Bizen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Okayama Prefecture, Japan
Is Airbnb profitable in Bizen in 2025? Explore comprehensive Airbnb analytics for Bizen, Okayama Prefecture, Japan to uncover income potential. This 2025 STR market report for Bizen, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Bizen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bizen Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bizen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bizen (2025)
Understanding the monthly revenue variations for Airbnb listings in Bizen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bizen is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bizen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $737 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bizen
Bizen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bizen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bizen:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bizen
Average Daily Rate (ADR) Airbnb Trends in Bizen (2025)
Effective short term rental pricing strategy in Bizen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bizen typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Bizen
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Airbnb Seasonality Analysis & Trends in Bizen (2025)
Peak Season (August, September, July)
- Revenue averages $2,782 per month
- Occupancy rates average 30.8%
- Daily rates average $239
Shoulder Season
- Revenue averages $1,639 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $182
Low Season (March, April, November)
- Revenue drops to average $1,097 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $166
Seasonality Insights for Bizen
- The Airbnb seasonality in Bizen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bizen's highest earning potential, with monthly revenues capable of climbing to $3,167, occupancy reaching a high of 38.4%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $781, occupancy could drop to 16.1%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bizen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bizen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bizen (2025)
Exploring the top neighborhoods for short-term rentals in Bizen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kurashiki | Famous for its well-preserved Edo-period buildings and picturesque canals, Kurashiki attracts tourists interested in history and culture, making it a prime location for Airbnb hosting. | Kurashiki Bikan Historical Quarter, Ohara Art Museum, Kurashiki Ivy Square, Shinkawa River, Achi Shrine |
| Okayama City | The capital of Okayama Prefecture, known for Okayama Castle and Korakuen Garden. It’s a vibrant city perfect for travelers seeking urban experiences and historical sites. | Okayama Castle, Korakuen Garden, Okayama Prefectural Museum of Art, Yururyu no Yu, Aikawa River |
| Bizen City | Known for its traditional Bizen pottery, Bizen City attracts art enthusiasts and tourists interested in local craft and culture, making it an excellent Airbnb destination. | Bizen Pottery Village, Bizen Osafune Sword Museum, Bizen Forks, Bizen Fukuji Temple, Kannotan |
| Sakaide | Located near the Seto Inland Sea, Sakaide is famous for its views and seafood. It is an attractive location for tourists seeking cuisine and nature experiences. | Sakaide Bay, Seto Ohashi Bridge, Sakaide City Park, Ishiteji Temple, Yagumo Shrine |
| Tamano | Where the Setouchi Triennale is held, Tamano is a cultural hotspot that attracts visitors for its art events and scenic views, ideal for Airbnb hosts. | Setouchi Triennale, Kitanokai Park, Tamano Ferry Terminal, Tamano City Art Museum, Kijima Kogen Park |
| Setouchi | Famous for its stunning coastal scenery and numerous islands, Setouchi offers outdoor activities and is appealing to nature-lovers and tourists seeking adventure. | Shodo Island, Kashiwadai Farm, Setouchi Olive Park, Kokubunji Temple, Yashima Island |
| Akaishi | A series of scenic islands and beachfront locations, sought after for relaxation and retreat-style tourism. It draws families and couples alike, perfect for an Airbnb stay. | Akaishi Island, Kutsuna Island, Hama Beach, Yoro Shirasu, Noro Shrine |
| Otake | Known for its natural beauty and outdoor activities, Otake is a serene destination that attracts visitors looking for tranquility and connection with nature. | Otake Beach, Tsurugamine Park, Kamo Shrine, Otake Historical Museum, Sakura-no-Sato Park |
Understanding Airbnb License Requirements & STR Laws in Bizen (2025)
Yes, Bizen, Okayama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bizen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Bizen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bizenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sky City offers breathtaking sea views.
Entire Place • 3 bedrooms
*Newly built* Entire house rental type *Accommodates up to 6 people with family and friends*
Entire Place • 3 bedrooms
Villa Shinobi -忍- Traditional Private Villa
Entire Place • 3 bedrooms
Star City: Island resort, garden and sea view
Entire Place • 2 bedrooms
Gorilla Villa
Entire Place • 2 bedrooms
You can experience olive harvesting on October 25 and 26. ︙ Entire house rental "Island House Kaisho
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bizen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bizen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ai | 2 | $69,738 | 195 | 4.96/5.0 |
| 備前ホテル | 2 | $46,953 | 5 | 4.67/5.0 |
| Kaishun | 6 | $40,720 | 79 | 4.81/5.0 |
| Villa Shinobi | 1 | $30,099 | 1 | Not Rated |
| Hachi | 3 | $24,591 | 14 | 4.92/5.0 |
| Mika | 3 | $23,769 | 137 | 4.90/5.0 |
| 啓三 | 1 | $16,137 | 17 | 4.82/5.0 |
| Subaru | 1 | $6,530 | 84 | 4.82/5.0 |
| 真市 | 1 | $5,025 | 9 | 5.00/5.0 |
| Natsuki | 1 | $4,892 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bizen.
Dive Deeper: Advanced Bizen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bizen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBizen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bizen
- The Bizen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bizen, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 9.0%) offer potential for unique stay experiences.
Bizen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bizen
- The dominant room capacity in Bizen is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.6% of the active Airbnb listings in Bizen, indicating a high concentration in these sizes.
- A significant 40.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bizen.
Bizen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bizen
- The most common guest capacity trend in Bizen vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Bizen STR market, accounting for 68.2% of listings.
- 72.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bizen.
- On average, properties in Bizen are equipped to host 6.0 guests.
Bizen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bizen
- The most common availability pattern in Bizen falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bizen (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bizen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
95.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bizen is 1 Night, adopted by 95.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.5%) of the Bizen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.5% of Bizen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bizen.
Bizen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.5% of total
Moderate
14 listings
63.6% of total
Firm
1 listings
4.5% of total
Strict
6 listings
27.3% of total
Cancellation Policy Insights for Bizen
- The prevailing Airbnb cancellation policy trend in Bizen is Moderate, used by 63.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.6% market standard in Bizen.
- Regularly review your cancellation policy against competitors and market demand shifts in Bizen.
Bizen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bizen
- The overall average booking lead time for vacation rentals in Bizen is 27 days.
- Guests book furthest in advance for stays during June (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Bizen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Bizen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bizen (2025)
Amenity Prevalence
Amenity Insights for Bizen
- Essential amenities in Bizen that guests expect include: Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Fire extinguisher, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bizen: Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Hair dryer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bizen to stay competitive.
Bizen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bizen
- The typical guest profile for Airbnb in Bizen consists of a mix of domestic (48%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 47.6% of guests.
- Key international markets include Japan (47.6%) and France (11.9%).
- Top languages spoken are English (30.8%) followed by Japanese (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bizen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 23 | $4,352 | $196.89 | 74% |
| Minamiawaji | 39 | $4,171 | $386.77 | 39% |
| Awaji | 101 | $3,542 | $290.80 | 41% |
| Kameoka | 11 | $3,533 | $226.49 | 47% |
| Kyoto | 3,643 | $3,376 | $202.27 | 57% |
| Setouchi | 11 | $2,937 | $227.47 | 38% |
| Tonosho | 53 | $2,633 | $172.25 | 49% |
| Iwami | 10 | $2,631 | $220.67 | 43% |
| Sanuki | 33 | $2,556 | $214.38 | 37% |
| Shodoshima | 24 | $2,490 | $187.51 | 49% |