10 Bdrm/22 guests Oceanfront Villa with pano views Entire home · 10 bedrooms Rated 4.98 - Revenue
- MX$7M
- Occupancy
- 40.1%
- Daily rate
- MX$44,827
Airbnb market data · 202612 months to September 2026
The average Airbnb in La Paz brought in MX$304,691 over the 12 months through September 2026, about 28% less than the Baja California Sur average of MX$424,229.
The short answer
La Paz is cheaper but busier than the Baja California Sur average. Listings averaged MX$2,467 a night and were booked on 41% of available nights, against MX$5,160 and 35% for the Baja California Sur average.
July, usually the best month, brings in about 85% more per listing than September, usually the slowest.
With 2,103 active listings, La Paz is the second-largest of 29 Baja California Sur markets AirROI tracks. From a year earlier, average revenue rose 7% while the number of active listings grew 35%.
Browse the live La Paz Airbnb market
See Every La Paz Listing
Revenue
Gross bookings per La Paz listing averaged MX$304,691 over the 12 months to September 2026 (Baja California Sur average: MX$424,229), before cleaning, platform and management costs and taxes.
In a typical year, the average La Paz listing brings in MX$43,700 in July, its best month, and MX$23,600 in September, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.9 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$32,300. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in March 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$24,185 | 38.1% | MX$2,209 | MX$806 | 29 days | 3.9 nights |
| Oct 2025 | MX$29,690 | 41.4% | MX$2,269 | MX$958 | 33 days | 3.9 nights |
| Nov 2025 | MX$33,643 | 46.5% | MX$2,307 | MX$1,121 | 40 days | 4.3 nights |
| Dec 2025 | MX$35,093 | 44.1% | MX$2,417 | MX$1,132 | 46 days | 5.1 nights |
| Jan 2026 | MX$30,993 | 40.9% | MX$2,344 | MX$1,000 | 35 days | 5.3 nights |
| Feb 2026 | MX$31,724 | 48.6% | MX$2,339 | MX$1,133 | 35 days | 4.8 nights |
| Mar 2026 | MX$37,403 | 49.8% | MX$2,403 | MX$1,207 | 33 days | 4.5 nights |
| Apr 2026 | MX$33,728 | 43.4% | MX$2,431 | MX$1,124 | 31 days | 4.1 nights |
| May 2026 | MX$35,088 | 44.1% | MX$2,556 | MX$1,132 | 31 days | 3.9 nights |
| Jun 2026 | MX$38,825 | 45.7% | MX$2,598 | MX$1,294 | 26 days | 4.7 nights |
| Jul 2026 | MX$51,297 | 48.8% | MX$2,691 | MX$1,655 | 33 days | 5.8 nights |
| Aug 2026 | MX$36,480 | 44.4% | MX$2,629 | MX$1,177 | 28 days | 4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular La Paz home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average La Paz Airbnb took in MX$304,691 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$17,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$33,900 a month.
Cleaning it yourself keeps the MX$20,700 a year guests pay in cleaning fees, for about MX$19,100 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$15,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$283,991 | MX$548,500 |
| Cleaning fees guests pay7% of La Paz bookings | MX$20,700 | MX$40,000 |
| Gross bookings | MX$304,691 | MX$588,500 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of La Paz listings on Simplified Pricing, 3% for the rest | −MX$40,400 | −MX$78,000 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$20,700 | −MX$40,000 |
| Utilities and internetAbout 5% of bookings | −MX$15,200 | −MX$29,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$6,100 | −MX$11,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$9,100 | −MX$17,700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$3,000 | −MX$3,000 |
| Permit and registrationWhere one is required | −MX$1,500 | −MX$1,500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$96,000 | −MX$181,400 |
| Left for housing costs, then profit | MX$208,691about MX$17,400 a month | MX$407,100about MX$33,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from La Paz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Paz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$49,000 a month, against MX$25,400 for the average one.
Occupancy
La Paz listings were booked on 41% of the nights they were open over the past year, 6 percentage points above the Baja California Sur average (35%) and 8 points above the Mexico average (33%). In a typical year, occupancy climbs to 51% in February and falls to 40% in September.
The busiest tenth of listings are booked about 3.9 times as often as the bottom quarter.
February is usually the busiest month in La Paz, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in La Paz, known as ADR (average daily rate), was MX$2,467 over the past year, about 52% below the Baja California Sur average of MX$5,160 and about the same as the Mexico average (MX$2,565). In a typical year, rates peak in July at about MX$2,470 and bottom out in September and October at about MX$2,150.
Prices span a wide range: the top 10% charge about 5.4 times the rate of the bottom quarter.
July rates run 15% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$2,300. The 12-month ADR of MX$2,467 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Paz it averaged MX$1,030 over the past year, from about MX$787 in a typical September to about MX$1,410 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 1.8 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,060.
Seasonality
La Paz has two high seasons, March and July, which makes it a moderately seasonal market. Business is slowest in September and October, with a midwinter lull in January as well.
Average revenue by month in La Paz
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$32,300.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$29,100 |
| February | Shoulder season | MX$30,100 |
| March | High season | MX$35,000 |
| April | Shoulder season | MX$33,700 |
| May | Shoulder season | MX$30,400 |
| June | Shoulder season | MX$34,600 |
| July | High season | MX$43,700 |
| August | Shoulder season | MX$33,500 |
| September | Low season | MX$23,600 |
| October | Low season | MX$27,500 |
| November | Shoulder season | MX$31,900 |
| December | Shoulder season | MX$34,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly | MX$43,700 | 50% | MX$2,468 |
| High seasonMarch | MX$35,000 | 51% | MX$2,274 |
| Shoulder seasonFebruary, April–June, August, November–December | MX$32,700 | 47% | MX$2,328 |
| Low seasonJanuary, September–October | MX$26,700 | 42% | MX$2,202 |
Guests book La Paz stays 33 days ahead on average (about five weeks). December stays are booked furthest out, about 44 days ahead, and September stays closest to arrival, about 26 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 2,103 active listings in La Paz display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Paz.
Neighborhoods
AirROI's area guide picks eight La Paz neighborhoods that draw short-term rental guests, led by El Centro, La Paz Malecon and Balandra Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| El Centro | The historic center of La Paz, featuring colonial architecture, local markets, and vibrant street life. Attracts tourists wanting to experience the cultural heart of the city. | La Paz Cathedral, Malecón, Cultural Center of La Paz, Plaza Constitución, Baja California Sur Museum |
| La Paz Malecon | A picturesque waterfront promenade lined with restaurants, shops, and art installations. Ideal for guests who enjoy seaside walks and vibrant nightlife. | Malecón Boardwalk, Monumento al Pescador, Los Cabos Sunset Views, Beachfront Restaurants, Art Installations |
| Balandra Beach | Famous for its stunning natural beauty, calm waters, and ideal for outdoor activities. Perfect for families and nature lovers looking for relaxation and adventure. | Balandra Beach, El Caimancito Beach, Snorkeling Tours, Hiking Trails, Kayaking Rentals |
| Costa Baja Resort | A luxury resort area that provides high-end accommodations and amenities. Ideal for attracting affluent travelers looking for a premium experience. | Costa Baja Marina, Beach Clubs, Golf Courses, Spa Services, Fine Dining |
| Ventana Bay | Known for its beautiful views and outdoor activities, attracting nature enthusiasts and those looking for a quieter retreat away from the city. | Ventana Bay Beach, Scuba Diving, Fishing Tours, Cabo Pulmo National Park, Hiking Trails |
| Palacio de Gobierno | Home to several cultural and historical sites, making it an appealing area for tourists interested in heritage and architecture. | Palacio de Gobierno, Cultural Events, Local Artisans, Mexican Cuisine Restaurants, Heritage Walks |
| El Tecolote | A serene beach destination along the coast, popular with visitors looking for relaxation and water sports away from crowded tourist spots. | Tecolote Beach, Water Sports Rentals, Sunset Views, Beachside Cafés, Wildlife Watching |
| Cerro de la Calavera | A hiking area with stunning views of La Paz and the sea, attracting outdoor enthusiasts and adventure seekers. | Hiking Trails, Scenic Lookouts, Wildlife Spotting, Photography Opportunities, Outdoor Fitness Activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 85% of listings in La Paz, but private rooms are a real segment: about one listing in seven (14%) rents out a single room. Apartments and condos are the most common property type at 57%, about 1.7 times the share of houses (33%).
Mostly entire homes, with a private-room segment
La Paz Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.4% | 1,795 |
| Private room | 14.3% | 301 |
| Shared room | 0.3% | 6 |
| Hotel room | 0.0% | 1 |
Listings by property type
La Paz Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 56.6% | 1,190 |
| House | 33.0% | 694 |
| Hotel/Boutique | 5.9% | 125 |
| Others | 2.3% | 48 |
| Cabin/Outdoor | 1.8% | 38 |
| Unique stay | 0.4% | 8 |
Two-bedroom homes are the most common size in La Paz (36% of entire homes), followed by one-bedroom homes (35%). Shares are of the 1,770 entire homes that give a bedroom count; rented rooms are left out.
La Paz entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 6.8% | 120 |
| 1 bedroom | 35.3% | 623 |
| 2 bedrooms | 35.5% | 628 |
| 3 bedrooms | 15.3% | 270 |
| 4 bedrooms | 5.2% | 92 |
| 5+ bedrooms | 1.9% | 34 |
A typical studio in La Paz earned MX$119,000 over the past year, against MX$1,160,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 120 | MX$119,000 | MX$144,000 | MX$1,124 | 41% |
| 1 bedroom | 623 | MX$123,000 | MX$165,000 | MX$1,292 | 43% |
| 2 bedrooms | 628 | MX$227,000 | MX$307,000 | MX$2,437 | 43% |
| 3 bedrooms | 270 | MX$321,000 | MX$520,000 | MX$4,080 | 42% |
| 4 bedrooms | 92 | MX$750,000 | MX$978,000 | MX$6,667 | 47% |
| 5+ bedrooms | 34 | MX$1,160,000 | MX$1,660,000 | MX$12,479 | 45% |
Most La Paz listings are sized for couples and small families: 63% sleep four guests or fewer, and just 13% take eight or more. Shares are of the 1,930 listings with a guest capacity on file (92% of the market).
La Paz listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.3% | 5 |
| 2 guests | 25.4% | 488 |
| 3 guests | 10.3% | 199 |
| 4 guests | 26.7% | 514 |
| 5 guests | 6.5% | 126 |
| 6 guests | 15.6% | 301 |
| 7 guests | 2.2% | 42 |
| 8+ guests | 13.0% | 250 |
La Paz hosts set up an average of 2.6 beds per listing. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in La Paz: 41% of listings have one.
Share of La Paz listings with each common amenity
Listings in La Paz with a pool earned about 4.0 times as much a year, on average, as those without: MX$551,000 against MX$137,000. The gap is smaller for a hot tub (about 3.2 times as much) and a gym (about 3.0 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for La Paz listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool | 41% | MX$551,000 | MX$137,000 | +302% |
| Hot tub | 11% | MX$792,000 | MX$245,000 | +223% |
| Gym | 14% | MX$709,000 | MX$237,000 | +199% |
| Boat slip | 0.7% | MX$854,000 | MX$301,000 | +184% |
| Resort access | 7% | MX$762,000 | MX$272,000 | +180% |
| Sun loungers | 19% | MX$615,000 | MX$232,000 | +165% |
| Sound system | 6% | MX$733,000 | MX$278,000 | +164% |
| Waterfront | 7% | MX$710,000 | MX$273,000 | +160% |
| Ocean view | 9% | MX$678,000 | MX$267,000 | +154% |
| EV charger | 0.6% | MX$747,000 | MX$302,000 | +147% |
Guests
La Paz splits its demand between home and abroad: 39% of guests who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 46%, followed by English and French.
61% of La Paz guests are domestic
Where guests who left reviews live
Where La Paz guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 11.6% |
| Cabo San Lucas | 5.7% |
| Tijuana | 4.7% |
| Guadalajara | 4.4% |
| San José del Cabo | 3.5% |
Where La Paz guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 61.0% |
| United States | 26.6% |
| Canada | 3.9% |
| France | 1.3% |
| Germany | 1.2% |
Languages spoken by La Paz guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 45.8% |
| English | 40.6% |
| French | 5.0% |
| German | 2.3% |
| Italian | 1.6% |
La Paz Airbnbs average 4.79 stars, and 40% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.77.
Communication and check-in score highest in La Paz; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.79 |
| Communication | 4.86 |
| Location | 4.82 |
| Check-in | 4.86 |
| Value | 4.77 |
Booking patterns
Nearly three-quarters of La Paz listings are open to guests more than 180 days a year, but only 28% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year La Paz listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.3% | 952 |
| 181-270 days | 27.5% | 578 |
| 91-180 days | 22.0% | 463 |
| 31-90 days | 5.0% | 106 |
| 1-30 days | 0.2% | 4 |
Days a year La Paz listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.8% | 121 |
| 181-270 days | 22.4% | 471 |
| 91-180 days | 28.2% | 594 |
| 31-90 days | 26.6% | 560 |
| 1-30 days | 17.0% | 357 |
The average La Paz booking lasts 4.8 nights, longest in January and shortest in September. Listings took about 24 bookings each over the year, some 50,500 in all. More than three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in La Paz
Average nights per booking, by month of stay
Two-year average by calendar month.
84% of listings in La Paz accept stays of one or two nights.
Minimum stay set by La Paz listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in La Paz, used by 30% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 37% on Firm or stricter ones.
Cancellation policies of La Paz listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten La Paz listings charge a cleaning fee. The typical fee is MX$560, and some higher fees lift the average to MX$847. Spread over the average stay of 4.8 nights, that adds roughly MX$115 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing Airbnb in La Paz, a ten-bedroom home, took in MX$6,980,000 over the past year, about 23 times the city's average of MX$305,000. One of the top-grossing listings, a private room at MX$77,757 a night (about 15 times the MX$5,040 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
10 Bdrm/22 guests Oceanfront Villa with pano views Entire home · 10 bedrooms Rated 4.98
Villa on the Beach in La Paz Entire home · 8 bedrooms Rated 4.93
Infinity Pool, Bay Views, BBQ, Walk to Beach Entire home · 5 bedrooms Rated 4.43
House and apartments p18ppl jacuzzis pool steam Entire home · 9 bedrooms Rated 4.92
Beachfront Villa - Ocean Views & Club Access Entire home · 3 bedrooms Rated 4.92
Villa 7 | Puerta Cortés • Ocean View • Hot Tub Entire home · 4 bedrooms Rated 4.85 Nauté Hospitality is the top-grossing host in La Paz, with MX$40.6 million in bookings across 28 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 11% of the market's 2,103 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Nauté Hospitality | 28 | MX$40,563,640 | MX$1,448,701 | 4.83/5 | |
| Ibeth | 29 | MX$28,017,045 | MX$966,105 | 4.95/5 | |
| La Paz | 40 | MX$25,382,069 | MX$634,552 | 4.59/5 | |
| 4 | Tom | 32 | MX$13,946,925 | MX$435,841 | 4.89/5 |
| 5 | Yoel Leon | 7 | MX$10,174,034 | MX$1,453,433 | 4.93/5 |
| 6 | Puerta Cortés By Lumina | 14 | MX$9,900,427 | MX$707,173 | 4.60/5 |
| 7 | Armando Gomez | 33 | MX$9,658,188 | MX$292,672 | 4.88/5 |
| 8 | Karem Hadad | 6 | MX$8,283,761 | MX$1,380,627 | 4.84/5 |
| 9 | Inmobiliaria El Cirio | 9 | MX$7,838,253 | MX$870,917 | 4.92/5 |
| 10 | Rene | 27 | MX$6,767,207 | MX$250,637 | 4.71/5 |
Only 5% of La Paz listings are classed as professionally managed, though 52% of listings have a co-host. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
8 management companies run five or more active Airbnb listings in La Paz, and companies run 6% of its 2,103 active listings. Nauté Hospitality is the largest, with 32 listings and an average guest rating of 4.86; the next largest are Santa Cruz Suites Proyectos, Lalo Amezquita Trip&Homes, Lumina and Trip&Homes.
The five largest run 5% of La Paz's listings
Share of La Paz's 2,103 active Airbnb listings each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Baja California Sur, with a profile of each.
Nearby markets
Of the eight nearby markets in the table, all within 90 km, Todos Santos (77 km away) earned the most per listing, about 47% more than La Paz. None of them fills more nights than La Paz (41%); the busiest, Chametla, reached 37%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Chametla 8 km | 34 | MX$170,851 | MX$1,819 | 37% |
| El Centenario 12 km | 76 | MX$190,660 | MX$2,434 | 33% |
| El Sargento 33 km | 278 | MX$238,053 | MX$3,103 | 31% |
| La Ventana 35 km | 169 | MX$332,367 | MX$3,527 | 33% |
| Baja California Sur 60 km | 40 | MX$440,605 | MX$6,773 | 28% |
| Todos Santos 77 km | 478 | MX$448,083 | MX$5,117 | 35% |
| Los Barriles 80 km | 174 | MX$349,934 | MX$4,681 | 36% |
| El Pescadero 90 km | 358 | MX$385,943 | MX$5,336 | 32% |
See all 29 Baja California Sur Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Paz:
FAQ
An active La Paz Airbnb grossed MX$304,691 on average in the 12 months to September 2026, according to AirROI's tracking of 2,103 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$38,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of La Paz listings earn between MX$9,090 and MX$38,400 in a typical month, and the top tenth MX$78,100 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in La Paz were booked on 41% of available nights over the past year. That compares with 35% for the Baja California Sur average. February is usually the busiest month.
The average booked night in La Paz cost MX$2,467 before fees. Half of listings charge between MX$930 and MX$2,555, so bedroom count and location move the price more than the average suggests.
None of the active La Paz listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average La Paz Airbnb grossed MX$304,691 in the 12 months to September 2026, 28% below the Baja California Sur average of MX$424,229. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$208,691 a year (about MX$17,400 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$33,900 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging MX$43,700 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a La Paz listing was open to book earned MX$1,030 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$2,240 or more.
La Paz stays were booked 33 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average La Paz Airbnb stay lasted 4.8 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate La Paz Airbnbs 4.79 out of 5 on average. Guests score check-in highest and value lowest.
El Centro, La Paz Malecon and Balandra Beach draw the most short-term rental interest in La Paz. The neighborhood guide explains what brings guests to each.
AirROI counted 2,103 active Airbnb listings in La Paz as of September 2026. The closest tracked market is Chametla, 8 km away.
In La Paz, more than eight in ten listings add a cleaning fee. The median fee is MX$560, and some higher fees lift the average to MX$847.
Method
Figures on this page cover 2,103 active Airbnb listings in La Paz from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.