Gero Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gifu Prefecture, Japan

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Gero in 2025? Explore comprehensive Airbnb analytics for Gero, Gifu Prefecture, Japan to uncover income potential. This 2025 STR market report for Gero, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Gero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gero Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gero Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$88
The average rental revenue earned for an occupied room per day in Gero.
Occupancy Rate(?)
40.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,652
Typical annual income for an Airbnb listing in Gero. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
64.5%
Strong growth (64.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Gero.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Gero.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gero (2025)

Understanding the monthly revenue variations for Airbnb listings in Gero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gero is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gero across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,762 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $467 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gero

Gero Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gero:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gero

Average Daily Rate (ADR) Airbnb Trends in Gero (2025)

Effective short term rental pricing strategy in Gero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gero typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
  • Typical properties (Median) charge around $47 per night.
  • Entry-level properties (Bottom 25%) earn around $28 per night.

Average Daily Rate (ADR) Trend by Month in Gero

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Airbnb Seasonality Analysis & Trends in Gero (2025)

Peak Season (August, February, November)
  • Revenue averages $1,569 per month
  • Occupancy rates average 47.4%
  • Daily rates average $89
Shoulder Season
  • Revenue averages $1,345 per month
  • Occupancy maintains around 44.3%
  • Daily rates hold near $87
Low Season (May, June, July)
  • Revenue drops to average $969 per month
  • Occupancy decreases to average 35.3%
  • Daily rates adjust to average $95

Seasonality Insights for Gero

  • The Airbnb seasonality in Gero shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gero's highest earning potential, with monthly revenues capable of climbing to $1,603, occupancy reaching a high of 55.0%, and ADRs peaking at $100.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $851, occupancy could drop to 29.8%, and ADRs may adjust down to $79.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gero.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gero seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gero (2025)

Exploring the top neighborhoods for short-term rentals in Gero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gero Onsen
Famous for its hot springs, Gero Onsen is one of Japan's top three onsens, offering a tranquil experience in a beautiful mountainous setting, attracting tourists seeking relaxation and wellness.
Gero Onsen Museum, Gero River, Outdoor hot spring baths, Gero Onsen Shrine, Yunomoto Onsen
Kakeshita
A rural area that provides a serene environment with beautiful landscapes and hiking opportunities. Ideal for visitors looking to escape the city and enjoy nature.
Kakeshita Park, Hiking trails, Local farms, Traditional ryokans
Yunoshima Island
A small island accessible from Gero, known for its hot spring facilities and stunning views of the surrounding nature. A hidden gem for those seeking a more secluded stay.
Yunoshima Onsen, Island hiking trails, Scenic viewpoints
Gero City Center
The central area of Gero is lively and offers easy access to restaurants, shops, and local attractions, making it convenient for guests to explore.
Local restaurants, Shops, Cultural festivals, Historical sites
Hida Takayama
Nearby Takayama is known for its historic districts and beautiful traditional houses. It's a popular day trip location for those staying in Gero, enhancing overall experience.
Shiroyama Park, Takayama Jinya, Hida Folk Village, Public Market
Kiso Valley
A scenic valley known for its historic post towns and beautiful nature, perfect for travelers interested in hiking and cultural exploration.
Narai-juku, Magome-juku, Tsumago-juku, Kiso Valley Hiking Trails
Shokawa Village
A quaint village known for its traditional rural Japan feel, ideal for those looking to experience rural life and local customs.
Kusanohara, Traditional houses, Local festivals
Takane
A charming town in the mountains, providing access to nature and outdoor activities, popular among tourists who enjoy hiking and fresh air.
Takane Onsen, Hiking routes, Local artisans

Understanding Airbnb License Requirements & STR Laws in Gero (2025)

While Gero, Gifu Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gero to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Gero (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gerobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hida-Hagiwara Holiday House 1 =飛騨萩原=

Hida-Hagiwara Holiday House 1 =飛騨萩原=

Entire Place • 4 bedrooms

$57,738
Revenue
85.7%
Occupancy
$182.98
Daily Rate
A small village with a clear stream

A small village with a clear stream

Entire Place • 3 bedrooms

$54,128
Revenue
56.3%
Occupancy
$266.53
Daily Rate
Homestay with natural hot springs

Homestay with natural hot springs

Entire Place • 3 bedrooms

$30,404
Revenue
26.5%
Occupancy
$356.35
Daily Rate
Mysa with natural hot spring

Mysa with natural hot spring

Entire Place • 1 bedroom

$30,150
Revenue
32.7%
Occupancy
$269.98
Daily Rate
Hida-Hagiwara Holiday House 2  -飛騨萩原-

Hida-Hagiwara Holiday House 2 -飛騨萩原-

Entire Place • 2 bedrooms

$27,332
Revenue
88.0%
Occupancy
$85.16
Daily Rate
Route 41 [Convenient to Gero Onsen and Hida Takayama!]

Route 41 [Convenient to Gero Onsen and Hida Takayama!]

Entire Place • 1 bedroom

$10,479
Revenue
77.6%
Occupancy
$55.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gero (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yoko3$95,5491974.85/5.0
Hirotaka2$60,55474.20/5.0
大山1$54,1284064.93/5.0
桂川4$15,3571314.99/5.0
Shogo3$14,445904.78/5.0
佐藤3$14,139844.74/5.0
Hiro2$7,2691544.58/5.0
勇太2$2,472174.69/5.0
Juju-An1$1,7731Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gero.

Dive Deeper: Advanced Gero STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gero Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gero

  • The Gero Airbnb market composition is heavily skewed towards Private Room listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gero, House properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 57.1% portion, catering likely to families or larger groups.
  • The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Gero Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gero

  • The dominant room capacity in Gero is 2 bedrooms listings, making up 23.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 42.8% of the active Airbnb listings in Gero, indicating a high concentration in these sizes.
  • A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gero.

Gero Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gero

  • The most common guest capacity trend in Gero vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Gero STR market, accounting for 42.9% of listings.
  • 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gero.
  • On average, properties in Gero are equipped to host 3.8 guests.

Gero Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gero

  • The most common availability pattern in Gero falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gero (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gero Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

21 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Gero is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Gero Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Gero hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gero.

Gero Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (47.6%)

Flexible

10 listings

47.6% of total

Moderate (19%)

Moderate

4 listings

19% of total

Firm (19%)

Firm

4 listings

19% of total

Strict (14.3%)

Strict

3 listings

14.3% of total

Cancellation Policy Insights for Gero

  • The prevailing Airbnb cancellation policy trend in Gero is Flexible, used by 47.6% of listings.
  • There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 47.6% market standard in Gero.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gero.

Gero STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gero

  • The overall average booking lead time for vacation rentals in Gero is 29 days.
  • Guests book furthest in advance for stays during January (average 42 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Gero.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Gero averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gero (2025)

Amenity data is currently unavailable for Gero.

Gero Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gero

  • The typical guest profile for Airbnb in Gero consists of predominantly international visitors (69%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
  • Domestic travelers account for 31.1% of guests.
  • Key international markets include Japan (31.1%) and Hong Kong (6.6%).
  • Top languages spoken are English (39.1%) followed by Japanese (20.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Hong Kong.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Karuizawa116$4,020$404.6440%
Miyota39$3,995$290.7346%
Fujikawaguchiko431$3,939$258.9154%
Shirakawa10$3,864$240.8569%
Hakuba580$3,740$419.7540%
Shima35$3,681$268.1045%
Kusatsu29$3,669$353.9136%
Naganohara12$3,544$387.7043%
Oshino10$3,468$303.3036%
Tsuru21$3,426$231.9355%

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