Guanajuato City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guanajuato, Mexico
Is Airbnb profitable in Guanajuato City in 2025? Explore comprehensive Airbnb analytics for Guanajuato City, Guanajuato, Mexico to uncover income potential. This 2025 STR market report for Guanajuato City, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,290 active listings.
Whether you're considering an Airbnb investment in Guanajuato City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guanajuato City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guanajuato City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guanajuato City (2025)
Understanding the monthly revenue variations for Airbnb listings in Guanajuato City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guanajuato City is typically October, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guanajuato City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,650+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $449 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guanajuato City
Guanajuato City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guanajuato City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guanajuato City:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guanajuato City
Average Daily Rate (ADR) Airbnb Trends in Guanajuato City (2025)
Effective short term rental pricing strategy in Guanajuato City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guanajuato City typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $134+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Guanajuato City
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Airbnb Seasonality Analysis & Trends in Guanajuato City (2025)
Peak Season (October, December, July)
- Revenue averages $845 per month
- Occupancy rates average 37.4%
- Daily rates average $76
Shoulder Season
- Revenue averages $715 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $76
Low Season (May, June, September)
- Revenue drops to average $647 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $76
Seasonality Insights for Guanajuato City
- The Airbnb seasonality in Guanajuato City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guanajuato City's highest earning potential, with monthly revenues capable of climbing to $906, occupancy reaching a high of 40.4%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $638, occupancy could drop to 27.5%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guanajuato City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guanajuato City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guanajuato City (2025)
Exploring the top neighborhoods for short-term rentals in Guanajuato City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Guanajuato City, known for its colonial architecture, vibrant alleys, and rich cultural heritage. It's a prime location for tourists wanting to explore the city's history and attend local festivals. | Alhóndiga de Granaditas, Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, Jardin de la Union, Mummy Museum, Panoramic funicular |
| Pueblo de Marfil | A charming neighborhood located just outside the city center, known for its tranquil atmosphere and scenic views of the surrounding hills. Ideal for travelers seeking a peaceful retreat while still being close to the action. | Parque Natural Estatal Sierra de Santa Rosa, Historic Marfil Aqueduct, Local food markets |
| Los Barreros | A neighborhood known for its local charm and community vibe, offering a more authentic experience away from the typical tourist spots. Great for budget travelers and those looking to immerse themselves in local culture. | Local artisan markets, Street food stalls, Walking paths along the river |
| Valenciana | Known for its beautiful colonial style and artisan shops, Valenciana is a quieter spot that still offers quick access to the city's main attractions. Perfect for tourists looking for a relaxing stay with local flavor. | Valenciana Mine, Oratory of San Felipe Neri, Artisan workshops |
| Cerro de la Bufa | A scenic area on the outskirts of the city offering stunning views of Guanajuato. This area attracts tourists interested in hiking, photography, and enjoying the natural landscape. | Mirador de la Bufa, Hiking trails, Historical lookout points |
| San Javier | A growing neighborhood that blends urban living with access to nature. Popular with families and longer-stay travelers looking for a community feel and amenities. | Local parks, Community events, Cultural festivals |
| Tepetapa | A lesser-known area that is becoming popular with adventurous travelers seeking to explore the outskirts of the city and enjoy a more relaxed atmosphere away from the crowds. | Cultural community centers, Scenic landscapes, Local dining |
| El Pitayo | A newer development area, ideal for those who prefer modern accommodations. It offers easy access to major transportation routes and is a favorite amongst business travelers. | Shopping centers, Convenient access to services, Cafés and restaurants |
Understanding Airbnb License Requirements & STR Laws in Guanajuato City (2025)
While Guanajuato City, Guanajuato, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guanajuato City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Guanajuato City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guanajuato Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa in Historic Zone w Private Terrace
Entire Place • 7 bedrooms
Wide house in Guanajuato.
Entire Place • 7 bedrooms
La Casa del Mundo Gto/20 people/Centro/Parking
Entire Place • 6 bedrooms
REAL CASA GRANDE GUANAJUATO
Entire Place • 5 bedrooms
La Playita full house, climatized pool & roof top
Entire Place • 4 bedrooms
Magical Luxury in an Extraordinary Location
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guanajuato City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guanajuato City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marisol Y Jorge | 63 | $413,505 | 13136 | 4.55/5.0 |
| Eddh | 11 | $187,108 | 1310 | 4.78/5.0 |
| Emiliano | 8 | $153,167 | 1624 | 4.85/5.0 |
| Salvador Israel | 35 | $138,498 | 11994 | 4.58/5.0 |
| Diego Alejandro | 15 | $138,267 | 984 | 4.74/5.0 |
| Edith | 9 | $137,406 | 282 | 4.93/5.0 |
| Grupo Yahua | 6 | $128,461 | 1227 | 4.87/5.0 |
| Alex | 4 | $126,078 | 345 | 4.97/5.0 |
| Karmen | 6 | $104,185 | 11 | 4.80/5.0 |
| Maria Fernanda | 9 | $101,977 | 1790 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guanajuato City.
Dive Deeper: Advanced Guanajuato City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guanajuato City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuanajuato City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guanajuato City
- The Guanajuato City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.7% of the 1,290 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Guanajuato City, Apartment/Condo properties are the most common (41.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.7% portion, catering likely to families or larger groups.
- The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.9%) offer potential for unique stay experiences.
Guanajuato City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guanajuato City
- The dominant room capacity in Guanajuato City is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Guanajuato City, indicating a high concentration in these sizes.
Guanajuato City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guanajuato City
- The most common guest capacity trend in Guanajuato City vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Guanajuato City STR market, accounting for 45.5% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guanajuato City.
- On average, properties in Guanajuato City are equipped to host 3.5 guests.
Guanajuato City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guanajuato City
- The most common availability pattern in Guanajuato City falls within the 271-366 days range, representing 59.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guanajuato City (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guanajuato City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
874 listings
69.7% of total
2 Nights
230 listings
18.3% of total
3 Nights
25 listings
2% of total
4-6 Nights
19 listings
1.5% of total
7-29 Nights
11 listings
0.9% of total
30+ Nights
95 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Guanajuato City is 1 Night, adopted by 69.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.0%) of the Guanajuato City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.7% of Guanajuato City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guanajuato City.
Guanajuato City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
424 listings
35% of total
Moderate
301 listings
24.9% of total
Firm
146 listings
12.1% of total
Strict
339 listings
28% of total
Cancellation Policy Insights for Guanajuato City
- The prevailing Airbnb cancellation policy trend in Guanajuato City is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (59.9%) and stricter (40.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Guanajuato City.
- Regularly review your cancellation policy against competitors and market demand shifts in Guanajuato City.
Guanajuato City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guanajuato City
- The overall average booking lead time for vacation rentals in Guanajuato City is 33 days.
- Guests book furthest in advance for stays during October (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Guanajuato City.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Guanajuato City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guanajuato City (2025)
Amenity Prevalence
Amenity Insights for Guanajuato City
- Essential amenities in Guanajuato City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guanajuato City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guanajuato City to stay competitive.
Guanajuato City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guanajuato City
- The typical guest profile for Airbnb in Guanajuato City consists of primarily domestic travelers (69%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.0% of guests.
- Key international markets include Mexico (69%) and United States (21.3%).
- Top languages spoken are Spanish (51.4%) followed by English (36.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Leon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guanajuato City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alcocer | 12 | $2,529 | $304.74 | 34% |
| San Miguel de Allende | 2,280 | $1,427 | $197.57 | 32% |
| San Miguel | 11 | $1,362 | $119.30 | 33% |
| Lomas de Comanjilla | 21 | $1,073 | $169.49 | 26% |
| Aguascalientes | 19 | $976 | $199.93 | 27% |
| San Isidro El Viejo | 20 | $851 | $102.80 | 39% |
| Guanajuato | 68 | $745 | $166.85 | 27% |
| Héroes de León | 13 | $706 | $195.29 | 32% |
| Zibatá | 121 | $689 | $78.92 | 40% |
| El Refugio | 42 | $616 | $66.71 | 39% |