Sumida-ku Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Tokyo Prefecture, Japan
Is Airbnb profitable in Sumida-ku in 2026? Explore comprehensive Airbnb analytics for Sumida-ku, Tokyo Prefecture, Japan to uncover income potential. This 2026 STR market report for Sumida-ku, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Sumida-ku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sumida-ku Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sumida-ku Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sumida-ku (2026)
Understanding the monthly revenue variations for Airbnb listings in Sumida-ku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumida-ku is typically November, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumida-ku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,107 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,138 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,324, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sumida-ku
Sumida-ku Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sumida-ku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumida-ku:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sumida-ku
Average Daily Rate (ADR) Airbnb Trends in Sumida-ku (2026)
Effective short term rental pricing strategy in Sumida-ku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumida-ku typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Sumida-ku
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Airbnb Seasonality Analysis & Trends in Sumida-ku (2026)
Peak Season (November, October, December)
- Revenue averages $3,155 per month
- Occupancy rates average 70.6%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,315 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $123
Low Season (April, May, June)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $115
Seasonality Insights for Sumida-ku
- The Airbnb seasonality in Sumida-ku shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sumida-ku's highest earning potential, with monthly revenues capable of climbing to $3,512, occupancy reaching a high of 79.9%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sumida-ku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sumida-ku seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sumida-ku (2026)
Exploring the top neighborhoods for short-term rentals in Sumida-ku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Asakusa | Historic area known for Senso-ji, Tokyo's oldest temple. A vibrant neighborhood that draws both domestic and international tourists exploring traditional culture. | Senso-ji Temple, Nakamise Street, Asakusa Culture and Tourism Center, Sumida River, Asakusa Shrine, Hanayashiki Amusement Park |
| Tokyo Skytree Town | Home to the iconic Tokyo Skytree, offering breathtaking views of the city. A modern hub with shopping and dining options, attracting travelers and locals alike. | Tokyo Skytree, Tokyo Solamachi shopping complex, Sumida Aquarium, Tembo Deck, Tokyo Skytree Town, Riverside views |
| Ueno | Famous for Ueno Park and its cultural attractions. Ideal for guests who wish to enjoy parks, museums, and a vibrant local atmosphere. | Ueno Park, Ueno Zoo, Tokyo National Museum, National Museum of Nature and Science, Ameyoko Shopping Street, Shinobazu Pond |
| Ryogoku | Cultural heart of Japan known for sumo wrestling, with several museums and historical sites. Attractive for visitors interested in traditional Japanese culture. | Ryogoku Kokugikan (Sumo Hall), Edo-Tokyo Museum, Yokoamicho Park, Sumida Hokusai Museum, Kyu Yasuda Garden, Ryogoku Bridge |
| Koto | A business district that blends modern urban living with waterfront attractions. Suitable for guests interested in city life and riverside scenery. | Tokyo Big Sight, Odaiba, Koto Ward Historical Museum, Ariake Arena, Ariake Garden, Museum of Maritime Science |
| Taito | Diverse neighborhood combining traditional and modern styles, offering a mix of tranquility and urban charm, drawing various visitors. | Tokyo Metropolitan Art Museum, Yanaka Cemetery, Yanaka Ginza, Taito City Art Museum, Nekorobi Cat Cafe, Nakamise Shopping Street |
| Sumida | Quiet residential area close to famous attractions, ideal for families and long-term stays while providing easy access to major sights in Tokyo. | Sumida Aquarium, Tokyo Solamachi, Sumida Park, Hamarikyu Gardens, Fukagawa Edo Museum, Sumida River Cruise |
| Nihonbashi | Historical financial district revitalized with shopping and dining options. Attracts business travelers and tourists interested in Tokyo's history. | Nihonbashi Bridge, Coredo Muromachi, Mitsukoshi Nihonbashi, Bank of Japan Museum, Nihonbashi Takashimaya, Yasuda Garden |
Understanding Airbnb License Requirements & STR Laws in Sumida-ku (2026)
Yes, Sumida-ku, Tokyo Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sumida-ku to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
Top Performing Airbnb Properties in Sumida-ku (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumida-kubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New! 1 min walk from station 105㎡/5 min to Skytree & 9 min to Asakusa/4 bedrooms/free parking/Hotel
Entire Place • 4 bedrooms
Perfect for Asakusa Sightseeing – Near Skytree
Entire Place • 4 bedrooms
HYSD - Harunoya
Entire Place • 3 bedrooms
Ryogoku Cozy Apartment/6 min to Metro/ Quiet Space
Entire Place • 2 bedrooms
八広一戸建-Lina hotel skytree
Entire Place • 4 bedrooms
54㎡ Duplex| 5-min walk to Metro| 2 Lines Nearby
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sumida-ku (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sumida-ku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Inhouse | 8 | $141,129 | 111 | 4.69/5.0 |
| Zaito宅東 | 11 | $116,202 | 136 | 4.88/5.0 |
| Triphome 旅屋 | 5 | $66,532 | 67 | 4.94/5.0 |
| Hibiki | 1 | $48,310 | 27 | 4.96/5.0 |
| 合同会社ニューゲート | 1 | $40,829 | 5 | 4.60/5.0 |
| Chisaki | 1 | $40,648 | 30 | 4.97/5.0 |
| 麗娜 | 1 | $26,972 | 18 | 4.89/5.0 |
| Eishi | 1 | $25,628 | 19 | 4.84/5.0 |
| 七美 | 1 | $24,369 | 56 | 4.89/5.0 |
| Sakura Stay | 1 | $24,132 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumida-ku.
Dive Deeper: Advanced Sumida-ku STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumida-ku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSumida-ku Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sumida-ku
- The Sumida-ku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sumida-ku, Apartment/Condo properties are the most common (76.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.9% portion, catering likely to families or larger groups.
Sumida-ku Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sumida-ku
- The dominant room capacity in Sumida-ku is 1 bedroom listings, making up 67.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 91.3% of the active Airbnb listings in Sumida-ku, indicating a high concentration in these sizes.
- With over half the market (67.4%) consisting of studios or 1-bedroom units, Sumida-ku is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sumida-ku.
Sumida-ku Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sumida-ku
- The most common guest capacity trend in Sumida-ku vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sumida-ku STR market, accounting for 52.1% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumida-ku.
- On average, properties in Sumida-ku are equipped to host 4.1 guests.
Sumida-ku Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sumida-ku
- The most common availability pattern in Sumida-ku falls within the 181-270 days range, representing 76.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sumida-ku (78.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sumida-ku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13% of total
2 Nights
13 listings
28.3% of total
3 Nights
3 listings
6.5% of total
30+ Nights
24 listings
52.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sumida-ku is 30+ Nights, adopted by 52.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.2%) caters to monthly stays (30+ nights) in Sumida-ku, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.2% of Sumida-ku hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumida-ku.
Sumida-ku Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.2% of total
Flexible
3 listings
6.5% of total
Moderate
4 listings
8.7% of total
Firm
33 listings
71.7% of total
Strict
5 listings
10.9% of total
Cancellation Policy Insights for Sumida-ku
- The prevailing Airbnb cancellation policy trend in Sumida-ku is Firm, used by 71.7% of listings.
- A majority (82.6%) of hosts in Sumida-ku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 71.7% market standard in Sumida-ku.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sumida-ku.
Sumida-ku STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sumida-ku
- The overall average booking lead time for vacation rentals in Sumida-ku is 31 days.
- Guests book furthest in advance for stays during November (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sumida-ku.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Sumida-ku averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sumida-ku (2026)
Amenity Prevalence
Amenity Insights for Sumida-ku
- Essential amenities in Sumida-ku that guests expect include: Hair dryer, Air conditioning, Washer, Shampoo, Smoke alarm, Wifi, Conditioner, Microwave, Hot water kettle. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sumida-ku: Hair dryer, Air conditioning, Washer, Shampoo, Smoke alarm, Wifi, Conditioner, Microwave, Hot water kettle.
- Prioritize adding missing essentials: Shampoo, Smoke alarm, Wifi, Conditioner, Microwave, Hot water kettle.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sumida-ku to stay competitive.
Sumida-ku Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sumida-ku
- The typical guest profile for Airbnb in Sumida-ku consists of predominantly international visitors (95%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 5.4% of guests.
- Key international markets include United States (17%) and China (8.1%).
- Top languages spoken are English (45%) followed by Chinese (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sumida-ku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 50 | $7,769 | $428.93 | 62% |
| Futtsu | 31 | $5,187 | $369.80 | 44% |
| Kyonan | 15 | $5,099 | $419.89 | 42% |
| Adachi City | 47 | $4,752 | $301.69 | 50% |
| Kita | 15 | $4,563 | $305.24 | 57% |
| Shirako | 22 | $4,439 | $359.94 | 34% |
| Nagatoro | 10 | $4,035 | $249.70 | 52% |
| Kamogawa | 36 | $4,007 | $296.27 | 37% |
| Hakone | 335 | $3,905 | $289.84 | 48% |
| Karuizawa | 121 | $3,852 | $396.31 | 39% |