Nakatsugawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gifu Prefecture, Japan
Is Airbnb profitable in Nakatsugawa in 2025? Explore comprehensive Airbnb analytics for Nakatsugawa, Gifu Prefecture, Japan to uncover income potential. This 2025 STR market report for Nakatsugawa, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Nakatsugawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nakatsugawa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nakatsugawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nakatsugawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Nakatsugawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nakatsugawa is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nakatsugawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,804 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,082, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nakatsugawa
Nakatsugawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nakatsugawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nakatsugawa:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nakatsugawa
Average Daily Rate (ADR) Airbnb Trends in Nakatsugawa (2025)
Effective short term rental pricing strategy in Nakatsugawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nakatsugawa typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Nakatsugawa
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Airbnb Seasonality Analysis & Trends in Nakatsugawa (2025)
Peak Season (May, October, April)
- Revenue averages $2,536 per month
- Occupancy rates average 56.2%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,955 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $140
Low Season (January, February, December)
- Revenue drops to average $1,431 per month
- Occupancy decreases to average 43.7%
- Daily rates adjust to average $148
Seasonality Insights for Nakatsugawa
- The Airbnb seasonality in Nakatsugawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nakatsugawa's highest earning potential, with monthly revenues capable of climbing to $2,582, occupancy reaching a high of 59.2%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,291, occupancy could drop to 36.2%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nakatsugawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nakatsugawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nakatsugawa (2025)
Exploring the top neighborhoods for short-term rentals in Nakatsugawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Magome | Historic post town along the Nakasendo Route, known for its traditional Edo-period architecture. Ideal for tourists interested in history and local culture, with scenic mountain views. | Magome-juku, Tsumago-juku, Nakasendo Trail, Kiso Valley, Magome Visitor Center |
| Kiso Valley | Picturesque valley famous for its beautiful landscapes and historic towns. Attracts nature lovers and hikers looking to explore the outdoors and traditional Japanese settings. | Kiso Fukushima, Hirayu Onsen, Kiso Valley nature trails, Gifu Great Buddha, Kisofukushima Park |
| Naegi Castle Ruins | A historical site with stunning views overlooking the Kiso Valley. Appeals to history enthusiasts and those looking for sightseeing opportunities in a tranquil setting. | Naegi Castle Ruins, Scenic viewpoints, Hiking trails, Historical exhibits |
| South Nakatsugawa | A charming area known for its serene environment and proximity to nature, suitable for travelers looking for relaxation and outdoor activities. | Nakatsugawa Onsen, Hiking spots, Nature parks, Local cuisine |
| Enakyo Gorge | Beautiful gorge featuring unique rock formations and stunning river views. Popular with outdoor enthusiasts and photographers. | Enakyo Gorge Boat Tours, Hiking trails, Scenic viewpoints, Local flora and fauna |
| Kakizaki | A scenic area known for its rural beauty and local agriculture, perfect for those seeking an authentic Japanese countryside experience. | Fruit picking, Local farms, Scenic landscapes |
| Yamato | A rural town with traditional architecture and a peaceful atmosphere, great for those wanting to escape the busy urban life. | Yamato Temple, Traditional farmhouses, Local crafts |
| Sakurayama | A natural area ideal for hiking and outdoor sports, attracting adventure seekers and those wanting to explore Japan's natural beauty. | Hiking trails, Bicycle routes, Scenic views, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Nakatsugawa (2025)
While Nakatsugawa, Gifu Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nakatsugawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nakatsugawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nakatsugawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15min Magome. Spacious/9min by bus from station
Entire Place • 2 bedrooms
15 min Magome. Renovated tradi ryokan up to 7 ppl
Private Room • N/A
Enakkura Enkaku Sanso
Entire Place • 3 bedrooms
The house between Magome and Takayama, 10 people
Entire Place • 4 bedrooms
Guesthouse Nedoko Magome street view room 9.94㎡
Private Room • N/A
![[Guesthouse SHIGI] Renting out the whole house](https://a0.muscache.com/im/pictures/15a27466-9dbd-44b6-80d5-4f549064f27c.jpg?im_w=480&im_format=avif)
[Guesthouse SHIGI] Renting out the whole house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nakatsugawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nakatsugawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 合同会社MuCHuu | 2 | $87,844 | 290 | 4.72/5.0 |
| Mika | 5 | $71,839 | 205 | 4.92/5.0 |
| Matsushita | 2 | $39,826 | 67 | 4.76/5.0 |
| Enkuu | 1 | $33,477 | 92 | 4.77/5.0 |
| Katsuyuki | 1 | $28,428 | 26 | 5.00/5.0 |
| Sayaka | 1 | $24,246 | 143 | 4.98/5.0 |
| 離れ家 ひょう | 1 | $22,873 | 72 | 4.79/5.0 |
| Takashi | 1 | $20,276 | 89 | 4.96/5.0 |
| Yutaro | 1 | $9,654 | 89 | 4.98/5.0 |
| Tomoko | 1 | $8,119 | 43 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nakatsugawa.
Dive Deeper: Advanced Nakatsugawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nakatsugawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNakatsugawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nakatsugawa
- The Nakatsugawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nakatsugawa, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Nakatsugawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nakatsugawa
- The dominant room capacity in Nakatsugawa is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Nakatsugawa, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nakatsugawa.
Nakatsugawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nakatsugawa
- The most common guest capacity trend in Nakatsugawa vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nakatsugawa STR market, accounting for 61.1% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nakatsugawa.
- On average, properties in Nakatsugawa are equipped to host 4.9 guests.
Nakatsugawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nakatsugawa
- The most common availability pattern in Nakatsugawa falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nakatsugawa (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nakatsugawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
94.4% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Nakatsugawa is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Nakatsugawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.4% of Nakatsugawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nakatsugawa.
Nakatsugawa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
10 listings
55.6% of total
Firm
2 listings
11.1% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Nakatsugawa
- The prevailing Airbnb cancellation policy trend in Nakatsugawa is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Nakatsugawa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Nakatsugawa.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nakatsugawa.
Nakatsugawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nakatsugawa
- The overall average booking lead time for vacation rentals in Nakatsugawa is 52 days.
- Guests book furthest in advance for stays during October (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Nakatsugawa.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Nakatsugawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nakatsugawa (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Nakatsugawa
- Essential amenities in Nakatsugawa that guests expect include: Kitchen, Air conditioning, Hair dryer, Wifi, Hangers, Shampoo, Hot water, Smoke alarm, Microwave, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nakatsugawa: Kitchen, Air conditioning, Hair dryer, Wifi, Hangers, Shampoo, Hot water, Smoke alarm, Microwave, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nakatsugawa to stay competitive.
Nakatsugawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nakatsugawa
- The typical guest profile for Airbnb in Nakatsugawa consists of predominantly international visitors (90%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.8% of guests.
- Key international markets include United States (13.4%) and Australia (10.1%).
- Top languages spoken are English (44.2%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nakatsugawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Karuizawa | 121 | $3,942 | $402.42 | 39% |
| Fujikawaguchiko | 443 | $3,859 | $257.17 | 53% |
| Miyota | 42 | $3,801 | $286.49 | 44% |
| Shima | 36 | $3,685 | $275.45 | 45% |
| Hakuba | 589 | $3,682 | $431.64 | 40% |
| Shirakawa | 10 | $3,625 | $237.40 | 68% |
| Tsuru | 21 | $3,467 | $233.72 | 54% |
| Kusatsu | 31 | $3,457 | $336.67 | 35% |
| Oshino | 10 | $3,435 | $304.06 | 36% |
| Naganohara | 14 | $3,082 | $375.13 | 40% |