Tottori Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tottori Prefecture, Japan
Is Airbnb profitable in Tottori in 2025? Explore comprehensive Airbnb analytics for Tottori, Tottori Prefecture, Japan to uncover income potential. This 2025 STR market report for Tottori, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Tottori, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tottori Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tottori Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tottori (2025)
Understanding the monthly revenue variations for Airbnb listings in Tottori is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tottori is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tottori across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,816+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $438 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $176, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tottori
Tottori Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tottori STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tottori:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tottori
Average Daily Rate (ADR) Airbnb Trends in Tottori (2025)
Effective short term rental pricing strategy in Tottori involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tottori typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Tottori
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Airbnb Seasonality Analysis & Trends in Tottori (2025)
Peak Season (May, August, December)
- Revenue averages $1,008 per month
- Occupancy rates average 40.1%
- Daily rates average $60
Shoulder Season
- Revenue averages $692 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $51
Low Season (January, February, March)
- Revenue drops to average $503 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $61
Seasonality Insights for Tottori
- The Airbnb seasonality in Tottori shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tottori's highest earning potential, with monthly revenues capable of climbing to $1,239, occupancy reaching a high of 50.9%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $410, occupancy could drop to 24.0%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tottori.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tottori seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tottori (2025)
Exploring the top neighborhoods for short-term rentals in Tottori? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tottori Sand Dunes | Famous for its expansive sand dunes and stunning coastal views, this area attracts tourists seeking natural beauty and outdoor activities. | Tottori Sand Dunes, Sand Museum, Tottori Castle Ruins, The Sea of Japan, Dune Park |
| Kurayoshi | Known for its well-preserved traditional buildings and historical significance, Kurayoshi offers a cultural experience that appeals to history enthusiasts. | Kurayoshi White Wall District, Tottori Prefectural Museum, Yoshimizu Shrine, Numerous traditional sake breweries |
| Sakaiminato | A lively port city known for its seafood and the famous cartoon character Mizuki Shigeru, making it a unique destination for fans and food lovers. | Mizuki Shigeru Road, Sakaiminato Seafood Market, Sakaiminato Museum, Kamo and Yasukuni Shrine |
| Yonago | A coastal city known for its beautiful beaches and hot springs, popular with tourists looking for relaxation and outdoor activities. | Kaike Onsen, Yonago Castle, Daisen-Oki National Park, Shinrin Park |
| Daisen | Home to the beautiful Daisen Mountain, this area is popular among hikers and nature lovers, offering stunning scenery and outdoor adventures. | Daisen Mountain, Daisenji Temple, Daisen Oki National Park, Daisen Flower Park |
| Tottori City | The capital city of the prefecture, Tottori City offers a mix of urban and rural attractions, along with access to local cuisine. | Tottori Castle, Tottori Prefectural Museum, Local food markets, Wakasa Shrine |
| Misasa | Famous for its therapeutic hot springs, Misasa is ideal for wellness tourism and attracting visitors seeking spa experiences. | Misasa Onsen, Misasa Art Museum, Mizuki Shigeru Museum, Gegege no Kitaro Road |
| Hokuei | A small town known for its beautiful rural landscapes and association with anime culture, attracting fans and those looking for a peaceful getaway. | Gegege no Kitaro's Home Town, Chibi Maruko-chan Land, Local rice paddies, Natural parks |
Understanding Airbnb License Requirements & STR Laws in Tottori (2025)
Yes, Tottori, Tottori Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tottori to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Tottori (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tottoribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private house, Renovated & clean, Free parking
Entire Place • 1 bedroom
"Being lost in BOOKS and MUSIC" HamaVilla
Entire Place • 2 bedrooms
This is a guest house for rent in a space where you can soothe the scent of cedar.Welcome sweets are
Entire Place • 3 bedrooms
![One private building [hostel campgne] Concrete house!Coffee Workshop](https://a0.muscache.com/im/pictures/miso/Hosting-46906217/original/08db4fdd-6725-48d7-b1c2-c7d51f7850c8.jpeg?im_w=480&im_format=avif)
One private building [hostel campgne] Concrete house!Coffee Workshop
Entire Place • 1 bedroom
![[Stayable Art Gallery] Aoshuku - Inn & Gallery/House](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTEwMjAwNDA3MDE5MzAwNjMzOQ%3D%3D/original/2835e37e-4129-48ed-bec9-d0e797a60c19.jpeg?im_w=480&im_format=avif)
[Stayable Art Gallery] Aoshuku - Inn & Gallery/House
Entire Place • 2 bedrooms
Built in the early Showa Showa era, Hasegawa House.There are rice terraces in front of you, and the
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tottori (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tottori based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hayashida | 2 | $34,850 | 74 | 4.75/5.0 |
| Shotaro | 1 | $22,810 | 102 | 4.94/5.0 |
| Ayako | 3 | $21,811 | 31 | 4.91/5.0 |
| 藤原 | 1 | $14,397 | 37 | 4.92/5.0 |
| Hirona | 1 | $11,620 | 236 | 4.86/5.0 |
| Tomoe | 2 | $6,901 | 361 | 4.89/5.0 |
| Kazuhiro | 1 | $6,086 | 30 | 4.83/5.0 |
| Joji | 2 | $4,553 | 53 | 4.77/5.0 |
| Reika | 4 | $4,322 | 344 | 4.75/5.0 |
| いんしゅう鹿野まちづくり協議会 | 1 | $3,602 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tottori.
Dive Deeper: Advanced Tottori STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tottori. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTottori Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tottori
- The Tottori Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 42.1% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tottori, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Tottori Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tottori
- The dominant room capacity in Tottori is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 42.1% of the active Airbnb listings in Tottori, indicating a high concentration in these sizes.
Tottori Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tottori
- The most common guest capacity trend in Tottori vacation rentals is listings accommodating 6 guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Tottori STR market, accounting for 31.6% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tottori.
- On average, properties in Tottori are equipped to host 2.1 guests.
Tottori Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tottori
- The most common availability pattern in Tottori falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tottori (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tottori Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
94.7% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tottori is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Tottori Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Tottori hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tottori.
Tottori Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.3% of total
Moderate
12 listings
63.2% of total
Firm
2 listings
10.5% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Tottori
- The prevailing Airbnb cancellation policy trend in Tottori is Moderate, used by 63.2% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 63.2% market standard in Tottori.
- Regularly review your cancellation policy against competitors and market demand shifts in Tottori.
Tottori STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tottori
- The overall average booking lead time for vacation rentals in Tottori is 33 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Tottori.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Tottori averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tottori (2025)
Amenity Prevalence
Amenity Insights for Tottori
- Essential amenities in Tottori that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tottori: Air conditioning.
- Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tottori to stay competitive.
Tottori Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tottori
- The typical guest profile for Airbnb in Tottori consists of predominantly international visitors (73%), with top international origins including Hong Kong, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 27.4% of guests.
- Key international markets include Japan (27.4%) and Hong Kong (15.9%).
- Top languages spoken are English (37.7%) followed by Japanese (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Hong Kong.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tottori Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $4,311 | $206.23 | 71% |
| Minamiawaji | 34 | $3,622 | $372.56 | 37% |
| Awaji | 97 | $3,084 | $286.15 | 40% |
| Kyoto | 3,603 | $3,060 | $190.92 | 58% |
| Tonosho | 52 | $2,088 | $150.35 | 47% |
| Nantan | 27 | $2,060 | $330.10 | 35% |
| Sanuki | 36 | $2,033 | $188.64 | 37% |
| Sumoto | 60 | $1,955 | $207.82 | 34% |
| Kurashiki | 59 | $1,877 | $189.99 | 44% |
| Matsue | 27 | $1,856 | $147.26 | 41% |