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Airbnb market data · 202612 months to September 2026

Isla Mujeres, Mexico Airbnb Market Data: Revenue, Occupancy & Trends

The average Airbnb in Isla Mujeres brought in MX$548,831 over the 12 months through September 2026, about 2.2 times the Quintana Roo average of MX$246,705.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
931
Avg. booking lead time
70 days
Listings showing a permit
0%
Peak revenue month
March
Lowest revenue month
September

The short answer

Isla Mujeres Airbnb Market at a Glance

Both rates and bookings run ahead of the Quintana Roo average. Listings averaged MX$4,572 a night and were booked on 39% of available nights, against MX$2,825 and 34% for the Quintana Roo average.

Timing matters: in March, usually the best month, the average listing earns about twice as much as in September, usually the slowest.

With 931 active listings, Isla Mujeres is the sixth-largest of 27 Quintana Roo markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 21%.

Map of Airbnb listings in Isla Mujeres Browse the live Isla Mujeres Airbnb market See Every Isla Mujeres Listing

Revenue

How Much Do Airbnb Hosts Make in Isla Mujeres?

Gross bookings per Isla Mujeres listing averaged MX$548,831 over the 12 months to September 2026 (Quintana Roo average: MX$246,705), before cleaning, platform and management costs and taxes.

In a typical year, the average Isla Mujeres listing brings in MX$78,300 in March, its best month, and MX$38,400 in September, its slowest. February runs within 2% of March, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 5.1 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn MX$161,000+ a month, about 5.2 times the typical property.
  • Strong performers (top 25%) earn MX$70,300 or more, roughly MX$39,000 a month above the median.
  • Typical properties (median) earn about MX$31,200 a month.
  • Entry-level properties (bottom 25%) earn MX$13,700 or less, about 44% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

March earns about twice what September does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$60,600. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Isla Mujeres Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

March 2026 led on revenue. Nightly rates peaked in January 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Isla Mujeres, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025MX$40,04631.1%MX$3,966MX$1,33547 days4.3 nights
Oct 2025MX$43,71733.2%MX$3,971MX$1,41070 days4.5 nights
Nov 2025MX$53,54939.8%MX$4,106MX$1,78577 days4.3 nights
Dec 2025MX$64,02241.7%MX$4,572MX$2,06585 days5 nights
Jan 2026MX$74,31950.7%MX$4,622MX$2,39782 days5.7 nights
Feb 2026MX$81,74160.2%MX$4,561MX$2,919100 days6.4 nights
Mar 2026MX$83,39452.6%MX$4,544MX$2,69078 days4.8 nights
Apr 2026MX$61,30639.5%MX$4,402MX$2,04462 days4.2 nights
May 2026MX$62,55737.3%MX$4,436MX$2,01853 days4.2 nights
Jun 2026MX$70,65639.0%MX$4,459MX$2,35552 days4.5 nights
Jul 2026MX$82,52242.4%MX$4,509MX$2,66253 days4.7 nights
Aug 2026MX$53,19235.8%MX$4,394MX$1,71652 days3.7 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Isla Mujeres listing earns about MX$31,200 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Isla Mujeres Profitable?

Yes, when it's run well. The average Isla Mujeres Airbnb took in MX$548,831 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$32,700 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$74,500 a month.

Cleaning it yourself keeps the MX$23,900 a year guests pay in cleaning fees, for about MX$34,700 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$28,300 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Isla Mujeres Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Isla Mujeres Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookingsMX$524,931MX$1,182,600
Cleaning fees guests pay4% of Isla Mujeres bookingsMX$23,900MX$53,800
Gross bookingsMX$548,831MX$1,236,400
Running costs
Airbnb's feeAbout 13%: 15.5% for the 77% of Isla Mujeres listings on Simplified Pricing, 3% for the rest−MX$69,400−MX$156,300
Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself−MX$23,900−MX$53,800
Utilities and internetAbout 5% of bookings−MX$27,400−MX$61,800
Guest suppliesToiletries, coffee, paper goods: about 2%−MX$11,000−MX$24,700
Repairs and upkeepIncluding linens and small replacements: about 3%−MX$16,500−MX$37,100
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−MX$5,500−MX$5,500
Permit and registrationWhere one is required−MX$2,700−MX$2,700
ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookingsMX$0MX$0
Pricing and messaging toolsOptional; Airbnb's own tools are freeMX$0MX$0
Lodging taxesAdded to the guest's bill and passed onMX$0MX$0
Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee−MX$156,400−MX$341,900
Left for housing costs, then profitMX$392,431about MX$32,700 a monthMX$894,500about MX$74,500 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo fees Depend on the home

Estimate Your Own Isla Mujeres Airbnb Profit

The estimate starts from Isla Mujeres's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Isla Mujeres home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.

How Isla Mujeres's Top Earners Get There

  • More nights booked. The busiest quarter of Isla Mujeres listings are booked on 62% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of MX$2,205 adds about MX$22,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge MX$4,550 a night or more, against a median of MX$2,205. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$52,500 a year.
  • Open for the busy months. In a typical year, March brings the average listing about MX$78,300, against MX$38,400 in September, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Isla Mujeres listings average 4.77 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$103,000 a month, against MX$45,700 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Isla Mujeres?

Isla Mujeres listings were booked on 39% of the nights they were open over the past year, 5 percentage points above the Quintana Roo average (34%) and 6 points above the Mexico average (33%). In a typical year, occupancy swings from 31% in September to 62% in February.

The busiest tenth of listings are booked about four times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 79%+ of open nights, 40 points above the median.
  • Strong performers (top 25%) fill 62% or more, roughly four nights a week.
  • Typical properties (median) fill about 39% of open nights.
  • Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.

February is usually the busiest month in Isla Mujeres, September the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Isla Mujeres?

The average nightly rate in Isla Mujeres, known as ADR (average daily rate), was MX$4,572 over the past year, about 62% above the Quintana Roo average of MX$2,825 and about 78% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates peak in January and December at about MX$4,555 and bottom out in September and October at about MX$3,810.

Prices span a wide range: the top 10% charge about 6.8 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge MX$9,695+ a night, about 4.4 times the median.
  • Strong performers (top 25%) charge MX$4,550 or more, about MX$2,300 above the median.
  • Typical properties (median) charge about MX$2,205 a night.
  • Entry-level properties (bottom 25%) charge MX$1,430 or less, about two-thirds of the median.

January rates run 20% above September's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$4,230. The 12-month ADR of MX$4,572 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Isla Mujeres?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Isla Mujeres it averaged MX$1,860 over the past year, from about MX$1,280 in a typical September to about MX$2,760 in a typical February.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn MX$4,460+ per open night, about 4.7 times the median.
  • Strong performers (top 25%) earn MX$1,980 or more, about MX$1,000 a night above the median.
  • Typical properties (median) earn about MX$940 per open night.
  • Entry-level properties (bottom 25%) earn MX$481 or less, about half of the median.

February RevPAR is about 2.2 times September's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$2,000. The 12-month RevPAR of MX$1,860 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Isla Mujeres

Isla Mujeres has two high seasons, January–March and July, which makes it a moderately seasonal market. Business is slowest from August to November.

Average revenue by month in Isla Mujeres

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, MX$60,600.

Revenue by month in Isla Mujeres in numbers
Average monthly revenue per active listing in Isla Mujeres, by calendar month
Month Season Revenue per listing
JanuaryHigh seasonMX$72,500
FebruaryHigh seasonMX$77,200
MarchHigh seasonMX$78,300
AprilShoulder seasonMX$60,200
MayShoulder seasonMX$55,800
JuneShoulder seasonMX$63,300
JulyHigh seasonMX$71,300
AugustLow seasonMX$49,800
SeptemberLow seasonMX$38,400
OctoberLow seasonMX$42,400
NovemberLow seasonMX$53,100
DecemberShoulder seasonMX$65,000
Average monthly Airbnb revenue, occupancy and nightly rate in Isla Mujeres by season
Season Revenue per month Occupancy Nightly rate
High seasonJanuary–March, JulyMX$74,80053%MX$4,431
Shoulder seasonApril–June, DecemberMX$61,10041%MX$4,325
Low seasonAugust–NovemberMX$45,90035%MX$3,941

How Far in Advance Do Guests Book Airbnb in Isla Mujeres?

Guests book Isla Mujeres stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. February stays are booked furthest out, about 94 days ahead, and September stays closest to arrival, about 42 days. A typical February booking is made in mid-November.

February stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 70 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Isla Mujeres

None of the 931 active listings in Isla Mujeres display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Isla Mujeres.

Neighborhoods

Best Neighborhoods for Airbnb in Isla Mujeres

AirROI's area guide picks eight Isla Mujeres neighborhoods that draw short-term rental guests, led by Centro, Playa Norte and Tortugranja. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Isla Mujeres
Area Who it suits Landmarks nearby
Centro The heart of Isla Mujeres, offering a vibrant atmosphere with local shops, restaurants, and markets. It's close to beaches, making it a popular choice for tourists looking to immerse themselves in local culture.Main Square, Isla Mujeres Museum, Local Markets, Dining Options, Beach Access
Playa Norte Famed for its stunning beaches and crystal-clear waters, Playa Norte is considered one of the best beaches in Mexico. Perfect for vacationers who want a relaxing beach experience with plenty of water activities.Playa Norte Beach, Beach Clubs, Snorkeling Spots, Water Sports Rentals
Tortugranja The turtle sanctuary is a unique attraction that appeals to families and wildlife lovers. It provides a peaceful environment and educational experiences about sea turtles.Tortugranja (Turtle Sanctuary), Sea Turtle Releases, Education Center
Punta Sur A natural park at the southern tip of Isla Mujeres with dramatic cliffs and stunning views. It's a popular location for visitors who enjoy nature and photography.Cliffside Views, Mayan Ruins, Art Sculptures, Nature Trails
Sac Bajo A quiet area that's great for relaxation, offering beautiful views and access to calm waters. Ideal for those looking for a more genuine local experience while being close to the beach.Calm Swimming Areas, Local Restaurants, Easy Access to Beaches
El Garrafón Known for its national park and adventure activities. It's perfect for those who enjoy outdoor sports such as snorkeling, zip-lining, and kayaking, appealing to more active tourists.Garrafón Natural Reef Park, Snorkeling and Kayaking, Zip-line Adventures
La Gloria A charming neighborhood showcasing local life away from the tourist crowds. It's perfect for those looking for a more authentic experience of Isla Mujeres.Local Restaurants, Artisan Shops, Cultural Experiences
Puerto Juárez Although technically on the mainland, it's the port area for ferries to Isla Mujeres. Hosts travelers who need easy access to the island and features various dining and shopping options.Ferry Terminal, Dining Options, Shopping Areas

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Isla Mujeres Airbnb Listings by Type and Size

Entire homes make up 72% of listings in Isla Mujeres, but private rooms are a real segment: more than one listing in four (27%) rents out a single room. Apartments and condos are the most common property type at 55%, about 2.2 times the share of houses (26%).

Mostly entire homes, with a private-room segment

Isla Mujeres Airbnb listings by room type

  • Entire home 72%
  • Private room 27%
  • Hotel room <1%
  • Shared room <1%
Room types in numbers
Isla Mujeres Airbnb listings by room type
Room type Share of listings Listings
Entire home72.1%671
Private room26.7%249
Hotel room0.8%7
Shared room0.4%4

Listings by property type

Isla Mujeres Airbnb listings by property type

  • Apartment/Condo 55%
  • House 26%
  • Hotel/Boutique 16%
  • Others 2%
  • Cabin/Outdoor 1%
  • Unique stay <1%
Property types in numbers
Isla Mujeres Airbnb listings by property type
Property type Share of listings Listings
Apartment/Condo55.4%516
House25.6%238
Hotel/Boutique15.6%145
Others2.3%21
Cabin/Outdoor1.1%10
Unique stay0.1%1

How Many Bedrooms Do Airbnb Listings in Isla Mujeres Have?

One-bedroom homes are the most common size in Isla Mujeres (38% of entire homes), followed by two-bedroom homes (26%). Shares are of the 643 entire homes that give a bedroom count; rented rooms are left out.

Isla Mujeres entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Isla Mujeres entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
Studio8.1%52
1 bedroom38.4%247
2 bedrooms26.0%167
3 bedrooms13.7%88
4 bedrooms7.2%46
5+ bedrooms6.7%43

What Each Home Size Earns in Isla Mujeres

A typical studio in Isla Mujeres earned MX$106,000 over the past year, against MX$2,230,000 for a home with five or more bedrooms.

What each home size earns in Isla Mujeres
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
Studio52MX$106,000MX$162,000MX$1,44941%
1 bedroom247MX$143,000MX$234,000MX$2,14739%
2 bedrooms167MX$412,000MX$537,000MX$4,10042%
3 bedrooms88MX$1,060,000MX$1,270,000MX$8,13448%
4 bedrooms46MX$1,040,000MX$1,450,000MX$12,14342%
5+ bedrooms43MX$2,230,000MX$2,670,000MX$24,43938%

How Many Guests Do Airbnbs in Isla Mujeres Sleep?

Most Isla Mujeres listings are sized for couples and small families: 64% sleep four guests or fewer, and just 17% take eight or more. Shares are of the 825 listings with a guest capacity on file (89% of the market).

Isla Mujeres listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Isla Mujeres listings by guest capacity
Guest capacity Share of listings with a capacity on file Listings
1 guest0.1%1
2 guests35.2%290
3 guests8.1%67
4 guests20.2%167
5 guests5.7%47
6 guests11.2%92
7 guests2.7%22
8+ guests16.8%139

How Isla Mujeres Airbnb Listings Are Set Up

Isla Mujeres hosts set up an average of 2.5 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
16
Beds per listing
2.5
Show exact location
47%

What Amenities Do Airbnb Listings in Isla Mujeres Offer?

Pools are common in Isla Mujeres: 59% of listings have one.

Share of Isla Mujeres listings with each common amenity

  • Wifi Nearly all
  • Air conditioning Nearly all
  • TV 97%
  • Hot water 86%
  • Coffee maker 85%
  • Hangers 82%
  • Essentials 79%
  • Kitchen 78%
  • Dishes and silverware 76%
  • Microwave 74%

Airbnb Amenities Linked to Higher Revenue in Isla Mujeres

Listings in Isla Mujeres with a kayak earned about 4.2 times as much a year, on average, as those without: MX$2,150,000 against MX$514,000. The gap is smaller for a pool (about 4.1 times as much) and a sound system (about 4.1 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Isla Mujeres listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Kayak +318% on 2% of listings
  • Pool +306% on 59% of listings
  • Sound system +306% on 8% of listings
  • Hot tub +228% on 7% of listings
  • Waterfront +175% on 24% of listings
  • Pool view +168% on 11% of listings
  • Outdoor kitchen +163% on 5% of listings
  • BBQ grill +159% on 23% of listings
  • Outdoor furniture +158% on 48% of listings
  • Sun loungers +150% on 28% of listings
Revenue by amenity in numbers
Average annual revenue of Isla Mujeres listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Kayak2%MX$2,150,000MX$514,000+318%
Pool59%MX$793,000MX$195,000+306%
Sound system8%MX$1,780,000MX$438,000+306%
Hot tub7%MX$1,560,000MX$476,000+228%
Waterfront24%MX$1,060,000MX$387,000+175%
Pool view11%MX$1,240,000MX$464,000+168%
Outdoor kitchen5%MX$1,330,000MX$504,000+163%
BBQ grill23%MX$1,040,000MX$401,000+159%
Outdoor furniture48%MX$803,000MX$312,000+158%
Sun loungers28%MX$970,000MX$388,000+150%

Guests

Who Books Airbnbs in Isla Mujeres?

Isla Mujeres runs on foreign visitors: 82% of guests who left reviews live outside Mexico. The United States leads with 53% of reviewers, ahead of Canada at 11%. Guests speak a mix of languages: English leads at 48%, followed by Spanish and French.

82% of Isla Mujeres guests come from abroad

Where guests who left reviews live

  • International 82%
  • Domestic 18%

Where Isla Mujeres guests come from: top cities

Share of guests who left reviews

  • Mexico City 3%
  • Cancún 3%
  • New York 2%
  • Houston 2%
  • Montreal 2%
Top origin cities in numbers
Where Isla Mujeres guests come from: top cities
Origin city Share of guests
Mexico City3.2%
Cancún2.7%
New York2.5%
Houston1.7%
Montreal1.5%

Where Isla Mujeres guests come from: top countries

Share of guests who left reviews

  • United States 53%
  • Mexico 18%
  • Canada 11%
  • Argentina 3%
  • France 2%
Top origin countries in numbers
Where Isla Mujeres guests come from: top countries
Origin country Share of guests
United States53.3%
Mexico18.3%
Canada11.1%
Argentina2.7%
France2.3%

Languages spoken by Isla Mujeres guests

Share of guests who left reviews

  • English 48%
  • Spanish 30%
  • French 8%
  • German 3%
  • Italian 2%
Top languages in numbers
Languages spoken by Isla Mujeres guests
Language Share of guests
English48.4%
Spanish30.2%
French7.9%
German3.2%
Italian2.3%

What Are Airbnb Guest Ratings in Isla Mujeres?

Isla Mujeres Airbnbs average 4.77 stars, and 33% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.71.

Communication and check-in score highest in Isla Mujeres; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.80
  • Cleanliness 4.80
  • Communication 4.83
  • Location 4.78
  • Check-in 4.83
  • Value 4.71
Category scores in numbers
Isla Mujeres guest ratings by category
Category Average rating (out of 5)
Accuracy4.80
Cleanliness4.80
Communication4.83
Location4.78
Check-in4.83
Value4.71

Booking patterns

How Guests Book in Isla Mujeres: Stays, Rules and Fees

Nearly eight in ten Isla Mujeres listings are open to guests more than 180 days a year, but only 23% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 31% of listings; blocked nights include any the host closes off.

Days a year Isla Mujeres listings are open to guests

Share of listings by days a year

  • 271-366 days 48%
  • 181-270 days 30%
  • 91-180 days 18%
  • 31-90 days 4%
  • 1-30 days <1%
Open days in numbers
Days a year Isla Mujeres listings are open to guests
Days a year Share of listings Listings
271-366 days48.0%447
181-270 days30.0%279
91-180 days18.3%170
31-90 days3.5%33
1-30 days0.2%2

Days a year Isla Mujeres listings are booked or blocked

Share of listings by days a year

  • 271-366 days 4%
  • 181-270 days 19%
  • 91-180 days 31%
  • 31-90 days 28%
  • 1-30 days 19%
Booked or blocked days in numbers
Days a year Isla Mujeres listings are booked or blocked
Days a year Share of listings Listings
271-366 days4.1%38
181-270 days18.7%174
91-180 days30.6%285
31-90 days28.0%261
1-30 days18.6%173

What Is the Average Length of Stay for Airbnb in Isla Mujeres?

The average Isla Mujeres booking lasts 5 nights, longest in February and shortest in August. Listings took about 21 bookings each over the year, some 19,800 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.

Average length of stay by month in Isla Mujeres

Average nights per booking, by month of stay

Two-year average by calendar month.

Isla Mujeres Airbnb Minimum Stay Requirements

About seven in ten listings in Isla Mujeres accept stays of one or two nights.

Minimum stay set by Isla Mujeres listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 31% 289 listings
  • 2 Nights 38% 357 listings
  • 3 Nights 21% 194 listings
  • 4-6 Nights 10% 91 listings

What Cancellation Policies Do Airbnb Hosts Use in Isla Mujeres?

Firm is the most common cancellation policy in Isla Mujeres, used by 39% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 54% of listings use Firm or stricter terms, against 42% on Flexible or Moderate.

Cancellation policies of Isla Mujeres listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 16% 153 listings
  • Moderate 26% 238 listings
  • Limited 4% 34 listings
  • Firm 39% 360 listings
  • Strict 8% 70 listings
  • Super Strict 30 Days 5% 50 listings
  • Super Strict 60 Days 3% 26 listings

How Much Are Airbnb Cleaning Fees in Isla Mujeres?

Nearly two-thirds of Isla Mujeres listings charge a cleaning fee. The typical fee is MX$595, and some higher fees lift the average to MX$1,130. Spread over the average stay of 5 nights, that adds roughly MX$120 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.

Median cleaning fee
MX$595
Average cleaning fee
MX$1,130
Listings charging a fee
63.5%
Share of gross revenue
4.4%

Top earners

Top-Earning Airbnbs and Hosts in Isla Mujeres

The top-grossing Airbnb in Isla Mujeres, a six-bedroom home, took in MX$9,120,000 over the past year, about 17 times the city's average of MX$549,000. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.

Luxury Oceanfront Villa, Isla Mujeres | 6 Bedrooms Luxury Oceanfront Villa, Isla Mujeres | 6 Bedrooms Entire home · 6 bedrooms Rated 4.88
Revenue
MX$9.1M
Occupancy
75.5%
Daily rate
MX$34,472
Villa Azul Maya Ocean View private chef included Villa Azul Maya Ocean View private chef included Entire home · 8 bedrooms Rated 4.68
Revenue
MX$8.1M
Occupancy
50.8%
Daily rate
MX$43,624
Beach House Beach House Entire home · 6 bedrooms Rated 5.00
Revenue
MX$6.4M
Occupancy
55.6%
Daily rate
MX$31,403
Beachfront Villa •Untouched beach•Chef Included Beachfront Villa •Untouched beach•Chef Included Entire home · 7 bedrooms Rated 4.90
Revenue
MX$6.3M
Occupancy
42.1%
Daily rate
MX$40,282
Luxury Villa • Private Pool • 5-Star Service Luxury Villa • Private Pool • 5-Star Service Entire home · 6 bedrooms Rated 4.96
Revenue
MX$5.5M
Occupancy
58.7%
Daily rate
MX$24,921
Villa E11even with Chef Included Ocean Front Villa E11even with Chef Included Ocean Front Entire home · 5 bedrooms Rated 4.91
Revenue
MX$5.4M
Occupancy
60.1%
Daily rate
MX$24,849

Who Are the Top Airbnb Hosts in Isla Mujeres?

Everything Vacation Rentals is the top-grossing host in Isla Mujeres, with MX$18.2 million in bookings across 49 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 11% of the market's 931 listings. Per listing, a smaller operator earns more: Jeffrey grossed MX$2.94 million per listing, about 7.9 times Everything Vacation Rentals' MX$372,000.

Top Airbnb hosts in Isla Mujeres by revenue
# Host Listings Gross revenue Per listing Avg. rating
Everything Vacation Rentals 49MX$18,206,659MX$371,5644.86/5
Carla Y Sebastián 5MX$14,156,553MX$2,831,3114.88/5
Isla Mujeres Beach Retreat 11MX$12,706,972MX$1,155,1794.65/5
4 Jeffrey 4MX$11,750,137MX$2,937,5344.97/5
5 AndianiTravel .Com 21MX$11,239,755MX$535,2264.59/5
6 Luis 5MX$9,686,824MX$1,937,3654.94/5
7 Emilia 1MX$9,123,760MX$9,123,7604.88/5
8 Lumare Com Mx 6MX$8,753,212MX$1,458,8695.00/5
9 Isla Mujeres 1MX$8,137,500MX$8,137,5004.68/5
10 Boutique Mexico Villas 2MX$7,672,621MX$3,836,3104.98/5

Who Are the Airbnb Hosts in Isla Mujeres?

Only 11% of Isla Mujeres listings are classed as professionally managed, though 44% of listings have a co-host. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.

Superhosts
43.3%
Professional management
11.2%
Cohosted listings
43.9%
Instant Book enabled
58.6%
Simplified Pricing
77.1%

Largest Airbnb Management Companies in Isla Mujeres

6 management companies run five or more active Airbnb listings in Isla Mujeres, and companies run 14% of its 931 active listings. Everything Vacation Rentals is the largest, with 49 listings and an average guest rating of 4.87; the next largest are Andiani Travel, Brickon Property Management, Andiani Travel Cancun E Isla and Up Revenue Vacation Rentals. Among the five largest, Up Revenue Vacation Rentals' homes rate highest, at 4.88.

The five largest run 11% of Isla Mujeres's listings

Share of Isla Mujeres's 931 active Airbnb listings each company runs as host or co-host

  • Everything Vacation Rentals 5% · 49
  • Andiani Travel 2% · 21
  • Brickon Property Management 2% · 15
  • Andiani Travel Cancun E Isla 1% · 11
  • Up Revenue Vacation Rentals <1% · 7
  • All other listings 89%

Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.

See the largest management companies in Quintana Roo, with a profile of each.

Nearby markets

Isla Mujeres vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 76 km, Punta Sam (7 km away, 32 listings) earned the most per listing, about 9% more than Isla Mujeres.

Airbnb markets near Isla Mujeres: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Punta Sam 7 km 32MX$598,986MX$9,73932%
Cancún 14 km 6,101MX$231,590MX$2,27737%
Alfredo V. Bonfil 21 km 44MX$56,956MX$1,24523%
Puerto Morelos 45 km 937MX$228,368MX$2,78935%
Playa del Carmen 74 km 8,070MX$218,805MX$2,39238%
Holbox 74 km 573MX$302,908MX$3,21430%
Solidaridad 75 km 813MX$195,931MX$2,85632%
San Miguel de Cozumel 76 km 1,119MX$257,003MX$2,73034%

Other Airbnb Markets in Quintana Roo

See all 27 Quintana Roo Airbnb markets

Markets Similar to Isla Mujeres

Markets elsewhere in Mexico with a similar nightly rate and occupancy to Isla Mujeres:

FAQ

Isla Mujeres Airbnb FAQ

How much do Airbnb hosts make in Isla Mujeres?

An active Isla Mujeres Airbnb grossed MX$548,831 on average in the 12 months to September 2026, according to AirROI's tracking of 931 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$70,300 or more in a typical month.

How much can I make on Airbnb in Isla Mujeres?

It depends most on the home's size, location and how it's run. The middle half of Isla Mujeres listings earn between MX$13,700 and MX$70,300 in a typical month, and the top tenth MX$161,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Isla Mujeres?

Listings in Isla Mujeres were booked on 39% of available nights over the past year. That compares with 34% for the Quintana Roo average. February is usually the busiest month.

How much does an Airbnb cost per night in Isla Mujeres?

The average booked night in Isla Mujeres cost MX$4,572 before fees. Half of listings charge between MX$1,430 and MX$4,550; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Isla Mujeres?

None of the active Isla Mujeres listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Isla Mujeres?

Yes, when it's run well. The average Isla Mujeres Airbnb grossed MX$548,831 in the 12 months to September 2026, at about 2.2 times the Quintana Roo average of MX$246,705. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$392,431 a year (about MX$32,700 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$74,500 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Isla Mujeres?

March usually pays best, averaging MX$78,300 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Isla Mujeres?

Each night a Isla Mujeres listing was open to book earned MX$1,860 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$4,460 or more.

How far in advance do guests book Airbnbs in Isla Mujeres?

Isla Mujeres stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

How long do guests stay at Airbnbs in Isla Mujeres?

The average Isla Mujeres Airbnb stay lasted 5 nights over the past year. A listing took 21 reservations over the year on average.

How are Airbnbs in Isla Mujeres rated?

Guests rate Isla Mujeres Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Isla Mujeres?

Centro, Playa Norte and Tortugranja draw the most short-term rental interest in Isla Mujeres. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Isla Mujeres?

AirROI counted 931 active Airbnb listings in Isla Mujeres as of September 2026. The closest tracked market is Punta Sam, 7 km away.

How much are Airbnb cleaning fees in Isla Mujeres?

In Isla Mujeres, nearly two-thirds of listings add a cleaning fee. The median fee is MX$595, and some higher fees lift the average to MX$1,130.

Method

About This Data

Figures on this page cover 931 active Airbnb listings in Isla Mujeres from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.