Minamioguni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kumamoto Prefecture, Japan

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Minamioguni in 2025? Explore comprehensive Airbnb analytics for Minamioguni, Kumamoto Prefecture, Japan to uncover income potential. This 2025 STR market report for Minamioguni, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Minamioguni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minamioguni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Minamioguni Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$289
The average rental revenue earned for an occupied room per day in Minamioguni.
Occupancy Rate(?)
55.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$41,944
Typical annual income for an Airbnb listing in Minamioguni. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
28.3%
Strong growth (28.3%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Minamioguni.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Minamioguni.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Minamioguni (2025)

Understanding the monthly revenue variations for Airbnb listings in Minamioguni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minamioguni is typically November, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minamioguni across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,865 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,513 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,250, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Minamioguni

Minamioguni Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Minamioguni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minamioguni:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 54%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Minamioguni

Average Daily Rate (ADR) Airbnb Trends in Minamioguni (2025)

Effective short term rental pricing strategy in Minamioguni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minamioguni typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $596+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $397 or more.
  • Typical properties (Median) charge around $200 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Minamioguni

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Airbnb Seasonality Analysis & Trends in Minamioguni (2025)

Peak Season (November, August, January)
  • Revenue averages $5,442 per month
  • Occupancy rates average 62.9%
  • Daily rates average $278
Shoulder Season
  • Revenue averages $4,474 per month
  • Occupancy maintains around 55.8%
  • Daily rates hold near $269
Low Season (February, May, June)
  • Revenue drops to average $3,371 per month
  • Occupancy decreases to average 44.9%
  • Daily rates adjust to average $291

Seasonality Insights for Minamioguni

  • The Airbnb seasonality in Minamioguni shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Minamioguni's highest earning potential, with monthly revenues capable of climbing to $5,640, occupancy reaching a high of 71.2%, and ADRs peaking at $329.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,646, occupancy could drop to 37.9%, and ADRs may adjust down to $241.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minamioguni.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Minamioguni seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Minamioguni (2025)

Exploring the top neighborhoods for short-term rentals in Minamioguni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kusatsu Onsen
Famous hot spring resort known for its relaxing waters and beautiful winter scenery. Ideal for travelers looking for a tranquil getaway and traditional Japanese experience.
Kusatsu Onsen Yubata, Yubatake, Kusatsu National Park, Sainokawara Park, Kusatsu Onsen Ski Resort
Tsuetate Onsen
A well-known hot spring area that is popular for its unique mineral waters and scenic landscapes. Great for visitors looking for nature and relaxation.
Tsuetate Onsen, Tsuetate River, Suizenji Jojuen Garden, Aso Kuju National Park, Tsuetate Onsen Historical Museum
Aso
Home to Aso volcano, this area offers stunning natural beauty and outdoor activities. Attracts tourists interested in hiking and adventure sports.
Mount Aso, Aso Farm Land, Kusasenrigahama, Daikanbo Lookout, Aso Shrine
Tamana
Historic city known for its traditional crafts and hot springs. Excellent for tourists interested in culture and history as well as relaxation.
Tamana Onsen, Tamana Traditional Crafts Center, Suizenji Jojuen Garden, Tamana Castle Ruins, Tenmangu Shrine
Byakugou
Local gem with beautiful landscapes and quiet surroundings, perfect for those seeking peace and a break from the hustle of city life.
Byakugou Hot Springs, Nature walks, Local farms, Scenic viewpoints
Minamioguni Nature Park
A natural paradise with lush greenery and beautiful hiking trails. Perfect for eco-tourists and nature lovers.
Minamioguni Nature Park, Hiking trails, Scenic views, Local wildlife, Campgrounds
Hita
A charming historical city along the river with traditional architecture, popular among culture enthusiasts and those looking for a quieter experience.
Hita Gion Matsuri, Nakamura-ya, Kawaguchi Onsen, Hita River, Local sake breweries
Kikuchi Gorge
Known for its stunning gorges and waterfalls, an excellent spot for outdoor adventures and photography.
Kikuchi Gorge, Shakujii Falls, Walking trails, Photography spots, Nature observation

Understanding Airbnb License Requirements & STR Laws in Minamioguni (2025)

Yes, Minamioguni, Kumamoto Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minamioguni to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 85% licensed listings)

Top Performing Airbnb Properties in Minamioguni (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Minamiogunibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Rakuten stay Villa/Room 101/Natural Hot Spring Sauna in all rooms!

Rakuten stay Villa/Room 101/Natural Hot Spring Sauna in all rooms!

Entire Place • 1 bedroom

$147,990
Revenue
74.3%
Occupancy
$577.45
Daily Rate
Rakuten STAY VILLA 阿蘇黒川/【ペット可】105号室/全室天然温泉・サウナ付き!

Rakuten STAY VILLA 阿蘇黒川/【ペット可】105号室/全室天然温泉・サウナ付き!

Entire Place • 1 bedroom

$114,215
Revenue
61.2%
Occupancy
$598.98
Daily Rate
Entire sauna 1 per day near thatched old house rental Kurokawa Onsen

Entire sauna 1 per day near thatched old house rental Kurokawa Onsen

Entire Place • 1 bedroom

$106,961
Revenue
65.1%
Occupancy
$448.64
Daily Rate
Please be healed by the Aso sky and starry sky from the private terrace★ deck of the entire house!

Please be healed by the Aso sky and starry sky from the private terrace★ deck of the entire house!

Entire Place • 3 bedrooms

$76,819
Revenue
72.2%
Occupancy
$298.70
Daily Rate
Rakuten stay villa Aso Kurokawa/Room 102/All rooms with natural hot spring and sauna!

Rakuten stay villa Aso Kurokawa/Room 102/All rooms with natural hot spring and sauna!

Entire Place • 1 bedroom

$52,599
Revenue
47.5%
Occupancy
$634.47
Daily Rate
Deepspot, a 10-minute drive from Kurokawa Onsen

Deepspot, a 10-minute drive from Kurokawa Onsen

Entire Place • 3 bedrooms

$44,428
Revenue
85.2%
Occupancy
$155.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Minamioguni (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Minamioguni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
楽天ステイ5$374,964264.71/5.0
佐藤1$106,961445.00/5.0
1$76,81995.00/5.0
Yuko2$69,698174.90/5.0
Tao2$51,953694.82/5.0
海冬haidong3$46,3641644.79/5.0
黒川1$24,861104.70/5.0
Rica1$24,5513854.93/5.0
信夫1$21,874564.91/5.0
田上1$21,35474.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minamioguni.

Dive Deeper: Advanced Minamioguni STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minamioguni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Minamioguni Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Minamioguni

  • The Minamioguni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Minamioguni, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.

Minamioguni Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Minamioguni

  • The dominant room capacity in Minamioguni is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Minamioguni, indicating a high concentration in these sizes.
  • With over half the market (55%) consisting of studios or 1-bedroom units, Minamioguni is particularly well-suited for individuals or couples.

Minamioguni Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Minamioguni

  • The most common guest capacity trend in Minamioguni vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Minamioguni STR market, accounting for 60.0% of listings.
  • 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minamioguni.
  • On average, properties in Minamioguni are equipped to host 6.0 guests.

Minamioguni Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Minamioguni

  • The most common availability pattern in Minamioguni falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Minamioguni (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Minamioguni Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

20 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Minamioguni is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Minamioguni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Minamioguni hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minamioguni.

Minamioguni Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.3%)

Flexible

5 listings

26.3% of total

Moderate (63.2%)

Moderate

12 listings

63.2% of total

Firm (10.5%)

Firm

2 listings

10.5% of total

Cancellation Policy Insights for Minamioguni

  • The prevailing Airbnb cancellation policy trend in Minamioguni is Moderate, used by 63.2% of listings.
  • The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Minamioguni may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 63.2% market standard in Minamioguni.
  • Regularly review your cancellation policy against competitors and market demand shifts in Minamioguni.

Minamioguni STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Minamioguni

  • The overall average booking lead time for vacation rentals in Minamioguni is 34 days.
  • Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Minamioguni.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Minamioguni averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Minamioguni (2025)

Amenity Prevalence

Amenity Insights for Minamioguni

  • Essential amenities in Minamioguni that guests expect include: Wifi, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Body soap, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Minamioguni: Wifi, Free parking on premises, Kitchen, Smoke alarm.
  • Prioritize adding missing essentials: Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Refrigerator or Body soap to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Minamioguni to stay competitive.

Minamioguni Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Minamioguni

  • The typical guest profile for Airbnb in Minamioguni consists of predominantly international visitors (80%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 19.7% of guests.
  • Key international markets include Japan (19.7%) and Hong Kong (10.8%).
  • Top languages spoken are English (41.1%) followed by Chinese (16.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Hong Kong.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Minamioguni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itoshima62$3,436$225.6456%
Yufu125$3,226$254.4848%
Ukiha15$2,559$252.5640%
Minamiaso29$2,155$177.4053%
Asakura11$2,086$170.3052%
Fukuoka1,186$1,969$139.0156%
Hagi14$1,841$148.0446%
Hatsukaichi67$1,818$171.6537%
Dazaifu30$1,791$150.6441%
Aso33$1,767$160.5847%

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