Tatsuno Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Nagano Prefecture, Japan
Is Airbnb profitable in Tatsuno in 2026? Explore comprehensive Airbnb analytics for Tatsuno, Nagano Prefecture, Japan to uncover income potential. This 2026 STR market report for Tatsuno, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Tatsuno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tatsuno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tatsuno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tatsuno (2026)
Understanding the monthly revenue variations for Airbnb listings in Tatsuno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tatsuno is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tatsuno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $280, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tatsuno
Tatsuno Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Tatsuno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tatsuno:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tatsuno
Average Daily Rate (ADR) Airbnb Trends in Tatsuno (2026)
Effective short term rental pricing strategy in Tatsuno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tatsuno typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Tatsuno
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Airbnb Seasonality Analysis & Trends in Tatsuno (2026)
Peak Season (August, July, March)
- Revenue averages $1,600 per month
- Occupancy rates average 44.8%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,099 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $110
Low Season (January, February, June)
- Revenue drops to average $761 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $111
Seasonality Insights for Tatsuno
- The Airbnb seasonality in Tatsuno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tatsuno's highest earning potential, with monthly revenues capable of climbing to $2,201, occupancy reaching a high of 50.4%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $608, occupancy could drop to 16.7%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tatsuno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tatsuno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tatsuno (2026)
Exploring the top neighborhoods for short-term rentals in Tatsuno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tatsuno Town Center | The vibrant heart of Tatsuno, filled with shops and restaurants. Attractive to tourists and locals alike for its convenience and accessibility. | Tatsuno Castle, Tatsuno Park, Local food markets, Tatsuno Onsen, Shops and Cafes |
| Nagano Prefectural Art Museum | Cultural hotspot for art lovers, featuring contemporary and traditional Japanese art. Great for visitors who appreciate art and culture. | Nagano Prefectural Art Museum, Art exhibitions, Cultural events, Scenic gardens |
| Kamikochi | A stunning natural area with hiking opportunities and beautiful mountain scenery, ideal for outdoor enthusiasts and nature lovers. | Kamikochi National Park, Azusa River, Hiking trails, Hotaka Mountain Range |
| Shiga Kogen | Famous ski resort area known for its excellent skiing and snowboarding facilities. Attractive for winter sports tourists. | Shiga Kogen Ski Resort, Ski slopes, Onsen hot springs, Winter sports activities |
| Tatsuno Onsen | Hot spring area known for its relaxing onsens. Perfect for tourists looking for wellness and relaxation. | Tatsuno Onsen, Public baths, Relaxation and wellness activities, Scenic views |
| Yamabushidake | Popular among hikers and outdoor enthusiasts, offering breathtaking views and a chance to explore rural Japan. | Yamabushidake Mountain, Hiking trails, Rural scenery, Natural beauty |
| Minami Nagano Sports Park | Family-friendly area with sports facilities and green spaces, appealing for families and active travelers. | Sports facilities, Parks, Children's play areas, Events and activities |
| Shinano River | Beautiful river area ideal for leisurely walks, cycling, and enjoying nature. Attractive for those who appreciate tranquility. | Shinano River walking paths, Cycling routes, Picnic areas, Scenic river views |
Understanding Airbnb License Requirements & STR Laws in Tatsuno (2026)
Yes, Tatsuno, Nagano Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tatsuno to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
Top Performing Airbnb Properties in Tatsuno (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tatsunobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A private inn overlooking the sea, a place to stay with friends and family! Please let me know your
Entire Place • 3 bedrooms
Traditional Japanese Farm House (180yrs)
Entire Place • 3 bedrooms
Old folk house/Chartering a whole building/ 6 ppl
Entire Place • 3 bedrooms
Shinmaiko ao, a villa overlooking Setouchi
Entire Place • 1 bedroom
It can accommodate up to 6 people. This is a private room in a guest house in a renovated traditiona
Private Room • N/A
A 160-year-old house with pristine floors and a fireplace. Restore moisture at a hidden inn nestled
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tatsuno (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Tatsuno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shinmaiko | 2 | $79,783 | 62 | 4.92/5.0 |
| KOMINKA HOTEL Kurasu | 2 | $43,506 | 5 | 4.33/5.0 |
| 足立 | 3 | $34,765 | 30 | 4.81/5.0 |
| Yoshie | 1 | $30,173 | 162 | 4.98/5.0 |
| ひとみ | 1 | $15,872 | 85 | 4.93/5.0 |
| Kazuki | 4 | $12,812 | 32 | 4.63/5.0 |
| 勇太郎 | 1 | $10,893 | 25 | 4.84/5.0 |
| 有賀 | 2 | $9,293 | 136 | 4.75/5.0 |
| Kominka Minsyuku Ohtaki | 1 | $7,854 | 52 | 4.94/5.0 |
| 一記 | 1 | $6,327 | 86 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tatsuno.
Dive Deeper: Advanced Tatsuno STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tatsuno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTatsuno Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tatsuno
- The Tatsuno Airbnb market composition is heavily skewed towards Private Room listings, which make up 70% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tatsuno, Outdoor/Unique properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
Tatsuno Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tatsuno
- The dominant room capacity in Tatsuno is 1 bedroom listings, making up 20% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 40.0% of the active Airbnb listings in Tatsuno, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tatsuno.
Tatsuno Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tatsuno
- The most common guest capacity trend in Tatsuno vacation rentals is listings accommodating 6 guests (20%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tatsuno STR market, accounting for 35.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tatsuno.
- On average, properties in Tatsuno are equipped to host 2.5 guests.
Tatsuno Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tatsuno
- The most common availability pattern in Tatsuno falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tatsuno (55%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tatsuno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
95% of total
2 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Tatsuno is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tatsuno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Tatsuno hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tatsuno.
Tatsuno Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
50% of total
Moderate
6 listings
30% of total
Firm
3 listings
15% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Tatsuno
- The prevailing Airbnb cancellation policy trend in Tatsuno is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Tatsuno may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Tatsuno.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tatsuno.
Tatsuno STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tatsuno
- The overall average booking lead time for vacation rentals in Tatsuno is 68 days.
- Guests book furthest in advance for stays during August (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 57 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (82 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Tatsuno.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Tatsuno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tatsuno (2026)
Amenity Prevalence
Amenity Insights for Tatsuno
- Essential amenities in Tatsuno that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tatsuno: Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tatsuno to stay competitive.
Tatsuno Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tatsuno
- The typical guest profile for Airbnb in Tatsuno consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 34.5% of guests.
- Key international markets include Japan (34.5%) and France (10.3%).
- Top languages spoken are English (39.6%) followed by Japanese (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tatsuno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shima | 40 | $3,717 | $295.59 | 40% |
| Toba | 12 | $3,477 | $332.20 | 31% |
| Shirakawa | 10 | $3,426 | $241.42 | 63% |
| Shimogyo Ward | 34 | $3,396 | $279.96 | 49% |
| Kameoka | 11 | $3,265 | $226.40 | 45% |
| Kyoto | 3,744 | $3,232 | $193.65 | 57% |
| Hakuba | 585 | $3,204 | $430.00 | 36% |
| Minami Ward | 28 | $2,977 | $202.49 | 59% |
| Hida | 23 | $2,792 | $184.79 | 47% |
| Kamigyo Ward | 11 | $2,757 | $218.11 | 50% |