Yamagata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yamagata Prefecture, Japan
Is Airbnb profitable in Yamagata in 2025? Explore comprehensive Airbnb analytics for Yamagata, Yamagata Prefecture, Japan to uncover income potential. This 2025 STR market report for Yamagata, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Yamagata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yamagata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yamagata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yamagata (2025)
Understanding the monthly revenue variations for Airbnb listings in Yamagata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yamagata is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yamagata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,006+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,612 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,418 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $896, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yamagata
Yamagata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yamagata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yamagata:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yamagata
Average Daily Rate (ADR) Airbnb Trends in Yamagata (2025)
Effective short term rental pricing strategy in Yamagata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yamagata typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Yamagata
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Airbnb Seasonality Analysis & Trends in Yamagata (2025)
Peak Season (October, January, February)
- Revenue averages $3,815 per month
- Occupancy rates average 63.1%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,602 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $168
Low Season (May, June, July)
- Revenue drops to average $1,660 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $170
Seasonality Insights for Yamagata
- The Airbnb seasonality in Yamagata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yamagata's highest earning potential, with monthly revenues capable of climbing to $4,310, occupancy reaching a high of 75.0%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,484, occupancy could drop to 26.5%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yamagata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yamagata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yamagata (2025)
Exploring the top neighborhoods for short-term rentals in Yamagata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yamadera | Famous for its historic temple complex and stunning views from the mountain. A popular site for tourists interested in culture and nature, attracting visitors year-round. | Yamadera Temple, Risshakuji Temple, Five-Storied Pagoda, Beautiful mountain trails, Scenic viewpoints |
| Zao Onsen | A well-known hot spring resort area surrounded by mountains, perfect for skiing in winter and hiking in summer. It attracts tourists seeking relaxation and outdoor activities. | Zao Onsen hot springs, Zao ski resort, Zao Ropeway, Dake Rindo, Ski slopes |
| Tendo city | Home to famed cherry blossoms and a number of hot springs, Tendo offers a mix of cultural experiences and natural beauty, appealing to families and nature lovers. | Tendo Cherry Blossom Festival, Tendo Hot Springs, Zenshitsu-ji Temple, Tendo History Museum, Local craft shops |
| Yamagata City | The capital of Yamagata Prefecture has a vibrant cultural scene, great food, and is a gateway for exploring the region. It attracts both leisure and business travelers. | Yamagata Castle, Yamagata City Museum, Kajo Park, Local izakayas and sushi restaurants, Festivals and events |
| Kaminoyama Onsen | Known for its scenic beauty and numerous hot springs, this area is ideal for those looking to unwind in a tranquil setting close to nature. | Kaminoyama Onsen hot springs, Kaminoyama Castle, Parks and gardens, Scenic walking trails, Local festivals |
| Gassan | Famous for outdoor adventures like hiking and skiing, Gassan is ideal for guests looking for an active vacation amidst beautiful landscapes. | Gassan Ski Resort, Hiking trails, Natural parks, Stunning alpine scenery, Camping sites |
| Mogami River | A picturesque river valley that attracts visitors for its natural beauty and cultural significance, perfect for those interested in outdoor activities and traditional experiences. | Mogami River boat cruises, Scenic views, Local history museums, Traditional ryokans, Nature trails |
| Sakata | A historical port town with rich cultural heritage, known for its seafood and traditional crafts, appealing to both tourists and business travelers. | Sakata Port, Wakiguruma, Sakata Historical Museum, Local seafood markets, Traditional crafts shops |
Understanding Airbnb License Requirements & STR Laws in Yamagata (2025)
While Yamagata, Yamagata Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yamagata to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Yamagata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yamagatabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire building rental!Enjoy the nature of Zao. Perfect for families and groups. Enjoy your time fre
Entire Place • 4 bedrooms
G-SQUARE Rent the entire hotel! Perfect for families, employees, and friends (about 15 people)!
Entire Place • 8 bedrooms
CASA DE YOSHI - Full house! No shared facilities
Entire Place • 2 bedrooms
C-Cabin Yamagata 202/ Free parking, 6 beds
Entire Place • N/A
CASA DE YOSHI mihatachou- No shared facilities
Entire Place • 2 bedrooms
Up to 10 people, Central Street, Entire house rental, "JIHEI", Free parking for 2 cars, Spacious liv
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yamagata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yamagata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sangoro | 2 | $153,730 | 122 | 4.92/5.0 |
| Yoshiki | 2 | $69,640 | 131 | 4.64/5.0 |
| Masashi | 3 | $61,853 | 264 | 4.88/5.0 |
| ユニテ蔵王 | 5 | $52,466 | 26 | 4.95/5.0 |
| Yuichi | 1 | $35,251 | 124 | 4.90/5.0 |
| Zao Base | 3 | $28,013 | 22 | 4.50/5.0 |
| Matsuo | 8 | $22,779 | 290 | 4.93/5.0 |
| 潮音 | 2 | $9,629 | 156 | 4.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yamagata.
Dive Deeper: Advanced Yamagata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yamagata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYamagata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yamagata
- The Yamagata Airbnb market composition is heavily skewed towards Private Room listings, which make up 69.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yamagata, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Yamagata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yamagata
- The dominant room capacity in Yamagata is 1 bedroom listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 34.6% of the active Airbnb listings in Yamagata, indicating a high concentration in these sizes.
Yamagata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yamagata
- The most common guest capacity trend in Yamagata vacation rentals is listings accommodating 8+ guests (15.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Yamagata STR market, accounting for 30.8% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yamagata.
- On average, properties in Yamagata are equipped to host 2.7 guests.
Yamagata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yamagata
- The most common availability pattern in Yamagata falls within the 271-366 days range, representing 65.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yamagata (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yamagata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
84.6% of total
2 Nights
4 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Yamagata is 1 Night, adopted by 84.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Yamagata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.6% of Yamagata hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yamagata.
Yamagata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
11.5% of total
Moderate
9 listings
34.6% of total
Firm
8 listings
30.8% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Yamagata
- The prevailing Airbnb cancellation policy trend in Yamagata is Moderate, used by 34.6% of listings.
- A majority (53.9%) of hosts in Yamagata utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Yamagata.
- Regularly review your cancellation policy against competitors and market demand shifts in Yamagata.
Yamagata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yamagata
- The overall average booking lead time for vacation rentals in Yamagata is 43 days.
- Guests book furthest in advance for stays during February (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Yamagata.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Yamagata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yamagata (2025)
Amenity Prevalence
Amenity Insights for Yamagata
- Essential amenities in Yamagata that guests expect include: Fire extinguisher, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yamagata: Fire extinguisher, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yamagata to stay competitive.
Yamagata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yamagata
- The typical guest profile for Airbnb in Yamagata consists of a mix of domestic (43%) and international guests, with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 43.2% of guests.
- Key international markets include Japan (43.2%) and Taiwan (13.6%).
- Top languages spoken are English (36.8%) followed by Japanese (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yamagata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kawasaki | 11 | $3,212 | $208.37 | 57% |
| Nasu | 146 | $3,053 | $324.97 | 36% |
| Zao | 57 | $2,004 | $183.47 | 40% |
| Inawashiro | 13 | $1,812 | $267.51 | 32% |
| Semboku | 13 | $1,657 | $135.17 | 38% |
| Higashimatsushima | 10 | $1,296 | $209.71 | 29% |
| Aizuwakamatsu | 16 | $1,257 | $102.48 | 48% |
| Iwaki | 18 | $1,229 | $159.51 | 30% |
| Sendai | 59 | $1,204 | $93.58 | 52% |
| Niigata | 29 | $1,172 | $102.65 | 37% |