $456
Shoulder Season
- Revenue averages $3,383 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $228
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $116
Seasonality Insights for Suginami City
- The Airbnb seasonality in Suginami City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suginami City's highest earning potential, with monthly revenues capable of climbing to $8,830, occupancy reaching a high of 69.7%, and ADRs peaking at $487.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Suginami City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Suginami City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Suginami City (2026)
Exploring the top neighborhoods for short-term rentals in Suginami City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kamiyama-cho | A vibrant, artistic neighborhood filled with cafes, galleries, and boutique shops. Popular among young travelers and creatives, it offers a unique local experience that attracts Airbnb guests. | Suginami Animation Museum, Koenji Temple, Matsunoki Park, local artisan shops, various live music venues |
| Nakanobu | Known for its quiet, residential atmosphere yet close to major transportation hubs. A great location for families and travelers who prefer a local vibe while being close to Tokyo's attractions. | Nakanobu Shrine, Tama River park banks, neighboring Suginami parks, local eateries |
| Koenji | Famous for its vintage shops and lively street culture. A haven for musicians and artists, Koenji hosts various events that draw both tourists and locals alike. | Koenji Awa-Odori Festival, Vintage clothing stores, Music clubs, Street art, local izakayas |
| Asagaya | Rural-feel town with a rich cultural scene, known for jazz cafes and lively shopping streets. Popular for those looking for a cultural experience combined with convenient access to the city. | Asagaya Jazz Streets, Minami-Asagaya shopping street, local cafés, theatre performances |
| Ogikubo | Offers a suburban feel with easy transport links to central Tokyo. Known for quiet streets and local parks, ideal for families or long-term stays. | Ogikubo Park, historical buildings, local dining options, nearby hiking trails |
| Suginami Ward Green Spaces | Famous for its beautiful parks and green spaces, ideal for travelers who appreciate nature. Highly desirable for relaxing stays within the city. | Dairokuten Park, Kugenumakaido Park, Suginami Green Area, various cycling paths |
| Mizushima | A lesser-known gem that offers a mix of traditional and modern Japanese culture. Great for those looking to explore beyond the typical tourist spots. | local temples, art galleries, community markets, nearby hiking opportunities |
| Takahama | A quaint yet vibrant neighborhood that captures the essence of Tokyo's backstreets, perfect for travelers wanting an authentic local experience. | Takahama Shrine, quiet local streets, cultural events, food festivals |
Understanding Airbnb License Requirements & STR Laws in Suginami City (2026)
Yes, Suginami City, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Suginami City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 93% licensed listings)
Top Performing Airbnb Properties in Suginami City (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suginami Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7-minute walk from the nearest station! /1 train to Shinjuku Station/Fully furnished/Bri Takai D03
Entire Place • 1 bedroom
7-minute walk from the nearest station! /1 train to Shinjuku Station/Fully furnished with appliances
Entire Place • 1 bedroom
7 minutes on foot from the nearest station! /One stop to Shinjuku Station/Fully furnished and equipp
Entire Place • 1 bedroom
7-minute walk from the nearest station! /1 train to Shinjuku Station/Fully furnished/Bri Takai D02
Entire Place • 1 bedroom
7-minute walk from the nearest station! /1 train to Shinjuku Station/Fully furnished/Bri Takaito b01
Entire Place • 1 bedroom
7 minutes on foot from the nearest station! /One stop to Shinjuku Station/Fully furnished and equipp
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Suginami City (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Suginami City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 絵梨 | 16 | $1,846,704 | 116 | 4.66/5.0 |
| Inhouse | 11 | $115,454 | 120 | 4.59/5.0 |
| 大輔 | 4 | $81,828 | 46 | 4.76/5.0 |
| Yoko | 1 | $69,233 | 31 | 4.87/5.0 |
| Jose Hide | 1 | $68,490 | 28 | 4.54/5.0 |
| Risa & Kei | 11 | $66,196 | 60 | 4.17/5.0 |
| Yuwei | 4 | $64,980 | 43 | 4.52/5.0 |
| Ever | 1 | $57,602 | 14 | 5.00/5.0 |
| Amazing Japan | 1 | $55,539 | 14 | 4.93/5.0 |
| Yuqian | 1 | $45,995 | 29 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suginami City.
Dive Deeper: Advanced Suginami City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suginami City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuginami City Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suginami City
- The Suginami City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Suginami City, Apartment/Condo properties are the most common (84.7%), reflecting the local real estate landscape.
- Houses represent a significant 15.3% portion, catering likely to families or larger groups.
Suginami City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suginami City
- The dominant room capacity in Suginami City is 1 bedroom listings, making up 67.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.7% of the active Airbnb listings in Suginami City, indicating a high concentration in these sizes.
- With over half the market (67.1%) consisting of studios or 1-bedroom units, Suginami City is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Suginami City.
Suginami City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suginami City
- The most common guest capacity trend in Suginami City vacation rentals is listings accommodating 2 guests (45.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Suginami City STR market, accounting for 60.0% of listings.
- A significant 45.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Suginami City.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suginami City.
- On average, properties in Suginami City are equipped to host 3.6 guests.
Suginami City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suginami City
- The most common availability pattern in Suginami City falls within the 181-270 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Suginami City (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Suginami City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
24.7% of total
2 Nights
18 listings
21.2% of total
3 Nights
1 listings
1.2% of total
4-6 Nights
2 listings
2.4% of total
7-29 Nights
3 listings
3.5% of total
30+ Nights
40 listings
47.1% of total
Key Insights
- The most prevalent minimum stay requirement in Suginami City is 30+ Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.1%) caters to monthly stays (30+ nights) in Suginami City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.1% of Suginami City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suginami City.
Suginami City Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.2% of total
Super Strict 30 Days
2 listings
2.4% of total
Flexible
5 listings
5.9% of total
Moderate
24 listings
28.2% of total
Firm
44 listings
51.8% of total
Strict
9 listings
10.6% of total
Cancellation Policy Insights for Suginami City
- The prevailing Airbnb cancellation policy trend in Suginami City is Firm, used by 51.8% of listings.
- A majority (62.4%) of hosts in Suginami City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.8% market standard in Suginami City.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Suginami City.
Suginami City STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Suginami City
- The overall average booking lead time for vacation rentals in Suginami City is 30 days.
- Guests book furthest in advance for stays during January (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (42 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Suginami City.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Suginami City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Suginami City (2026)
Amenity Prevalence
Amenity Insights for Suginami City
- Essential amenities in Suginami City that guests expect include: Air conditioning, Wifi, Hair dryer, Smoke alarm, Hot water, Shampoo, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hot water kettle, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suginami City: Air conditioning, Wifi, Hair dryer, Smoke alarm, Hot water, Shampoo, Microwave.
- Prioritize adding missing essentials: Wifi, Hair dryer, Smoke alarm, Hot water, Shampoo, Microwave.
- Consider adding popular differentiators like Refrigerator or Hot water kettle to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suginami City to stay competitive.
Suginami City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Suginami City
- The typical guest profile for Airbnb in Suginami City consists of predominantly international visitors (94%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 6.3% of guests.
- Key international markets include United States (22.4%) and Australia (7.6%).
- Top languages spoken are English (44.2%) followed by Japanese (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Suginami City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |