What Are the Best Places to Invest in Airbnb in Mexico?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI

Updated: 2026-07-06

The short-term rental market in Mexico spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Mexico across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Mexico City, Ciudad de México leads by market size with 21,512 active listings and $1,262/month revenue. Across all ranked markets, average occupancy is 30.0% with $895/month in average revenue and $146/night ADR. 100 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Mexico by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Mexico attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Mexico City, Ciudad de México leads with 21,512 active short-term rental listings and $1,262/month in average revenue.

#	Market	Active Listings (TTM)	Revenue/mo	ADR	Occupancy	Regulation
1	Mexico City, Ciudad de México	21,512	$1,262	$120	44.2%	Low
2	Tulum, Quintana Roo	8,386	$1,167	$196	29.4%	Low
3	Playa del Carmen, Quintana Roo	8,006	$1,010	$139	36.7%	Low
4	Puerto Vallarta, Jalisco	6,764	$1,847	$224	38.1%	Low
5	Cancún, Quintana Roo	6,299	$1,025	$129	35.9%	Low
6	Guadalajara, Jalisco	5,842	$584	$78	36.1%	Low
7	Mazatlán, Sinaloa	5,091	$657	$140	25.9%	Low
8	Mérida, Yucatán	4,957	$771	$89	38.5%	Low
9	Monterrey, Nuevo León	3,810	$723	$93	36.0%	Low
10	Acapulco, Guerrero	3,659	$940	$186	26.2%	Low
11	Oaxaca City, Oaxaca	3,140	$902	$109	32.3%	Low
12	Cabo San Lucas, Baja California Sur	2,893	$2,517	$415	31.6%	Low
13	Zapopan, Jalisco	2,393	$662	$92	34.8%	Low
14	San Miguel de Allende, Guanajuato	2,285	$1,419	$210	29.9%	Low
15	La Paz, Baja California Sur	2,115	$1,337	$141	39.7%	Low
16	León, Guanajuato	1,944	$378	$69	30.0%	Low
17	Querétaro, Querétaro	1,776	$484	$64	34.9%	Low
18	Brisas de Zicatela, Oaxaca	1,761	$1,453	$154	37.6%	Low
19	Rocky Point, Sonora	1,722	$1,389	$248	24.9%	Low
20	Bucerías, Nayarit	1,667	$1,519	$229	34.4%	Low
21	Ensenada, Baja California	1,625	$886	$159	27.1%	Low
22	Morelia, Michoacán	1,604	$364	$62	28.7%	Low
23	Tijuana, Baja California	1,594	$539	$91	32.1%	Low
24	Sayulita, Nayarit	1,553	$1,996	$260	35.7%	Low
25	Puebla City, Puebla	1,491	$435	$56	33.5%	Low
26	San José del Cabo, Baja California Sur	1,376	$2,318	$398	32.2%	Low
27	Rosarito, Baja California	1,372	$916	$204	24.0%	Low
28	Hermosillo, Sonora	1,366	$373	$60	31.5%	Low
29	Mazamitla, Jalisco	1,224	$900	$178	23.5%	Low
30	Puerto Escondido, Oaxaca	1,223	$1,286	$167	36.4%	Low
31	Acapulco de Juárez, Guerrero	1,215	$983	$166	26.0%	Low
32	Cuernavaca, Morelos	1,183	$894	$163	27.1%	Low
33	Ciudad Juárez, Chihuahua	1,169	$460	$63	36.9%	Low
34	San Miguel de Cozumel, Quintana Roo	1,158	$1,126	$154	32.8%	Low
35	Guanajuato City, Guanajuato	1,141	$586	$84	29.2%	Low
36	Manzanillo, Colima	1,121	$889	$161	26.8%	Low
37	Aguascalientes City, Aguascalientes	1,002	$445	$74	30.2%	Low
38	Oaxaca, Oaxaca	981	$699	$116	30.5%	Low
39	Santiago de Querétaro, Querétaro	977	$326	$63	31.7%	Low
40	Bacalar, Quintana Roo	939	$1,076	$148	30.3%	Low
41	Isla Mujeres, Quintana Roo	921	$2,477	$261	37.6%	Low
42	Tepoztlán, Morelos	897	$966	$162	23.9%	Low
43	Puerto Morelos, Quintana Roo	886	$1,066	$161	33.7%	Low
44	Zihuatanejo, Guerrero	866	$1,057	$191	30.0%	Low
45	Solidaridad, Quintana Roo	866	$871	$159	31.3%	Low
46	Valle de Bravo, State of Mexico	820	$1,119	$263	22.9%	Low
47	Chihuahua City, Chihuahua	795	$450	$58	33.1%	Low
48	San Cristóbal, Chiapas	781	$358	$61	29.4%	Low
49	La Crucecita, Oaxaca	775	$901	$130	32.7%	Low
50	Torreón, Coahuila	745	$308	$55	30.2%	Low
51	Saltillo, Coahuila	735	$348	$61	30.3%	Low
52	Puebla, Puebla	735	$281	$61	30.8%	Low
53	San Carlos Nuevo Guaymas, Sonora	714	$1,142	$219	25.6%	Low
54	Valladolid, Yucatán	705	$466	$71	26.6%	Low
55	Veracruz City, Veracruz	698	$497	$66	31.9%	Low
56	San Luis Potosí City, San Luis Potosí	693	$396	$53	33.2%	Low
57	Nuevo Vallarta, Nayarit	678	$1,265	$218	33.3%	Low
58	Boca del Río, Veracruz	667	$695	$101	31.2%	Low
59	Tlaquepaque, Jalisco	635	$485	$75	34.1%	Low
60	Puerto Penasco, Sonora	630	$1,158	$283	24.8%	Low
61	Mexicali, Baja California	599	$473	$79	30.2%	Low
62	Ciudad Madero, Tamaulipas	597	$434	$88	25.7%	Low
63	Veracruz, Veracruz	597	$477	$90	27.6%	Low
64	Durango, Durango	591	$322	$54	31.9%	Low
65	Holbox, Quintana Roo	583	$1,371	$178	29.2%	Low
66	Guadalupe, Nuevo León	575	$511	$81	31.5%	Low
67	Ixtapa Zihuatanejo, Guerrero	568	$761	$180	23.4%	Low
68	Vallarta, Jalisco	556	$1,718	$183	38.1%	Low
69	Tampico, Tamaulipas	546	$431	$78	29.3%	Low
70	San Francisco, Nayarit	526	$1,792	$224	34.1%	Low
71	Apodaca, Nuevo León	510	$481	$82	32.3%	Low
72	Xalapa, Veracruz	507	$263	$44	32.1%	Low
73	Tequesquitengo, Morelos	494	$1,257	$241	23.0%	Low
74	La Cruz de Huanacaxtle, Nayarit	479	$1,934	$289	32.5%	Low
75	Tuxtla Gutiérrez, Chiapas	478	$272	$48	29.6%	Low
76	Orizaba, Veracruz	477	$339	$53	29.7%	Low
77	Compostela, Nayarit	470	$1,173	$195	27.3%	Low
78	Todos Santos, Baja California Sur	468	$2,004	$293	33.3%	Low
79	Ciudad Valles, San Luis Potosí	456	$443	$80	25.4%	Low
80	Tapalpa, Jalisco	455	$875	$217	19.3%	Low
81	Mazunte, Oaxaca	442	$784	$111	30.7%	Low
82	Atlixco, Puebla	441	$778	$147	21.6%	Low
83	Progreso, Yucatán	438	$803	$142	32.2%	Low
84	Campeche City, Campeche	437	$508	$78	28.2%	Low
85	Corral del Risco, Nayarit	436	$3,883	$730	29.4%	Low
86	Parras de la Fuente, Coahuila	435	$993	$214	18.8%	Low
87	Zacatlán, Puebla	428	$362	$85	20.9%	Low
88	Tequila, Jalisco	427	$549	$117	19.3%	Low
89	San Pedro Garza García, Nuevo León	417	$1,087	$132	36.9%	Low
90	Tequisquiapan, Querétaro	416	$906	$172	22.9%	Low
91	Aguascalientes, Aguascalientes	409	$326	$86	25.8%	Low
92	Puerto Aventuras, Quintana Roo	406	$1,603	$282	31.6%	Low
93	Tepic, Nayarit	403	$323	$52	30.5%	Low
94	Las Jarretaderas, Nayarit	394	$1,147	$287	28.6%	Low
95	Los Mochis, Sinaloa	391	$327	$56	30.8%	Low
96	San Nicolás de los Garza, Nuevo León	388	$407	$63	31.8%	Low
97	San Felipe, Baja California	387	$756	$226	19.6%	Low
98	Taxco, Guerrero	385	$278	$70	19.9%	Low
99	Pátzcuaro, Michoacán	384	$275	$100	16.7%	Low
100	San Luis Potosí, San Luis Potosí	384	$266	$58	30.8%	Low

Most Profitable Airbnb Markets in Mexico by Revenue

The most profitable Airbnb cities in Mexico are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Corral del Risco, Nayarit leads with $3,883/month at $730 ADR and 29.4% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#	Market	Revenue/mo	Active Listings (TTM)	ADR	Occupancy	Regulation
1	Corral del Risco, Nayarit	$3,883	436	$730	29.4%	Low
2	Cabo San Lucas, Baja California Sur	$2,517	2,893	$415	31.6%	Low
3	Isla Mujeres, Quintana Roo	$2,477	921	$261	37.6%	Low
4	San José del Cabo, Baja California Sur	$2,318	1,376	$398	32.2%	Low
5	Todos Santos, Baja California Sur	$2,004	468	$293	33.3%	Low
6	Sayulita, Nayarit	$1,996	1,553	$260	35.7%	Low
7	La Cruz de Huanacaxtle, Nayarit	$1,934	479	$289	32.5%	Low
8	Puerto Vallarta, Jalisco	$1,847	6,764	$224	38.1%	Low
9	San Francisco, Nayarit	$1,792	526	$224	34.1%	Low
10	Vallarta, Jalisco	$1,718	556	$183	38.1%	Low
11	Puerto Aventuras, Quintana Roo	$1,603	406	$282	31.6%	Low
12	Bucerías, Nayarit	$1,519	1,667	$229	34.4%	Low
13	Brisas de Zicatela, Oaxaca	$1,453	1,761	$154	37.6%	Low
14	San Miguel de Allende, Guanajuato	$1,419	2,285	$210	29.9%	Low
15	Rocky Point, Sonora	$1,389	1,722	$248	24.9%	Low
16	Holbox, Quintana Roo	$1,371	583	$178	29.2%	Low
17	La Paz, Baja California Sur	$1,337	2,115	$141	39.7%	Low
18	Puerto Escondido, Oaxaca	$1,286	1,223	$167	36.4%	Low
19	Nuevo Vallarta, Nayarit	$1,265	678	$218	33.3%	Low
20	Mexico City, Ciudad de México	$1,262	21,512	$120	44.2%	Low
21	Tequesquitengo, Morelos	$1,257	494	$241	23.0%	Low
22	Compostela, Nayarit	$1,173	470	$195	27.3%	Low
23	Tulum, Quintana Roo	$1,167	8,386	$196	29.4%	Low
24	Puerto Penasco, Sonora	$1,158	630	$283	24.8%	Low
25	Las Jarretaderas, Nayarit	$1,147	394	$287	28.6%	Low
26	San Carlos Nuevo Guaymas, Sonora	$1,142	714	$219	25.6%	Low
27	San Miguel de Cozumel, Quintana Roo	$1,126	1,158	$154	32.8%	Low
28	Valle de Bravo, State of Mexico	$1,119	820	$263	22.9%	Low
29	San Pedro Garza García, Nuevo León	$1,087	417	$132	36.9%	Low
30	Bacalar, Quintana Roo	$1,076	939	$148	30.3%	Low
31	Puerto Morelos, Quintana Roo	$1,066	886	$161	33.7%	Low
32	Zihuatanejo, Guerrero	$1,057	866	$191	30.0%	Low
33	Cancún, Quintana Roo	$1,025	6,299	$129	35.9%	Low
34	Playa del Carmen, Quintana Roo	$1,010	8,006	$139	36.7%	Low
35	Parras de la Fuente, Coahuila	$993	435	$214	18.8%	Low
36	Acapulco de Juárez, Guerrero	$983	1,215	$166	26.0%	Low
37	Tepoztlán, Morelos	$966	897	$162	23.9%	Low
38	Acapulco, Guerrero	$940	3,659	$186	26.2%	Low
39	Rosarito, Baja California	$916	1,372	$204	24.0%	Low
40	Tequisquiapan, Querétaro	$906	416	$172	22.9%	Low
41	Oaxaca City, Oaxaca	$902	3,140	$109	32.3%	Low
42	La Crucecita, Oaxaca	$901	775	$130	32.7%	Low
43	Mazamitla, Jalisco	$900	1,224	$178	23.5%	Low
44	Cuernavaca, Morelos	$894	1,183	$163	27.1%	Low
45	Manzanillo, Colima	$889	1,121	$161	26.8%	Low
46	Ensenada, Baja California	$886	1,625	$159	27.1%	Low
47	Tapalpa, Jalisco	$875	455	$217	19.3%	Low
48	Solidaridad, Quintana Roo	$871	866	$159	31.3%	Low
49	Progreso, Yucatán	$803	438	$142	32.2%	Low
50	Mazunte, Oaxaca	$784	442	$111	30.7%	Low
51	Atlixco, Puebla	$778	441	$147	21.6%	Low
52	Mérida, Yucatán	$771	4,957	$89	38.5%	Low
53	Ixtapa Zihuatanejo, Guerrero	$761	568	$180	23.4%	Low
54	San Felipe, Baja California	$756	387	$226	19.6%	Low
55	Monterrey, Nuevo León	$723	3,810	$93	36.0%	Low
56	Oaxaca, Oaxaca	$699	981	$116	30.5%	Low
57	Boca del Río, Veracruz	$695	667	$101	31.2%	Low
58	Zapopan, Jalisco	$662	2,393	$92	34.8%	Low
59	Mazatlán, Sinaloa	$657	5,091	$140	25.9%	Low
60	Guanajuato City, Guanajuato	$586	1,141	$84	29.2%	Low
61	Guadalajara, Jalisco	$584	5,842	$78	36.1%	Low
62	Tequila, Jalisco	$549	427	$117	19.3%	Low
63	Tijuana, Baja California	$539	1,594	$91	32.1%	Low
64	Guadalupe, Nuevo León	$511	575	$81	31.5%	Low
65	Campeche City, Campeche	$508	437	$78	28.2%	Low
66	Veracruz City, Veracruz	$497	698	$66	31.9%	Low
67	Tlaquepaque, Jalisco	$485	635	$75	34.1%	Low
68	Querétaro, Querétaro	$484	1,776	$64	34.9%	Low
69	Apodaca, Nuevo León	$481	510	$82	32.3%	Low
70	Veracruz, Veracruz	$477	597	$90	27.6%	Low
71	Mexicali, Baja California	$473	599	$79	30.2%	Low
72	Valladolid, Yucatán	$466	705	$71	26.6%	Low
73	Ciudad Juárez, Chihuahua	$460	1,169	$63	36.9%	Low
74	Chihuahua City, Chihuahua	$450	795	$58	33.1%	Low
75	Aguascalientes City, Aguascalientes	$445	1,002	$74	30.2%	Low
76	Ciudad Valles, San Luis Potosí	$443	456	$80	25.4%	Low
77	Puebla City, Puebla	$435	1,491	$56	33.5%	Low
78	Ciudad Madero, Tamaulipas	$434	597	$88	25.7%	Low
79	Tampico, Tamaulipas	$431	546	$78	29.3%	Low
80	San Nicolás de los Garza, Nuevo León	$407	388	$63	31.8%	Low
81	San Luis Potosí City, San Luis Potosí	$396	693	$53	33.2%	Low
82	León, Guanajuato	$378	1,944	$69	30.0%	Low
83	Hermosillo, Sonora	$373	1,366	$60	31.5%	Low
84	Morelia, Michoacán	$364	1,604	$62	28.7%	Low
85	Zacatlán, Puebla	$362	428	$85	20.9%	Low
86	San Cristóbal, Chiapas	$358	781	$61	29.4%	Low
87	Saltillo, Coahuila	$348	735	$61	30.3%	Low
88	Orizaba, Veracruz	$339	477	$53	29.7%	Low
89	Los Mochis, Sinaloa	$327	391	$56	30.8%	Low
90	Aguascalientes, Aguascalientes	$326	409	$86	25.8%	Low
91	Santiago de Querétaro, Querétaro	$326	977	$63	31.7%	Low
92	Tepic, Nayarit	$323	403	$52	30.5%	Low
93	Durango, Durango	$322	591	$54	31.9%	Low
94	Torreón, Coahuila	$308	745	$55	30.2%	Low
95	Puebla, Puebla	$281	735	$61	30.8%	Low
96	Taxco, Guerrero	$278	385	$70	19.9%	Low
97	Pátzcuaro, Michoacán	$275	384	$100	16.7%	Low
98	Tuxtla Gutiérrez, Chiapas	$272	478	$48	29.6%	Low
99	San Luis Potosí, San Luis Potosí	$266	384	$58	30.8%	Low
100	Xalapa, Veracruz	$263	507	$44	32.1%	Low

Most Expensive Airbnb Markets in Mexico by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Corral del Risco, Nayarit commands the highest Airbnb nightly rate in Mexico at $730/night, generating $3,883/month at 29.4% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#	Market	ADR	Active Listings (TTM)	Revenue/mo	Occupancy	Regulation
1	Corral del Risco, Nayarit	$730	436	$3,883	29.4%	Low
2	Cabo San Lucas, Baja California Sur	$415	2,893	$2,517	31.6%	Low
3	San José del Cabo, Baja California Sur	$398	1,376	$2,318	32.2%	Low
4	Todos Santos, Baja California Sur	$293	468	$2,004	33.3%	Low
5	La Cruz de Huanacaxtle, Nayarit	$289	479	$1,934	32.5%	Low
6	Las Jarretaderas, Nayarit	$287	394	$1,147	28.6%	Low
7	Puerto Penasco, Sonora	$283	630	$1,158	24.8%	Low
8	Puerto Aventuras, Quintana Roo	$282	406	$1,603	31.6%	Low
9	Valle de Bravo, State of Mexico	$263	820	$1,119	22.9%	Low
10	Isla Mujeres, Quintana Roo	$261	921	$2,477	37.6%	Low
11	Sayulita, Nayarit	$260	1,553	$1,996	35.7%	Low
12	Rocky Point, Sonora	$248	1,722	$1,389	24.9%	Low
13	Tequesquitengo, Morelos	$241	494	$1,257	23.0%	Low
14	Bucerías, Nayarit	$229	1,667	$1,519	34.4%	Low
15	San Felipe, Baja California	$226	387	$756	19.6%	Low
16	Puerto Vallarta, Jalisco	$224	6,764	$1,847	38.1%	Low
17	San Francisco, Nayarit	$224	526	$1,792	34.1%	Low
18	San Carlos Nuevo Guaymas, Sonora	$219	714	$1,142	25.6%	Low
19	Nuevo Vallarta, Nayarit	$218	678	$1,265	33.3%	Low
20	Tapalpa, Jalisco	$217	455	$875	19.3%	Low
21	Parras de la Fuente, Coahuila	$214	435	$993	18.8%	Low
22	San Miguel de Allende, Guanajuato	$210	2,285	$1,419	29.9%	Low
23	Rosarito, Baja California	$204	1,372	$916	24.0%	Low
24	Tulum, Quintana Roo	$196	8,386	$1,167	29.4%	Low
25	Compostela, Nayarit	$195	470	$1,173	27.3%	Low
26	Zihuatanejo, Guerrero	$191	866	$1,057	30.0%	Low
27	Acapulco, Guerrero	$186	3,659	$940	26.2%	Low
28	Vallarta, Jalisco	$183	556	$1,718	38.1%	Low
29	Ixtapa Zihuatanejo, Guerrero	$180	568	$761	23.4%	Low
30	Holbox, Quintana Roo	$178	583	$1,371	29.2%	Low
31	Mazamitla, Jalisco	$178	1,224	$900	23.5%	Low
32	Tequisquiapan, Querétaro	$172	416	$906	22.9%	Low
33	Puerto Escondido, Oaxaca	$167	1,223	$1,286	36.4%	Low
34	Acapulco de Juárez, Guerrero	$166	1,215	$983	26.0%	Low
35	Cuernavaca, Morelos	$163	1,183	$894	27.1%	Low
36	Tepoztlán, Morelos	$162	897	$966	23.9%	Low
37	Manzanillo, Colima	$161	1,121	$889	26.8%	Low
38	Puerto Morelos, Quintana Roo	$161	886	$1,066	33.7%	Low
39	Ensenada, Baja California	$159	1,625	$886	27.1%	Low
40	Solidaridad, Quintana Roo	$159	866	$871	31.3%	Low
41	Brisas de Zicatela, Oaxaca	$154	1,761	$1,453	37.6%	Low
42	San Miguel de Cozumel, Quintana Roo	$154	1,158	$1,126	32.8%	Low
43	Bacalar, Quintana Roo	$148	939	$1,076	30.3%	Low
44	Atlixco, Puebla	$147	441	$778	21.6%	Low
45	Progreso, Yucatán	$142	438	$803	32.2%	Low
46	La Paz, Baja California Sur	$141	2,115	$1,337	39.7%	Low
47	Mazatlán, Sinaloa	$140	5,091	$657	25.9%	Low
48	Playa del Carmen, Quintana Roo	$139	8,006	$1,010	36.7%	Low
49	San Pedro Garza García, Nuevo León	$132	417	$1,087	36.9%	Low
50	La Crucecita, Oaxaca	$130	775	$901	32.7%	Low
51	Cancún, Quintana Roo	$129	6,299	$1,025	35.9%	Low
52	Mexico City, Ciudad de México	$120	21,512	$1,262	44.2%	Low
53	Tequila, Jalisco	$117	427	$549	19.3%	Low
54	Oaxaca, Oaxaca	$116	981	$699	30.5%	Low
55	Mazunte, Oaxaca	$111	442	$784	30.7%	Low
56	Oaxaca City, Oaxaca	$109	3,140	$902	32.3%	Low
57	Boca del Río, Veracruz	$101	667	$695	31.2%	Low
58	Pátzcuaro, Michoacán	$100	384	$275	16.7%	Low
59	Monterrey, Nuevo León	$93	3,810	$723	36.0%	Low
60	Zapopan, Jalisco	$92	2,393	$662	34.8%	Low
61	Tijuana, Baja California	$91	1,594	$539	32.1%	Low
62	Veracruz, Veracruz	$90	597	$477	27.6%	Low
63	Mérida, Yucatán	$89	4,957	$771	38.5%	Low
64	Ciudad Madero, Tamaulipas	$88	597	$434	25.7%	Low
65	Aguascalientes, Aguascalientes	$86	409	$326	25.8%	Low
66	Zacatlán, Puebla	$85	428	$362	20.9%	Low
67	Guanajuato City, Guanajuato	$84	1,141	$586	29.2%	Low
68	Apodaca, Nuevo León	$82	510	$481	32.3%	Low
69	Guadalupe, Nuevo León	$81	575	$511	31.5%	Low
70	Ciudad Valles, San Luis Potosí	$80	456	$443	25.4%	Low
71	Mexicali, Baja California	$79	599	$473	30.2%	Low
72	Campeche City, Campeche	$78	437	$508	28.2%	Low
73	Tampico, Tamaulipas	$78	546	$431	29.3%	Low
74	Guadalajara, Jalisco	$78	5,842	$584	36.1%	Low
75	Tlaquepaque, Jalisco	$75	635	$485	34.1%	Low
76	Aguascalientes City, Aguascalientes	$74	1,002	$445	30.2%	Low
77	Valladolid, Yucatán	$71	705	$466	26.6%	Low
78	Taxco, Guerrero	$70	385	$278	19.9%	Low
79	León, Guanajuato	$69	1,944	$378	30.0%	Low
80	Veracruz City, Veracruz	$66	698	$497	31.9%	Low
81	Querétaro, Querétaro	$64	1,776	$484	34.9%	Low
82	Ciudad Juárez, Chihuahua	$63	1,169	$460	36.9%	Low
83	San Nicolás de los Garza, Nuevo León	$63	388	$407	31.8%	Low
84	Santiago de Querétaro, Querétaro	$63	977	$326	31.7%	Low
85	Morelia, Michoacán	$62	1,604	$364	28.7%	Low
86	Saltillo, Coahuila	$61	735	$348	30.3%	Low
87	San Cristóbal, Chiapas	$61	781	$358	29.4%	Low
88	Puebla, Puebla	$61	735	$281	30.8%	Low
89	Hermosillo, Sonora	$60	1,366	$373	31.5%	Low
90	Chihuahua City, Chihuahua	$58	795	$450	33.1%	Low
91	San Luis Potosí, San Luis Potosí	$58	384	$266	30.8%	Low
92	Puebla City, Puebla	$56	1,491	$435	33.5%	Low
93	Los Mochis, Sinaloa	$56	391	$327	30.8%	Low
94	Torreón, Coahuila	$55	745	$308	30.2%	Low
95	Durango, Durango	$54	591	$322	31.9%	Low
96	San Luis Potosí City, San Luis Potosí	$53	693	$396	33.2%	Low
97	Orizaba, Veracruz	$53	477	$339	29.7%	Low
98	Tepic, Nayarit	$52	403	$323	30.5%	Low
99	Tuxtla Gutiérrez, Chiapas	$48	478	$272	29.6%	Low
100	Xalapa, Veracruz	$44	507	$263	32.1%	Low

Highest Occupancy Airbnb Markets in Mexico

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Mexico City, Ciudad de México leads Mexico with 44.2% occupancy, $1,262/month revenue, and 21,512 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#	Market	Occupancy	Active Listings (TTM)	Revenue/mo	ADR	Regulation
1	Mexico City, Ciudad de México	44.2%	21,512	$1,262	$120	Low
2	La Paz, Baja California Sur	39.7%	2,115	$1,337	$141	Low
3	Mérida, Yucatán	38.5%	4,957	$771	$89	Low
4	Vallarta, Jalisco	38.1%	556	$1,718	$183	Low
5	Puerto Vallarta, Jalisco	38.1%	6,764	$1,847	$224	Low
6	Isla Mujeres, Quintana Roo	37.6%	921	$2,477	$261	Low
7	Brisas de Zicatela, Oaxaca	37.6%	1,761	$1,453	$154	Low
8	San Pedro Garza García, Nuevo León	36.9%	417	$1,087	$132	Low
9	Ciudad Juárez, Chihuahua	36.9%	1,169	$460	$63	Low
10	Playa del Carmen, Quintana Roo	36.7%	8,006	$1,010	$139	Low
11	Puerto Escondido, Oaxaca	36.4%	1,223	$1,286	$167	Low
12	Guadalajara, Jalisco	36.1%	5,842	$584	$78	Low
13	Monterrey, Nuevo León	36.0%	3,810	$723	$93	Low
14	Cancún, Quintana Roo	35.9%	6,299	$1,025	$129	Low
15	Sayulita, Nayarit	35.7%	1,553	$1,996	$260	Low
16	Querétaro, Querétaro	34.9%	1,776	$484	$64	Low
17	Zapopan, Jalisco	34.8%	2,393	$662	$92	Low
18	Bucerías, Nayarit	34.4%	1,667	$1,519	$229	Low
19	Tlaquepaque, Jalisco	34.1%	635	$485	$75	Low
20	San Francisco, Nayarit	34.1%	526	$1,792	$224	Low
21	Puerto Morelos, Quintana Roo	33.7%	886	$1,066	$161	Low
22	Puebla City, Puebla	33.5%	1,491	$435	$56	Low
23	Nuevo Vallarta, Nayarit	33.3%	678	$1,265	$218	Low
24	Todos Santos, Baja California Sur	33.3%	468	$2,004	$293	Low
25	San Luis Potosí City, San Luis Potosí	33.2%	693	$396	$53	Low
26	Chihuahua City, Chihuahua	33.1%	795	$450	$58	Low
27	San Miguel de Cozumel, Quintana Roo	32.8%	1,158	$1,126	$154	Low
28	La Crucecita, Oaxaca	32.7%	775	$901	$130	Low
29	La Cruz de Huanacaxtle, Nayarit	32.5%	479	$1,934	$289	Low
30	Apodaca, Nuevo León	32.3%	510	$481	$82	Low
31	Oaxaca City, Oaxaca	32.3%	3,140	$902	$109	Low
32	Progreso, Yucatán	32.2%	438	$803	$142	Low
33	San José del Cabo, Baja California Sur	32.2%	1,376	$2,318	$398	Low
34	Xalapa, Veracruz	32.1%	507	$263	$44	Low
35	Tijuana, Baja California	32.1%	1,594	$539	$91	Low
36	Durango, Durango	31.9%	591	$322	$54	Low
37	Veracruz City, Veracruz	31.9%	698	$497	$66	Low
38	San Nicolás de los Garza, Nuevo León	31.8%	388	$407	$63	Low
39	Santiago de Querétaro, Querétaro	31.7%	977	$326	$63	Low
40	Puerto Aventuras, Quintana Roo	31.6%	406	$1,603	$282	Low
41	Cabo San Lucas, Baja California Sur	31.6%	2,893	$2,517	$415	Low
42	Guadalupe, Nuevo León	31.5%	575	$511	$81	Low
43	Hermosillo, Sonora	31.5%	1,366	$373	$60	Low
44	Solidaridad, Quintana Roo	31.3%	866	$871	$159	Low
45	Boca del Río, Veracruz	31.2%	667	$695	$101	Low
46	Los Mochis, Sinaloa	30.8%	391	$327	$56	Low
47	San Luis Potosí, San Luis Potosí	30.8%	384	$266	$58	Low
48	Puebla, Puebla	30.8%	735	$281	$61	Low
49	Mazunte, Oaxaca	30.7%	442	$784	$111	Low
50	Tepic, Nayarit	30.5%	403	$323	$52	Low
51	Oaxaca, Oaxaca	30.5%	981	$699	$116	Low
52	Saltillo, Coahuila	30.3%	735	$348	$61	Low
53	Bacalar, Quintana Roo	30.3%	939	$1,076	$148	Low
54	Mexicali, Baja California	30.2%	599	$473	$79	Low
55	Aguascalientes City, Aguascalientes	30.2%	1,002	$445	$74	Low
56	Torreón, Coahuila	30.2%	745	$308	$55	Low
57	León, Guanajuato	30.0%	1,944	$378	$69	Low
58	Zihuatanejo, Guerrero	30.0%	866	$1,057	$191	Low
59	San Miguel de Allende, Guanajuato	29.9%	2,285	$1,419	$210	Low
60	Orizaba, Veracruz	29.7%	477	$339	$53	Low
61	Tuxtla Gutiérrez, Chiapas	29.6%	478	$272	$48	Low
62	San Cristóbal, Chiapas	29.4%	781	$358	$61	Low
63	Corral del Risco, Nayarit	29.4%	436	$3,883	$730	Low
64	Tulum, Quintana Roo	29.4%	8,386	$1,167	$196	Low
65	Tampico, Tamaulipas	29.3%	546	$431	$78	Low
66	Holbox, Quintana Roo	29.2%	583	$1,371	$178	Low
67	Guanajuato City, Guanajuato	29.2%	1,141	$586	$84	Low
68	Morelia, Michoacán	28.7%	1,604	$364	$62	Low
69	Las Jarretaderas, Nayarit	28.6%	394	$1,147	$287	Low
70	Campeche City, Campeche	28.2%	437	$508	$78	Low
71	Veracruz, Veracruz	27.6%	597	$477	$90	Low
72	Compostela, Nayarit	27.3%	470	$1,173	$195	Low
73	Ensenada, Baja California	27.1%	1,625	$886	$159	Low
74	Cuernavaca, Morelos	27.1%	1,183	$894	$163	Low
75	Manzanillo, Colima	26.8%	1,121	$889	$161	Low
76	Valladolid, Yucatán	26.6%	705	$466	$71	Low
77	Acapulco, Guerrero	26.2%	3,659	$940	$186	Low
78	Acapulco de Juárez, Guerrero	26.0%	1,215	$983	$166	Low
79	Mazatlán, Sinaloa	25.9%	5,091	$657	$140	Low
80	Aguascalientes, Aguascalientes	25.8%	409	$326	$86	Low
81	Ciudad Madero, Tamaulipas	25.7%	597	$434	$88	Low
82	San Carlos Nuevo Guaymas, Sonora	25.6%	714	$1,142	$219	Low
83	Ciudad Valles, San Luis Potosí	25.4%	456	$443	$80	Low
84	Rocky Point, Sonora	24.9%	1,722	$1,389	$248	Low
85	Puerto Penasco, Sonora	24.8%	630	$1,158	$283	Low
86	Rosarito, Baja California	24.0%	1,372	$916	$204	Low
87	Tepoztlán, Morelos	23.9%	897	$966	$162	Low
88	Mazamitla, Jalisco	23.5%	1,224	$900	$178	Low
89	Ixtapa Zihuatanejo, Guerrero	23.4%	568	$761	$180	Low
90	Tequesquitengo, Morelos	23.0%	494	$1,257	$241	Low
91	Valle de Bravo, State of Mexico	22.9%	820	$1,119	$263	Low
92	Tequisquiapan, Querétaro	22.9%	416	$906	$172	Low
93	Atlixco, Puebla	21.6%	441	$778	$147	Low
94	Zacatlán, Puebla	20.9%	428	$362	$85	Low
95	Taxco, Guerrero	19.9%	385	$278	$70	Low
96	San Felipe, Baja California	19.6%	387	$756	$226	Low
97	Tapalpa, Jalisco	19.3%	455	$875	$217	Low
98	Tequila, Jalisco	19.3%	427	$549	$117	Low
99	Parras de la Fuente, Coahuila	18.8%	435	$993	$214	Low
100	Pátzcuaro, Michoacán	16.7%	384	$275	$100	Low

How to Choose an Airbnb Investment Market in Mexico

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Mexico tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Mexico

Understanding the regulatory environment is critical for any Airbnb investment in Mexico. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 100 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 0 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Mexico

This page ranks Airbnb markets in Mexico across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Mexico.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Mexico.
Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Mexico and projecting cash flow.
Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
Regulation: An indicator of the local regulatory climate in Mexico, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Mexico

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mexico.

What are the best places to invest in Airbnb in Mexico?

Mexico City, Ciudad de México leads this ranking for Mexico with 21,512 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Mexico?

Corral del Risco, Nayarit posts the highest average monthly revenue in this ranking at $3,883. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Mexico?

Mexico City, Ciudad de México has the highest occupancy rate in this comparison at 44.2%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Mexico have the lowest regulation?

Mexico City (Ciudad de México), Tulum (Quintana Roo), Playa del Carmen (Quintana Roo) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Mexico in 2026?

The markets ranked here average 30.0% occupancy, and the top performer posts $3,883 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Mexico for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Mexico?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Mexico?

First-time investors in Mexico should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Mexico?

Across the markets ranked here, the average occupancy rate in Mexico is 30.0%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Mexico?

Regulation is one of the most overlooked risks in short-term rental investing. In Mexico, 100 of 100 ranked markets have low regulation, 0 have medium, and 0 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Mexico?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Mexico ranking has about 745 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Mexico?

Seasonal markets in Mexico experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Mexico. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access