Yamaguchi Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Yamaguchi Prefecture, Japan
Is Airbnb profitable in Yamaguchi in 2026? Explore comprehensive Airbnb analytics for Yamaguchi, Yamaguchi Prefecture, Japan to uncover income potential. This 2026 STR market report for Yamaguchi, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Yamaguchi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yamaguchi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yamaguchi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yamaguchi (2026)
Understanding the monthly revenue variations for Airbnb listings in Yamaguchi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yamaguchi is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yamaguchi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $972 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $487 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $277, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yamaguchi
Yamaguchi Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Yamaguchi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yamaguchi:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yamaguchi
Average Daily Rate (ADR) Airbnb Trends in Yamaguchi (2026)
Effective short term rental pricing strategy in Yamaguchi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yamaguchi typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Yamaguchi
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Airbnb Seasonality Analysis & Trends in Yamaguchi (2026)
Peak Season (June, August, April)
- Revenue averages $1,093 per month
- Occupancy rates average 42.2%
- Daily rates average $85
Shoulder Season
- Revenue averages $896 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $88
Low Season (January, May, July)
- Revenue drops to average $613 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $87
Seasonality Insights for Yamaguchi
- The Airbnb seasonality in Yamaguchi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yamaguchi's highest earning potential, with monthly revenues capable of climbing to $1,125, occupancy reaching a high of 43.1%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $469, occupancy could drop to 22.3%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yamaguchi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yamaguchi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yamaguchi (2026)
Exploring the top neighborhoods for short-term rentals in Yamaguchi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hofu City | A historical city known for its ancient shrine and beautiful parks. It's an appealing destination for tourists interested in Japanese culture and history. | Hofu Tenman-gu Shrine, Hofu City Museum of History and Folklore, Lake Shinji, Kintaikyo Bridge, Shimizu Park |
| Yamaguchi City | The capital of Yamaguchi Prefecture, it offers historical attractions and beautiful landscapes, making it ideal for both business travelers and tourists. | Ruriko-ji Temple, Yamaguchi Xavier Memorial Church, Yamaguchi Prefectural Museum of Art, Shuzan-kō,, Higashihirata Park |
| Ushida Island | A serene destination with natural beauty, great for travelers looking for a peaceful retreat near the ocean. | Ushida Island Beach, Ushida Island Temple, Marine Sports, Local Seafood Restaurants, Scenic Walking Trails |
| Akiyoshidai | Famous for its limestone caves and karst landscapes, attracts nature lovers and outdoor activity enthusiasts. | Akiyoshido Cave, Akiyoshidai Plateau, Akiyoshidai Safari Land, Yamaguchi Prefectural Akiyoshi Museum |
| Shimonoseki | A vibrant city known for its seafood and historic sites, appealing to both tourists and local business travelers. | Karetake Shrine, Shimonoseki Aquarium, Kanmon Bridge, Umikawa Shrine, Seaside Plaza |
| Suooshima | An island known for its beautiful scenery and traditional culture, attracting those looking for a unique experience. | Suooshima Olive Park, Ancient Temples, Scenic Coastline, Local Artisans, Seafood Markets |
| Iwakuni | Home to the iconic Kintai Bridge, it draws tourists interested in historic architecture and beautiful landscapes. | Kintai Bridge, Iwakuni Castle, Iwakuni Art Museum, Yoshida River, Kikko Park |
| Yanai | A picturesque town with a rich cultural history, attracts both tourists and history buffs exploring traditional Japan. | Yanai City Museum, Yanai River Walk, Local Traditional Craft Shops, Historical Streets, Yanai Ancient Tombs |
Understanding Airbnb License Requirements & STR Laws in Yamaguchi (2026)
Yes, Yamaguchi, Yamaguchi Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yamaguchi to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
Top Performing Airbnb Properties in Yamaguchi (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yamaguchibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Yuda Onsen Shirakitsune: Enjoy Western Kyoto at a hot spring resort in Yamaguchi! A cottage with a t
Entire Place • 1 bedroom

Tatami house in country side(ファミリーにおすすめ)
Entire Place • 3 bedrooms

Beniya, a countryside inn with a wood-fired sauna (group room)
Private Room • 2 bedrooms

"Minpaku Ajisu House" 1 house for rent. ベット5。JRあじす駅徒歩5分。 きらら公園に近い宿、駐車場無料
Private Room • 2 bedrooms

“Cottagecore aesthetic”JOIN OUR LIFE in rural
Private Room • N/A

An old house surrounded by rice fields 10-minute drive from Shin-Yamaguchi Station
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yamaguchi (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Yamaguchi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michiyo | 1 | $45,173 | 16 | 4.81/5.0 |
| 賢三郎 | 3 | $35,988 | 190 | 4.95/5.0 |
| 紅花舎 Koukasha | 2 | $20,177 | 22 | 5.00/5.0 |
| Katsu | 2 | $16,506 | 16 | 4.63/5.0 |
| 寺田 | 3 | $10,575 | 6 | Not Rated |
| Sanae | 2 | $9,197 | 27 | 4.96/5.0 |
| Akihiro | 1 | $8,256 | 34 | 5.00/5.0 |
| Hiro | 3 | $8,173 | 46 | 4.88/5.0 |
| Tomomi | 2 | $2,650 | 125 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yamaguchi.
Dive Deeper: Advanced Yamaguchi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yamaguchi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYamaguchi Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yamaguchi
- The Yamaguchi Airbnb market composition is heavily skewed towards Private Room listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yamaguchi, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Yamaguchi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yamaguchi
- The dominant room capacity in Yamaguchi is 2 bedrooms listings, making up 21.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 31.6% of the active Airbnb listings in Yamaguchi, indicating a high concentration in these sizes.
Yamaguchi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yamaguchi
- The most common guest capacity trend in Yamaguchi vacation rentals is listings accommodating 6 guests (15.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Yamaguchi STR market, accounting for 21.1% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yamaguchi.
- On average, properties in Yamaguchi are equipped to host 1.5 guests.
Yamaguchi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yamaguchi
- The most common availability pattern in Yamaguchi falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yamaguchi (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yamaguchi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
78.9% of total
2 Nights
3 listings
15.8% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Yamaguchi is 1 Night, adopted by 78.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Yamaguchi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.9% of Yamaguchi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yamaguchi.
Yamaguchi Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
63.2% of total
Moderate
4 listings
21.1% of total
Firm
3 listings
15.8% of total
Cancellation Policy Insights for Yamaguchi
- The prevailing Airbnb cancellation policy trend in Yamaguchi is Flexible, used by 63.2% of listings.
- The market strongly favors guest-friendly terms, with 84.3% of listings offering Flexible or Moderate policies. This suggests guests in Yamaguchi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.2% market standard in Yamaguchi.
- Given the high prevalence of Flexible policies (63.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Yamaguchi.
Yamaguchi STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yamaguchi
- The overall average booking lead time for vacation rentals in Yamaguchi is 35 days.
- Guests book furthest in advance for stays during August (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Yamaguchi.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Yamaguchi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yamaguchi (2026)
Amenity Prevalence
Amenity Insights for Yamaguchi
- Essential amenities in Yamaguchi that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yamaguchi: Smoke alarm, Wifi.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yamaguchi to stay competitive.
Yamaguchi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Yamaguchi
- The typical guest profile for Airbnb in Yamaguchi consists of predominantly international visitors (77%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 22.6% of guests.
- Key international markets include Japan (22.6%) and United States (12.9%).
- Top languages spoken are English (40%) followed by Japanese (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yamaguchi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itoshima | 71 | $3,149 | $227.42 | 49% |
| Yufu | 125 | $3,017 | $251.22 | 45% |
| Minamioguni | 21 | $2,829 | $276.75 | 42% |
| Dazaifu | 40 | $2,233 | $167.44 | 45% |
| Asakura | 12 | $2,232 | $172.43 | 45% |
| Fukuoka | 1,326 | $2,177 | $143.36 | 53% |
| Chuo Ward | 33 | $2,070 | $159.15 | 57% |
| Hatsukaichi | 71 | $2,050 | $185.46 | 38% |
| Ukiha | 16 | $2,049 | $202.39 | 33% |
| Hagi | 14 | $1,940 | $154.54 | 45% |