Itō Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Shizuoka, Japan
Is Airbnb profitable in Itō in 2026? Explore comprehensive Airbnb analytics for Itō, Shizuoka, Japan to uncover income potential. This 2026 STR market report for Itō, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Itō, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itō Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itō Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itō (2026)
Understanding the monthly revenue variations for Airbnb listings in Itō is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itō is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itō across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,278+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,095, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itō
Itō Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Itō STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itō:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itō
Average Daily Rate (ADR) Airbnb Trends in Itō (2026)
Effective short term rental pricing strategy in Itō involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itō typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $324 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Itō
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Airbnb Seasonality Analysis & Trends in Itō (2026)
Peak Season (August, October, November)
- Revenue averages $4,185 per month
- Occupancy rates average 50.3%
- Daily rates average $256
Shoulder Season
- Revenue averages $2,396 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $241
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $245
Seasonality Insights for Itō
- The Airbnb seasonality in Itō shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itō's highest earning potential, with monthly revenues capable of climbing to $5,332, occupancy reaching a high of 61.0%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $221.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itō.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itō seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itō (2026)
Exploring the top neighborhoods for short-term rentals in Itō? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Izu Peninsula | A popular tourist destination known for its beautiful coastline, hot springs, and stunning views of Mount Fuji. Attracts nature lovers and people seeking relaxation in an onsen experience. | Izu Shaboten Zoo, Atami Onsen, Izu Granpal Park, Mount Omuro, Jogasaki Coast, Nishikigaura |
| Atami | A well-known hot spring resort town with numerous ryokans and resorts. It is famous for its beaches and has many tourist attractions suitable for travelers of all ages. | Atami Sun Beach, Kinomiya Shrine, Atami Castle, Moai Statue, Atami Ropeway, Atami Trick Art Museum |
| Shuzenji | This historic onsen town is set in a picturesque valley and features traditional ryokans and beautiful temples. Ideal for visitors looking for a peaceful getaway. | Shuzenji Temple, Shuzenji Onsen, Bamboo Forest Path, Shuzenji Nature Park, Hojobo Garden |
| Ito City | Known for its hot springs and coastal scenery. It's a great place for families and couples looking for beach activities and relaxation. | Ito Onsen, Ito Seaside Park, Mizukubo Beach, Izu Kogen Highlands, Kawana Hotel Golf Course |
| Shimizu | Located near Shizuoka City, it offers stunning views of Mount Fuji and various cultural sites, making it appealing to tourists seeking both history and nature. | Shimizu Fish Market, Kiyomizu Temple, Tsuzuki Park, Mount Daisan, Mikatahara Beach |
| Numazu | A coastal city known for its great seafood and proximity to the Fuji Hakone Izu National Park, perfect for outdoor enthusiasts and beachgoers. | Numazu Deep Sea Aquarium, Numazu Port, Nishiizu Skyline, Kishi Memorial Park, Kumomi Onsen |
| Nishiizu | Famous for its breathtaking coastal views and outdoor activities like hiking and diving, it's a top choice for adventurous travelers. | Dogashima, Nishiizu Emerald Beach, Kamaishi Bay, Hiking trails, Diving spots |
| Mikuni | A quieter area with beautiful beaches and nature, providing a tranquil escape for those looking to unwind and connect with nature. | Mikuni Beach, Yuzen Cave, Osezaki Lighthouse, Local shrines and temples, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Itō (2026)
Yes, Itō, Shizuoka, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itō to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 84% licensed listings)
Top Performing Airbnb Properties in Itō (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itōbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Luxury Villa with Ocean View! BBQ and Onsen
Entire Place • 2 bedrooms
A private rental with a glass sauna and a panoramic view of Mt. Omuro
Entire Place • 3 bedrooms
Newly built hinoki cypress log house with hot spring baths, open-air baths, and sauna, complete with
Entire Place • 3 bedrooms
Special experiences with sauna and hot spring
Entire Place • 4 bedrooms
Paradise of kids & group | Mt. Omuro 11min. | 190㎡
Entire Place • 4 bedrooms
Izuhoshi-no-Mai, up to 20 people [24-hour natural hot spring & open-air bath with a view, BBQ, karao
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itō (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Itō based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 裕樹 | 1 | $75,558 | 82 | 4.77/5.0 |
| Coco Villa | 1 | $57,997 | 43 | 4.95/5.0 |
| Ps Wood | 1 | $56,157 | 30 | 5.00/5.0 |
| 伊豆民泊com - 鈴木 | 1 | $49,623 | 29 | 4.90/5.0 |
| Taka | 1 | $44,974 | 59 | 5.00/5.0 |
| 株式会社イリス | 1 | $40,162 | 2 | Not Rated |
| Ai | 1 | $38,550 | 53 | 5.00/5.0 |
| Toshi | 3 | $36,339 | 76 | 4.98/5.0 |
| Go To Tokyo | 1 | $33,996 | 21 | 4.86/5.0 |
| Galapagos | 3 | $32,873 | 32 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itō.
Dive Deeper: Advanced Itō STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itō. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItō Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itō
- The Itō Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itō, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 8.0%) offer potential for unique stay experiences.
Itō Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itō
- The dominant room capacity in Itō is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Itō, indicating a high concentration in these sizes.
- A significant 56.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itō.
Itō Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itō
- The most common guest capacity trend in Itō vacation rentals is listings accommodating 8+ guests (60%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Itō STR market, accounting for 68.0% of listings.
- 76.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itō.
- On average, properties in Itō are equipped to host 6.4 guests.
Itō Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itō
- The most common availability pattern in Itō falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Itō (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itō Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
84% of total
2 Nights
1 listings
4% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Itō is 1 Night, adopted by 84% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.0%) of the Itō Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Itō, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84% of Itō hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itō.
Itō Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
12% of total
Moderate
6 listings
24% of total
Firm
12 listings
48% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Itō
- The prevailing Airbnb cancellation policy trend in Itō is Firm, used by 48% of listings.
- A majority (64.0%) of hosts in Itō utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 48% market standard in Itō.
- Regularly review your cancellation policy against competitors and market demand shifts in Itō.
Itō STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itō
- The overall average booking lead time for vacation rentals in Itō is 31 days.
- Guests book furthest in advance for stays during November (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Itō.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Itō averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itō (2026)
Amenity Prevalence
Amenity Insights for Itō
- Essential amenities in Itō that guests expect include: Air conditioning, Wifi, Body soap, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bathtub, Conditioner, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itō: Air conditioning, Wifi, Body soap, Hair dryer.
- Prioritize adding missing essentials: Body soap, Hair dryer.
- Consider adding popular differentiators like Bathtub or Conditioner to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itō to stay competitive.
Itō Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Itō
- The typical guest profile for Airbnb in Itō consists of a mix of domestic (47%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 47.1% of guests.
- Key international markets include Japan (47.1%) and China (15.7%).
- Top languages spoken are English (38.5%) followed by Japanese (28.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itō Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Minato City | 99 | $3,809 | $311.75 | 53% |
| Fujikawaguchiko | 473 | $3,594 | $242.94 | 51% |