Top 100 Best Places in Mexico to Invest in Airbnb & Short-Term Rentals (2026)

Source: AirROI

Last updated: 2026-02-01

Unlock high-ROI opportunities in Mexico‘s booming short-term rental (STR) market. This 2026 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Mexico. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Mexico for 2026.

Top Short-Term Rental Markets in Mexico

Rank:#1Market:Mexico CityCountry:MexicoProperties:19,365Monthly Revenue:$1215.61Daily Rate (ADR):$96.78Occupancy:48.18%Regulation:Low
Rank:#2Market:TulumCountry:MexicoProperties:8,104Monthly Revenue:$1239.56Daily Rate (ADR):$183.84Occupancy:31.33%Regulation:Low
Rank:#3Market:Playa del CarmenCountry:MexicoProperties:7,725Monthly Revenue:$1018.29Daily Rate (ADR):$128.74Occupancy:38.38%Regulation:Low
Rank:#4Market:Puerto VallartaCountry:MexicoProperties:6,554Monthly Revenue:$1956.05Daily Rate (ADR):$212.84Occupancy:40.90%Regulation:Low
Rank:#5Market:CancúnCountry:MexicoProperties:5,959Monthly Revenue:$1046.48Daily Rate (ADR):$117.71Occupancy:38.76%Regulation:Low
Rank:#6Market:MazatlánCountry:MexicoProperties:5,064Monthly Revenue:$638.61Daily Rate (ADR):$125.12Occupancy:26.00%Regulation:Low
Rank:#7Market:GuadalajaraCountry:MexicoProperties:4,959Monthly Revenue:$606.14Daily Rate (ADR):$60.92Occupancy:40.84%Regulation:Low
Rank:#8Market:MéridaCountry:MexicoProperties:4,567Monthly Revenue:$790.10Daily Rate (ADR):$79.86Occupancy:41.56%Regulation:Low
Rank:#9Market:Oaxaca CityCountry:MexicoProperties:3,294Monthly Revenue:$888.61Daily Rate (ADR):$99.01Occupancy:33.91%Regulation:Low
Rank:#10Market:MonterreyCountry:MexicoProperties:3,260Monthly Revenue:$693.47Daily Rate (ADR):$70.69Occupancy:41.29%Regulation:Low
Rank:#11Market:AcapulcoCountry:MexicoProperties:2,781Monthly Revenue:$1008.31Daily Rate (ADR):$177.55Occupancy:28.08%Regulation:Low
Rank:#12Market:Cabo San LucasCountry:MexicoProperties:2,708Monthly Revenue:$2574.97Daily Rate (ADR):$392.18Occupancy:33.70%Regulation:Low
Rank:#13Market:San Miguel de AllendeCountry:MexicoProperties:2,169Monthly Revenue:$1470.24Daily Rate (ADR):$194.10Occupancy:31.87%Regulation:Low
Rank:#14Market:ZapopanCountry:MexicoProperties:2,100Monthly Revenue:$685.73Daily Rate (ADR):$72.61Occupancy:39.45%Regulation:Low
Rank:#15Market:QuerétaroCountry:MexicoProperties:1,938Monthly Revenue:$488.14Daily Rate (ADR):$57.45Occupancy:37.61%Regulation:Low
Rank:#16Market:La PazCountry:MexicoProperties:1,901Monthly Revenue:$1341.99Daily Rate (ADR):$128.14Occupancy:42.65%Regulation:Low
Rank:#17Market:Rocky PointCountry:MexicoProperties:1,822Monthly Revenue:$1394.78Daily Rate (ADR):$234.57Occupancy:25.66%Regulation:Low
Rank:#18Market:LeónCountry:MexicoProperties:1,707Monthly Revenue:$411.68Daily Rate (ADR):$62.30Occupancy:31.42%Regulation:Low
Rank:#19Market:BuceríasCountry:MexicoProperties:1,660Monthly Revenue:$1514.67Daily Rate (ADR):$209.08Occupancy:36.36%Regulation:Low
Rank:#20Market:Brisas de ZicatelaCountry:MexicoProperties:1,652Monthly Revenue:$1461.57Daily Rate (ADR):$139.14Occupancy:39.97%Regulation:Low
Rank:#21Market:Puebla CityCountry:MexicoProperties:1,596Monthly Revenue:$426.77Daily Rate (ADR):$49.02Occupancy:35.15%Regulation:Low
Rank:#22Market:EnsenadaCountry:MexicoProperties:1,537Monthly Revenue:$953.64Daily Rate (ADR):$149.74Occupancy:28.37%Regulation:Low
Rank:#23Market:SayulitaCountry:MexicoProperties:1,465Monthly Revenue:$2003.39Daily Rate (ADR):$242.17Occupancy:37.55%Regulation:Low
Rank:#24Market:MoreliaCountry:MexicoProperties:1,358Monthly Revenue:$410.83Daily Rate (ADR):$56.13Occupancy:31.23%Regulation:Low
Rank:#25Market:TijuanaCountry:MexicoProperties:1,324Monthly Revenue:$585.41Daily Rate (ADR):$80.89Occupancy:34.60%Regulation:Low
Rank:#26Market:RosaritoCountry:MexicoProperties:1,310Monthly Revenue:$956.48Daily Rate (ADR):$190.00Occupancy:24.02%Regulation:Low
Rank:#27Market:Acapulco de JuárezCountry:MexicoProperties:1,251Monthly Revenue:$903.82Daily Rate (ADR):$148.10Occupancy:28.04%Regulation:Low
Rank:#28Market:San José del CaboCountry:MexicoProperties:1,249Monthly Revenue:$2428.31Daily Rate (ADR):$384.50Occupancy:34.03%Regulation:Low
Rank:#29Market:San Miguel de CozumelCountry:MexicoProperties:1,232Monthly Revenue:$1073.19Daily Rate (ADR):$141.46Occupancy:34.75%Regulation:Low
Rank:#30Market:HermosilloCountry:MexicoProperties:1,226Monthly Revenue:$393.48Daily Rate (ADR):$50.95Occupancy:35.08%Regulation:Low
Rank:#31Market:Guanajuato CityCountry:MexicoProperties:1,211Monthly Revenue:$581.92Daily Rate (ADR):$77.23Occupancy:30.36%Regulation:Low
Rank:#32Market:Aguascalientes CityCountry:MexicoProperties:1,118Monthly Revenue:$445.30Daily Rate (ADR):$67.77Occupancy:32.61%Regulation:Low
Rank:#33Market:MazamitlaCountry:MexicoProperties:1,087Monthly Revenue:$978.29Daily Rate (ADR):$157.63Occupancy:24.93%Regulation:Low
Rank:#34Market:Puerto EscondidoCountry:MexicoProperties:1,061Monthly Revenue:$1291.83Daily Rate (ADR):$146.13Occupancy:37.47%Regulation:Low
Rank:#35Market:CuernavacaCountry:MexicoProperties:1,057Monthly Revenue:$940.94Daily Rate (ADR):$149.79Occupancy:29.40%Regulation:Low
Rank:#36Market:ManzanilloCountry:MexicoProperties:1,027Monthly Revenue:$967.22Daily Rate (ADR):$150.43Occupancy:29.35%Regulation:Low
Rank:#37Market:SolidaridadCountry:MexicoProperties:957Monthly Revenue:$814.21Daily Rate (ADR):$137.61Occupancy:33.68%Regulation:Low
Rank:#38Market:Ciudad JuárezCountry:MexicoProperties:906Monthly Revenue:$513.34Daily Rate (ADR):$56.29Occupancy:40.23%Regulation:Low
Rank:#39Market:Isla MujeresCountry:MexicoProperties:898Monthly Revenue:$2308.70Daily Rate (ADR):$237.30Occupancy:38.63%Regulation:Low
Rank:#40Market:Puerto MorelosCountry:MexicoProperties:873Monthly Revenue:$965.12Daily Rate (ADR):$143.05Occupancy:34.53%Regulation:Low
Rank:#41Market:San CristóbalCountry:MexicoProperties:862Monthly Revenue:$336.11Daily Rate (ADR):$56.33Occupancy:29.92%Regulation:Low
Rank:#42Market:Chihuahua CityCountry:MexicoProperties:853Monthly Revenue:$458.59Daily Rate (ADR):$52.14Occupancy:35.79%Regulation:Low
Rank:#43Market:La CrucecitaCountry:MexicoProperties:852Monthly Revenue:$796.40Daily Rate (ADR):$117.11Occupancy:33.03%Regulation:Low
Rank:#44Market:BacalarCountry:MexicoProperties:804Monthly Revenue:$1157.41Daily Rate (ADR):$138.03Occupancy:33.81%Regulation:Low
Rank:#45Market:TepoztlánCountry:MexicoProperties:795Monthly Revenue:$1009.73Daily Rate (ADR):$146.54Occupancy:25.73%Regulation:Low
Rank:#46Market:Veracruz CityCountry:MexicoProperties:766Monthly Revenue:$488.03Daily Rate (ADR):$57.94Occupancy:34.99%Regulation:Low
Rank:#47Market:San Luis Potosí CityCountry:MexicoProperties:762Monthly Revenue:$398.61Daily Rate (ADR):$47.48Occupancy:35.98%Regulation:Low
Rank:#48Market:ZihuatanejoCountry:MexicoProperties:716Monthly Revenue:$1058.40Daily Rate (ADR):$177.76Occupancy:30.83%Regulation:Low
Rank:#49Market:Valle de BravoCountry:MexicoProperties:692Monthly Revenue:$1177.29Daily Rate (ADR):$247.16Occupancy:23.47%Regulation:Low
Rank:#50Market:ValladolidCountry:MexicoProperties:652Monthly Revenue:$447.13Daily Rate (ADR):$64.33Occupancy:28.34%Regulation:Low
Rank:#51Market:Boca del RíoCountry:MexicoProperties:624Monthly Revenue:$708.29Daily Rate (ADR):$88.52Occupancy:34.30%Regulation:Low
Rank:#52Market:San Carlos Nuevo GuaymasCountry:MexicoProperties:619Monthly Revenue:$1244.04Daily Rate (ADR):$199.41Occupancy:28.16%Regulation:Low
Rank:#53Market:HolboxCountry:MexicoProperties:617Monthly Revenue:$1313.76Daily Rate (ADR):$163.08Occupancy:30.72%Regulation:Low
Rank:#54Market:SaltilloCountry:MexicoProperties:615Monthly Revenue:$426.62Daily Rate (ADR):$52.87Occupancy:37.29%Regulation:Low
Rank:#55Market:Ixtapa ZihuatanejoCountry:MexicoProperties:615Monthly Revenue:$770.98Daily Rate (ADR):$165.30Occupancy:25.27%Regulation:Low
Rank:#56Market:Nuevo VallartaCountry:MexicoProperties:591Monthly Revenue:$1268.56Daily Rate (ADR):$192.59Occupancy:35.59%Regulation:Low
Rank:#57Market:TorreónCountry:MexicoProperties:576Monthly Revenue:$344.72Daily Rate (ADR):$46.85Occupancy:33.98%Regulation:Low
Rank:#58Market:TlaquepaqueCountry:MexicoProperties:557Monthly Revenue:$508.87Daily Rate (ADR):$62.08Occupancy:37.34%Regulation:Low
Rank:#59Market:San FranciscoCountry:MexicoProperties:556Monthly Revenue:$1812.97Daily Rate (ADR):$202.19Occupancy:37.80%Regulation:Low
Rank:#60Market:La Cruz de HuanacaxtleCountry:MexicoProperties:540Monthly Revenue:$1897.87Daily Rate (ADR):$263.29Occupancy:34.40%Regulation:Low
Rank:#61Market:VallartaCountry:MexicoProperties:534Monthly Revenue:$1020.85Daily Rate (ADR):$143.26Occupancy:34.86%Regulation:Low
Rank:#62Market:MexicaliCountry:MexicoProperties:524Monthly Revenue:$512.79Daily Rate (ADR):$69.44Occupancy:33.44%Regulation:Low
Rank:#63Market:CompostelaCountry:MexicoProperties:502Monthly Revenue:$1171.28Daily Rate (ADR):$178.15Occupancy:29.16%Regulation:Low
Rank:#64Market:Santiago de QuerétaroCountry:MexicoProperties:493Monthly Revenue:$404.28Daily Rate (ADR):$58.51Occupancy:33.80%Regulation:Low
Rank:#65Market:Campeche CityCountry:MexicoProperties:481Monthly Revenue:$497.68Daily Rate (ADR):$69.56Occupancy:30.57%Regulation:Low
Rank:#66Market:Ciudad MaderoCountry:MexicoProperties:480Monthly Revenue:$495.50Daily Rate (ADR):$80.67Occupancy:28.73%Regulation:Low
Rank:#67Market:DurangoCountry:MexicoProperties:472Monthly Revenue:$372.64Daily Rate (ADR):$47.65Occupancy:34.95%Regulation:Low
Rank:#68Market:Todos SantosCountry:MexicoProperties:460Monthly Revenue:$1987.92Daily Rate (ADR):$271.64Occupancy:33.74%Regulation:Low
Rank:#69Market:GuadalupeCountry:MexicoProperties:453Monthly Revenue:$497.99Daily Rate (ADR):$57.84Occupancy:35.85%Regulation:Low
Rank:#70Market:TequesquitengoCountry:MexicoProperties:440Monthly Revenue:$1288.71Daily Rate (ADR):$219.96Occupancy:25.18%Regulation:Low
Rank:#71Market:ApodacaCountry:MexicoProperties:437Monthly Revenue:$541.38Daily Rate (ADR):$64.82Occupancy:38.27%Regulation:Low
Rank:#72Market:Ciudad VallesCountry:MexicoProperties:433Monthly Revenue:$394.03Daily Rate (ADR):$69.06Occupancy:25.90%Regulation:Low
Rank:#73Market:XalapaCountry:MexicoProperties:431Monthly Revenue:$277.09Daily Rate (ADR):$37.89Occupancy:33.52%Regulation:Low
Rank:#74Market:Las JarretaderasCountry:MexicoProperties:427Monthly Revenue:$1181.60Daily Rate (ADR):$258.26Occupancy:32.08%Regulation:Low
Rank:#75Market:Corral del RiscoCountry:MexicoProperties:426Monthly Revenue:$4409.26Daily Rate (ADR):$702.37Occupancy:31.74%Regulation:Low
Rank:#76Market:MazunteCountry:MexicoProperties:423Monthly Revenue:$679.71Daily Rate (ADR):$100.03Occupancy:30.47%Regulation:Low
Rank:#77Market:TampicoCountry:MexicoProperties:423Monthly Revenue:$468.36Daily Rate (ADR):$66.05Occupancy:32.67%Regulation:Low
Rank:#78Market:ProgresoCountry:MexicoProperties:422Monthly Revenue:$879.63Daily Rate (ADR):$128.79Occupancy:34.97%Regulation:Low
Rank:#79Market:Culiacán RosalesCountry:MexicoProperties:413Monthly Revenue:$212.46Daily Rate (ADR):$48.55Occupancy:25.67%Regulation:Low
Rank:#80Market:OaxacaCountry:MexicoProperties:409Monthly Revenue:$861.85Daily Rate (ADR):$118.03Occupancy:32.14%Regulation:Low
Rank:#81Market:Puerto AventurasCountry:MexicoProperties:399Monthly Revenue:$1631.18Daily Rate (ADR):$278.65Occupancy:32.13%Regulation:Low
Rank:#82Market:TapalpaCountry:MexicoProperties:397Monthly Revenue:$970.63Daily Rate (ADR):$200.43Occupancy:19.69%Regulation:Low
Rank:#83Market:Parras de la FuenteCountry:MexicoProperties:396Monthly Revenue:$1050.25Daily Rate (ADR):$191.43Occupancy:20.50%Regulation:Low
Rank:#84Market:San Pedro Garza GarcíaCountry:MexicoProperties:392Monthly Revenue:$1040.01Daily Rate (ADR):$100.59Occupancy:41.00%Regulation:Low
Rank:#85Market:Tuxtla GutiérrezCountry:MexicoProperties:387Monthly Revenue:$290.83Daily Rate (ADR):$44.27Occupancy:30.79%Regulation:Low
Rank:#86Market:OrizabaCountry:MexicoProperties:377Monthly Revenue:$364.36Daily Rate (ADR):$43.81Occupancy:30.96%Regulation:Low
Rank:#87Market:TequisquiapanCountry:MexicoProperties:375Monthly Revenue:$996.30Daily Rate (ADR):$157.05Occupancy:25.10%Regulation:Low
Rank:#88Market:El PescaderoCountry:MexicoProperties:373Monthly Revenue:$1623.69Daily Rate (ADR):$266.02Occupancy:31.90%Regulation:Low
Rank:#89Market:MezcalesCountry:MexicoProperties:371Monthly Revenue:$1309.72Daily Rate (ADR):$173.28Occupancy:35.58%Regulation:Low
Rank:#90Market:AtlixcoCountry:MexicoProperties:369Monthly Revenue:$878.58Daily Rate (ADR):$143.85Occupancy:23.45%Regulation:Low
Rank:#91Market:TepicCountry:MexicoProperties:362Monthly Revenue:$315.80Daily Rate (ADR):$45.38Occupancy:31.96%Regulation:Low
Rank:#92Market:TequilaCountry:MexicoProperties:361Monthly Revenue:$617.25Daily Rate (ADR):$106.36Occupancy:20.96%Regulation:Low
Rank:#93Market:El TezalCountry:MexicoProperties:360Monthly Revenue:$1949.15Daily Rate (ADR):$200.75Occupancy:40.43%Regulation:Low
Rank:#94Market:TaxcoCountry:MexicoProperties:360Monthly Revenue:$274.88Daily Rate (ADR):$61.25Occupancy:21.81%Regulation:Low
Rank:#95Market:San FelipeCountry:MexicoProperties:352Monthly Revenue:$804.94Daily Rate (ADR):$213.90Occupancy:21.44%Regulation:Low
Rank:#96Market:Zacatecas CityCountry:MexicoProperties:349Monthly Revenue:$389.42Daily Rate (ADR):$57.23Occupancy:29.35%Regulation:Low
Rank:#97Market:OaxtepecCountry:MexicoProperties:347Monthly Revenue:$1122.00Daily Rate (ADR):$170.06Occupancy:26.90%Regulation:Low
Rank:#98Market:AjijicCountry:MexicoProperties:345Monthly Revenue:$989.58Daily Rate (ADR):$143.76Occupancy:34.27%Regulation:Low
Rank:#99Market:ZacatlánCountry:MexicoProperties:343Monthly Revenue:$380.06Daily Rate (ADR):$73.09Occupancy:21.63%Regulation:Low
Rank:#100Market:San Nicolás de los GarzaCountry:MexicoProperties:340Monthly Revenue:$392.72Daily Rate (ADR):$49.15Occupancy:35.71%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Mexico. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access