Shiraoi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hokkaido Prefecture, Japan
Is Airbnb profitable in Shiraoi in 2025? Explore comprehensive Airbnb analytics for Shiraoi, Hokkaido Prefecture, Japan to uncover income potential. This 2025 STR market report for Shiraoi, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Shiraoi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shiraoi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shiraoi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shiraoi (2025)
Understanding the monthly revenue variations for Airbnb listings in Shiraoi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shiraoi is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shiraoi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,200 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shiraoi
Shiraoi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shiraoi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shiraoi:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shiraoi
Average Daily Rate (ADR) Airbnb Trends in Shiraoi (2025)
Effective short term rental pricing strategy in Shiraoi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shiraoi typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Shiraoi
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Airbnb Seasonality Analysis & Trends in Shiraoi (2025)
Peak Season (August, January, February)
- Revenue averages $3,104 per month
- Occupancy rates average 62.5%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,267 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $156
Low Season (April, June, November)
- Revenue drops to average $1,645 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $152
Seasonality Insights for Shiraoi
- The Airbnb seasonality in Shiraoi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shiraoi's highest earning potential, with monthly revenues capable of climbing to $3,488, occupancy reaching a high of 70.3%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,627, occupancy could drop to 37.1%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shiraoi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shiraoi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shiraoi (2025)
Exploring the top neighborhoods for short-term rentals in Shiraoi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shiraoi Town | A charming town known for its rich indigenous culture and historical significance, making it a unique destination for cultural tourism. | Poroto Kotan, Shiraoi History and Folklore Museum, Shiraoi Town Bowing, Lake Utonai, Utonai Sanctuary |
| Lake Utonai | A stunning natural area around a beautiful lake, attracting nature lovers and bird watchers. It is a great spot for outdoor activities and relaxation. | Utonai Lake Park, Birdwatching, Nature trails, Kayaking, Picnic areas |
| Maruyama Park | A popular leisure area for families and tourists, featuring lovely walking paths and beautiful cherry blossoms in spring. | Maruyama Zoo, Hokkaido Museum, Sapporo Maruyama Park, Cherry blossom viewing spots, Recreational areas |
| Noboribetsu | A well-known hot spring resort town nearby, famous for its hot springs and Hell Valley, attracting visitors looking for relaxation and wellness. | Jigokudani (Hell Valley), Noboribetsu Onsen, Noboribetsu Date Jidaimura, Hot spring facilities, Nature trails |
| Tomakomai | A city close to Shiraoi, known for its port, golf courses, and outdoor activities. It serves as a good base for exploring the region. | Tomakomai Golf Resort, Tomakomai Port, Shikotsuko National Park, Nature hot springs, Shopping centers |
| Muroran | A coastal city nearby with beautiful ocean views and rich history, ideal for those seeking scenic coastal experiences. | Cape Chikyu, Muroran Aquarium, Shinto shrine, Viewpoints, Local dining experiences |
| Yufutsu Valley | A beautiful valley known for its natural scenery, hot springs, and outdoor activities, perfect for nature enthusiasts. | Hiking trails, Bicycle paths, Natural hot springs, Scenic viewpoints, Wildlife watching |
| Ongaicho | A quaint town offering a glimpse into local life, history, and rural tourism, suitable for those looking for authentic experiences away from the crowds. | Local festivals, Traditional architecture, Countryside landscapes, Cultural workshops, Farm visits |
Understanding Airbnb License Requirements & STR Laws in Shiraoi (2025)
Yes, Shiraoi, Hokkaido Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shiraoi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Shiraoi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shiraoibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![The Ocean Vista [Private Hot Springs]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-932120830868913756/original/95cc9ddd-7775-4761-bcc7-96e1b0f8470f.jpeg?im_w=480&im_format=avif)
The Ocean Vista [Private Hot Springs]
Entire Place • 3 bedrooms
THE VILLA SEIFUMEIGETSU SAUNA/BBQ/清風明月【HotSpring】
Entire Place • 3 bedrooms
house with hot spring, jacuzzi, open-air bath
Entire Place • 3 bedrooms
![[Rental villa] Natural hot spring with BBQ house](https://a0.muscache.com/im/pictures/85321a53-c6fc-4d40-8e06-d436ca329e73.jpg?im_w=480&im_format=avif)
[Rental villa] Natural hot spring with BBQ house
Entire Place • 2 bedrooms
Minpaku 47 House, a house with a hot spring that can also be enjoyed by families
Entire Place • 3 bedrooms
Akari-senizumi Natural Onsen/Noboribetsu/Shiraoi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shiraoi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shiraoi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 株式会社ハルズハウス | 12 | $288,362 | 862 | 4.79/5.0 |
| BreakOut | 2 | $135,540 | 65 | 4.95/5.0 |
| Yoshiho | 3 | $92,969 | 129 | 4.94/5.0 |
| Kyohei | 3 | $83,059 | 675 | 4.97/5.0 |
| Toshio | 2 | $61,414 | 256 | 4.89/5.0 |
| Keisuke | 2 | $43,029 | 53 | 4.82/5.0 |
| Noriko | 1 | $34,757 | 77 | 4.91/5.0 |
| Chiaki | 1 | $30,832 | 38 | 4.89/5.0 |
| Taro | 1 | $26,721 | 113 | 4.92/5.0 |
| Taketo Stay | 1 | $23,391 | 37 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shiraoi.
Dive Deeper: Advanced Shiraoi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shiraoi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShiraoi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shiraoi
- The Shiraoi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shiraoi, House properties are the most common (88.6%), reflecting the local real estate landscape.
- Houses represent a significant 88.6% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Shiraoi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shiraoi
- The dominant room capacity in Shiraoi is 3 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Shiraoi, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shiraoi.
Shiraoi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shiraoi
- The most common guest capacity trend in Shiraoi vacation rentals is listings accommodating 8+ guests (62.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shiraoi STR market, accounting for 77.2% of listings.
- 71.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shiraoi.
- On average, properties in Shiraoi are equipped to host 6.4 guests.
Shiraoi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shiraoi
- The most common availability pattern in Shiraoi falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shiraoi (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shiraoi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
94.3% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Shiraoi is 1 Night, adopted by 94.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.3%) of the Shiraoi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.3% of Shiraoi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shiraoi.
Shiraoi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
14.7% of total
Moderate
22 listings
64.7% of total
Firm
2 listings
5.9% of total
Strict
5 listings
14.7% of total
Cancellation Policy Insights for Shiraoi
- The prevailing Airbnb cancellation policy trend in Shiraoi is Moderate, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 79.4% of listings offering Flexible or Moderate policies. This suggests guests in Shiraoi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 64.7% market standard in Shiraoi.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shiraoi.
Shiraoi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shiraoi
- The overall average booking lead time for vacation rentals in Shiraoi is 66 days.
- Guests book furthest in advance for stays during December (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Fall (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Shiraoi.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Shiraoi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shiraoi (2025)
Amenity Prevalence
Amenity Insights for Shiraoi
- Essential amenities in Shiraoi that guests expect include: Wifi, Washer, Heating, Fire extinguisher, Kitchen, Smoke alarm, Free parking on premises, Dishes and silverware, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shiraoi: Wifi, Washer, Heating, Fire extinguisher, Kitchen, Smoke alarm, Free parking on premises, Dishes and silverware, Refrigerator.
- Prioritize adding missing essentials: Free parking on premises, Dishes and silverware, Refrigerator.
- Consider adding popular differentiators like Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shiraoi to stay competitive.
Shiraoi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shiraoi
- The typical guest profile for Airbnb in Shiraoi consists of predominantly international visitors (83%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 16.8% of guests.
- Key international markets include Singapore (19.3%) and Japan (16.8%).
- Top languages spoken are English (43.2%) followed by Chinese (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shiraoi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Niseko | 164 | $3,424 | $515.78 | 41% |
| Kutchan | 335 | $3,326 | $457.25 | 39% |
| Rusutsu | 40 | $2,832 | $448.83 | 34% |
| Noboribetsu | 11 | $2,821 | $171.92 | 57% |
| Toyako | 69 | $2,736 | $236.63 | 43% |
| Rankoshi | 24 | $2,696 | $314.63 | 47% |
| Kamifurano | 27 | $2,663 | $248.05 | 45% |
| Furano | 187 | $2,661 | $327.80 | 37% |
| Yoichi | 16 | $2,559 | $370.83 | 42% |
| Pippu | 10 | $2,031 | $167.73 | 44% |