Maebashi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gunma Prefecture, Japan
Is Airbnb profitable in Maebashi in 2025? Explore comprehensive Airbnb analytics for Maebashi, Gunma Prefecture, Japan to uncover income potential. This 2025 STR market report for Maebashi, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Maebashi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maebashi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maebashi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maebashi (2025)
Understanding the monthly revenue variations for Airbnb listings in Maebashi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maebashi is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maebashi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,739+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $569 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maebashi
Maebashi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maebashi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maebashi:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maebashi
Average Daily Rate (ADR) Airbnb Trends in Maebashi (2025)
Effective short term rental pricing strategy in Maebashi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maebashi typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Maebashi
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Airbnb Seasonality Analysis & Trends in Maebashi (2025)
Peak Season (July, August, March)
- Revenue averages $1,063 per month
- Occupancy rates average 29.4%
- Daily rates average $102
Shoulder Season
- Revenue averages $817 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $108
Low Season (January, April, November)
- Revenue drops to average $556 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $102
Seasonality Insights for Maebashi
- The Airbnb seasonality in Maebashi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maebashi's highest earning potential, with monthly revenues capable of climbing to $1,089, occupancy reaching a high of 38.2%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $529, occupancy could drop to 15.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maebashi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maebashi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maebashi (2025)
Exploring the top neighborhoods for short-term rentals in Maebashi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maebashi City Center | The city center offers proximity to shopping, dining, and cultural experiences, making it an attractive location for tourists and business travelers. | Maebashi Park, Kantaro Shrine, Mizusawa Temple, Gunma Prefectural Museum of History, Green Dome Maebashi |
| Mizusawa | Known for its historical significance and traditional architecture, Mizusawa attracts visitors interested in culture and history. | Mizusawa Temple, Mizusawa Umetate Park, Mizusawa's traditional townscape, Local crafts shops, Historical museums |
| Shikishima | Close to nature and recreational spots, Shikishima is popular with those who enjoy outdoor activities such as hiking and cycling. | Shikishima Park, Gerogawa Valley, Mount Maki, Cycling paths, Nature trails |
| Ikaho | Famous for its hot springs and traditional ryokans, Ikaho is a well-known tourist destination that attracts guests looking for relaxation and wellness. | Ikaho Onsen, Ikaho Stone Steps, Kusatsu Onsen nearby, Mountain views, Traditional inn experiences |
| Yoshii | A quieter area with beautiful countryside views, Yoshii is perfect for those looking for serenity and nature-related activities. | Yoshii River, Countryside hikes, Local farms and inns, Scenic landscapes, Cultural festivals |
| Takasaki | As a neighboring city with more urban amenities, Takasaki is ideal for guests who want to explore both the city and the countryside. | Takasaki City Museum of Art, Takasaki Station area, Mizusawa Temple nearby, Shopping centers, Local restaurants |
| Takayama | Another picturesque area known for its historical charm and beautiful landscapes, appealing to visitors seeking a traditional Japanese experience. | Takayama Onsen, Beautiful temples, Traditional streets, Nature scenery, Cultural experiences |
| Miki Town | Miki Town offers local charm and is a gateway to various scenic and cultural experiences, making it attractive for longer stays. | Local parks, Historical buildings, Nearby hiking trails, Cultural heritage sites, Traditional food experiences |
Understanding Airbnb License Requirements & STR Laws in Maebashi (2025)
While Maebashi, Gunma Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maebashi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Maebashi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maebashibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Immerse yourself in the extraordinary at Art Residence "Maehashi Gallery" #309
Private Room • N/A
The Blue Roof House of Maebashi
Entire Place • 3 bedrooms
Gunma! Traditional House with Free WiFi#AS945
Entire Place • 4 bedrooms
Immerse yourself in the extraordinary at Art Residence "Maehashi Gallery" #314
Private Room • N/A
Immerse yourself in the extraordinary at Art Residence "Maehashi Gallery" #210
Private Room • N/A
Immerse yourself in the extraordinary at Art Residence "Maehashi Gallery" #206
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maebashi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maebashi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| まちの開発舎 | 4 | $48,270 | 16 | 4.88/5.0 |
| Shohei | 7 | $31,567 | 255 | 4.82/5.0 |
| The Blue Roof | 1 | $14,216 | 54 | 4.93/5.0 |
| Inori And Kenichi | 1 | $13,722 | 136 | 4.43/5.0 |
| 廣瀬 | 2 | $10,604 | 95 | 4.86/5.0 |
| Mark | 2 | $7,573 | 185 | 4.84/5.0 |
| 正孝 | 1 | $641 | 44 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maebashi.
Dive Deeper: Advanced Maebashi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maebashi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaebashi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maebashi
- The Maebashi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maebashi, Apartment/Condo properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
Maebashi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maebashi
- The dominant room capacity in Maebashi is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Maebashi, indicating a high concentration in these sizes.
- With over half the market (55.6%) consisting of studios or 1-bedroom units, Maebashi is particularly well-suited for individuals or couples.
Maebashi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maebashi
- The most common guest capacity trend in Maebashi vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Maebashi STR market, accounting for 44.4% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maebashi.
- On average, properties in Maebashi are equipped to host 3.0 guests.
Maebashi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maebashi
- The most common availability pattern in Maebashi falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maebashi (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Maebashi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
83.3% of total
2 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Maebashi is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Maebashi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Maebashi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.3% of Maebashi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maebashi.
Maebashi Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
12 listings
66.7% of total
Firm
2 listings
11.1% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Maebashi
- The prevailing Airbnb cancellation policy trend in Maebashi is Moderate, used by 66.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Maebashi.
- Regularly review your cancellation policy against competitors and market demand shifts in Maebashi.
Maebashi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maebashi
- The overall average booking lead time for vacation rentals in Maebashi is 22 days.
- Guests book furthest in advance for stays during April (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (25 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Maebashi.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Maebashi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maebashi (2025)
Amenity Prevalence
Amenity Insights for Maebashi
- Essential amenities in Maebashi that guests expect include: Air conditioning, Hair dryer, Wifi, Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Body soap, Shampoo, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maebashi: Air conditioning, Hair dryer, Wifi, Heating, Refrigerator.
- Consider adding popular differentiators like Body soap or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maebashi to stay competitive.
Maebashi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maebashi
- The typical guest profile for Airbnb in Maebashi consists of a mix of domestic (54%) and international guests, often arriving from nearby Tokyo Prefecture, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 53.8% of guests.
- Key international markets include Japan (53.8%) and United States (9.6%).
- Top languages spoken are Japanese (36%) followed by English (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maebashi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 29 | $5,007 | $393.10 | 43% |
| Kamogawa | 37 | $4,270 | $322.99 | 38% |
| Hakone | 312 | $4,244 | $299.04 | 50% |
| Kyonan | 16 | $4,213 | $444.81 | 40% |
| Karuizawa | 121 | $3,991 | $408.72 | 39% |
| Miyota | 39 | $3,927 | $293.88 | 43% |
| Fujikawaguchiko | 440 | $3,918 | $261.12 | 53% |
| Shirako | 22 | $3,736 | $313.26 | 34% |
| Hokota | 15 | $3,637 | $259.21 | 49% |
| Oshino | 10 | $3,548 | $309.22 | 36% |