Nagano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Nagano in 2025? Explore comprehensive Airbnb analytics for Nagano, Nagano Prefecture, Japan to uncover income potential. This 2025 STR market report for Nagano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Nagano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nagano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nagano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nagano (2025)
Understanding the monthly revenue variations for Airbnb listings in Nagano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nagano is typically February, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nagano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,156 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,614 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $558, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nagano
Nagano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nagano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nagano:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nagano
Average Daily Rate (ADR) Airbnb Trends in Nagano (2025)
Effective short term rental pricing strategy in Nagano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nagano typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Nagano
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Airbnb Seasonality Analysis & Trends in Nagano (2025)
Peak Season (February, January, August)
- Revenue averages $2,737 per month
- Occupancy rates average 55.8%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,992 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $143
Low Season (June, July, September)
- Revenue drops to average $1,668 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $158
Seasonality Insights for Nagano
- The Airbnb seasonality in Nagano shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nagano's highest earning potential, with monthly revenues capable of climbing to $3,028, occupancy reaching a high of 65.3%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,564, occupancy could drop to 34.4%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nagano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nagano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nagano (2025)
Exploring the top neighborhoods for short-term rentals in Nagano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagano City | The capital of Nagano Prefecture, known for its rich cultural heritage and access to natural hot springs. It attracts visitors year-round for skiing in winter and sightseeing in other seasons. | Zenko-ji Temple, Nagano Prefectural Museum of History, M-Wave, Nagano Olympic Museum, Parks and gardens |
| Hakuba | A world-renowned ski resort area that draws winter sports enthusiasts from around the globe. Popular in summer as well for hiking and mountain biking. | Hakuba Happo-One Ski Resort, Hakuba Iwatake Mountain Resort, Oide Park, Mimizuku no Yu, Hakuba47 Winter Sports Park |
| Nozawa Onsen | Famous for its traditional hot springs and historical village atmosphere. Attracts visitors for skiing in winter and summer festivals. | Nozawa Onsen ski resort, Jiun-ji Temple, Nozawa Onsen Snow Resort, Oyu hot spring, Fire Festival |
| Karuizawa | A popular resort area known for its pleasant climate, luxury shopping, and beautiful scenery. Offers year-round activities and is a retreat for urban dwellers. | Karuizawa Prince Shopping Plaza, Karuizawa Taliesin, Karuizawa Lake Garden, Shiraito Falls, Asama Volcano Museum |
| Tsumagoi | A serene countryside area that offers a blend of nature and leisure activities. Excellent for tourists seeking a peaceful retreat and outdoor adventures. | Karuizawa Toy Kingdom, Tsumagoi Ski Resort, Azuma Lake, Tsumagoi Onsen, Scenic hiking trails |
| Shiga Kogen | One of Japan's largest ski resorts, ideal for skiing and snowboarding. Attracts avid winter sports lovers and nature explorers. | Shiga Kogen Ski Resort, Yakebitaiyama Ski Resort, Jigokudani Monkey Park, Shiga Kogen Nature Conservation Area, Onsen facilities |
| Matsumoto | Home to the iconic Matsumoto Castle and stunning alpine scenery. A cultural hub that attracts visitors interested in history and arts. | Matsumoto Castle, Nawate Street, Alpine route access, Matsumoto Museum of Art, Taiko no Yu Onsen |
| Kamikochi | A beautiful alpine area in the Northern Japan Alps, renowned for its stunning landscapes, hiking trails, and pristine nature. Highly sought after by nature lovers. | Kamikochi National Park, Kappa Bridge, Azusa River, Hiking trails, Mountain lodges |
Understanding Airbnb License Requirements & STR Laws in Nagano (2025)
Yes, Nagano, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nagano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Nagano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naganobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Iizuna Plateau Sanso: A stylish and authentic Japanese house in the forest of Iizuna Kogen, built by
Entire Place • 4 bedrooms
Family friendly, great views, BBQ rental,
Entire Place • 3 bedrooms
Entire house, 5 minutes by car from Nagano Interchange, up to 20 people in a charming castle town
Entire Place • 4 bedrooms
"Sakurae-kan" is a Japanese-style modern guest house that has been renovated by taking advantage of
Entire Place • 2 bedrooms
![[Town no Mori Mother House] is stuck in the modern Komin family between the mountains of Shinshu.1 1](https://a0.muscache.com/im/pictures/miso/Hosting-40825953/original/2cbf8de0-2abb-4b28-b39a-287c01d7ca6a.jpeg?im_w=480&im_format=avif)
[Town no Mori Mother House] is stuck in the modern Komin family between the mountains of Shinshu.1 1
Entire Place • 2 bedrooms
Modern Ski Chalet, Togakushi, walk to restaurants
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nagano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nagano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Glendy | 4 | $103,286 | 556 | 4.77/5.0 |
| Michiyo | 1 | $90,140 | 28 | 4.93/5.0 |
| Greg | 4 | $83,677 | 65 | 4.79/5.0 |
| Adam Smith | 1 | $75,183 | 110 | 4.90/5.0 |
| Kaoru | 3 | $74,220 | 51 | 4.88/5.0 |
| Sugita | 2 | $56,200 | 295 | 4.95/5.0 |
| Kome | 1 | $52,079 | 73 | 4.99/5.0 |
| Yoshiki | 2 | $51,498 | 87 | 4.88/5.0 |
| Masahiko | 1 | $51,453 | 93 | 4.92/5.0 |
| Sachiko | 1 | $51,205 | 375 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nagano.
Dive Deeper: Advanced Nagano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nagano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNagano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nagano
- The Nagano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 49.4% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nagano, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 17.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.2%) offer potential for unique stay experiences.
Nagano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nagano
- The dominant room capacity in Nagano is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Nagano, indicating a high concentration in these sizes.
Nagano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nagano
- The most common guest capacity trend in Nagano vacation rentals is listings accommodating 4 guests (19.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Nagano STR market, accounting for 34.6% of listings.
- 19.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nagano.
- On average, properties in Nagano are equipped to host 3.2 guests.
Nagano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nagano
- The most common availability pattern in Nagano falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nagano (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nagano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
76.6% of total
2 Nights
11 listings
14.3% of total
4-6 Nights
2 listings
2.6% of total
30+ Nights
5 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Nagano is 1 Night, adopted by 76.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.9%) of the Nagano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.6% of Nagano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nagano.
Nagano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.3% of total
Flexible
19 listings
25% of total
Moderate
27 listings
35.5% of total
Firm
10 listings
13.2% of total
Strict
19 listings
25% of total
Cancellation Policy Insights for Nagano
- The prevailing Airbnb cancellation policy trend in Nagano is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.5%) and stricter (38.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Nagano.
- Regularly review your cancellation policy against competitors and market demand shifts in Nagano.
Nagano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nagano
- The overall average booking lead time for vacation rentals in Nagano is 42 days.
- Guests book furthest in advance for stays during April (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Nagano.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Nagano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nagano (2025)
Amenity Prevalence
Amenity Insights for Nagano
- Essential amenities in Nagano that guests expect include: Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nagano: Wifi, Hair dryer.
- Prioritize adding missing essentials: Wifi, Hair dryer.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nagano to stay competitive.
Nagano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nagano
- The typical guest profile for Airbnb in Nagano consists of predominantly international visitors (80%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 20.4% of guests.
- Key international markets include Japan (20.4%) and United States (17.3%).
- Top languages spoken are English (45%) followed by Japanese (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nagano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Miyota | 34 | $4,505 | $282.00 | 47% |
| Karuizawa | 103 | $4,388 | $367.82 | 43% |
| Naganohara | 10 | $4,256 | $364.08 | 49% |
| Kusatsu | 26 | $4,228 | $352.07 | 40% |
| Fujikawaguchiko | 392 | $4,036 | $243.54 | 56% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Shirakawa | 10 | $3,705 | $221.46 | 68% |