What Are the Best Places to Invest in Airbnb in Mexico?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-04-08

The short-term rental market in Mexico spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Mexico across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Mexico City, Ciudad de México leads by market size with 18,754 active listings and $1,230/month revenue. Across all ranked markets, average occupancy is 31.1% with $962/month in average revenue and $143/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Mexico by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Mexico attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Mexico City, Ciudad de México leads with 18,754 active short-term rental listings and $1,230/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Mexico City, Ciudad de México	18,754	$1,230	$102	46.0%	Low
2	Tulum, Quintana Roo	7,577	$1,265	$193	29.3%	Low
3	Playa del Carmen, Quintana Roo	7,361	$1,025	$134	36.0%	Low
4	Puerto Vallarta, Jalisco	6,361	$1,900	$219	38.5%	Low
5	Cancún, Quintana Roo	5,703	$1,073	$123	37.0%	Low
6	Mazatlán, Sinaloa	4,830	$638	$131	25.9%	Low
7	Guadalajara, Jalisco	4,802	$594	$64	38.5%	Low
8	Mérida, Yucatán	4,380	$802	$85	39.6%	Low
9	Oaxaca City, Oaxaca	3,236	$888	$103	32.8%	Low
10	Monterrey, Nuevo León	3,224	$702	$76	38.5%	Low
11	Acapulco, Guerrero	2,768	$1,028	$185	27.4%	Low
12	Cabo San Lucas, Baja California Sur	2,624	$2,572	$404	31.9%	Low
13	San Miguel de Allende, Guanajuato	2,096	$1,456	$205	30.3%	Low
14	Zapopan, Jalisco	2,001	$678	$78	37.2%	Low
15	Querétaro, Querétaro	1,885	$482	$61	35.9%	Low
16	La Paz, Baja California Sur	1,854	$1,390	$135	41.5%	Low
17	Rocky Point, Sonora	1,803	$1,384	$241	25.2%	Low
18	León, Guanajuato	1,662	$418	$66	30.8%	Low
19	Bucerías, Nayarit	1,612	$1,460	$218	33.9%	Low
20	Brisas de Zicatela, Oaxaca	1,608	$1,522	$145	38.8%	Low
21	Puebla City, Puebla	1,535	$432	$53	34.1%	Low
22	Ensenada, Baja California	1,508	$946	$155	27.7%	Low
23	Sayulita, Nayarit	1,414	$2,069	$252	36.3%	Low
24	Morelia, Michoacán	1,313	$414	$59	30.0%	Low
25	Rosarito, Baja California	1,290	$956	$197	23.9%	Low
26	Tijuana, Baja California	1,279	$587	$85	33.1%	Low
27	Acapulco de Juárez, Guerrero	1,253	$938	$154	27.1%	Low
28	San José del Cabo, Baja California Sur	1,203	$2,431	$394	33.0%	Low
29	San Miguel de Cozumel, Quintana Roo	1,197	$1,055	$147	32.7%	Low
30	Hermosillo, Sonora	1,195	$396	$55	32.8%	Low
31	Guanajuato City, Guanajuato	1,182	$596	$80	29.9%	Low
32	Aguascalientes City, Aguascalientes	1,104	$429	$71	31.2%	Low
33	Mazamitla, Jalisco	1,069	$991	$165	24.4%	Low
34	Puerto Escondido, Oaxaca	1,031	$1,301	$152	36.7%	Low
35	Cuernavaca, Morelos	1,024	$953	$156	28.4%	Low
36	Manzanillo, Colima	1,004	$959	$157	28.3%	Low
37	Solidaridad, Quintana Roo	929	$841	$146	32.1%	Low
38	Isla Mujeres, Quintana Roo	875	$2,371	$247	37.5%	Low
39	Ciudad Juárez, Chihuahua	872	$506	$59	38.3%	Low
40	La Crucecita, Oaxaca	831	$806	$122	32.1%	Low
41	San Cristóbal, Chiapas	830	$343	$59	29.4%	Low
42	Chihuahua City, Chihuahua	827	$459	$55	34.5%	Low
43	Puerto Morelos, Quintana Roo	821	$1,011	$152	32.1%	Low
44	Tepoztlán, Morelos	793	$1,024	$154	24.9%	Low
45	Bacalar, Quintana Roo	787	$1,184	$143	32.2%	Low
46	Veracruz City, Veracruz	751	$504	$62	34.3%	Low
47	San Luis Potosí City, San Luis Potosí	733	$395	$50	34.2%	Low
48	Zihuatanejo, Guerrero	696	$1,094	$184	29.7%	Low
49	Valle de Bravo, State of Mexico	668	$1,225	$260	23.0%	Low
50	Valladolid, Yucatán	630	$465	$67	26.8%	Low
51	San Carlos Nuevo Guaymas, Sonora	612	$1,245	$208	27.5%	Low
52	Ixtapa Zihuatanejo, Guerrero	603	$738	$171	23.5%	Low
53	Boca del Río, Veracruz	603	$718	$94	33.0%	Low
54	Holbox, Quintana Roo	597	$1,365	$169	30.0%	Low
55	Saltillo, Coahuila	594	$404	$56	34.5%	Low
56	Nuevo Vallarta, Nayarit	573	$1,252	$202	33.0%	Low
57	Torreón, Coahuila	556	$339	$49	32.4%	Low
58	Tlaquepaque, Jalisco	539	$508	$66	35.2%	Low
59	Vallarta, Jalisco	536	$1,441	$161	37.3%	Low
60	San Francisco, Nayarit	534	$1,787	$212	34.5%	Low
61	La Cruz de Huanacaxtle, Nayarit	516	$1,895	$276	32.5%	Low
62	Compostela, Nayarit	494	$1,135	$186	27.2%	Low
63	Ciudad Madero, Tamaulipas	486	$488	$86	27.9%	Low
64	Mexicali, Baja California	484	$512	$73	31.5%	Low
65	Santiago de Querétaro, Querétaro	482	$423	$61	32.4%	Low
66	Campeche City, Campeche	464	$513	$73	29.3%	Low
67	Durango, Durango	461	$369	$50	33.6%	Low
68	Guadalupe, Nuevo León	450	$499	$62	33.4%	Low
69	Todos Santos, Baja California Sur	448	$2,024	$283	33.0%	Low
70	Ciudad Valles, San Luis Potosí	437	$407	$72	25.7%	Low
71	Tequesquitengo, Morelos	431	$1,331	$229	24.5%	Low
72	Apodaca, Nuevo León	425	$518	$71	35.1%	Low
73	Corral del Risco, Nayarit	422	$4,150	$721	30.0%	Low
74	Xalapa, Veracruz	417	$279	$40	32.9%	Low
75	Las Jarretaderas, Nayarit	416	$1,122	$275	29.7%	Low
76	Tampico, Tamaulipas	416	$482	$69	31.8%	Low
77	Mazunte, Oaxaca	412	$740	$106	29.7%	Low
78	Progreso, Yucatán	406	$829	$133	33.2%	Low
79	Oaxaca, Oaxaca	404	$1,016	$128	31.8%	Low
80	Parras de la Fuente, Coahuila	395	$1,030	$199	20.2%	Low
81	San Pedro Garza García, Nuevo León	393	$1,030	$108	38.5%	Low
82	Puerto Aventuras, Quintana Roo	393	$1,625	$291	30.2%	Low
83	Tapalpa, Jalisco	390	$969	$209	19.4%	Low
84	Culiacán Rosales, Sinaloa	385	$216	$52	24.8%	Low
85	Tuxtla Gutiérrez, Chiapas	373	$298	$47	30.2%	Low
86	Tequisquiapan, Querétaro	373	$990	$165	24.7%	Low
87	Orizaba, Veracruz	368	$374	$46	30.6%	Low
88	San Felipe, Baja California	367	$828	$223	21.5%	Low
89	Mezcales, Nayarit	362	$1,269	$182	33.1%	Low
90	Atlixco, Puebla	357	$899	$150	22.6%	Low
91	Taxco, Guerrero	356	$280	$65	21.2%	Low
92	El Pescadero, Baja California Sur	355	$1,573	$273	30.4%	Low
93	Tequila, Jalisco	355	$615	$112	19.9%	Low
94	Tepic, Nayarit	354	$321	$48	31.2%	Low
95	San Nicolás de los Garza, Nuevo León	345	$380	$53	33.2%	Low
96	El Tezal, Baja California Sur	343	$1,909	$207	38.7%	Low
97	Oaxtepec, Morelos	343	$1,134	$178	26.4%	Low
98	Zacatecas City, Zacatecas	342	$409	$61	29.8%	Low
99	Zacatlán, Puebla	337	$396	$76	21.6%	Low
100	Ajijic, Jalisco	336	$963	$152	31.7%	Low

Most Profitable Airbnb Markets in Mexico by Revenue

The most profitable Airbnb cities in Mexico are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Corral del Risco, Nayarit leads with $4,150/month at $721 ADR and 30.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Corral del Risco, Nayarit	$4,150	422	$721	30.0%	Low
2	Cabo San Lucas, Baja California Sur	$2,572	2,624	$404	31.9%	Low
3	San José del Cabo, Baja California Sur	$2,431	1,203	$394	33.0%	Low
4	Isla Mujeres, Quintana Roo	$2,371	875	$247	37.5%	Low
5	Sayulita, Nayarit	$2,069	1,414	$252	36.3%	Low
6	Todos Santos, Baja California Sur	$2,024	448	$283	33.0%	Low
7	El Tezal, Baja California Sur	$1,909	343	$207	38.7%	Low
8	Puerto Vallarta, Jalisco	$1,900	6,361	$219	38.5%	Low
9	La Cruz de Huanacaxtle, Nayarit	$1,895	516	$276	32.5%	Low
10	San Francisco, Nayarit	$1,787	534	$212	34.5%	Low
11	Puerto Aventuras, Quintana Roo	$1,625	393	$291	30.2%	Low
12	El Pescadero, Baja California Sur	$1,573	355	$273	30.4%	Low
13	Brisas de Zicatela, Oaxaca	$1,522	1,608	$145	38.8%	Low
14	Bucerías, Nayarit	$1,460	1,612	$218	33.9%	Low
15	San Miguel de Allende, Guanajuato	$1,456	2,096	$205	30.3%	Low
16	Vallarta, Jalisco	$1,441	536	$161	37.3%	Low
17	La Paz, Baja California Sur	$1,390	1,854	$135	41.5%	Low
18	Rocky Point, Sonora	$1,384	1,803	$241	25.2%	Low
19	Holbox, Quintana Roo	$1,365	597	$169	30.0%	Low
20	Tequesquitengo, Morelos	$1,331	431	$229	24.5%	Low
21	Puerto Escondido, Oaxaca	$1,301	1,031	$152	36.7%	Low
22	Mezcales, Nayarit	$1,269	362	$182	33.1%	Low
23	Tulum, Quintana Roo	$1,265	7,577	$193	29.3%	Low
24	Nuevo Vallarta, Nayarit	$1,252	573	$202	33.0%	Low
25	San Carlos Nuevo Guaymas, Sonora	$1,245	612	$208	27.5%	Low
26	Mexico City, Ciudad de México	$1,230	18,754	$102	46.0%	Low
27	Valle de Bravo, State of Mexico	$1,225	668	$260	23.0%	Low
28	Bacalar, Quintana Roo	$1,184	787	$143	32.2%	Low
29	Compostela, Nayarit	$1,135	494	$186	27.2%	Low
30	Oaxtepec, Morelos	$1,134	343	$178	26.4%	Low
31	Las Jarretaderas, Nayarit	$1,122	416	$275	29.7%	Low
32	Zihuatanejo, Guerrero	$1,094	696	$184	29.7%	Low
33	Cancún, Quintana Roo	$1,073	5,703	$123	37.0%	Low
34	San Miguel de Cozumel, Quintana Roo	$1,055	1,197	$147	32.7%	Low
35	Parras de la Fuente, Coahuila	$1,030	395	$199	20.2%	Low
36	San Pedro Garza García, Nuevo León	$1,030	393	$108	38.5%	Low
37	Acapulco, Guerrero	$1,028	2,768	$185	27.4%	Low
38	Playa del Carmen, Quintana Roo	$1,025	7,361	$134	36.0%	Low
39	Tepoztlán, Morelos	$1,024	793	$154	24.9%	Low
40	Oaxaca, Oaxaca	$1,016	404	$128	31.8%	Low
41	Puerto Morelos, Quintana Roo	$1,011	821	$152	32.1%	Low
42	Mazamitla, Jalisco	$991	1,069	$165	24.4%	Low
43	Tequisquiapan, Querétaro	$990	373	$165	24.7%	Low
44	Tapalpa, Jalisco	$969	390	$209	19.4%	Low
45	Ajijic, Jalisco	$963	336	$152	31.7%	Low
46	Manzanillo, Colima	$959	1,004	$157	28.3%	Low
47	Rosarito, Baja California	$956	1,290	$197	23.9%	Low
48	Cuernavaca, Morelos	$953	1,024	$156	28.4%	Low
49	Ensenada, Baja California	$946	1,508	$155	27.7%	Low
50	Acapulco de Juárez, Guerrero	$938	1,253	$154	27.1%	Low
51	Atlixco, Puebla	$899	357	$150	22.6%	Low
52	Oaxaca City, Oaxaca	$888	3,236	$103	32.8%	Low
53	Solidaridad, Quintana Roo	$841	929	$146	32.1%	Low
54	Progreso, Yucatán	$829	406	$133	33.2%	Low
55	San Felipe, Baja California	$828	367	$223	21.5%	Low
56	La Crucecita, Oaxaca	$806	831	$122	32.1%	Low
57	Mérida, Yucatán	$802	4,380	$85	39.6%	Low
58	Mazunte, Oaxaca	$740	412	$106	29.7%	Low
59	Ixtapa Zihuatanejo, Guerrero	$738	603	$171	23.5%	Low
60	Boca del Río, Veracruz	$718	603	$94	33.0%	Low
61	Monterrey, Nuevo León	$702	3,224	$76	38.5%	Low
62	Zapopan, Jalisco	$678	2,001	$78	37.2%	Low
63	Mazatlán, Sinaloa	$638	4,830	$131	25.9%	Low
64	Tequila, Jalisco	$615	355	$112	19.9%	Low
65	Guanajuato City, Guanajuato	$596	1,182	$80	29.9%	Low
66	Guadalajara, Jalisco	$594	4,802	$64	38.5%	Low
67	Tijuana, Baja California	$587	1,279	$85	33.1%	Low
68	Apodaca, Nuevo León	$518	425	$71	35.1%	Low
69	Campeche City, Campeche	$513	464	$73	29.3%	Low
70	Mexicali, Baja California	$512	484	$73	31.5%	Low
71	Tlaquepaque, Jalisco	$508	539	$66	35.2%	Low
72	Ciudad Juárez, Chihuahua	$506	872	$59	38.3%	Low
73	Veracruz City, Veracruz	$504	751	$62	34.3%	Low
74	Guadalupe, Nuevo León	$499	450	$62	33.4%	Low
75	Ciudad Madero, Tamaulipas	$488	486	$86	27.9%	Low
76	Tampico, Tamaulipas	$482	416	$69	31.8%	Low
77	Querétaro, Querétaro	$482	1,885	$61	35.9%	Low
78	Valladolid, Yucatán	$465	630	$67	26.8%	Low
79	Chihuahua City, Chihuahua	$459	827	$55	34.5%	Low
80	Puebla City, Puebla	$432	1,535	$53	34.1%	Low
81	Aguascalientes City, Aguascalientes	$429	1,104	$71	31.2%	Low
82	Santiago de Querétaro, Querétaro	$423	482	$61	32.4%	Low
83	León, Guanajuato	$418	1,662	$66	30.8%	Low
84	Morelia, Michoacán	$414	1,313	$59	30.0%	Low
85	Zacatecas City, Zacatecas	$409	342	$61	29.8%	Low
86	Ciudad Valles, San Luis Potosí	$407	437	$72	25.7%	Low
87	Saltillo, Coahuila	$404	594	$56	34.5%	Low
88	Hermosillo, Sonora	$396	1,195	$55	32.8%	Low
89	Zacatlán, Puebla	$396	337	$76	21.6%	Low
90	San Luis Potosí City, San Luis Potosí	$395	733	$50	34.2%	Low
91	San Nicolás de los Garza, Nuevo León	$380	345	$53	33.2%	Low
92	Orizaba, Veracruz	$374	368	$46	30.6%	Low
93	Durango, Durango	$369	461	$50	33.6%	Low
94	San Cristóbal, Chiapas	$343	830	$59	29.4%	Low
95	Torreón, Coahuila	$339	556	$49	32.4%	Low
96	Tepic, Nayarit	$321	354	$48	31.2%	Low
97	Tuxtla Gutiérrez, Chiapas	$298	373	$47	30.2%	Low
98	Taxco, Guerrero	$280	356	$65	21.2%	Low
99	Xalapa, Veracruz	$279	417	$40	32.9%	Low
100	Culiacán Rosales, Sinaloa	$216	385	$52	24.8%	Low

Most Expensive Airbnb Markets in Mexico by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Corral del Risco, Nayarit commands the highest Airbnb nightly rate in Mexico at $721/night, generating $4,150/month at 30.0% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Corral del Risco, Nayarit	$721	422	$4,150	30.0%	Low
2	Cabo San Lucas, Baja California Sur	$404	2,624	$2,572	31.9%	Low
3	San José del Cabo, Baja California Sur	$394	1,203	$2,431	33.0%	Low
4	Puerto Aventuras, Quintana Roo	$291	393	$1,625	30.2%	Low
5	Todos Santos, Baja California Sur	$283	448	$2,024	33.0%	Low
6	La Cruz de Huanacaxtle, Nayarit	$276	516	$1,895	32.5%	Low
7	Las Jarretaderas, Nayarit	$275	416	$1,122	29.7%	Low
8	El Pescadero, Baja California Sur	$273	355	$1,573	30.4%	Low
9	Valle de Bravo, State of Mexico	$260	668	$1,225	23.0%	Low
10	Sayulita, Nayarit	$252	1,414	$2,069	36.3%	Low
11	Isla Mujeres, Quintana Roo	$247	875	$2,371	37.5%	Low
12	Rocky Point, Sonora	$241	1,803	$1,384	25.2%	Low
13	Tequesquitengo, Morelos	$229	431	$1,331	24.5%	Low
14	San Felipe, Baja California	$223	367	$828	21.5%	Low
15	Puerto Vallarta, Jalisco	$219	6,361	$1,900	38.5%	Low
16	Bucerías, Nayarit	$218	1,612	$1,460	33.9%	Low
17	San Francisco, Nayarit	$212	534	$1,787	34.5%	Low
18	Tapalpa, Jalisco	$209	390	$969	19.4%	Low
19	San Carlos Nuevo Guaymas, Sonora	$208	612	$1,245	27.5%	Low
20	El Tezal, Baja California Sur	$207	343	$1,909	38.7%	Low
21	San Miguel de Allende, Guanajuato	$205	2,096	$1,456	30.3%	Low
22	Nuevo Vallarta, Nayarit	$202	573	$1,252	33.0%	Low
23	Parras de la Fuente, Coahuila	$199	395	$1,030	20.2%	Low
24	Rosarito, Baja California	$197	1,290	$956	23.9%	Low
25	Tulum, Quintana Roo	$193	7,577	$1,265	29.3%	Low
26	Compostela, Nayarit	$186	494	$1,135	27.2%	Low
27	Acapulco, Guerrero	$185	2,768	$1,028	27.4%	Low
28	Zihuatanejo, Guerrero	$184	696	$1,094	29.7%	Low
29	Mezcales, Nayarit	$182	362	$1,269	33.1%	Low
30	Oaxtepec, Morelos	$178	343	$1,134	26.4%	Low
31	Ixtapa Zihuatanejo, Guerrero	$171	603	$738	23.5%	Low
32	Holbox, Quintana Roo	$169	597	$1,365	30.0%	Low
33	Mazamitla, Jalisco	$165	1,069	$991	24.4%	Low
34	Tequisquiapan, Querétaro	$165	373	$990	24.7%	Low
35	Vallarta, Jalisco	$161	536	$1,441	37.3%	Low
36	Manzanillo, Colima	$157	1,004	$959	28.3%	Low
37	Cuernavaca, Morelos	$156	1,024	$953	28.4%	Low
38	Ensenada, Baja California	$155	1,508	$946	27.7%	Low
39	Tepoztlán, Morelos	$154	793	$1,024	24.9%	Low
40	Acapulco de Juárez, Guerrero	$154	1,253	$938	27.1%	Low
41	Puerto Escondido, Oaxaca	$152	1,031	$1,301	36.7%	Low
42	Puerto Morelos, Quintana Roo	$152	821	$1,011	32.1%	Low
43	Ajijic, Jalisco	$152	336	$963	31.7%	Low
44	Atlixco, Puebla	$150	357	$899	22.6%	Low
45	San Miguel de Cozumel, Quintana Roo	$147	1,197	$1,055	32.7%	Low
46	Solidaridad, Quintana Roo	$146	929	$841	32.1%	Low
47	Brisas de Zicatela, Oaxaca	$145	1,608	$1,522	38.8%	Low
48	Bacalar, Quintana Roo	$143	787	$1,184	32.2%	Low
49	La Paz, Baja California Sur	$135	1,854	$1,390	41.5%	Low
50	Playa del Carmen, Quintana Roo	$134	7,361	$1,025	36.0%	Low
51	Progreso, Yucatán	$133	406	$829	33.2%	Low
52	Mazatlán, Sinaloa	$131	4,830	$638	25.9%	Low
53	Oaxaca, Oaxaca	$128	404	$1,016	31.8%	Low
54	Cancún, Quintana Roo	$123	5,703	$1,073	37.0%	Low
55	La Crucecita, Oaxaca	$122	831	$806	32.1%	Low
56	Tequila, Jalisco	$112	355	$615	19.9%	Low
57	San Pedro Garza García, Nuevo León	$108	393	$1,030	38.5%	Low
58	Mazunte, Oaxaca	$106	412	$740	29.7%	Low
59	Oaxaca City, Oaxaca	$103	3,236	$888	32.8%	Low
60	Mexico City, Ciudad de México	$102	18,754	$1,230	46.0%	Low
61	Boca del Río, Veracruz	$94	603	$718	33.0%	Low
62	Ciudad Madero, Tamaulipas	$86	486	$488	27.9%	Low
63	Tijuana, Baja California	$85	1,279	$587	33.1%	Low
64	Mérida, Yucatán	$85	4,380	$802	39.6%	Low
65	Guanajuato City, Guanajuato	$80	1,182	$596	29.9%	Low
66	Zapopan, Jalisco	$78	2,001	$678	37.2%	Low
67	Zacatlán, Puebla	$76	337	$396	21.6%	Low
68	Monterrey, Nuevo León	$76	3,224	$702	38.5%	Low
69	Mexicali, Baja California	$73	484	$512	31.5%	Low
70	Campeche City, Campeche	$73	464	$513	29.3%	Low
71	Ciudad Valles, San Luis Potosí	$72	437	$407	25.7%	Low
72	Aguascalientes City, Aguascalientes	$71	1,104	$429	31.2%	Low
73	Apodaca, Nuevo León	$71	425	$518	35.1%	Low
74	Tampico, Tamaulipas	$69	416	$482	31.8%	Low
75	Valladolid, Yucatán	$67	630	$465	26.8%	Low
76	León, Guanajuato	$66	1,662	$418	30.8%	Low
77	Tlaquepaque, Jalisco	$66	539	$508	35.2%	Low
78	Taxco, Guerrero	$65	356	$280	21.2%	Low
79	Guadalajara, Jalisco	$64	4,802	$594	38.5%	Low
80	Veracruz City, Veracruz	$62	751	$504	34.3%	Low
81	Guadalupe, Nuevo León	$62	450	$499	33.4%	Low
82	Santiago de Querétaro, Querétaro	$61	482	$423	32.4%	Low
83	Querétaro, Querétaro	$61	1,885	$482	35.9%	Low
84	Zacatecas City, Zacatecas	$61	342	$409	29.8%	Low
85	Morelia, Michoacán	$59	1,313	$414	30.0%	Low
86	San Cristóbal, Chiapas	$59	830	$343	29.4%	Low
87	Ciudad Juárez, Chihuahua	$59	872	$506	38.3%	Low
88	Saltillo, Coahuila	$56	594	$404	34.5%	Low
89	Hermosillo, Sonora	$55	1,195	$396	32.8%	Low
90	Chihuahua City, Chihuahua	$55	827	$459	34.5%	Low
91	San Nicolás de los Garza, Nuevo León	$53	345	$380	33.2%	Low
92	Puebla City, Puebla	$53	1,535	$432	34.1%	Low
93	Culiacán Rosales, Sinaloa	$52	385	$216	24.8%	Low
94	San Luis Potosí City, San Luis Potosí	$50	733	$395	34.2%	Low
95	Durango, Durango	$50	461	$369	33.6%	Low
96	Torreón, Coahuila	$49	556	$339	32.4%	Low
97	Tepic, Nayarit	$48	354	$321	31.2%	Low
98	Tuxtla Gutiérrez, Chiapas	$47	373	$298	30.2%	Low
99	Orizaba, Veracruz	$46	368	$374	30.6%	Low
100	Xalapa, Veracruz	$40	417	$279	32.9%	Low

Highest Occupancy Airbnb Markets in Mexico

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Mexico City, Ciudad de México leads Mexico with 46.0% occupancy, $1,230/month revenue, and 18,754 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Mexico City, Ciudad de México	46.0%	18,754	$1,230	$102	Low
2	La Paz, Baja California Sur	41.5%	1,854	$1,390	$135	Low
3	Mérida, Yucatán	39.6%	4,380	$802	$85	Low
4	Brisas de Zicatela, Oaxaca	38.8%	1,608	$1,522	$145	Low
5	El Tezal, Baja California Sur	38.7%	343	$1,909	$207	Low
6	San Pedro Garza García, Nuevo León	38.5%	393	$1,030	$108	Low
7	Puerto Vallarta, Jalisco	38.5%	6,361	$1,900	$219	Low
8	Guadalajara, Jalisco	38.5%	4,802	$594	$64	Low
9	Monterrey, Nuevo León	38.5%	3,224	$702	$76	Low
10	Ciudad Juárez, Chihuahua	38.3%	872	$506	$59	Low
11	Isla Mujeres, Quintana Roo	37.5%	875	$2,371	$247	Low
12	Vallarta, Jalisco	37.3%	536	$1,441	$161	Low
13	Zapopan, Jalisco	37.2%	2,001	$678	$78	Low
14	Cancún, Quintana Roo	37.0%	5,703	$1,073	$123	Low
15	Puerto Escondido, Oaxaca	36.7%	1,031	$1,301	$152	Low
16	Sayulita, Nayarit	36.3%	1,414	$2,069	$252	Low
17	Playa del Carmen, Quintana Roo	36.0%	7,361	$1,025	$134	Low
18	Querétaro, Querétaro	35.9%	1,885	$482	$61	Low
19	Tlaquepaque, Jalisco	35.2%	539	$508	$66	Low
20	Apodaca, Nuevo León	35.1%	425	$518	$71	Low
21	Chihuahua City, Chihuahua	34.5%	827	$459	$55	Low
22	San Francisco, Nayarit	34.5%	534	$1,787	$212	Low
23	Saltillo, Coahuila	34.5%	594	$404	$56	Low
24	Veracruz City, Veracruz	34.3%	751	$504	$62	Low
25	San Luis Potosí City, San Luis Potosí	34.2%	733	$395	$50	Low
26	Puebla City, Puebla	34.1%	1,535	$432	$53	Low
27	Bucerías, Nayarit	33.9%	1,612	$1,460	$218	Low
28	Durango, Durango	33.6%	461	$369	$50	Low
29	Guadalupe, Nuevo León	33.4%	450	$499	$62	Low
30	Progreso, Yucatán	33.2%	406	$829	$133	Low
31	San Nicolás de los Garza, Nuevo León	33.2%	345	$380	$53	Low
32	Tijuana, Baja California	33.1%	1,279	$587	$85	Low
33	Mezcales, Nayarit	33.1%	362	$1,269	$182	Low
34	Todos Santos, Baja California Sur	33.0%	448	$2,024	$283	Low
35	Nuevo Vallarta, Nayarit	33.0%	573	$1,252	$202	Low
36	Boca del Río, Veracruz	33.0%	603	$718	$94	Low
37	San José del Cabo, Baja California Sur	33.0%	1,203	$2,431	$394	Low
38	Xalapa, Veracruz	32.9%	417	$279	$40	Low
39	Oaxaca City, Oaxaca	32.8%	3,236	$888	$103	Low
40	Hermosillo, Sonora	32.8%	1,195	$396	$55	Low
41	San Miguel de Cozumel, Quintana Roo	32.7%	1,197	$1,055	$147	Low
42	La Cruz de Huanacaxtle, Nayarit	32.5%	516	$1,895	$276	Low
43	Torreón, Coahuila	32.4%	556	$339	$49	Low
44	Santiago de Querétaro, Querétaro	32.4%	482	$423	$61	Low
45	Bacalar, Quintana Roo	32.2%	787	$1,184	$143	Low
46	La Crucecita, Oaxaca	32.1%	831	$806	$122	Low
47	Solidaridad, Quintana Roo	32.1%	929	$841	$146	Low
48	Puerto Morelos, Quintana Roo	32.1%	821	$1,011	$152	Low
49	Cabo San Lucas, Baja California Sur	31.9%	2,624	$2,572	$404	Low
50	Tampico, Tamaulipas	31.8%	416	$482	$69	Low
51	Oaxaca, Oaxaca	31.8%	404	$1,016	$128	Low
52	Ajijic, Jalisco	31.7%	336	$963	$152	Low
53	Mexicali, Baja California	31.5%	484	$512	$73	Low
54	Tepic, Nayarit	31.2%	354	$321	$48	Low
55	Aguascalientes City, Aguascalientes	31.2%	1,104	$429	$71	Low
56	León, Guanajuato	30.8%	1,662	$418	$66	Low
57	Orizaba, Veracruz	30.6%	368	$374	$46	Low
58	El Pescadero, Baja California Sur	30.4%	355	$1,573	$273	Low
59	San Miguel de Allende, Guanajuato	30.3%	2,096	$1,456	$205	Low
60	Tuxtla Gutiérrez, Chiapas	30.2%	373	$298	$47	Low
61	Puerto Aventuras, Quintana Roo	30.2%	393	$1,625	$291	Low
62	Morelia, Michoacán	30.0%	1,313	$414	$59	Low
63	Corral del Risco, Nayarit	30.0%	422	$4,150	$721	Low
64	Holbox, Quintana Roo	30.0%	597	$1,365	$169	Low
65	Guanajuato City, Guanajuato	29.9%	1,182	$596	$80	Low
66	Zacatecas City, Zacatecas	29.8%	342	$409	$61	Low
67	Mazunte, Oaxaca	29.7%	412	$740	$106	Low
68	Las Jarretaderas, Nayarit	29.7%	416	$1,122	$275	Low
69	Zihuatanejo, Guerrero	29.7%	696	$1,094	$184	Low
70	San Cristóbal, Chiapas	29.4%	830	$343	$59	Low
71	Campeche City, Campeche	29.3%	464	$513	$73	Low
72	Tulum, Quintana Roo	29.3%	7,577	$1,265	$193	Low
73	Cuernavaca, Morelos	28.4%	1,024	$953	$156	Low
74	Manzanillo, Colima	28.3%	1,004	$959	$157	Low
75	Ciudad Madero, Tamaulipas	27.9%	486	$488	$86	Low
76	Ensenada, Baja California	27.7%	1,508	$946	$155	Low
77	San Carlos Nuevo Guaymas, Sonora	27.5%	612	$1,245	$208	Low
78	Acapulco, Guerrero	27.4%	2,768	$1,028	$185	Low
79	Compostela, Nayarit	27.2%	494	$1,135	$186	Low
80	Acapulco de Juárez, Guerrero	27.1%	1,253	$938	$154	Low
81	Valladolid, Yucatán	26.8%	630	$465	$67	Low
82	Oaxtepec, Morelos	26.4%	343	$1,134	$178	Low
83	Mazatlán, Sinaloa	25.9%	4,830	$638	$131	Low
84	Ciudad Valles, San Luis Potosí	25.7%	437	$407	$72	Low
85	Rocky Point, Sonora	25.2%	1,803	$1,384	$241	Low
86	Tepoztlán, Morelos	24.9%	793	$1,024	$154	Low
87	Culiacán Rosales, Sinaloa	24.8%	385	$216	$52	Low
88	Tequisquiapan, Querétaro	24.7%	373	$990	$165	Low
89	Tequesquitengo, Morelos	24.5%	431	$1,331	$229	Low
90	Mazamitla, Jalisco	24.4%	1,069	$991	$165	Low
91	Rosarito, Baja California	23.9%	1,290	$956	$197	Low
92	Ixtapa Zihuatanejo, Guerrero	23.5%	603	$738	$171	Low
93	Valle de Bravo, State of Mexico	23.0%	668	$1,225	$260	Low
94	Atlixco, Puebla	22.6%	357	$899	$150	Low
95	Zacatlán, Puebla	21.6%	337	$396	$76	Low
96	San Felipe, Baja California	21.5%	367	$828	$223	Low
97	Taxco, Guerrero	21.2%	356	$280	$65	Low
98	Parras de la Fuente, Coahuila	20.2%	395	$1,030	$199	Low
99	Tequila, Jalisco	19.9%	355	$615	$112	Low
100	Tapalpa, Jalisco	19.4%	390	$969	$209	Low

How to Choose an Airbnb Investment Market in Mexico

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Mexico tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Mexico

Understanding the regulatory environment is critical for any Airbnb investment in Mexico. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Mexico

This page ranks Airbnb markets in Mexico across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Mexico.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Mexico.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Mexico and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Mexico, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Mexico

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mexico.

What are the best places to invest in Airbnb in Mexico?

Mexico City, Ciudad de México leads this ranking for Mexico with 18,754 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Mexico?

Corral del Risco, Nayarit posts the highest average monthly revenue in this ranking at $4,150. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Mexico?

Mexico City, Ciudad de México has the highest occupancy rate in this comparison at 46.0%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Mexico have the lowest regulation?

Mexico City (Ciudad de México), Tulum (Quintana Roo), Playa del Carmen (Quintana Roo) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Mexico in 2026?

The markets ranked here average 31.1% occupancy, and the top performer posts $4,150 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Mexico for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Mexico?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Mexico?

First-time investors in Mexico should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Mexico?

Across the markets ranked here, the average occupancy rate in Mexico is 31.1%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Mexico?

Regulation is one of the most overlooked risks in short-term rental investing. In Mexico, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Mexico?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Mexico ranking has about 630 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Mexico?

Seasonal markets in Mexico experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Mexico. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access