Fuji Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shizuoka Prefecture, Japan
Is Airbnb profitable in Fuji in 2025? Explore comprehensive Airbnb analytics for Fuji, Shizuoka Prefecture, Japan to uncover income potential. This 2025 STR market report for Fuji, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Fuji, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fuji Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fuji Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fuji (2025)
Understanding the monthly revenue variations for Airbnb listings in Fuji is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fuji is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fuji across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,346 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $656 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $266, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fuji
Fuji Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fuji STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fuji:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fuji
Average Daily Rate (ADR) Airbnb Trends in Fuji (2025)
Effective short term rental pricing strategy in Fuji involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fuji typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Fuji
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Airbnb Seasonality Analysis & Trends in Fuji (2025)
Peak Season (August, May, April)
- Revenue averages $1,487 per month
- Occupancy rates average 45.0%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,045 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $82
Low Season (September, November, December)
- Revenue drops to average $789 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $77
Seasonality Insights for Fuji
- The Airbnb seasonality in Fuji shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fuji's highest earning potential, with monthly revenues capable of climbing to $1,570, occupancy reaching a high of 52.8%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $758, occupancy could drop to 26.6%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fuji.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fuji seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fuji (2025)
Exploring the top neighborhoods for short-term rentals in Fuji? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Fuji Area | A stunning natural landmark attracting tourists from around the world for its beauty and recreational opportunities. Ideal for guests seeking outdoor adventures, including hiking and sightseeing. | Mount Fuji, Fuji Five Lakes, Fuji-Q Highland, Chureito Pagoda, Aokigahara Forest, Gotemba Premium Outlets |
| Fujikawaguchiko | Located on the shores of Lake Kawaguchi, this area offers breathtaking views of Mount Fuji with various leisure activities, making it a ideal destination for families and nature lovers. | Lake Kawaguchi, Kawaguchiko Music Forest Museum, Oishi Park, Fujikyu Highland Amusement Park, Mount Fuji Panoramic Ropeway, Aokigahara Tree Walk |
| Fujiyoshida | A charming city known for its traditional Japanese atmosphere, close to Mount Fuji and full of cultural sights. It attracts both domestic and international tourists interested in Japanese culture. | Fuji Sengen Shrine, Katsunuma Winery, Fujisan Heritage Centre, Fujiyoshida City Museum, Fujiyoshida Nobori Shrine, Kawaguchi Asama Shrine |
| Gotemba | A city that offers shopping, entertainment, and proximity to Mount Fuji, ideal for travelers looking for a combination of urban and natural experiences. | Gotemba Premium Outlets, Fuji Speedway, Otake Jinja Shrine, Mt. Fuji Trail, Mikuni Pass, Fureai Plaza |
| Hakone | Famous for its hot springs and views of Mount Fuji, Hakone is a popular retreat for those looking to relax and rejuvenate, attracting a steady stream of tourists year-round. | Hakone Open-Air Museum, Owakudani Valley, Ashinoko Lake, Hakone Shrine, Gora Park, Tenzan Hot Springs |
| Yamanakako | Known for Lake Yamanaka, this area offers various water activities and stunning views of Mount Fuji, making it perfect for families and outdoor enthusiasts. | Lake Yamanaka, Yamanakako Hananomai Park, Hanafubuki no Yu, Nagaike Park, Mt. Fuji Panoramic Point, Fuji Yamanakako Musical Forest |
| Asagiri Plateau | A scenic plateau offering unique experiences for visitors with views of Mount Fuji and various agricultural activities. Great for tourists seeking tranquility and nature. | Asagiri Farm, Fujisan World Heritage Centre, Farmers' Market, Asagiri Plateau Cycling, Sato no Eki Asagiri, Yasuda Garden |
| Numazu | A coastal city with a gateway to Mount Fuji, known for its seafood and beautiful landscapes. It attracts visitors looking for beach experiences along with historical sites. | Numazu Deep Sea Aquarium, Numazu Port, Shuzenji Temple, Rakujuen Park, Izu Mito sea view, Kakitachiya |
Understanding Airbnb License Requirements & STR Laws in Fuji (2025)
While Fuji, Shizuoka Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fuji to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fuji (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fujibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Traditional Japanese-style house "Bougakuan"
Entire Place • 1 bedroom
7 minutes by car to the superb view of Mt. Fuji! Entire house rental & convenient food supermarket n
Entire Place • 2 bedrooms
A 5-minute walk from Shin-Fuji Station.Scenic Views! Mt.Fuji view!
Entire Place • 3 bedrooms
Excellent view of Mt Fuji!/Free parking available
Private Room • 1 bedroom
Excellent view of Mt Fuji!/Free parking available
Private Room • 1 bedroom
Mt. Fuji, the best stop between Tokyo and Kyoto JP
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fuji (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fuji based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eri | 11 | $74,485 | 512 | 4.37/5.0 |
| 雅志 | 1 | $39,762 | 71 | 4.94/5.0 |
| 雅和 | 1 | $36,733 | 48 | 4.98/5.0 |
| Host #63847259 | 3 | $24,011 | 350 | 4.94/5.0 |
| Naomi | 1 | $19,539 | 28 | 4.71/5.0 |
| 釜田Kamata | 1 | $8,668 | 136 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fuji.
Dive Deeper: Advanced Fuji STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fuji. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFuji Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fuji
- The Fuji Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fuji, Hotel/Boutique properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 77.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Fuji Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fuji
- The dominant room capacity in Fuji is 1 bedroom listings, making up 83.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.4% of the active Airbnb listings in Fuji, indicating a high concentration in these sizes.
- With over half the market (83.3%) consisting of studios or 1-bedroom units, Fuji is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Fuji.
Fuji Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fuji
- The most common guest capacity trend in Fuji vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fuji STR market, accounting for 38.9% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fuji.
- On average, properties in Fuji are equipped to host 4.3 guests.
Fuji Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fuji
- The most common availability pattern in Fuji falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fuji (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fuji Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
94.4% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Fuji is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Fuji Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.4% of Fuji hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fuji.
Fuji Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
80% of total
Moderate
2 listings
13.3% of total
Firm
1 listings
6.7% of total
Cancellation Policy Insights for Fuji
- The prevailing Airbnb cancellation policy trend in Fuji is Flexible, used by 80% of listings.
- The market strongly favors guest-friendly terms, with 93.3% of listings offering Flexible or Moderate policies. This suggests guests in Fuji may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 80% market standard in Fuji.
- Given the high prevalence of Flexible policies (80%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Fuji.
Fuji STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fuji
- The overall average booking lead time for vacation rentals in Fuji is 34 days.
- Guests book furthest in advance for stays during June (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Fuji.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Fuji averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fuji (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Fuji
- Essential amenities in Fuji that guests expect include: Air conditioning, Bed linens, Hot water, Shampoo, Hangers, Wifi, Hair dryer, Smoke alarm, Body soap, Hot water kettle. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fuji: Air conditioning, Bed linens, Hot water, Shampoo, Hangers, Wifi, Hair dryer, Smoke alarm, Body soap, Hot water kettle.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fuji to stay competitive.
Fuji Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fuji
- The typical guest profile for Airbnb in Fuji consists of predominantly international visitors (87%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 12.8% of guests.
- Key international markets include United States (20.4%) and Japan (12.8%).
- Top languages spoken are English (45.1%) followed by Japanese (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fuji Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 29 | $5,007 | $393.10 | 43% |
| Hakone | 312 | $4,244 | $299.04 | 50% |
| Kyonan | 16 | $4,213 | $444.81 | 40% |
| Karuizawa | 121 | $3,991 | $408.72 | 39% |
| Miyota | 39 | $3,927 | $293.87 | 43% |
| Fujikawaguchiko | 440 | $3,918 | $261.12 | 53% |
| Hakuba | 554 | $3,846 | $442.09 | 40% |
| Oshino | 10 | $3,548 | $309.22 | 36% |
| Shirakawa | 10 | $3,509 | $239.33 | 67% |
| Kusatsu | 31 | $3,471 | $337.52 | 35% |