Izumo Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Shimane Prefecture, Japan
Is Airbnb profitable in Izumo in 2026? Explore comprehensive Airbnb analytics for Izumo, Shimane Prefecture, Japan to uncover income potential. This 2026 STR market report for Izumo, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Izumo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Izumo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Izumo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Izumo (2026)
Understanding the monthly revenue variations for Airbnb listings in Izumo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Izumo is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Izumo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,177+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,605 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,539 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $796, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Izumo
Izumo Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Izumo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Izumo:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Izumo
Average Daily Rate (ADR) Airbnb Trends in Izumo (2026)
Effective short term rental pricing strategy in Izumo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Izumo typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Izumo
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Airbnb Seasonality Analysis & Trends in Izumo (2026)
Peak Season (November, August, March)
- Revenue averages $2,647 per month
- Occupancy rates average 46.5%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,685 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $167
Low Season (February, June, September)
- Revenue drops to average $1,235 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $148
Seasonality Insights for Izumo
- The Airbnb seasonality in Izumo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Izumo's highest earning potential, with monthly revenues capable of climbing to $3,233, occupancy reaching a high of 50.9%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,139, occupancy could drop to 22.3%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Izumo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Izumo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Izumo (2026)
Exploring the top neighborhoods for short-term rentals in Izumo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Izumo Taisha | One of Japan's most significant shrines, Izumo Taisha attracts many visitors seeking spirituality and traditional culture. This area is ideal for those wanting the authentic Japanese shrine experience. | Izumo Taisha Shrine, Shimane Museum of Ancient Izumo, Kizuki Shrine, Izumo Cultural Tradition Hall, Buddhist Temple of Shinkoku-ji |
| Lake Shinji | A scenic and serene area perfect for nature lovers, Lake Shinji offers beautiful views, relaxing boat rides, and traditional inns. It's a great spot for families and travelers looking to unwind. | Lake Shinji, Shinjiko Onsen, Shinjiko Hama Park, Kamosu Shrine, Kakubatei Shrine |
| Taisha-Machi | The vibrant town surrounding Izumo Taisha Shrine is filled with restaurants, shops, and local culture. It attracts many tourists, making it a prime location for short-term rentals. | Local izakayas, Souvenir shops, Traditional wagashi shops, Restaurants serving Izumo Soba, Izumo Literature Museum |
| Hinotake | Known for its beautiful landscapes and outdoor activities, Hinotake attracts nature and sports enthusiasts, including hikers and cyclists throughout the year. | Hinotake Mountain, Trails and hiking routes, Camping areas, Scenic viewpoints, Wildlife watching |
| Izumo City Center | The central area of Izumo is bustling with shops, restaurants, and bars, catering to various tourists. It is great for those wanting to experience urban Japan. | Shopping streets, Local festivals, Restaurants serving seafood, Cafes and bakeries, Public parks |
| Cultural Museum of Izumo | A unique location for those interested in the rich history and culture of Izumo, featuring exhibits on ancient artifacts and local heritage. | Cultural Museum of Izumo, Archaeological sites, Historical artifacts, Traditional performances, Local crafts exhibitions |
| Yasugi | Close to Izumo, Yasugi offers a quieter atmosphere with access to outdoor activities and cultural experiences, attracting tourists seeking a more relaxed stay. | Yasugi City Sadae Park, Tamatsukuri Onsen, Yasugi Museum, Sada Shrine, Local art galleries |
| Shimane Art Museum | Located near Lake Shinji, the museum is a significant cultural site attracting visitors interested in art and nature. An ideal location for cultural travelers. | Shimane Art Museum, Beautiful coastal views, Art exhibitions, Walking paths along the lake, Cafes with scenic views |
Understanding Airbnb License Requirements & STR Laws in Izumo (2026)
Yes, Izumo, Shimane Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Izumo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
Top Performing Airbnb Properties in Izumo (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Izumobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Jikusen ~Ai~" Please meet your true self in a unique time overlooking Inasa Beach from the Jacuzzi
Entire Place • N/A
For groups! 2 buildings for rent 200㎡ Maximum 16 people EV charging support (200V・2 units) Great val
Entire Place • 4 bedrooms
The same price for up to 4 people. Capacity: 10 people. Enjoy a relaxing time in a spacious 140㎡ ren
Entire Place • 3 bedrooms
Standard: The Izumoji Sightseeing Base is a rental of an entire building with over 200 square meters
Entire Place • 5 bedrooms
The same price for up to 4 people. Capacity: 10 people. 900 m to Izumo Station, 4 bedrooms, spacious
Entire Place • 4 bedrooms
A simple yet rich rural life that has continued since the Edo period!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Izumo (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Izumo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 貴穗 | 3 | $66,394 | 61 | 4.93/5.0 |
| 武 | 1 | $43,278 | 215 | 4.66/5.0 |
| 勝部 | 3 | $39,752 | 14 | 4.67/5.0 |
| りみん | 1 | $34,065 | 126 | 4.94/5.0 |
| 山下 | 1 | $30,835 | 23 | 4.91/5.0 |
| りみん | 1 | $30,182 | 65 | 4.85/5.0 |
| Toshinori | 1 | $25,412 | 144 | 4.95/5.0 |
| Mimi | 1 | $23,928 | 26 | 5.00/5.0 |
| Yonghi | 1 | $18,843 | 65 | 4.83/5.0 |
| Yokitabi Izumo | 1 | $17,448 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Izumo.
Dive Deeper: Advanced Izumo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Izumo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIzumo Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Izumo
- The Izumo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Izumo, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Izumo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Izumo
- The dominant room capacity in Izumo is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.0% of the active Airbnb listings in Izumo, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Izumo.
Izumo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Izumo
- The most common guest capacity trend in Izumo vacation rentals is listings accommodating 8+ guests (60%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Izumo STR market, accounting for 70.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Izumo.
- On average, properties in Izumo are equipped to host 5.8 guests.
Izumo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Izumo
- The most common availability pattern in Izumo falls within the 181-270 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Izumo (55%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Izumo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Izumo is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Izumo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Izumo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Izumo.
Izumo Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
20% of total
Moderate
4 listings
20% of total
Firm
8 listings
40% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Izumo
- The prevailing Airbnb cancellation policy trend in Izumo is Firm, used by 40% of listings.
- A majority (60.0%) of hosts in Izumo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Izumo.
- Regularly review your cancellation policy against competitors and market demand shifts in Izumo.
Izumo STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Izumo
- The overall average booking lead time for vacation rentals in Izumo is 45 days.
- Guests book furthest in advance for stays during November (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Izumo.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Izumo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Izumo (2026)
Amenity Prevalence
Amenity Insights for Izumo
- Essential amenities in Izumo that guests expect include: Smoke alarm, Shampoo, Hair dryer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Izumo: Smoke alarm, Shampoo, Hair dryer, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Shampoo, Hair dryer, Air conditioning.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Izumo to stay competitive.
Izumo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Izumo
- The typical guest profile for Airbnb in Izumo consists of a mix of domestic (51%) and international guests, often arriving from nearby Setagaya City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 51.0% of guests.
- Key international markets include Japan (51%) and Hong Kong (8.7%).
- Top languages spoken are English (39.2%) followed by Japanese (26.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Izumo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 23 | $4,409 | $191.63 | 74% |
| Kurashiki | 56 | $2,149 | $181.21 | 48% |
| Hatsukaichi | 71 | $2,050 | $185.46 | 38% |
| Mitoyo | 45 | $1,947 | $210.24 | 41% |
| Hagi | 14 | $1,940 | $154.54 | 45% |
| Onomichi | 107 | $1,681 | $139.56 | 47% |
| Matsue | 29 | $1,673 | $153.50 | 35% |
| Hiroshima | 581 | $1,610 | $117.22 | 47% |
| Kotohira | 10 | $1,432 | $111.46 | 47% |
| Okayama | 123 | $1,397 | $117.23 | 46% |