Naka Ward Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Hiroshima, Japan
Is Airbnb profitable in Naka Ward in 2026? Explore comprehensive Airbnb analytics for Naka Ward, Hiroshima, Japan to uncover income potential. This 2026 STR market report for Naka Ward, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Naka Ward, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naka Ward Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naka Ward Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naka Ward (2026)
Understanding the monthly revenue variations for Airbnb listings in Naka Ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naka Ward is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naka Ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,140+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,010 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,475 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $956, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naka Ward
Naka Ward Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Naka Ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naka Ward:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naka Ward
Average Daily Rate (ADR) Airbnb Trends in Naka Ward (2026)
Effective short term rental pricing strategy in Naka Ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naka Ward typically peaks in October and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Naka Ward
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Airbnb Seasonality Analysis & Trends in Naka Ward (2026)
Peak Season (October, November, December)
- Revenue averages $2,451 per month
- Occupancy rates average 65.1%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,315 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $95
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $94
Seasonality Insights for Naka Ward
- The Airbnb seasonality in Naka Ward shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naka Ward's highest earning potential, with monthly revenues capable of climbing to $2,530, occupancy reaching a high of 74.1%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naka Ward.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naka Ward seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naka Ward (2026)
Exploring the top neighborhoods for short-term rentals in Naka Ward? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hiroshima Peace Memorial Park | A UNESCO World Heritage site that attracts visitors interested in history and peace. It's a tranquil area dedicated to the memory of the atomic bomb victims, making it a significant cultural landmark. | Atomic Bomb Dome, Hiroshima Peace Memorial Museum, Children's Peace Monument, Hiroshima National Peace Memorial Hall, Shukkeien Garden |
| Hiroshima Castle | An iconic symbol of Hiroshima, this area is popular among tourists for its historical significance and beautiful architecture. The castle and its surrounding park offer a glimpse into Japan's feudal past. | Hiroshima Castle, Castle Museum, Hiroshima Gokoku Shrine, Nishi Ward Park, Hiroshima City Museum of History |
| Okonomi-mura | Famous for its variety of okonomiyaki (Japanese savory pancakes), this area is a foodie paradise. Attracts culinary enthusiasts who want to experience authentic Hiroshima street food. | Numerous Okonomiyaki restaurants, Local markets, Food festivals, Culinary tours |
| Naka Ward Shopping District | The central commercial hub of Hiroshima, rich with shops, cafes, and entertainment. Perfect for tourists looking to experience modern Japanese urban culture. | Hondori Shopping Street, Parco Hiroshima, Hiroshima Sogo, Local boutiques, Cafes and restaurants |
| Kembayashi Area | A vibrant district known for its nightlife, filled with izakayas (Japanese pubs) and entertainment venues. Ideal for those wanting to enjoy Hiroshima's evening social scene. | Local izakayas, Bars and clubs, Night markets, Live music venues |
| Shukkeien Garden | A beautiful Japanese garden that offers a serene escape and is a popular spot for tourists and locals alike. Attracts those keen on nature and tranquility amid the city. | Shukkeien Garden, Tea houses, Seasonal flower displays, Nature walks |
| Naga-machi Street | A historic road known for traditional wooden buildings and shops. Popular among tourists interested in traditional culture and scenic walks. | Traditional craft shops, Local cafes, Walking tours, Seasonal events |
| Hiroshima Art Museum | Hosts a collection of Western and Japanese art, making it a cultural highlight for art enthusiasts and tourists. This area is becoming a cultural hub in the city. | Art exhibitions, Workshops, Gallery events, Cultural performances |
Understanding Airbnb License Requirements & STR Laws in Naka Ward (2026)
Yes, Naka Ward, Hiroshima, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naka Ward to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
Top Performing Airbnb Properties in Naka Ward (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naka Wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Duplex Apa / 10 Min walk from Bomb Dome
Entire Place • 3 bedrooms
![[YTP21] 10-minute walk to the Peace Memorial Park and Atomic Bomb Dome, 1-minute walk to Tokamachi t](https://a0.muscache.com/im/pictures/miso/Hosting-1336546360797911276/original/2e6eccea-4819-4292-a38b-b2c1bafdbc8b.jpeg?im_w=480&im_format=avif)
[YTP21] 10-minute walk to the Peace Memorial Park and Atomic Bomb Dome, 1-minute walk to Tokamachi t
Entire Place • 3 bedrooms
Neighbors Hotel Heiwa-Odori
Entire Place • 1 bedroom
Comfortable Studio nearby Peace Park
Entire Place • N/A
![504 [Hiroshima Castle, Edion Peace Wing, Atomic Bomb Dome 5-minute walk] Urban Wing Hiroshima](https://a0.muscache.com/im/pictures/hosting/Hosting-1352735416095455904/original/63bca515-fa95-4351-be14-b73e20278846.jpeg?im_w=480&im_format=avif)
504 [Hiroshima Castle, Edion Peace Wing, Atomic Bomb Dome 5-minute walk] Urban Wing Hiroshima
Private Room • N/A
![602 [5-minute walk to Edion Peace Wing, Hiroshima Castle, Atomic Bomb Dome] Urban Wing Hiroshima](https://a0.muscache.com/im/pictures/hosting/Hosting-1367636699080152362/original/bb4e09c3-214e-48be-90cf-419304f37a61.jpeg?im_w=480&im_format=avif)
602 [5-minute walk to Edion Peace Wing, Hiroshima Castle, Atomic Bomb Dome] Urban Wing Hiroshima
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naka Ward (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Naka Ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mieko Nishimura | 4 | $57,795 | 50 | 4.91/5.0 |
| Yurie | 1 | $44,933 | 67 | 4.93/5.0 |
| Pqd | 4 | $39,696 | 101 | 4.59/5.0 |
| 土橋 | 2 | $32,435 | 66 | 4.98/5.0 |
| 縁家 | 2 | $26,791 | 73 | 4.87/5.0 |
| Akira | 2 | $26,475 | 15 | 4.94/5.0 |
| Ayaka | 1 | $26,281 | 59 | 4.92/5.0 |
| Neighbors | 1 | $21,317 | 7 | 5.00/5.0 |
| Hiroaki | 1 | $7,749 | 55 | 4.75/5.0 |
| Mitsu | 1 | $6,305 | 18 | 4.28/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naka Ward.
Dive Deeper: Advanced Naka Ward STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naka Ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaka Ward Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naka Ward
- The Naka Ward Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naka Ward, Apartment/Condo properties are the most common (95.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Naka Ward Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naka Ward
- The dominant room capacity in Naka Ward is 1 bedroom listings, making up 57.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Naka Ward, indicating a high concentration in these sizes.
- With over half the market (57.1%) consisting of studios or 1-bedroom units, Naka Ward is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naka Ward.
Naka Ward Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naka Ward
- The most common guest capacity trend in Naka Ward vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Naka Ward STR market, accounting for 52.4% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naka Ward.
- On average, properties in Naka Ward are equipped to host 3.6 guests.
Naka Ward Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naka Ward
- The most common availability pattern in Naka Ward falls within the 181-270 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Naka Ward (81%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naka Ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
71.4% of total
2 Nights
4 listings
19% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Naka Ward is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the Naka Ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Naka Ward hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naka Ward.
Naka Ward Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
14.3% of total
Moderate
9 listings
42.9% of total
Firm
9 listings
42.9% of total
Cancellation Policy Insights for Naka Ward
- The prevailing Airbnb cancellation policy trend in Naka Ward is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Naka Ward.
- Regularly review your cancellation policy against competitors and market demand shifts in Naka Ward.
Naka Ward STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naka Ward
- The overall average booking lead time for vacation rentals in Naka Ward is 31 days.
- Guests book furthest in advance for stays during November (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Naka Ward.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Naka Ward averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naka Ward (2026)
Amenity Prevalence
Amenity Insights for Naka Ward
- Essential amenities in Naka Ward that guests expect include: Air conditioning, TV, Wifi, Washer, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Fire extinguisher, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naka Ward: Air conditioning, TV, Wifi, Washer, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naka Ward to stay competitive.
Naka Ward Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naka Ward
- The typical guest profile for Airbnb in Naka Ward consists of predominantly international visitors (90%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.4% of guests.
- Key international markets include United States (17.9%) and Japan (10.4%).
- Top languages spoken are English (41.6%) followed by French (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naka Ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 23 | $4,409 | $191.63 | 74% |
| Yufu | 125 | $3,017 | $251.22 | 45% |
| Minamioguni | 21 | $2,829 | $276.75 | 42% |
| Kurashiki | 56 | $2,149 | $181.21 | 48% |
| Hatsukaichi | 71 | $2,050 | $185.46 | 38% |
| Mitoyo | 45 | $1,947 | $210.24 | 41% |
| Hagi | 14 | $1,940 | $154.54 | 45% |
| Onomichi | 107 | $1,681 | $139.56 | 47% |
| Matsue | 29 | $1,673 | $153.50 | 35% |
| Hiroshima | 581 | $1,610 | $117.22 | 47% |