Makkari Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Makkari in 2025? Explore comprehensive Airbnb analytics for Makkari, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Makkari, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Makkari, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makkari Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makkari Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makkari (2025)
Understanding the monthly revenue variations for Airbnb listings in Makkari is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makkari is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makkari across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,679+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,687 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,881 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makkari
Makkari Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makkari STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makkari:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makkari
Average Daily Rate (ADR) Airbnb Trends in Makkari (2025)
Effective short term rental pricing strategy in Makkari involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makkari typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $526+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $475 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Makkari
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Airbnb Seasonality Analysis & Trends in Makkari (2025)
Peak Season (January, February, July)
- Revenue averages $6,383 per month
- Occupancy rates average 60.8%
- Daily rates average $306
Shoulder Season
- Revenue averages $2,241 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $248
Low Season (June, August, September)
- Revenue drops to average $189 per month
- Occupancy decreases to average 5.0%
- Daily rates adjust to average $209
Seasonality Insights for Makkari
- The Airbnb seasonality in Makkari shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makkari's highest earning potential, with monthly revenues capable of climbing to $6,784, occupancy reaching a high of 68.5%, and ADRs peaking at $358.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makkari.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makkari seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makkari (2025)
Exploring the top neighborhoods for short-term rentals in Makkari? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Onsen Town | Makkari is known for its natural hot springs, making it a perfect location for guests seeking relaxation and wellness experiences. The tranquil environment attracts tourists looking to unwind in a serene setting. | Makkari Onsen, Makkari Ski Area, Hakodate Onsen, Hot Spring Villas, Natural Hot Water Springs |
| Kite Area | This area attracts adventure seekers with water sports like kite surfing and paddleboarding. The beach proximity provides an active lifestyle and a fun experience for tourists looking for recreation. | Kite Surfing Beach, Paddleboarding Spots, Local Surf Schools, Scenic Beachfront Trails |
| Ski Resort Area | The close proximity to ski resorts makes Makkari appealing during the winter season. Ski enthusiasts flock here for the slopes, making it a prime rental location for winter sports lovers. | Makkari Ski Resort, Ski Rentals, Winter Sports Events, Snowshoeing Trails |
| Nature Trails | The beautiful nature trails around Makkari attract hikers and nature lovers. This area offers a chance for guests to immerse themselves in the stunning scenery of Hokkaido's landscapes. | Makkari Nature Park, Hiking Trails, Scenic Lookout Points, Wildlife Viewing |
| Local Culture Area | Experience local Japanese culture, with accessible traditional experiences and local festivals. This area attracts tourists who want to learn more about Japanese traditions and lifestyle. | Cultural Festivals, Local Cuisine Restaurants, Traditional Craft Shops, Cultural Heritage Sites |
| Farm Experience Area | Makkari is surrounded by beautiful farms and agricultural experiences. Guests can enjoy local produce and engage in farm activities, great for families and tourists interested in agrotourism. | Local Farms, Farmers Markets, Agrotourism Activities, Cooking Classes with Local Ingredients |
| Makkari Village Center | The village center offers conveniences, shops, and dining options. Guests can experience local life and have access to essential services while enjoying the community vibe. | Shops and Cafes, Local Events, Market Days, Community Gathering Spaces |
| Viewpoint Area | Makkari has some stunning viewpoints overlooking the ocean and mountains. These spots are perfect for guests seeking scenic views and Instagram-worthy photos. | Ocean Viewpoints, Scenic Overlook Trails, Photography Spots, Sunrise/Sunset Viewing Areas |
Understanding Airbnb License Requirements & STR Laws in Makkari (2025)
Yes, Makkari, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makkari to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Makkari (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makkaribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SUN HOUSE Makkari
Entire Place • 5 bedrooms
CONTRAIL【Ezo Fuji foothills】
Entire Place • 3 bedrooms
LYS GRACIEUX【Ezo Fuji foothills】
Entire Place • 2 bedrooms
LOVES ONLY YOU【Ezo Fuji foothills】
Entire Place • 2 bedrooms
![[Popular Niseko area!You can enjoy the wilderness of Mt. Yotei![Shower, toilet, kitchen included] Lo](https://a0.muscache.com/im/pictures/miso/Hosting-1019919877691201550/original/b3d6715b-da17-4e8b-b9de-53181ba6ecb6.jpeg?im_w=480&im_format=avif)
[Popular Niseko area!You can enjoy the wilderness of Mt. Yotei![Shower, toilet, kitchen included] Lo
Entire Place • 1 bedroom
【大人気ニセコエリア！】羊蹄山の大自然が楽しめる！グランピングドーム(DOME 2)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makkari (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makkari based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 雅嗣 | 8 | $193,589 | 6 | 5.00/5.0 |
| BreakOut | 3 | $162,802 | 23 | 4.93/5.0 |
| Host #483258530 | 1 | $92,270 | 0 | N/A/5.0 |
| Noboru | 4 | $46,299 | 141 | 4.96/5.0 |
| Nagomi | 6 | $22,199 | 116 | 4.77/5.0 |
| MAMIYA-Makkari Guest House | 2 | $19,112 | 43 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makkari.
Dive Deeper: Advanced Makkari STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makkari. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakkari Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makkari
- The Makkari Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Makkari, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
Makkari Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makkari
- The dominant room capacity in Makkari is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Makkari, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Makkari.
Makkari Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makkari
- The most common guest capacity trend in Makkari vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Makkari STR market, accounting for 41.7% of listings.
- On average, properties in Makkari are equipped to host 2.3 guests.
Makkari Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makkari
- The most common availability pattern in Makkari falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Makkari (50%), reflecting common guest stay durations or potential owner blocking patterns.
Makkari Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
5 listings
20.8% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
9 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Makkari is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Makkari, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Makkari hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makkari.
Makkari Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
43.5% of total
Strict
13 listings
56.5% of total
Cancellation Policy Insights for Makkari
- The prevailing Airbnb cancellation policy trend in Makkari is Strict, used by 56.5% of listings.
- A majority (56.5%) of hosts in Makkari utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.5% market standard in Makkari.
- With 56.5% using Strict terms, this is a viable option in Makkari, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Makkari.
Makkari STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makkari
- The overall average booking lead time for vacation rentals in Makkari is 88 days.
- Guests book furthest in advance for stays during November (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (99 days avg.) sees the longest lead times, while Summer (2 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (88 days) as a baseline for your pricing and availability strategy in Makkari.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Makkari averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makkari (2025)
Amenity Prevalence
Amenity Insights for Makkari
- Essential amenities in Makkari that guests expect include: Heating, Hot water, Kitchen, Free parking on premises, Essentials, Smoke alarm, Washer, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makkari: Heating, Hot water, Kitchen, Free parking on premises, Essentials, Smoke alarm, Washer, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Washer, Wifi.
- Consider adding popular differentiators like Hangers or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makkari to stay competitive.
Makkari Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makkari
- The typical guest profile for Airbnb in Makkari consists of predominantly international visitors (89%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 11.4% of guests.
- Key international markets include United States (12.9%) and Taiwan (12.9%).
- Top languages spoken are English (44.7%) followed by Chinese (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Makkari Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niseko | 164 | $3,424 | $515.78 | 41% |
| Kutchan | 335 | $3,326 | $457.25 | 39% |
| Rusutsu | 40 | $2,832 | $448.83 | 34% |
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Toyako | 69 | $2,736 | $236.63 | 43% |
| Rankoshi | 24 | $2,696 | $314.63 | 47% |
| Yoichi | 16 | $2,559 | $370.83 | 42% |
| Shiraoi | 35 | $2,133 | $158.32 | 51% |
| Sapporo | 1,515 | $2,010 | $148.29 | 51% |
| Otaru | 208 | $1,598 | $144.44 | 45% |