Nanae Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Nanae in 2026? Explore comprehensive Airbnb analytics for Nanae, Hokkaido Prefecture, Japan to uncover income potential. This 2026 STR market report for Nanae, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Nanae, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nanae Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nanae Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nanae (2026)
Understanding the monthly revenue variations for Airbnb listings in Nanae is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nanae is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nanae across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,895+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,043 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $570 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $214, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nanae
Nanae Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Nanae STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nanae:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nanae
Average Daily Rate (ADR) Airbnb Trends in Nanae (2026)
Effective short term rental pricing strategy in Nanae involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nanae typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Nanae
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Airbnb Seasonality Analysis & Trends in Nanae (2026)
Peak Season (August, February, December)
- Revenue averages $1,249 per month
- Occupancy rates average 35.7%
- Daily rates average $99
Shoulder Season
- Revenue averages $673 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $94
Low Season (March, April, November)
- Revenue drops to average $452 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $92
Seasonality Insights for Nanae
- The Airbnb seasonality in Nanae shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nanae's highest earning potential, with monthly revenues capable of climbing to $1,525, occupancy reaching a high of 37.3%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $444, occupancy could drop to 17.8%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nanae.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nanae seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nanae (2026)
Exploring the top neighborhoods for short-term rentals in Nanae? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Onuma Quasi-National Park | A stunning national park known for its scenic beauty, featuring lakes, mountains, and hiking trails. It's a perfect spot for travelers who enjoy outdoor activities and nature. | Onuma Lake, Mount Komagatake, Hiking trails, Park visitor center, Boat rentals |
| Nanae Ski Resort | A popular destination for winter sports enthusiasts, offering a range of winter activities including skiing and snowboarding. Ideal for attracting winter tourists. | Ski slopes, Snowboarding, Ski lessons, Winter festivals |
| Nanae Hot Springs | Known for its relaxing hot springs, this area attracts visitors looking for wellness and relaxation experiences, perfect for creating a serene getaway. | Hot spring baths, Spa services, Relaxation facilities |
| Nanae Cherry Blossom Park | Famous for its beautiful cherry blossoms in spring, attracting visitors for hanami (flower viewing) and picnics, making it a seasonal hotspot. | Cherry blossom trees, Picnic areas, Walking paths, Local events |
| Hokkaido Ikoi no Mura | An area that offers various accommodation options and activities related to the natural beauty of Hokkaido, appealing to family and group travelers. | Outdoor activities, Cottages, Camping, Nature trails |
| Goryokaku Park | A historical site known for its star-shaped fortress and beautiful landscapes, popular with history buffs and those interested in Hokkaido's past. | Goryokaku Tower, Fortress remnants, Scenic views, Historical exhibitions |
| Hakodate | A nearby city known for its seafood, historical architecture, and night view from Mount Hakodate. It serves as an excellent base for exploring southern Hokkaido. | Mount Hakodate, Hakodate Morning Market, Historical Forts, Goryokaku Tower |
| Local Food Markets | Nanae and the surrounding areas have rich culinary traditions, and local food markets attract food enthusiasts, encouraging culinary stays and experiences. | Food stalls, Local produce, Culinary tours |
Understanding Airbnb License Requirements & STR Laws in Nanae (2026)
Yes, Nanae, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nanae to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 79% licensed listings)
Top Performing Airbnb Properties in Nanae (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nanaebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hokkaido Hakodate Onuma Park, a whole villa for rent, perfect for consecutive nights ❷Bathroom, toil
Entire Place • 4 bedrooms
Hokkaido Onuma National Park Kenzo's One House
Entire Place • 4 bedrooms
5minute drive from Onuma Koen St. Pets OK .
Entire Place • 1 bedroom
Poroto House【Cottage with lakeside view / 81㎡】
Entire Place • 2 bedrooms
Have fun with Bernese Mountain Dogs in a quiet lodge at the foot of the Shirouata Mountains. Dogs ar
Private Room • 2 bedrooms
A log house in a quiet forest hill rented spacious, Nonbiri, enjoy the nature!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nanae (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Nanae based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaiki | 2 | $40,181 | 49 | 4.96/5.0 |
| Yukiko | 5 | $25,691 | 187 | 4.95/5.0 |
| BreakOut | 1 | $13,065 | 35 | 4.77/5.0 |
| Jimmy | 1 | $11,667 | 55 | 5.00/5.0 |
| 陽燈しの郷 | 1 | $9,700 | 17 | 5.00/5.0 |
| Megumi | 6 | $9,164 | 38 | 4.91/5.0 |
| Nomad | 1 | $4,397 | 87 | 4.64/5.0 |
| Kanako | 1 | $3,864 | 37 | 4.92/5.0 |
| 河西 | 1 | $254 | 30 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nanae.
Dive Deeper: Advanced Nanae STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nanae. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNanae Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nanae
- The Nanae Airbnb market composition is heavily skewed towards Private Room listings, which make up 42.1% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nanae, House properties are the most common (36.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Nanae Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nanae
- The dominant room capacity in Nanae is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Nanae, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nanae.
Nanae Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nanae
- The most common guest capacity trend in Nanae vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Nanae STR market, accounting for 31.6% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nanae.
- On average, properties in Nanae are equipped to host 3.2 guests.
Nanae Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nanae
- The most common availability pattern in Nanae falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nanae (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nanae Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
84.2% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Nanae is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Nanae Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Nanae hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nanae.
Nanae Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
57.9% of total
Moderate
3 listings
15.8% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Nanae
- The prevailing Airbnb cancellation policy trend in Nanae is Flexible, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Nanae may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.9% market standard in Nanae.
- Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nanae.
Nanae STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nanae
- The overall average booking lead time for vacation rentals in Nanae is 37 days.
- Guests book furthest in advance for stays during February (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Nanae.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Nanae averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nanae (2026)
Amenity Prevalence
Amenity Insights for Nanae
- Essential amenities in Nanae that guests expect include: Shampoo, Hair dryer, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nanae: Shampoo, Hair dryer, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nanae to stay competitive.
Nanae Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nanae
- The typical guest profile for Airbnb in Nanae consists of predominantly international visitors (69%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 31.4% of guests.
- Key international markets include Japan (31.4%) and United States (14.3%).
- Top languages spoken are English (43.6%) followed by Japanese (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nanae Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kutchan | 335 | $2,769 | $440.82 | 34% |
| Toyako | 77 | $2,638 | $220.72 | 42% |
| Niseko | 180 | $2,602 | $483.28 | 34% |
| Rusutsu | 41 | $2,556 | $441.36 | 31% |
| Shiraoi | 40 | $2,187 | $167.83 | 47% |
| Noboribetsu | 15 | $2,146 | $173.21 | 47% |
| Hakodate | 150 | $1,564 | $157.49 | 39% |
| Chitose | 39 | $1,536 | $144.20 | 40% |
| Makkari | 20 | $1,462 | $214.06 | 42% |
| Rankoshi | 23 | $1,412 | $327.54 | 40% |