Shimizu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Shimizu in 2025? Explore comprehensive Airbnb analytics for Shimizu, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Shimizu, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Shimizu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shimizu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shimizu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shimizu (2025)
Understanding the monthly revenue variations for Airbnb listings in Shimizu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shimizu is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shimizu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,773 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,023 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shimizu
Shimizu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shimizu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shimizu:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shimizu
Average Daily Rate (ADR) Airbnb Trends in Shimizu (2025)
Effective short term rental pricing strategy in Shimizu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shimizu typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Shimizu
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Airbnb Seasonality Analysis & Trends in Shimizu (2025)
Peak Season (August, September, February)
- Revenue averages $1,715 per month
- Occupancy rates average 70.5%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,219 per month
- Occupancy maintains around 51.5%
- Daily rates hold near $84
Low Season (March, May, November)
- Revenue drops to average $864 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $88
Seasonality Insights for Shimizu
- The Airbnb seasonality in Shimizu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shimizu's highest earning potential, with monthly revenues capable of climbing to $1,837, occupancy reaching a high of 79.0%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $842, occupancy could drop to 23.2%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shimizu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shimizu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shimizu (2025)
Exploring the top neighborhoods for short-term rentals in Shimizu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shimizu Port | A vibrant area known for its seafood markets and stunning views of the mountains and sea. Great for visitors interested in local cuisine and marine activities. | Shimizu Fish Market, Kushiro Wetlands, Mitsubishi Shimizu Museum, Shimizu Park, Shimizu Kankou Kyoukai |
| Mikuni Shrine | A historic shrine offering a glimpse into Japanese culture and spirituality, attracting tourists seeking tradition and tranquility in nature. | Mikuni Shrine, Shimizu Asahikawa Park, Shimizu Castle Ruins, Local festivals and events, Picturesque walking trails |
| Shimizu Onsen Area | A relaxing hot spring area, perfect for those looking to unwind and enjoy traditional Japanese baths. Popular among both tourists and locals. | Shimizu Onsen, Local ryokans (inns), Scenic nature walks, Cultural experiences related to onsen life, Gourmet dining options nearby |
| Hokkaido Shimizu Park | An extensive public park ideal for families and outdoor enthusiasts, featuring playgrounds, walking paths, and seasonal flowers, making it a great locale for families visiting the area. | Hokkaido Shimizu Park, Flower Season Events, Children's Play Area, Walking and Biking Trails, Picnic Areas |
| Shimizu Beach | A popular beach destination attracting tourists during the summer for its beautiful scenery and water sports, ideal for vacation rentals near the shoreline. | Shimizu Beach, Beachfront Activities, Water Sports Rentals, Nearby Restaurants, Sunset Views |
| Shimizu Vineyards | A unique area offering local wines and vineyard tours, appealing to wine enthusiasts and those seeking an authentic local experience. | Shimizu Vineyards, Wine Tasting Tours, Vineyard Tours, Gastronomy Events, Scenic Views of the vineyards |
| Cultural Heritage Area | An area rich in history and culture, showcasing traditional Japanese architecture and crafts, captivating tourists interested in Japan's heritage. | Cultural Heritage Sites, Local Crafts Shops, Traditional Tea Houses, Historic Walking Tours, Art Exhibitions |
| Shimizu Hills | Known for its lush hills and panoramic views, perfect for nature lovers and hikers, appealing for those who enjoy outdoor adventures. | Shimizu Hiking Trails, Nature Observation, Scenic Lookouts, Bird Watching, Local Flora and Fauna |
Understanding Airbnb License Requirements & STR Laws in Shimizu (2025)
Yes, Shimizu, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shimizu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Shimizu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shimizubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tokachi Shimizu Ekimae "Yado" In December 2022, there is a simple accommodation facility in front of
Entire Place • 2 bedrooms
Shichi Kiyomizu Station "Lodging" Plush Class in front of JR 10 December 2022 Simple lodging in fron
Entire Place • 2 bedrooms
Kiyomizu 3/3LDK/Hokkaido Tokachi Shimizu-cho
Entire Place • 1 bedroom
Migration experience house Shimizu 4/3LDK private house/Hokkaido Tokachi Shimizu-cho/Muji interior
Entire Place • 1 bedroom
Moving to the test Residence Miyagi No. 3/3LDK Rental House/Hokkaido Tokachi Kiyomizu
Entire Place • 1 bedroom
/Hokkaido Tokachi Shimizu-cho
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shimizu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shimizu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 清水町役場 | 8 | $76,341 | 63 | 4.85/5.0 |
| プラウリテール | 2 | $55,603 | 100 | 4.96/5.0 |
| Pre | 2 | $9,558 | 8 | 4.00/5.0 |
| 上田 | 1 | $7,850 | 16 | 5.00/5.0 |
| Host #511855045 | 1 | $7,719 | 0 | N/A/5.0 |
| 諒太 | 4 | $5,762 | 22 | 4.84/5.0 |
| 一男 | 1 | $5,608 | 10 | 5.00/5.0 |
| Makoto | 1 | $4,257 | 13 | 5.00/5.0 |
| Ettyuuya | 1 | $4,231 | 29 | 4.72/5.0 |
| 細川 | 1 | $3,415 | 17 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shimizu.
Dive Deeper: Advanced Shimizu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shimizu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShimizu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shimizu
- The Shimizu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shimizu, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 9.0%) offer potential for unique stay experiences.
Shimizu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shimizu
- The dominant room capacity in Shimizu is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.4% of the active Airbnb listings in Shimizu, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Shimizu is particularly well-suited for individuals or couples.
Shimizu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shimizu
- The most common guest capacity trend in Shimizu vacation rentals is listings accommodating 4 guests (40.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Shimizu STR market, accounting for 63.6% of listings.
- On average, properties in Shimizu are equipped to host 3.7 guests.
Shimizu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shimizu
- The most common availability pattern in Shimizu falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shimizu (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shimizu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
66.7% of total
2 Nights
7 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shimizu is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shimizu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Shimizu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shimizu.
Shimizu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
66.7% of total
Moderate
1 listings
4.8% of total
Firm
6 listings
28.6% of total
Cancellation Policy Insights for Shimizu
- The prevailing Airbnb cancellation policy trend in Shimizu is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Shimizu may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Shimizu.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Shimizu.
Shimizu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shimizu
- The overall average booking lead time for vacation rentals in Shimizu is 35 days.
- Guests book furthest in advance for stays during September (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Shimizu.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Shimizu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shimizu (2025)
Amenity Prevalence
Amenity Insights for Shimizu
- Essential amenities in Shimizu that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shimizu: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Fire extinguisher or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shimizu to stay competitive.
Shimizu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shimizu
- The typical guest profile for Airbnb in Shimizu consists of predominantly international visitors (70%), with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.5% of guests.
- Key international markets include Japan (30.5%) and Singapore (14.6%).
- Top languages spoken are English (36.5%) followed by Japanese (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Singapore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shimizu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Kamifurano | 27 | $2,663 | $248.05 | 45% |
| Furano | 187 | $2,661 | $327.80 | 37% |
| Shiraoi | 35 | $2,133 | $158.32 | 51% |
| Pippu | 10 | $2,031 | $167.73 | 44% |
| Nakafurano | 29 | $2,028 | $290.06 | 34% |
| Sapporo | 1,515 | $2,010 | $148.29 | 51% |
| Biei | 63 | $1,891 | $183.54 | 41% |
| Higashikawa | 22 | $1,647 | $174.15 | 42% |
| Otaru | 208 | $1,598 | $144.44 | 45% |