Kashima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ibaraki Prefecture, Japan
Is Airbnb profitable in Kashima in 2025? Explore comprehensive Airbnb analytics for Kashima, Ibaraki Prefecture, Japan to uncover income potential. This 2025 STR market report for Kashima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Kashima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kashima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kashima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kashima (2025)
Understanding the monthly revenue variations for Airbnb listings in Kashima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kashima is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kashima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,242+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,980 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $725, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kashima
Kashima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kashima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kashima:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kashima
Average Daily Rate (ADR) Airbnb Trends in Kashima (2025)
Effective short term rental pricing strategy in Kashima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kashima typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $468+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Kashima
Get Live Kashima Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kashima (2025)
Peak Season (August, May, April)
- Revenue averages $4,751 per month
- Occupancy rates average 45.2%
- Daily rates average $219
Shoulder Season
- Revenue averages $3,162 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $201
Low Season (January, February, October)
- Revenue drops to average $2,222 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $194
Seasonality Insights for Kashima
- The Airbnb seasonality in Kashima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kashima's highest earning potential, with monthly revenues capable of climbing to $5,436, occupancy reaching a high of 69.6%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,064, occupancy could drop to 25.0%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kashima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kashima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kashima (2025)
Exploring the top neighborhoods for short-term rentals in Kashima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kashima Shrine Area | Historical and cultural significance as it is home to the revered Kashima Shrine, which attracts visitors for its beautiful architecture and spiritual atmosphere. Ideal for those looking to experience traditional Japanese culture. | Kashima Shrine, Kashima Jingu, Kashima Soccer Field, Local traditional markets, Shinto festivals |
| Oarai Beach | Popular beach destination renowned for its beautiful coastline and beach activities. Ideal for families and tourists seeking relaxation and outdoor activities during the summer months. | Oarai Seaside Park, Oarai Marine Tower, Fresh seafood restaurants, Beach activities, Surfing spots |
| Kashima Soccer Stadium vicinity | Home to many sporting events, especially soccer matches. This area attracts sports enthusiasts and visitors for events throughout the year. | Kashima Soccer Stadium, Sports events, Local eateries, Fan merchandise shops |
| Sakura no Yama Park | Located near the beautiful cherry blossom park, making it popular in spring. A good location for capturing the scenic beauty of cherry blossoms, attracting tourists during sakura season. | Sakura no Yama Park, Seasonal festivals, Walking trails, Photography spots |
| Historical District | This area exhibits traditional Japanese architecture and heritage, attracting those interested in Japan's history and culture. It offers a unique perspective of Kashima's past. | Traditional houses, Local museums, Cultural exhibitions, Historical tours |
| Mikuni Matsubara | Known for its stunning views and local natural beauty, making it a serene getaway for tourists seeking tranquility and nature activities. | Mikuni Matsubara Beach, Nature trails, Bird watching spots |
| Local Cuisine District | Area famous for its unique local foods and restaurants, drawing food enthusiasts and tourists looking to experience authentic Japanese cuisine. | Local food markets, Restaurants featuring local specialties, Food festivals |
| Camping and Outdoor Leisure Areas | Popular among outdoor enthusiasts, offering both camping and recreational activities. Great for visitors looking for adventure and nature. | Camping sites, Hiking trails, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Kashima (2025)
Yes, Kashima, Ibaraki Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kashima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Kashima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kashimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The sea from the hill! Dead mountain water view from the bathroom! The essence of Japanese charm in
Entire Place • 5 bedrooms
In front of the sea!Oceanfront villa in Kashima full of history and nature
Entire Place • 2 bedrooms
Bonfire & BBQ (covered) A healing space that feels like an international beach resort
Entire Place • 3 bedrooms
THE PLAY KashimaサウナBBQゴルフPoker最大22名様
Entire Place • 5 bedrooms
![72 ㎡ [In front of the sea!]Have a chill evening on the wood deck with ocean view BBQ and projector!](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MzYzNjA4Nzg%3D/original/763d4a2c-16fa-4e2a-9ab9-c200757bf8c5.jpeg?im_w=480&im_format=avif)
72 ㎡ [In front of the sea!]Have a chill evening on the wood deck with ocean view BBQ and projector!
Entire Place • 2 bedrooms
Max 18 for Oceanfront BBQ and Lodging
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kashima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kashima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Masaki | 7 | $171,191 | 1475 | 4.70/5.0 |
| 渡邉 | 1 | $164,992 | 70 | 4.61/5.0 |
| Yoshida | 1 | $142,619 | 172 | 4.94/5.0 |
| Taka | 1 | $103,056 | 115 | 4.94/5.0 |
| Keigo | 1 | $49,325 | 189 | 4.35/5.0 |
| 千聖 | 1 | $32,099 | 41 | 4.71/5.0 |
| 小澤 | 1 | $23,205 | 11 | 4.82/5.0 |
| Honey | 1 | $18,876 | 88 | 4.85/5.0 |
| Yuki | 1 | $17,540 | 283 | 4.83/5.0 |
| Masakazu | 1 | $12,989 | 32 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kashima.
Dive Deeper: Advanced Kashima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kashima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKashima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kashima
- The Kashima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kashima, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Kashima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kashima
- The dominant room capacity in Kashima is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Kashima, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kashima.
Kashima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kashima
- The most common guest capacity trend in Kashima vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kashima STR market, accounting for 60.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kashima.
- On average, properties in Kashima are equipped to host 6.1 guests.
Kashima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kashima
- The most common availability pattern in Kashima falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kashima (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kashima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Kashima is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Kashima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Kashima hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kashima.
Kashima Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5% of total
Moderate
7 listings
35% of total
Firm
10 listings
50% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Kashima
- The prevailing Airbnb cancellation policy trend in Kashima is Firm, used by 50% of listings.
- A majority (60.0%) of hosts in Kashima utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Kashima.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kashima.
Kashima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kashima
- The overall average booking lead time for vacation rentals in Kashima is 25 days.
- Guests book furthest in advance for stays during January (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Kashima.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Kashima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kashima (2025)
Amenity Prevalence
Amenity Insights for Kashima
- Essential amenities in Kashima that guests expect include: Refrigerator, Microwave, Kitchen, Hair dryer, Smoke alarm, Free parking on premises, Shampoo, Air conditioning, Heating, Conditioner. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kashima: Refrigerator, Microwave, Kitchen, Hair dryer, Smoke alarm, Free parking on premises, Shampoo, Air conditioning, Heating, Conditioner.
- Prioritize adding missing essentials: Heating, Conditioner.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kashima to stay competitive.
Kashima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kashima
- The typical guest profile for Airbnb in Kashima consists of primarily domestic travelers (87%), often arriving from nearby Tokyo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 86.5% of guests.
- Key international markets include Japan (86.5%) and United States (5.8%).
- Top languages spoken are Japanese (57.3%) followed by English (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tokyo and Yokohama.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kashima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 21 | $4,765 | $425.29 | 35% |
| Hakone | 269 | $4,754 | $284.79 | 54% |
| Kamogawa | 28 | $4,315 | $315.54 | 40% |
| Atami | 131 | $4,016 | $321.77 | 40% |
| Miura | 17 | $3,954 | $432.64 | 39% |
| Hokota | 15 | $3,676 | $240.16 | 49% |
| Ichinomiya | 89 | $3,556 | $248.53 | 37% |
| Nasu | 118 | $3,326 | $325.46 | 39% |
| Katsuura | 22 | $3,307 | $251.64 | 37% |
| Hayama | 35 | $3,149 | $352.86 | 36% |