Ayer Keroh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Malacca, Malaysia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ayer Keroh in 2025? Explore comprehensive Airbnb analytics for Ayer Keroh, Malacca, Malaysia to uncover income potential. This 2025 STR market report for Ayer Keroh, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 147 active listings.

Whether you're considering an Airbnb investment in Ayer Keroh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ayer Keroh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ayer Keroh Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$79
The average rental revenue earned for an occupied room per day in Ayer Keroh.
Occupancy Rate(?)
22.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,806
Typical annual income for an Airbnb listing in Ayer Keroh. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
11.3%
Strong growth (11.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Ayer Keroh.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Ayer Keroh.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
147
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ayer Keroh (2025)

Understanding the monthly revenue variations for Airbnb listings in Ayer Keroh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ayer Keroh is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ayer Keroh across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $689 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $313 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $160, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ayer Keroh

Ayer Keroh Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ayer Keroh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ayer Keroh:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ayer Keroh

Average Daily Rate (ADR) Airbnb Trends in Ayer Keroh (2025)

Effective short term rental pricing strategy in Ayer Keroh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ayer Keroh typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $125+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
  • Typical properties (Median) charge around $53 per night.
  • Entry-level properties (Bottom 25%) earn around $39 per night.

Average Daily Rate (ADR) Trend by Month in Ayer Keroh

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Airbnb Seasonality Analysis & Trends in Ayer Keroh (2025)

Peak Season (May, December, June)
  • Revenue averages $916 per month
  • Occupancy rates average 25.2%
  • Daily rates average $81
Shoulder Season
  • Revenue averages $712 per month
  • Occupancy maintains around 24.4%
  • Daily rates hold near $79
Low Season (February, March, October)
  • Revenue drops to average $516 per month
  • Occupancy decreases to average 19.4%
  • Daily rates adjust to average $82

Seasonality Insights for Ayer Keroh

  • The Airbnb seasonality in Ayer Keroh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ayer Keroh's highest earning potential, with monthly revenues capable of climbing to $1,008, occupancy reaching a high of 28.1%, and ADRs peaking at $87.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $431, occupancy could drop to 15.8%, and ADRs may adjust down to $77.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ayer Keroh.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ayer Keroh seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ayer Keroh (2025)

Exploring the top neighborhoods for short-term rentals in Ayer Keroh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ayer Keroh
A popular locality in Malacca known for its historical attractions and natural beauty. It's a family-friendly area with proximity to many tourist spots, making it ideal for vacation rentals.
Melaka Zoo, Mini Malaysia & ASEAN Cultural Park, Ayer Keroh Lake, Melaka Botanical Garden, Taman Buaya Melaka
Bukit Katil
A suburban area close to the city center, offering a blend of modern amenities and traditional charm. It's popular with tourists due to its accessibility to urban facilities while providing a local experience.
Masjid Selat Malacca, Malacca International Trade Centre, Melaka Heritage City
Malacca Town
The heart of Malacca, rich in history and culture. Perfect for attracting tourists interested in heritage, architecture, and local cuisine. Its vibrant atmosphere appeals to both leisure and business travelers.
Jonker Street Night Market, St. Paul's Hill, A Famosa Fort, Christ Church, The Stadthuys
Kota Laksamana
Located within walking distance to historical sites and the Malacca River, this area is ideal for vacationers who want to explore the cultural heritage and lively nightlife of Malacca.
Malacca River Cruise, Baba & Nyonya Heritage Museum, Cheng Hoon Teng Temple
Tanjung Kling
A coastal area known for its beaches and also a popular spot for local seafood restaurants. Ideal for those seeking a more relaxed vacation experience near the water.
Kota Laksamana Beach, Kampung Tanjung Kling, Malacca Wonderland Theme Park
Kota Syahbandar
This area is known for its waterfront attractions and close proximity to the Malacca Straits. It appeals to tourists seeking both relaxation and cultural exploration near the sea.
Dataran Pahlawan Megamall, Mahkota Parade, Malacca Straits Mosque
Banda Hilir
Close to many historical districts and landmarks, this area is bustling with local eateries and shops, making it attractive for those looking to immerse themselves in the local lifestyle.
Fort A Famosa, Stadthuys, Red Square
Jasin
A more rural setting that provides a glimpse of authentic Malaysian life. It's suitable for tourists wanting a peaceful retreat while still having access to other attractions in Malacca.
Hutan Pendidikan Bukit Perangin, Jasin Waterfall, Kampung Paya Redan

Understanding Airbnb License Requirements & STR Laws in Ayer Keroh (2025)

While Ayer Keroh, Malacca, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ayer Keroh to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ayer Keroh (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ayer Kerohbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

SKVilla Melaka Tourist Attractions Private Private Villa + Pool + Pool + Starry Night View + BBQ + J

SKVilla Melaka Tourist Attractions Private Private Villa + Pool + Pool + Starry Night View + BBQ + J

Entire Place • 5 bedrooms

$124,958
Revenue
61.0%
Occupancy
$473.87
Daily Rate
The Jiwa Guest House with private big size pool

The Jiwa Guest House with private big size pool

Entire Place • 5 bedrooms

$48,077
Revenue
62.3%
Occupancy
$228.94
Daily Rate
RUMAMelaka TU Villa - 2 Storey SemiD Private Pool

RUMAMelaka TU Villa - 2 Storey SemiD Private Pool

Entire Place • 5 bedrooms

$35,850
Revenue
39.4%
Occupancy
$250.04
Daily Rate
高尔夫球场独立别墅7房草原 活动/团建/聚会

高尔夫球场独立别墅7房草原 活动/团建/聚会

Entire Place • 7 bedrooms

$25,764
Revenue
47.7%
Occupancy
$636.66
Daily Rate
BangloSofea@irKeroh

BangloSofea@irKeroh

Entire Place • 5 bedrooms

$24,744
Revenue
18.6%
Occupancy
$461.46
Daily Rate
Gallery House@Cendana 21

Gallery House@Cendana 21

Entire Place • 4 bedrooms

$23,148
Revenue
12.1%
Occupancy
$238.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ayer Keroh (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ayer Keroh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vivi1$124,958534.92/5.0
Johnson15$49,75190.31/5.0
Sabrina1$48,077854.82/5.0
Azlan1$35,850175.00/5.0
Host #4797082721$25,76400.00/5.0
Host #2776204401$24,74400.00/5.0
Pang1$23,148204.85/5.0
Lau1$18,69765.00/5.0
BeeStay3$18,425274.00/5.0
Host #757585401$14,13920.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ayer Keroh.

Dive Deeper: Advanced Ayer Keroh STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ayer Keroh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ayer Keroh Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ayer Keroh

  • The Ayer Keroh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 147 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ayer Keroh, House properties are the most common (40.8%), reflecting the local real estate landscape.
  • Houses represent a significant 40.8% portion, catering likely to families or larger groups.
  • The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.

Ayer Keroh Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ayer Keroh

  • The dominant room capacity in Ayer Keroh is 3 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 55.7% of the active Airbnb listings in Ayer Keroh, indicating a high concentration in these sizes.
  • A significant 60.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ayer Keroh.

Ayer Keroh Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ayer Keroh

  • The most common guest capacity trend in Ayer Keroh vacation rentals is listings accommodating 8+ guests (36.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Ayer Keroh STR market, accounting for 57.1% of listings.
  • 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ayer Keroh.
  • On average, properties in Ayer Keroh are equipped to host 5.6 guests.

Ayer Keroh Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ayer Keroh

  • The most common availability pattern in Ayer Keroh falls within the 271-366 days range, representing 80.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Ayer Keroh (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ayer Keroh Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (90.2%)

1 Night

119 listings

90.2% of total

2 Nights (6.8%)

2 Nights

9 listings

6.8% of total

7-29 Nights (0.8%)

7-29 Nights

1 listings

0.8% of total

30+ Nights (2.3%)

30+ Nights

3 listings

2.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Ayer Keroh is 1 Night, adopted by 90.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.0%) of the Ayer Keroh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.3%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 90.2% of Ayer Keroh hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ayer Keroh.

Ayer Keroh Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (38.5%)

Flexible

40 listings

38.5% of total

Moderate (28.8%)

Moderate

30 listings

28.8% of total

Firm (6.7%)

Firm

7 listings

6.7% of total

Strict (26%)

Strict

27 listings

26% of total

Cancellation Policy Insights for Ayer Keroh

  • The prevailing Airbnb cancellation policy trend in Ayer Keroh is Flexible, used by 38.5% of listings.
  • There's a relatively balanced mix between guest-friendly (67.3%) and stricter (32.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 38.5% market standard in Ayer Keroh.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ayer Keroh.

Ayer Keroh STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ayer Keroh

  • The overall average booking lead time for vacation rentals in Ayer Keroh is 26 days.
  • Guests book furthest in advance for stays during April (average 50 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Ayer Keroh.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Ayer Keroh averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ayer Keroh (2025)

Amenity Prevalence

Amenity Insights for Ayer Keroh

  • Essential amenities in Ayer Keroh that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ayer Keroh: Air conditioning, TV.
  • Prioritize adding missing essentials: Air conditioning, TV.
  • Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ayer Keroh to stay competitive.

Ayer Keroh Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ayer Keroh

  • The typical guest profile for Airbnb in Ayer Keroh consists of primarily domestic travelers (88%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
  • Domestic travelers account for 88.1% of guests.
  • Key international markets include Malaysia (88.1%) and Singapore (6.3%).
  • Top languages spoken are English (43.1%) followed by Malay (42.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ayer Keroh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Genting Sempah15$5,016$549.2833%
Kampung Janda Baik23$2,259$275.6823%
Hulu Chemperuh Aboriginal Village17$1,554$169.4224%
Bukit Tinggi110$1,441$184.4023%
Singapore958$1,274$175.3432%
Broga10$1,265$382.1318%
Pulau Sebang83$1,180$183.2722%
Melaka19$1,159$130.0727%
Bentong84$1,034$183.4121%
Kuala Kubu Bharu36$991$112.7024%

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