Puerto Vallarta, Jalisco Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Puerto Vallarta, Jalisco? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,798 per year — at a $219 nightly rate, 38.5% occupancy, and a $84 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Puerto Vallarta's 6,361 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 43.8% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Puerto Vallarta?
In Puerto Vallarta, the headline Airbnb metrics are $22,798 in average annual revenue,38.5% occupancy, $219 ADR, and $84 in RevPAR, and guests book about 61 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Puerto Vallarta?
Understanding the monthly revenue variations for Airbnb listings in Puerto Vallarta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Vallarta is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Vallarta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,306+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,415 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,652 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $688, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Vallarta
What Is the Monthly Airbnb Occupancy Rate in Puerto Vallarta?
Maximize your bookings by understanding the Puerto Vallarta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Vallarta:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Vallarta
What Is the Average Airbnb Nightly Rate in Puerto Vallarta?
Effective short term rental pricing strategy in Puerto Vallarta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Vallarta typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Vallarta
What Is the RevPAR for Airbnb in Puerto Vallarta?
RevPAR in Puerto Vallarta is currently $84. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $50 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $177 RevPAR.
Average Monthly RevPAR Trend in Puerto Vallarta
RevPAR Insights for Puerto Vallarta
- The average RevPAR in Puerto Vallarta is $84. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($177) and bottom 25% ($25) is $151, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Puerto Vallarta benchmarks. If your RevPAR falls below the median of $50, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Puerto Vallarta?
Puerto Vallarta's peak Airbnb season falls in January, February, December, while the softest stretch is August, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $4,137 per month
- Occupancy rates average 53.8%
- Daily rates average $247
Shoulder Season
- Revenue averages $2,712 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $209
Low Season (August, September, October)
- Revenue drops to average $2,053 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $190
Seasonality Insights for Puerto Vallarta
- Airbnb seasonality in Puerto Vallarta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Puerto Vallarta's highest earning potential, with monthly revenues climbing to $4,347, occupancy reaching 59.7%, and ADRs peaking at $247.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,740, occupancy could drop to 32.2%, and ADRs may adjust to $186.
- Lower occupancy paired with meaningful seasonality means hosts in Puerto Vallarta need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Puerto Vallarta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Puerto Vallarta?
Puerto Vallarta, Jalisco, Mexico currently shows a low regulation profile despite having 6,361 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Vallarta to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Puerto Vallarta?
Puerto Vallarta is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Puerto Vallarta, Jalisco.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zona Romántica | Vibrant neighborhood known for its bohemian atmosphere and LGBT-friendly spots. It offers trendy cafes, restaurants, and nightlife, making it popular with tourists looking for a lively experience. | Los Muertos Beach, Olas Atlas Street, The Malecon, Romantic Zone nightlife, Café de Olla |
| Marina Vallarta | Upscale area known for its beautiful marina, golf courses, and luxurious resorts. It attracts affluent travelers and families looking for leisure and relaxation by the water. | Marina Vallarta Golf Club, Marina shops and restaurants, Water sports activities, Playa Gemelas |
| Hotel Zone | Main tourist area with numerous hotels and easy beach access. Ideal for guests looking for convenience, nightlife, and dining options nearby. | Playa Las Glorias, Plaza Galerías, Vallarta Adventures, Nightclubs and bars, Shopping centers |
| El Centro | Historic downtown of Puerto Vallarta, known for its charm, cultural sites, and local markets. Great for those wanting to immerse themselves in local culture and history. | Our Lady of Guadalupe Church, Main Plaza, Art galleries, Local markets, Cultural festivals |
| Conchas Chinas | Exclusive residential area with stunning ocean views and luxurious homes. Appeals to guests seeking privacy and a high-end experience. | Conchas Chinas Beach, Private villas, Secluded hideaways |
| Las Juntas y los Veranos | A picturesque neighborhood with a blend of local culture and nature. Ideal for eco-tourists and those looking for outdoor adventures. | Hiking trails, Local waterfalls, Biking paths |
| Punta de Mita | Upscale beach destination known for surfing and luxury resorts. Attracts beach lovers and those looking for a laid-back luxury experience. | Punta Mita Beach, Surfing spots, Exclusive resorts, Beach clubs |
| Bucerías | Charming beach town north of Puerto Vallarta with a relaxed vibe and local markets. Perfect for tourists seeking a quieter yet vibrant atmosphere. | Bucerías Beach, Artisan markets, Local restaurants, Seafood dining, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Puerto Vallarta offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Puerto Vallarta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Vallarta
- The Puerto Vallarta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 6,361 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto Vallarta, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.4%) offer potential for unique stay experiences.
Puerto Vallarta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Vallarta
- The dominant room capacity in Puerto Vallarta is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.7% of the active Airbnb listings in Puerto Vallarta, indicating a high concentration in these sizes.
Puerto Vallarta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Vallarta
- The most common guest capacity trend in Puerto Vallarta vacation rentals is listings accommodating 4 guests (31.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Puerto Vallarta STR market, accounting for 57.7% of listings.
- 26.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Vallarta.
- On average, properties in Puerto Vallarta are equipped to host 4.0 guests.
How Do Listings in Puerto Vallarta Compare on Quality?
Listing quality in Puerto Vallarta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Puerto Vallarta
- At 34.4 photos per listing on average, Puerto Vallarta hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Puerto Vallarta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Puerto Vallarta?
Amenity Prevalence
Amenity Insights for Puerto Vallarta
- Essential amenities in Puerto Vallarta that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto Vallarta: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Vallarta to stay competitive.
Which Airbnb Amenities Boost Revenue in Puerto Vallarta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Puerto Vallarta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Changing tableHigh opportunity | 0.3% | $117,104 | $22,515 | 420.1% |
Pool | 71.2% | $29,563 | $6,034 | 389.9% |
Baby monitorHigh opportunity | 0.2% | $95,906 | $22,671 | 323.0% |
Children’s bikesHigh opportunity | 0.1% | $90,053 | $22,745 | 295.9% |
KayakHigh opportunity | 0.7% | $76,329 | $22,425 | 240.4% |
Indoor fireplaceHigh opportunity | 0.8% | $67,565 | $22,422 | 201.3% |
BreakfastHigh opportunity | 1.8% | $61,098 | $22,093 | 176.6% |
Dishwasher | 29.3% | $41,041 | $15,225 | 169.6% |
Baby bathHigh opportunity | 0.7% | $60,107 | $22,532 | 166.8% |
Sound systemHigh opportunity | 9.4% | $52,478 | $19,729 | 166.0% |
Revenue Impact Insights for Puerto Vallarta
- Changing table tops the revenue impact list with a 420.1% uplift — listings with this amenity earn $117,104 vs. $22,515 without it.
- High-opportunity amenities — Changing table, Baby monitor, Children’s bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Changing table — it has the best combination of high revenue impact and low market saturation in Puerto Vallarta.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Puerto Vallarta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Vallarta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Vallarta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Puerto Vallarta
- The typical guest profile for Airbnb in Puerto Vallarta consists of predominantly international visitors (72%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 28.0% of guests.
- Key international markets include United States (52.3%) and Mexico (28%).
- Top languages spoken are English (50.2%) followed by Spanish (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Puerto Vallarta?
Listings in Puerto Vallarta average 4.79 out of 5 overall, with about 52.8 reviews per active listing and 34.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Puerto Vallarta
- An average rating of 4.79 places Puerto Vallarta in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Puerto Vallarta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Vallarta
- The most common availability pattern in Puerto Vallarta falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Puerto Vallarta (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Puerto Vallarta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Vallarta
- The overall average booking lead time for vacation rentals in Puerto Vallarta is 61 days.
- Guests book furthest in advance for stays during February (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Puerto Vallarta.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Vallarta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Puerto Vallarta?
Guests in Puerto Vallarta stay about 6.1 nights on average, generating roughly 112,756 reservations and 17.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Puerto Vallarta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Puerto Vallarta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.7 nights) and shorten in Aug (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Puerto Vallarta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
843 listings
13.3% of total
2 Nights
1063 listings
16.7% of total
3 Nights
935 listings
14.7% of total
4-6 Nights
901 listings
14.2% of total
7-29 Nights
221 listings
3.5% of total
30+ Nights
2396 listings
37.7% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Vallarta is 30+ Nights, adopted by 37.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.7%) caters to monthly stays (30+ nights) in Puerto Vallarta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.7% of Puerto Vallarta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Vallarta.
Puerto Vallarta Airbnb Cancellation Policy Trends Analysis (2026)
Limited
182 listings
2.9% of total
Super Strict 30 Days
179 listings
2.8% of total
Super Strict 60 Days
217 listings
3.4% of total
Flexible
1047 listings
16.5% of total
Moderate
1163 listings
18.3% of total
Firm
2511 listings
39.5% of total
Strict
1050 listings
16.5% of total
Cancellation Policy Insights for Puerto Vallarta
- The prevailing Airbnb cancellation policy trend in Puerto Vallarta is Firm, used by 39.5% of listings.
- A majority (56.0%) of hosts in Puerto Vallarta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.5% market standard in Puerto Vallarta.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Vallarta.
How Much Are Airbnb Cleaning Fees in Puerto Vallarta?
Cleaning fees in Puerto Vallarta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Puerto Vallarta
- 75.6% of listings charge a cleaning fee, making it standard practice in Puerto Vallarta. Guests expect it and factor it into their booking decisions.
- The gap between the average ($61) and median ($37) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Puerto Vallarta median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Puerto Vallarta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Vallartabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beachfront Villa & Staff (9 bdr, Sleeps 18)
Entire Place • 9 bedrooms
Luxury OceanView Villa Puerto Vallarta -Near beach
Entire Place • 9 bedrooms
Puerto Vallarta Amazing Oceanfront Villa 9 bedroom
Entire Place • 9 bedrooms
9 BR Modern Villa w/Staff & Pool Weddings Welcomed
Entire Place • 9 bedrooms
Casa Septiembre
Entire Place • 9 bedrooms
Casa Caleta
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Puerto Vallarta?
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Vallarta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elliot | 39 | $4,626,634 | 1954 | 4.89/5.0 |
| Dash | 129 | $3,858,787 | 6421 | 4.88/5.0 |
| Luxury Villas Mx | 32 | $2,993,794 | 374 | 4.96/5.0 |
| CasaHill | 47 | $2,766,547 | 2473 | 4.89/5.0 |
| Haniel | 20 | $2,234,373 | 1784 | 4.87/5.0 |
| Samson Waters Team | 38 | $1,777,268 | 3796 | 4.90/5.0 |
| Luxury Villas | 29 | $1,641,778 | 201 | 4.83/5.0 |
| Naya Homes | 73 | $1,491,103 | 1358 | 4.66/5.0 |
| Sand Pacific Rentals | 55 | $1,375,453 | 6613 | 4.80/5.0 |
| Lawrence | 2 | $1,198,221 | 68 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Vallarta.
Who Are the Airbnb Hosts in Puerto Vallarta?
Puerto Vallarta is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Puerto Vallarta
- With 51.3% Superhosts, Puerto Vallarta has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Puerto Vallarta averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Puerto Vallarta
These are the highest-grossing professional property management operations in Puerto Vallarta, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elliot | 39 | $4,626,634 | $693 | 48.6% | 4.89/5 |
| Dash | 129 | $3,858,787 | $214 | 42.8% | 4.88/5 |
| Samson Waters Team | 38 | $1,777,268 | $250 | 57.0% | 4.90/5 |
| Luxury Villas | 29 | $1,641,778 | $1,283 | 20.6% | 4.83/5 |
| W Naya Homes | 73 | $1,491,103 | $202 | 40.1% | 4.66/5 |
| Sand Pacific Rentals | 55 | $1,375,453 | $121 | 57.7% | 4.80/5 |
| Alila Holidays | 16 | $1,154,350 | $381 | 53.1% | 4.81/5 |
| Samson Waters | 24 | $1,065,896 | $259 | 51.2% | 4.90/5 |
| Alila Holidays | 17 | $1,055,933 | $341 | 51.1% | 4.65/5 |
| Naya Home By Casago | 49 | $1,003,905 | $262 | 37.4% | 4.71/5 |
Management Company Insights for Puerto Vallarta
- The leading management company, Elliot, operates 39 listings with $4,626,634 in gross revenue — a useful benchmark for what scale looks like in Puerto Vallarta.
- Top managers average 47 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Puerto Vallarta's Airbnb Market Compare to Nearby Cities?
How does the Puerto Vallarta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Litibu, Puerto Vallarta has 0 percentage points higher occupancy and about $67 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 83 | $5,702 | $949.17 | 31% |
| Punta Mita | 58 | $5,222 | $830.65 | 34% |
| Higuera Blanca | 32 | $4,745 | $719.02 | 26% |
| Corral del Risco | 422 | $4,150 | $720.76 | 30% |
| Nayarit | 30 | $3,233 | $527.77 | 26% |
| Boca de Tomatlán | 264 | $2,481 | $361.84 | 34% |
| Litibu | 15 | $2,417 | $286.13 | 38% |
| Cruz de Huanacaxtle | 14 | $2,239 | $388.59 | 31% |
| Sayulita | 1,414 | $2,069 | $251.70 | 36% |
| Punta Perula | 10 | $1,921 | $167.77 | 34% |
Frequently Asked Questions About Airbnb in Puerto Vallarta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Puerto Vallarta.
How much do Airbnb hosts make in Puerto Vallarta?
Puerto Vallarta hosts earn about $22,798 per year on average, with an average nightly rate of $219 and RevPAR of $84. Those figures describe the typical revenue environment for active listings in Puerto Vallarta, Jalisco, not the ceiling for the best operators. Source: AirROI 2026 data, Puerto Vallarta market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Puerto Vallarta?
The average Airbnb occupancy rate in Puerto Vallarta is 38.5%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Puerto Vallarta?
Listings in Puerto Vallarta average $219 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Puerto Vallarta?
Puerto Vallarta currently has about 6,361 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Puerto Vallarta?
AirROI currently classifies the short-term rental regulation level in Puerto Vallarta as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Puerto Vallarta?
RevPAR in Puerto Vallarta is about $84. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Puerto Vallarta?
Occupancy of 38.5% means Puerto Vallarta is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,798, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Puerto Vallarta?
The average booking lead time in Puerto Vallarta is about 61 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Puerto Vallarta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Puerto Vallarta include Zona Romántica, Marina Vallarta, Hotel Zone. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Puerto Vallarta?
entire_home listings make up 91.5% of the active supply in Puerto Vallarta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Puerto Vallarta compare to nearby Airbnb markets?
Among neighboring markets, Punta de Mita posts $68,424 in average annual revenue with 31.1% occupancy, compared to Puerto Vallarta's $22,798 and 38.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Puerto Vallarta?
The average Airbnb stay length in Puerto Vallarta is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Puerto Vallarta?
Airbnb listings in Puerto Vallarta average 4.79 out of 5 overall. About 34.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Puerto Vallarta?
Changing table and Pool are among the strongest revenue-linked amenities in Puerto Vallarta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Puerto Vallarta?
Yes. About 75.6% of active Airbnb listings in Puerto Vallarta charge a cleaning fee, and the average fee is $61. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Puerto Vallarta?
A 51.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.