Sanuki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kagawa Prefecture, Japan
Is Airbnb profitable in Sanuki in 2025? Explore comprehensive Airbnb analytics for Sanuki, Kagawa Prefecture, Japan to uncover income potential. This 2025 STR market report for Sanuki, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Sanuki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sanuki Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sanuki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sanuki (2025)
Understanding the monthly revenue variations for Airbnb listings in Sanuki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sanuki is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sanuki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,757 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,558 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sanuki
Sanuki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sanuki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sanuki:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sanuki
Average Daily Rate (ADR) Airbnb Trends in Sanuki (2025)
Effective short term rental pricing strategy in Sanuki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sanuki typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $305 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Sanuki
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Airbnb Seasonality Analysis & Trends in Sanuki (2025)
Peak Season (August, March, September)
- Revenue averages $3,521 per month
- Occupancy rates average 50.3%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,360 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $189
Low Season (June, July, November)
- Revenue drops to average $1,726 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $176
Seasonality Insights for Sanuki
- The Airbnb seasonality in Sanuki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sanuki's highest earning potential, with monthly revenues capable of climbing to $3,880, occupancy reaching a high of 57.4%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $941, occupancy could drop to 26.2%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sanuki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sanuki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sanuki (2025)
Exploring the top neighborhoods for short-term rentals in Sanuki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shido Beach | A popular beach destination known for its scenic beauty and warm waters. It attracts families and tourists seeking relaxation and water activities. | Shido Beach, Sunset views, Marine sports, Local seafood restaurants |
| Zentsuji Temple | Famous for its historical significance and beautiful architecture, it draws visitors interested in cultural experiences and spirituality. | Zentsuji Temple, Cultural festivals, Historical landmarks |
| Kagawa Olive Park | A unique park located on Shodoshima Island, known for its olive trees and beautiful landscapes, appealing to nature lovers and tourists. | Olive oil tasting, Scenic views, Nature trails |
| Takamatsu | The capital city of Kagawa Prefecture, offering a mix of urban attractions and historical sites, attracting both business and leisure travelers. | Ritsurin Garden, Takamatsu Castle, Shopping and dining districts |
| Naoshima Island | Known for its contemporary art museums and installations, it draws art enthusiasts looking for a unique island experience. | Benesse House Museum, Chichu Art Museum, Art installations around the island |
| Mitarai | A historic town with preserved Edo-period buildings, offering a glimpse into the past and attracting history buffs and tourists. | Old merchant houses, Cultural experiences, Scenic waterfront |
| Shonai | A coastal area known for its beautiful beaches and outdoor activities like hiking, appealing to adventure travelers. | Hiking trails, Beach activities, Campsites |
| Kotohira | Famous for Konpira Shrine, it attracts pilgrims and tourists interested in Japanese culture and spirituality. | Konpira Shrine, Scenic walking trails, Local shops and eateries |
Understanding Airbnb License Requirements & STR Laws in Sanuki (2025)
Yes, Sanuki, Kagawa Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sanuki to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Sanuki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sanukibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Near the sea] Free parking for 5 cars on premises!BBQ equipment is available for rent for 3,500 yen](https://a0.muscache.com/im/pictures/miso/Hosting-822086069422134967/original/0af10d84-a558-482f-a703-f14bf39877ff.jpeg?im_w=480&im_format=avif)
[Near the sea] Free parking for 5 cars on premises!BBQ equipment is available for rent for 3,500 yen
Entire Place • 4 bedrooms
Entire guest house with friends or multiple families (up to 15 adults)
Entire Place • 5 bedrooms
BBQコンロ、露天ジャグジー付き1棟貸し海辺の絶景ヴィラ。Beach SPA TSUDA 2Dos棟
Entire Place • 2 bedrooms
![R-VILLA Sanuki-Tsuda [Setouchi Ocean Front Villa]](https://a0.muscache.com/im/ml/photo_enhancement/pictures/miso/Hosting-43135988/original/4615c98a-3d3e-4b0b-941d-6155b61e82c9.jpeg?im_w=480&im_format=avif)
R-VILLA Sanuki-Tsuda [Setouchi Ocean Front Villa]
Entire Place • 1 bedroom
Sauna, BBQ stove, jacuzzi 1 villa with sea view (3 Tres Building)
Entire Place • 3 bedrooms
![[Barrier free] BBQ, Jacuzzi, 1 building rental, beachfront villa with stunning views (0 Cero buildin](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NzE3NzU5NDkyODMxOTU3ODU0/original/294f4ca2-a1f5-4e69-8e30-d61e996f7afc.jpeg?im_w=480&im_format=avif)
[Barrier free] BBQ, Jacuzzi, 1 building rental, beachfront villa with stunning views (0 Cero buildin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sanuki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sanuki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 藤嶋 | 8 | $161,966 | 64 | 4.98/5.0 |
| Coqael | 1 | $132,461 | 35 | 4.89/5.0 |
| Beach SPA TSUDA | 2 | $115,830 | 79 | 4.85/5.0 |
| Yoshinori | 5 | $73,472 | 12 | 4.88/5.0 |
| まち宿aete | 5 | $59,842 | 54 | 4.70/5.0 |
| R-Villa（アール・ヴィラ） | 1 | $59,424 | 345 | 4.92/5.0 |
| Ryosuke | 2 | $54,801 | 186 | 4.97/5.0 |
| Beach SPA TSUDA | 1 | $48,772 | 40 | 4.78/5.0 |
| Pine Beach Resort Villa | 1 | $47,376 | 13 | 4.92/5.0 |
| Beach SPA TSUDA | 1 | $44,747 | 48 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sanuki.
Dive Deeper: Advanced Sanuki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sanuki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanuki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sanuki
- The Sanuki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sanuki, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Sanuki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sanuki
- The dominant room capacity in Sanuki is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.3% of the active Airbnb listings in Sanuki, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sanuki.
Sanuki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sanuki
- The most common guest capacity trend in Sanuki vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sanuki STR market, accounting for 50.0% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sanuki.
- On average, properties in Sanuki are equipped to host 4.5 guests.
Sanuki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sanuki
- The most common availability pattern in Sanuki falls within the 181-270 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sanuki (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sanuki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
91.7% of total
2 Nights
1 listings
2.8% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sanuki is 1 Night, adopted by 91.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.5%) of the Sanuki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.7% of Sanuki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sanuki.
Sanuki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
35.3% of total
Moderate
6 listings
17.6% of total
Firm
12 listings
35.3% of total
Strict
4 listings
11.8% of total
Cancellation Policy Insights for Sanuki
- The prevailing Airbnb cancellation policy trend in Sanuki is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Sanuki.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sanuki.
Sanuki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sanuki
- The overall average booking lead time for vacation rentals in Sanuki is 40 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Sanuki.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Sanuki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sanuki (2025)
Amenity Prevalence
Amenity Insights for Sanuki
- Essential amenities in Sanuki that guests expect include: Heating, Wifi, Air conditioning, Hair dryer, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sanuki: Heating, Wifi, Air conditioning, Hair dryer, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Hair dryer, Free parking on premises, Essentials.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sanuki to stay competitive.
Sanuki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sanuki
- The typical guest profile for Airbnb in Sanuki consists of predominantly international visitors (69%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.9% of guests.
- Key international markets include Japan (30.9%) and Hong Kong (17.2%).
- Top languages spoken are English (35.2%) followed by Japanese (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sanuki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $4,311 | $206.23 | 71% |
| Minamiawaji | 34 | $3,622 | $372.56 | 37% |
| Awaji | 97 | $3,084 | $286.15 | 40% |
| Kyoto | 3,603 | $3,060 | $190.92 | 58% |
| Tonosho | 52 | $2,088 | $150.35 | 47% |
| Nantan | 27 | $2,060 | $330.10 | 35% |
| Sumoto | 60 | $1,955 | $207.82 | 34% |
| Kurashiki | 59 | $1,877 | $189.99 | 44% |
| Matsue | 27 | $1,856 | $147.26 | 41% |
| Shodoshima | 21 | $1,827 | $144.86 | 47% |