Narusawa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Yamanashi Prefecture, Japan
Is Airbnb profitable in Narusawa in 2025? Explore comprehensive Airbnb analytics for Narusawa, Yamanashi Prefecture, Japan to uncover income potential. This 2025 STR market report for Narusawa, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Narusawa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Narusawa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Narusawa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Narusawa (2025)
Understanding the monthly revenue variations for Airbnb listings in Narusawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Narusawa is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Narusawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,257+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,456 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,128, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Narusawa
Narusawa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Narusawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Narusawa:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Narusawa
Average Daily Rate (ADR) Airbnb Trends in Narusawa (2025)
Effective short term rental pricing strategy in Narusawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Narusawa typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $511+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $467 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Narusawa
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Airbnb Seasonality Analysis & Trends in Narusawa (2025)
Peak Season (February, August, April)
- Revenue averages $4,097 per month
- Occupancy rates average 48.6%
- Daily rates average $289
Shoulder Season
- Revenue averages $3,483 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $270
Low Season (June, July, September)
- Revenue drops to average $2,908 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $273
Seasonality Insights for Narusawa
- The Airbnb seasonality in Narusawa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Narusawa's highest earning potential, with monthly revenues capable of climbing to $4,230, occupancy reaching a high of 51.3%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,486, occupancy could drop to 26.9%, and ADRs may adjust down to $252.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Narusawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Narusawa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Narusawa (2025)
Exploring the top neighborhoods for short-term rentals in Narusawa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Kawaguchi | Stunning views of Mount Fuji and a popular spot for outdoor activities, making it a prime location for tourists seeking nature and relaxation. | Lake Kawaguchi, Mount Fuji views, Kawaguchi Music Forest Museum, Oishi Park, Hot spring resorts |
| Fujiyoshida | Gateway to the Fuji Five Lakes region and rich in cultural heritage, attracting visitors looking to explore local history and nature. | Fujisan World Heritage Center, Chureito Pagoda, Kawaguchi Asama Shrine, Fujiyoshida City Tourist Information Center |
| Yamanakako | Known for its tranquil lake and the surrounding natural beauty, Yamanakako attracts families and nature lovers looking for a serene getaway. | Lake Yamanaka, Yamanakako Hananomiyako Park, Burgers and BBQ joints, Mount Fuji trails |
| Otsuki | A historic town near Mount Fuji, offering a blend of culture and nature, ideal for visitors interested in exploring local traditions and scenic spots. | Otsuki City Historical Museum, Mount Kaikoma, Old Tokaido Road, Kuon-ji Temple |
| Kofu | The capital of Yamanashi Prefecture with rich history and modern amenities, appealing to both business travelers and tourists exploring the region. | Kofu Castle ruins, Yamanashi Prefectural Museum of Art, Shosenkyo Gorge, Kofu city shopping districts |
| Narita | Offers both cultural experiences and access to major transport hubs, making it convenient for travelers from all over Japan and internationally. | Naritasan Shinshoji Temple, Narita Yume Farm, Sawara, Katori Shrine |
| Minobu | Known for its dramatic landscapes and historical significance, particularly to Nichiren Buddhism, attracting spiritual seekers and nature enthusiasts. | Minobusan Kuon-ji Temple, Minobu Town, Mount Minobu hiking trails |
| Shizuoka | While not in Yamanashi, its proximity offers tourists a chance to explore the scenic coastal areas and additional views of Mount Fuji, complementing a Fuji-focused itinerary. | Mount Fuji Shizuoka Airport, Shizuoka Sengen Shrine, Mikata Goko, Roadside stations with local specialties |
Understanding Airbnb License Requirements & STR Laws in Narusawa (2025)
While Narusawa, Yamanashi Prefecture, Japan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Narusawa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Narusawa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narusawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mt. Fuji/190㎡3LDK/Barbecue/Bonfire stand/Wi-Fi
Entire Place • 3 bedrooms
![[Kawaguchiko Station Pick-up & Drop-off] Indoor BBQ/Sauna/Maximum 8 people/Pets allowed/Fire experie](https://a0.muscache.com/im/pictures/miso/Hosting-911385722484261869/original/447ac69d-5d66-4c6b-ab80-296636ec39a2.jpeg?im_w=480&im_format=avif)
[Kawaguchiko Station Pick-up & Drop-off] Indoor BBQ/Sauna/Maximum 8 people/Pets allowed/Fire experie
Entire Place • 1 bedroom
SORA VILLA FUJI
Entire Place • 6 bedrooms
![[Mt.Fuji House] Suite Villa Kawaguchiko Mt.Fuji House [20% off for consecutive nights]](https://a0.muscache.com/im/pictures/miso/Hosting-822648401714436938/original/bc363762-1b14-489e-8db6-ba8c98fddc82.jpeg?im_w=480&im_format=avif)
[Mt.Fuji House] Suite Villa Kawaguchiko Mt.Fuji House [20% off for consecutive nights]
Entire Place • 3 bedrooms
Newly opened! A garage and fireplace accommodation. Great view of Mt. Fuji from the living room and
Entire Place • 4 bedrooms
![[Kawaguchiko Station Pick-up and Drop-off] Indoor BBQ/Sauna/Max 8 people/Fire pit experience/Luxury](https://a0.muscache.com/im/pictures/miso/Hosting-1179443385609271388/original/66cb73e4-e38a-4d86-a2d9-1eb1525a3887.jpeg?im_w=480&im_format=avif)
[Kawaguchiko Station Pick-up and Drop-off] Indoor BBQ/Sauna/Max 8 people/Fire pit experience/Luxury
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Narusawa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Narusawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enico. | 9 | $408,854 | 86 | 4.79/5.0 |
| 美里 | 1 | $87,340 | 36 | 4.78/5.0 |
| Maiko | 1 | $70,859 | 158 | 4.86/5.0 |
| リソル不動産 | 1 | $70,181 | 30 | 4.87/5.0 |
| 空間-Kuuma- | 1 | $69,717 | 84 | 4.94/5.0 |
| Oriya | 1 | $61,166 | 80 | 4.93/5.0 |
| Mieko | 1 | $53,603 | 171 | 4.97/5.0 |
| Fuji Tabi | 4 | $47,310 | 169 | 4.63/5.0 |
| Host #91293486 | 2 | $42,216 | 59 | 4.99/5.0 |
| Shinjiro | 1 | $42,054 | 214 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Narusawa.
Dive Deeper: Advanced Narusawa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Narusawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNarusawa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Narusawa
- The Narusawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Narusawa, House properties are the most common (78.6%), reflecting the local real estate landscape.
- Houses represent a significant 78.6% portion, catering likely to families or larger groups.
Narusawa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Narusawa
- The dominant room capacity in Narusawa is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 67.9% of the active Airbnb listings in Narusawa, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Narusawa.
Narusawa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Narusawa
- The most common guest capacity trend in Narusawa vacation rentals is listings accommodating 6 guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Narusawa STR market, accounting for 53.5% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Narusawa.
- On average, properties in Narusawa are equipped to host 5.0 guests.
Narusawa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Narusawa
- The most common availability pattern in Narusawa falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Narusawa (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Narusawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
85.2% of total
2 Nights
1 listings
3.7% of total
30+ Nights
3 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Narusawa is 1 Night, adopted by 85.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Narusawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Narusawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.2% of Narusawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Narusawa.
Narusawa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.6% of total
Flexible
1 listings
3.6% of total
Moderate
11 listings
39.3% of total
Firm
9 listings
32.1% of total
Strict
6 listings
21.4% of total
Cancellation Policy Insights for Narusawa
- The prevailing Airbnb cancellation policy trend in Narusawa is Moderate, used by 39.3% of listings.
- A majority (53.5%) of hosts in Narusawa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Narusawa.
- Regularly review your cancellation policy against competitors and market demand shifts in Narusawa.
Narusawa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Narusawa
- The overall average booking lead time for vacation rentals in Narusawa is 39 days.
- Guests book furthest in advance for stays during March (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Narusawa.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Narusawa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Narusawa (2025)
Amenity data is currently unavailable for Narusawa.
Narusawa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Narusawa
- The typical guest profile for Airbnb in Narusawa consists of predominantly international visitors (68%), with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 32.1% of guests.
- Key international markets include Japan (32.1%) and Singapore (10.1%).
- Top languages spoken are English (43.2%) followed by Japanese (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Singapore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Narusawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Futtsu | 26 | $4,758 | $398.58 | 41% |
| Hakone | 302 | $4,424 | $302.70 | 51% |
| Karuizawa | 116 | $4,020 | $404.64 | 40% |
| Miyota | 39 | $3,995 | $290.73 | 46% |
| Fujikawaguchiko | 431 | $3,939 | $258.91 | 54% |
| Shirakawa | 10 | $3,864 | $240.85 | 69% |
| Kyonan | 14 | $3,743 | $433.41 | 40% |
| Hakuba | 580 | $3,740 | $419.75 | 40% |
| Kusatsu | 29 | $3,669 | $353.91 | 36% |
| Naganohara | 12 | $3,544 | $387.70 | 43% |