Iwaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fukushima Prefecture, Japan
Is Airbnb profitable in Iwaki in 2025? Explore comprehensive Airbnb analytics for Iwaki, Fukushima Prefecture, Japan to uncover income potential. This 2025 STR market report for Iwaki, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Iwaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iwaki Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iwaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iwaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Iwaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iwaki is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iwaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iwaki
Iwaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iwaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iwaki:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iwaki
Average Daily Rate (ADR) Airbnb Trends in Iwaki (2025)
Effective short term rental pricing strategy in Iwaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iwaki typically peaks in January and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $441+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Iwaki
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Airbnb Seasonality Analysis & Trends in Iwaki (2025)
Peak Season (May, March, April)
- Revenue averages $2,536 per month
- Occupancy rates average 33.9%
- Daily rates average $316
Shoulder Season
- Revenue averages $1,479 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $229
Low Season (June, July, August)
- Revenue drops to average $812 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $179
Seasonality Insights for Iwaki
- The Airbnb seasonality in Iwaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iwaki's highest earning potential, with monthly revenues capable of climbing to $2,993, occupancy reaching a high of 40.8%, and ADRs peaking at $328.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $541, occupancy could drop to 13.6%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iwaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iwaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iwaki (2025)
Exploring the top neighborhoods for short-term rentals in Iwaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fukushima Beach | Popular beach destination known for its beautiful sandy stretches and clear waters. Ideal for tourists looking to relax and enjoy water activities during the summer. | Fukushima Beach, Iwaki Marine Tower, Iwaki City Art Museum, SunBeach Iwaki, Aquamarine Fukushima |
| Spa Resort Hawaiians | Famous for its hot spring resorts and Hawaiian-themed entertainment, this area attracts visitors seeking relaxation and unique experiences in Japan. | Spa Resort Hawaiians, Takaragwa History and Culture Museum, Hawaiians' show performances, Fukushima Prefectural Iwaki Urban Park |
| Iwaki Yumoto Onsen | A historic hot spring area that draws tourists looking for rejuvenation and cultural experiences in traditional ryokans. | Yumoto Onsen, Yumoto Park, Yumoto Onsen Museum, Sakura Park |
| Iwaki City Center | The bustling center of Iwaki with shopping, dining, and entertainment, making it a convenient spot for both business and leisure travelers. | Iwaki City Mall, Iwaki City Library, Iwaki Square, local restaurants and cafes |
| Misaki Beach | A scenic beach area popular for summer activities and water sports. Ideal for families and those seeking outdoor adventures. | Misaki Beach, Misaki Park, Marine Sports Center, Fishing spots |
| Shiramizu Amidado | A historic and cultural site known for its temple and serene environment, attracting visitors interested in spirituality and history. | Shiramizu Amidado Temple, Historical gardens, Walking trails |
| Tokai Nature Park | A beautiful natural area perfect for hiking and enjoying the outdoors, appealing to eco-tourists and nature lovers. | Hiking trails, Scenic views, Picnic spots, Nature watching |
| Onahama Port | A vibrant port area known for fresh seafood and waterfront dining, making it an attractive spot for culinary tourists. | Onahama Fishing Port, Seafood markets, Dining restaurants, Aquatic activities |
Understanding Airbnb License Requirements & STR Laws in Iwaki (2025)
Yes, Iwaki, Fukushima Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iwaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Iwaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iwakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Retro 5BR Hot Spring Town Home for Group Getaways
Entire Place • 5 bedrooms
GuestHouse & Lounge Faro iwaki
Private Room • 3 bedrooms
Seaside, Resort-Style Room with Large Projector
Entire Place • 1 bedroom
Iwaki-Family Garden Only 1 person or 4 people
Private Room • 1 bedroom
【2食付き】グランピング施設全11テントをまるまる貸切！豪華BBQも！Sah, いわき 湯本温泉
Private Room • 11 bedrooms
[All 1 hotel is rented from 100,000 yen!Iwaki Yumoto Onsen "Beautiful no Yado"
Private Room • 17 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iwaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iwaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hace | 3 | $94,263 | 76 | 4.79/5.0 |
| Faro | 3 | $41,688 | 58 | 4.86/5.0 |
| 山崎 | 2 | $34,344 | 3 | 4.00/5.0 |
| Host #582586567 | 1 | $28,835 | 1 | N/A/5.0 |
| Mitsuko | 1 | $25,745 | 118 | 4.96/5.0 |
| Tada | 4 | $19,975 | 154 | 4.91/5.0 |
| Guesthouse TAKITA-KAN | 2 | $12,805 | 25 | 4.92/5.0 |
| Kotomi | 3 | $12,201 | 34 | 4.73/5.0 |
| Host #490765460 | 1 | $4,729 | 0 | N/A/5.0 |
| 東京建設 | 2 | $1,488 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iwaki.
Dive Deeper: Advanced Iwaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iwaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIwaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iwaki
- The Iwaki Airbnb market composition is heavily skewed towards Private Room listings, which make up 45.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Iwaki, Outdoor/Unique properties are the most common (45.5%), reflecting the local real estate landscape.
- The presence of 31.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Iwaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iwaki
- The dominant room capacity in Iwaki is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 45.5% of the active Airbnb listings in Iwaki, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iwaki.
Iwaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iwaki
- The most common guest capacity trend in Iwaki vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 1 guest dominate the Iwaki STR market, accounting for 40.9% of listings.
- 36.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iwaki.
- On average, properties in Iwaki are equipped to host 3.4 guests.
Iwaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iwaki
- The most common availability pattern in Iwaki falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Iwaki (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iwaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
90.9% of total
2 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Iwaki is 1 Night, adopted by 90.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Iwaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.9% of Iwaki hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iwaki.
Iwaki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
9 listings
45% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Iwaki
- The prevailing Airbnb cancellation policy trend in Iwaki is Moderate, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Iwaki may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Iwaki.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Iwaki.
Iwaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iwaki
- The overall average booking lead time for vacation rentals in Iwaki is 28 days.
- Guests book furthest in advance for stays during August (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Iwaki.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Iwaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iwaki (2025)
Amenity Prevalence
Amenity Insights for Iwaki
- Essential amenities in Iwaki that guests expect include: Heating, Wifi, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Fire extinguisher, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iwaki: Heating, Wifi, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Essentials, Smoke alarm.
- Consider adding popular differentiators like Washer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iwaki to stay competitive.
Iwaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iwaki
- The typical guest profile for Airbnb in Iwaki consists of primarily domestic travelers (78%), often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 78.4% of guests.
- Key international markets include Japan (78.4%) and United States (7.8%).
- Top languages spoken are Japanese (54.7%) followed by English (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Yokohama and Tokyo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iwaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hokota | 15 | $3,267 | $247.21 | 46% |
| Kawasaki | 12 | $3,188 | $229.17 | 57% |
| Nasu | 146 | $2,876 | $342.01 | 36% |
| Kashima | 22 | $2,509 | $217.19 | 35% |
| Utsunomiya | 10 | $2,288 | $237.18 | 36% |
| Hitachinaka | 10 | $2,038 | $147.31 | 36% |
| Zao | 55 | $1,983 | $180.74 | 42% |
| Yamagata | 18 | $1,849 | $196.90 | 49% |
| Nasushiobara | 37 | $1,816 | $254.41 | 31% |
| Inawashiro | 17 | $1,744 | $371.85 | 31% |