Sanuki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan
Is Airbnb profitable in Sanuki in 2025? Explore comprehensive Airbnb analytics for Sanuki, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Sanuki, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Sanuki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sanuki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sanuki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sanuki (2025)
Understanding the monthly revenue variations for Airbnb listings in Sanuki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sanuki is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sanuki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,946+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,935 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sanuki
Sanuki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sanuki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sanuki:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sanuki
Average Daily Rate (ADR) Airbnb Trends in Sanuki (2025)
Effective short term rental pricing strategy in Sanuki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sanuki typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $307 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Sanuki
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Airbnb Seasonality Analysis & Trends in Sanuki (2025)
Peak Season (August, March, September)
- Revenue averages $3,598 per month
- Occupancy rates average 51.5%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,331 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $180
Low Season (June, July, November)
- Revenue drops to average $2,011 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $181
Seasonality Insights for Sanuki
- The Airbnb seasonality in Sanuki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sanuki's highest earning potential, with monthly revenues capable of climbing to $3,990, occupancy reaching a high of 59.3%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,750, occupancy could drop to 24.5%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sanuki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sanuki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sanuki (2025)
Exploring the top neighborhoods for short-term rentals in Sanuki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shido Beach | A popular beach destination known for its scenic beauty and warm waters. It attracts families and tourists seeking relaxation and water activities. | Shido Beach, Sunset views, Marine sports, Local seafood restaurants |
| Zentsuji Temple | Famous for its historical significance and beautiful architecture, it draws visitors interested in cultural experiences and spirituality. | Zentsuji Temple, Cultural festivals, Historical landmarks |
| Kagawa Olive Park | A unique park located on Shodoshima Island, known for its olive trees and beautiful landscapes, appealing to nature lovers and tourists. | Olive oil tasting, Scenic views, Nature trails |
| Takamatsu | The capital city of Kagawa Prefecture, offering a mix of urban attractions and historical sites, attracting both business and leisure travelers. | Ritsurin Garden, Takamatsu Castle, Shopping and dining districts |
| Naoshima Island | Known for its contemporary art museums and installations, it draws art enthusiasts looking for a unique island experience. | Benesse House Museum, Chichu Art Museum, Art installations around the island |
| Mitarai | A historic town with preserved Edo-period buildings, offering a glimpse into the past and attracting history buffs and tourists. | Old merchant houses, Cultural experiences, Scenic waterfront |
| Shonai | A coastal area known for its beautiful beaches and outdoor activities like hiking, appealing to adventure travelers. | Hiking trails, Beach activities, Campsites |
| Kotohira | Famous for Konpira Shrine, it attracts pilgrims and tourists interested in Japanese culture and spirituality. | Konpira Shrine, Scenic walking trails, Local shops and eateries |
Understanding Airbnb License Requirements & STR Laws in Sanuki (2025)
While Sanuki, Kagawa Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sanuki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Sanuki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sanukibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Near the sea] Free parking for 5 cars on premises!BBQ equipment is available for rent for 3,500 yen](https://a0.muscache.com/im/pictures/miso/Hosting-822086069422134967/original/0af10d84-a558-482f-a703-f14bf39877ff.jpeg?im_w=480&im_format=avif)
[Near the sea] Free parking for 5 cars on premises!BBQ equipment is available for rent for 3,500 yen
Entire Place • 4 bedrooms
Entire guest house rental plan for friends and multiple families (up to 15 adults)
Entire Place • 5 bedrooms
![R-VILLA Sanuki-Tsuda [Setouchi Ocean Front Villa]](https://a0.muscache.com/im/pictures/miso/Hosting-43135988/original/4615c98a-3d3e-4b0b-941d-6155b61e82c9.jpeg?im_w=480&im_format=avif)
R-VILLA Sanuki-Tsuda [Setouchi Ocean Front Villa]
Entire Place • 1 bedroom
BBQコンロ、露天ジャグジー付き1棟貸し海辺の絶景ヴィラ。Beach SPA TSUDA 2Dos棟
Entire Place • 2 bedrooms
Sauna, BBQ stove, jacuzzi 1 villa with sea view (3 Tres Building)
Entire Place • 2 bedrooms
![[Barrier free] BBQ, Jacuzzi, 1 building rental, beachfront villa with stunning views (0 Cero buildin](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NzE3NzU5NDkyODMxOTU3ODU0/original/294f4ca2-a1f5-4e69-8e30-d61e996f7afc.jpeg?im_w=480&im_format=avif)
[Barrier free] BBQ, Jacuzzi, 1 building rental, beachfront villa with stunning views (0 Cero buildin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sanuki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sanuki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 藤嶋 | 8 | $165,198 | 96 | 4.94/5.0 |
| Coqael | 1 | $127,727 | 44 | 4.91/5.0 |
| Beach SPA TSUDA 2Dos 3Tres | 2 | $116,987 | 88 | 4.85/5.0 |
| R-Villa（アール・ヴィラ） | 1 | $61,916 | 379 | 4.92/5.0 |
| Yoshinori | 4 | $61,110 | 14 | 4.80/5.0 |
| まち宿aete | 4 | $59,164 | 58 | 4.68/5.0 |
| Ryosuke | 2 | $57,689 | 250 | 4.98/5.0 |
| Beach SPA TSUDA | 1 | $49,846 | 41 | 4.78/5.0 |
| Pine Beach Resort Villa | 1 | $48,420 | 17 | 4.88/5.0 |
| Beach SPA TSUDA | 1 | $47,638 | 55 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sanuki.
Dive Deeper: Advanced Sanuki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sanuki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanuki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sanuki
- The Sanuki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.7% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sanuki, House properties are the most common (68.6%), reflecting the local real estate landscape.
- Houses represent a significant 68.6% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Sanuki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sanuki
- The dominant room capacity in Sanuki is 1 bedroom listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.6% of the active Airbnb listings in Sanuki, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sanuki.
Sanuki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sanuki
- The most common guest capacity trend in Sanuki vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sanuki STR market, accounting for 54.3% of listings.
- 54.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sanuki.
- On average, properties in Sanuki are equipped to host 4.4 guests.
Sanuki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sanuki
- The most common availability pattern in Sanuki falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sanuki (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sanuki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
88.6% of total
2 Nights
1 listings
2.9% of total
3 Nights
1 listings
2.9% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sanuki is 1 Night, adopted by 88.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.5%) of the Sanuki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.6% of Sanuki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sanuki.
Sanuki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
34.3% of total
Moderate
6 listings
17.1% of total
Firm
12 listings
34.3% of total
Strict
5 listings
14.3% of total
Cancellation Policy Insights for Sanuki
- The prevailing Airbnb cancellation policy trend in Sanuki is Flexible, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.3% market standard in Sanuki.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sanuki.
Sanuki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sanuki
- The overall average booking lead time for vacation rentals in Sanuki is 39 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Sanuki.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Sanuki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sanuki (2025)
Amenity data is currently unavailable for Sanuki.
Sanuki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sanuki
- The typical guest profile for Airbnb in Sanuki consists of predominantly international visitors (72%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 28.2% of guests.
- Key international markets include Japan (28.2%) and Hong Kong (16.4%).
- Top languages spoken are English (35.8%) followed by Japanese (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sanuki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 22 | $3,904 | $179.47 | 71% |
| Minamiawaji | 34 | $3,667 | $371.17 | 37% |
| Kameoka | 10 | $3,372 | $208.68 | 50% |
| Awaji | 95 | $3,264 | $275.29 | 40% |
| Kyoto | 3,645 | $3,165 | $189.53 | 59% |
| Setouchi | 10 | $3,085 | $199.14 | 39% |
| Kurashiki | 50 | $2,308 | $199.12 | 49% |
| Tonosho | 55 | $2,204 | $155.98 | 46% |
| Sumoto | 64 | $2,095 | $206.43 | 35% |
| Tamba-Sasayama | 11 | $1,999 | $179.20 | 47% |