Iwaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fukushima Prefecture, Japan

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Iwaki in 2025? Explore comprehensive Airbnb analytics for Iwaki, Fukushima Prefecture, Japan to uncover income potential. This 2025 STR market report for Iwaki, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Iwaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iwaki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Iwaki Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$150
The average rental revenue earned for an occupied room per day in Iwaki.
Occupancy Rate(?)
28.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$13,129
Typical annual income for an Airbnb listing in Iwaki. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.5%
Slight decrease (-5.5%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Iwaki.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Iwaki.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Iwaki (2025)

Understanding the monthly revenue variations for Airbnb listings in Iwaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iwaki is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iwaki across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,688+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,337 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $553 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $194, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Iwaki

Iwaki Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Iwaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iwaki:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Iwaki

Average Daily Rate (ADR) Airbnb Trends in Iwaki (2025)

Effective short term rental pricing strategy in Iwaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iwaki typically peaks in June and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $81 per night.
  • Entry-level properties (Bottom 25%) earn around $44 per night.

Average Daily Rate (ADR) Trend by Month in Iwaki

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Airbnb Seasonality Analysis & Trends in Iwaki (2025)

Peak Season (March, April, December)
  • Revenue averages $2,101 per month
  • Occupancy rates average 36.0%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $1,440 per month
  • Occupancy maintains around 30.9%
  • Daily rates hold near $139
Low Season (June, July, November)
  • Revenue drops to average $1,178 per month
  • Occupancy decreases to average 26.9%
  • Daily rates adjust to average $140

Seasonality Insights for Iwaki

  • The Airbnb seasonality in Iwaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Iwaki's highest earning potential, with monthly revenues capable of climbing to $2,465, occupancy reaching a high of 40.8%, and ADRs peaking at $172.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,018, occupancy could drop to 23.9%, and ADRs may adjust down to $121.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iwaki.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Iwaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Iwaki (2025)

Exploring the top neighborhoods for short-term rentals in Iwaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Fukushima Beach
Popular beach destination known for its beautiful sandy stretches and clear waters. Ideal for tourists looking to relax and enjoy water activities during the summer.
Fukushima Beach, Iwaki Marine Tower, Iwaki City Art Museum, SunBeach Iwaki, Aquamarine Fukushima
Spa Resort Hawaiians
Famous for its hot spring resorts and Hawaiian-themed entertainment, this area attracts visitors seeking relaxation and unique experiences in Japan.
Spa Resort Hawaiians, Takaragwa History and Culture Museum, Hawaiians' show performances, Fukushima Prefectural Iwaki Urban Park
Iwaki Yumoto Onsen
A historic hot spring area that draws tourists looking for rejuvenation and cultural experiences in traditional ryokans.
Yumoto Onsen, Yumoto Park, Yumoto Onsen Museum, Sakura Park
Iwaki City Center
The bustling center of Iwaki with shopping, dining, and entertainment, making it a convenient spot for both business and leisure travelers.
Iwaki City Mall, Iwaki City Library, Iwaki Square, local restaurants and cafes
Misaki Beach
A scenic beach area popular for summer activities and water sports. Ideal for families and those seeking outdoor adventures.
Misaki Beach, Misaki Park, Marine Sports Center, Fishing spots
Shiramizu Amidado
A historic and cultural site known for its temple and serene environment, attracting visitors interested in spirituality and history.
Shiramizu Amidado Temple, Historical gardens, Walking trails
Tokai Nature Park
A beautiful natural area perfect for hiking and enjoying the outdoors, appealing to eco-tourists and nature lovers.
Hiking trails, Scenic views, Picnic spots, Nature watching
Onahama Port
A vibrant port area known for fresh seafood and waterfront dining, making it an attractive spot for culinary tourists.
Onahama Fishing Port, Seafood markets, Dining restaurants, Aquatic activities

Understanding Airbnb License Requirements & STR Laws in Iwaki (2025)

While Iwaki, Fukushima Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iwaki to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Iwaki (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Iwakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Retro 5BR Hot Spring Town Home for Group Getaways

Retro 5BR Hot Spring Town Home for Group Getaways

Entire Place • 5 bedrooms

$74,947
Revenue
75.1%
Occupancy
$277.44
Daily Rate
GuestHouse & Lounge Faro iwaki

GuestHouse & Lounge Faro iwaki

Private Room • 3 bedrooms

$38,904
Revenue
57.2%
Occupancy
$198.13
Daily Rate
Seaside, Resort-Style Room with Large Projector

Seaside, Resort-Style Room with Large Projector

Entire Place • 1 bedroom

$30,922
Revenue
47.6%
Occupancy
$274.28
Daily Rate
Iwaki family garden for a family living together

Iwaki family garden for a family living together

Private Room • N/A

$25,938
Revenue
87.0%
Occupancy
$79.67
Daily Rate
Entire inn available for rent from 100,000 yen! Mifuunosuku, a private inn with its own source sprin

Entire inn available for rent from 100,000 yen! Mifuunosuku, a private inn with its own source sprin

Private Room • 17 bedrooms

$14,606
Revenue
13.0%
Occupancy
$612.70
Daily Rate
Apartment with a kitchen in the hot spring area. 30-second walk to the hot springs!

Apartment with a kitchen in the hot spring area. 30-second walk to the hot springs!

Entire Place • 2 bedrooms

$14,209
Revenue
32.5%
Occupancy
$117.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Iwaki (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Iwaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hace3$90,461784.78/5.0
Faro3$41,833674.88/5.0
Kotomi1$30,92294.89/5.0
Mitsuko1$25,9381244.96/5.0
Tada4$18,8181604.92/5.0
山崎1$14,60634.00/5.0
Kotomi3$13,249364.72/5.0
Guesthouse TAKITA-KAN2$12,823254.92/5.0
東京建設1$79445.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iwaki.

Dive Deeper: Advanced Iwaki STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iwaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Iwaki Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Iwaki

  • The Iwaki Airbnb market composition is heavily skewed towards Private Room listings, which make up 42.1% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Iwaki, Outdoor/Unique properties are the most common (47.4%), reflecting the local real estate landscape.
  • The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Iwaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Iwaki

  • The dominant room capacity in Iwaki is 1 bedroom listings, making up 15.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 26.3% of the active Airbnb listings in Iwaki, indicating a high concentration in these sizes.
  • A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iwaki.

Iwaki Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Iwaki

  • The most common guest capacity trend in Iwaki vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 3 guests dominate the Iwaki STR market, accounting for 36.9% of listings.
  • 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iwaki.
  • On average, properties in Iwaki are equipped to host 2.9 guests.

Iwaki Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Iwaki

  • The most common availability pattern in Iwaki falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Iwaki (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Iwaki Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (94.7%)

1 Night

18 listings

94.7% of total

2 Nights (5.3%)

2 Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Iwaki is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Iwaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 94.7% of Iwaki hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iwaki.

Iwaki Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.1%)

Flexible

8 listings

42.1% of total

Moderate (42.1%)

Moderate

8 listings

42.1% of total

Firm (10.5%)

Firm

2 listings

10.5% of total

Strict (5.3%)

Strict

1 listings

5.3% of total

Cancellation Policy Insights for Iwaki

  • The prevailing Airbnb cancellation policy trend in Iwaki is Flexible, used by 42.1% of listings.
  • The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Iwaki may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.1% market standard in Iwaki.
  • Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Iwaki.

Iwaki STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Iwaki

  • The overall average booking lead time for vacation rentals in Iwaki is 32 days.
  • Guests book furthest in advance for stays during May (average 45 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (37 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Iwaki.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Iwaki averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Iwaki (2025)

Amenity data is currently unavailable for Iwaki.

Iwaki Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Iwaki

  • The typical guest profile for Airbnb in Iwaki consists of primarily domestic travelers (76%), often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
  • Domestic travelers account for 75.5% of guests.
  • Key international markets include Japan (75.5%) and United States (5.7%).
  • Top languages spoken are Japanese (50.9%) followed by English (26.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Yokohama and Tokyo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Iwaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hokota15$3,330$250.0744%
Kawasaki11$3,283$211.3059%
Nasu143$3,049$332.7536%
Kashima23$2,543$237.4634%
Utsunomiya10$2,368$235.2835%
Hitachinaka10$2,166$153.2736%
Zao55$2,029$176.1241%
Nasushiobara36$1,921$237.3331%
Yamagata20$1,710$218.8446%
Nikko152$1,702$177.2740%

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