Playa del Carmen, Quintana Roo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Playa del Carmen, Quintana Roo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,302 per year — at a $134 nightly rate, 36.0% occupancy, and a $48 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Playa del Carmen's 7,361 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 47.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Playa del Carmen?
In Playa del Carmen, the headline Airbnb metrics are $12,302 in average annual revenue,36.0% occupancy, $134 ADR, and $48 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Playa del Carmen?
Understanding the monthly revenue variations for Airbnb listings in Playa del Carmen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Playa del Carmen is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Playa del Carmen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,575+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,937 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,004 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $436, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Playa del Carmen
What Is the Monthly Airbnb Occupancy Rate in Playa del Carmen?
Maximize your bookings by understanding the Playa del Carmen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Playa del Carmen:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Playa del Carmen
What Is the Average Airbnb Nightly Rate in Playa del Carmen?
Effective short term rental pricing strategy in Playa del Carmen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Playa del Carmen typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Playa del Carmen
What Is the RevPAR for Airbnb in Playa del Carmen?
RevPAR in Playa del Carmen is currently $48. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $31 RevPAR.
- Strong performers (Top 25%) earn $54 RevPAR.
- Best-in-class (Top 10%) achieve $97 RevPAR.
Average Monthly RevPAR Trend in Playa del Carmen
RevPAR Insights for Playa del Carmen
- The average RevPAR in Playa del Carmen is $48. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($97) and bottom 25% ($16) is $80, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Playa del Carmen benchmarks. If your RevPAR falls below the median of $31, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $54+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Playa del Carmen?
Playa del Carmen's peak Airbnb season falls in January, February, December, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $2,375 per month
- Occupancy rates average 49.9%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,568 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $127
Low Season (May, September, October)
- Revenue drops to average $1,203 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $119
Seasonality Insights for Playa del Carmen
- Airbnb seasonality in Playa del Carmen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Playa del Carmen's highest earning potential, with monthly revenues climbing to $2,494, occupancy reaching 56.9%, and ADRs peaking at $156.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,085, occupancy could drop to 32.6%, and ADRs may adjust to $118.
- Lower occupancy paired with meaningful seasonality means hosts in Playa del Carmen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Playa del Carmen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Playa del Carmen?
Playa del Carmen, Quintana Roo, Mexico currently shows a low regulation profile despite having 7,361 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Playa del Carmen to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Playa del Carmen?
Playa del Carmen is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Playa del Carmen, Quintana Roo.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cozumel Street | A vibrant area close to the beach and famous for its nightlife. It's ideal for tourists looking for easy access to local bars, restaurants, and the ocean. | Playacar Beach, Cozumel Ferry, Plaza Principal, Cenote Chaak Tun, Beach clubs |
| Centro | The heart of Playa del Carmen, offering a mix of cultural experiences, shopping, and dining. A central location that attracts visitors who want to be near everything. | 5th Avenue (Quinta Avenida), Playa del Carmen Art Gallery, Parque Fundadores, Calle 12, Restaurants & cafes |
| Playacar Phase 1 | A gated community that offers a more upscale experience with gorgeous beaches and luxury accommodations. Preferred by families and couples looking for a tranquil stay. | Playacar Golf Club, Xaman Ha Aviary, Private beach access, Shopping at Playacar, Mayan ruins |
| Tulum Avenue | Known for its bohemian vibe, Tulum Avenue is popular among younger travelers looking for unique amenities and local experiences, surrounded by trendy cafes and shops. | Cenotes, Boutique shops, Art shops, Yoga studios, Local eateries |
| El Fundador | A historic area right by the sea with stunning views and easy access to entertainment. Popular with those wanting to experience local culture and activities. | Ferry to Cozumel, Carmen Beach, Local markets, Water sports, Nightclubs |
| Royal Haciendas | A luxury resort area that caters to vacationers looking for upscale services and amenities. It's excellent for families and couples wanting a full-service experience. | Royal Haciendas Spa, Beachfront pools, Nature trails, Family activities, Local excursions |
| Kingdom of Mividad | An up-and-coming neighborhood attracting investment. It offers potential for growth and is appealing to those looking for affordable yet attractive rentals. | Local markets, Artisan shops, Emerging cafes, Residential areas, Community events |
| Paseo del Carmen | A popular tourist strip known for its shopping and dining options. Great for visitors who want a lively atmosphere with close proximity to the beach. | Shopping malls, Restaurants, Beach clubs, Local entertainment, Art galleries |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Playa del Carmen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Playa del Carmen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Playa del Carmen
- The Playa del Carmen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 7,361 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Playa del Carmen, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.3%) offer potential for unique stay experiences.
Playa del Carmen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Playa del Carmen
- The dominant room capacity in Playa del Carmen is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Playa del Carmen, indicating a high concentration in these sizes.
Playa del Carmen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Playa del Carmen
- The most common guest capacity trend in Playa del Carmen vacation rentals is listings accommodating 4 guests (22.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Playa del Carmen STR market, accounting for 44.5% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Playa del Carmen.
- On average, properties in Playa del Carmen are equipped to host 4.2 guests.
How Do Listings in Playa del Carmen Compare on Quality?
Listing quality in Playa del Carmen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Playa del Carmen
- At 35.1 photos per listing on average, Playa del Carmen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Playa del Carmen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Playa del Carmen?
Amenity Prevalence
Amenity Insights for Playa del Carmen
- Essential amenities in Playa del Carmen that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Playa del Carmen.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Playa del Carmen: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Playa del Carmen to stay competitive.
Which Airbnb Amenities Boost Revenue in Playa del Carmen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Playa del Carmen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 85.7% | $13,660 | $4,142 | 229.8% |
Kitchen | 89.6% | $13,250 | $4,158 | 218.6% |
Ping pong tableHigh opportunity | 1.6% | $36,694 | $11,908 | 208.1% |
KayakHigh opportunity | 0.8% | $35,118 | $12,112 | 190.0% |
Arcade gamesHigh opportunity | 0.6% | $31,495 | $12,192 | 158.3% |
Baking sheetHigh opportunity | 7.3% | $28,190 | $11,050 | 155.1% |
Hair dryer | 77.0% | $14,303 | $5,616 | 154.7% |
DishwasherHigh opportunity | 9.2% | $27,312 | $10,777 | 153.4% |
Barbecue utensilsHigh opportunity | 9.8% | $26,853 | $10,727 | 150.3% |
High chair | 10.1% | $26,168 | $10,743 | 143.6% |
Revenue Impact Insights for Playa del Carmen
- Pool tops the revenue impact list with a 229.8% uplift — listings with this amenity earn $13,660 vs. $4,142 without it.
- High-opportunity amenities — Ping pong table, Kayak, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Pool, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Playa del Carmen.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Playa del Carmen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Playa del Carmen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaya del Carmen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Playa del Carmen
- The typical guest profile for Airbnb in Playa del Carmen consists of predominantly international visitors (66%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 34.0% of guests.
- Key international markets include Mexico (34%) and United States (30.4%).
- Top languages spoken are English (42.8%) followed by Spanish (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Playa del Carmen?
Listings in Playa del Carmen average 4.71 out of 5 overall, with about 49 reviews per active listing and 22.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Playa del Carmen
- An average rating of 4.71 places Playa del Carmen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.8), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Playa del Carmen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Playa del Carmen
- The most common availability pattern in Playa del Carmen falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Playa del Carmen (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Playa del Carmen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Playa del Carmen
- The overall average booking lead time for vacation rentals in Playa del Carmen is 50 days.
- Guests book furthest in advance for stays during February (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (70 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Playa del Carmen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Playa del Carmen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Playa del Carmen?
Guests in Playa del Carmen stay about 6.5 nights on average, generating roughly 107,390 reservations and 14.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Playa del Carmen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Playa del Carmen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.2 nights) and shorten in May (5.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Playa del Carmen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1604 listings
21.8% of total
2 Nights
1759 listings
23.9% of total
3 Nights
1070 listings
14.5% of total
4-6 Nights
451 listings
6.1% of total
7-29 Nights
153 listings
2.1% of total
30+ Nights
2324 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Playa del Carmen is 30+ Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Playa del Carmen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.6% of Playa del Carmen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Playa del Carmen.
Playa del Carmen Airbnb Cancellation Policy Trends Analysis (2026)
Limited
155 listings
2.1% of total
Super Strict 30 Days
109 listings
1.5% of total
Super Strict 60 Days
65 listings
0.9% of total
Flexible
1456 listings
19.8% of total
Moderate
1839 listings
25% of total
Firm
2508 listings
34.1% of total
Strict
1215 listings
16.5% of total
Cancellation Policy Insights for Playa del Carmen
- The prevailing Airbnb cancellation policy trend in Playa del Carmen is Firm, used by 34.1% of listings.
- A majority (50.6%) of hosts in Playa del Carmen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Playa del Carmen.
- Regularly review your cancellation policy against competitors and market demand shifts in Playa del Carmen.
How Much Are Airbnb Cleaning Fees in Playa del Carmen?
Cleaning fees in Playa del Carmen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Playa del Carmen
- 81.9% of listings charge a cleaning fee, making it standard practice in Playa del Carmen. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $53 is close to the median ($37), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Playa del Carmen median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Playa del Carmen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Playa del Carmenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Resort-Style Modern-Lux 2BR/2BA Ocean view-Jacuzzi
Entire Place • 2 bedrooms
Villa Gise (Beachfront Playacar Fase 1)
Entire Place • 6 bedrooms
CHEF, On Ocean, Airport Transfer Incl! Pool, Maid
Entire Place • 4 bedrooms
Casa Corazón: Luxury Seaside Retreat, 5-11 Bdrms
Entire Place • 11 bedrooms
Beachfront Villa with private pool and BBQ!
Entire Place • 4 bedrooms
Amazing Villa 21 guest 5 min from the beach by car
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Playa del Carmen?
Learn from the best! This table showcases top-performing Airbnb hosts in Playa del Carmen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mati | 110 | $1,888,231 | 11058 | 4.83/5.0 |
| Mercedes | 29 | $1,533,580 | 1924 | 4.83/5.0 |
| Daniel And Kimberly | 12 | $1,513,538 | 830 | 4.81/5.0 |
| Enrique | 49 | $1,198,704 | 1062 | 4.79/5.0 |
| Zamá Homes | 27 | $1,143,117 | 2602 | 4.71/5.0 |
| Maya | 12 | $1,005,457 | 159 | 4.78/5.0 |
| Five Star Property Mexico | 34 | $939,914 | 986 | 4.73/5.0 |
| Abril | 57 | $912,271 | 2006 | 4.73/5.0 |
| Riviera Rentals | 39 | $909,087 | 2050 | 4.72/5.0 |
| Marco From The Rental Guys | 21 | $845,256 | 1194 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Playa del Carmen.
Who Are the Airbnb Hosts in Playa del Carmen?
Playa del Carmen has a relatively balanced host base.
Host Profile Insights for Playa del Carmen
- A 38.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 62.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Playa del Carmen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Playa del Carmen
These are the highest-grossing professional property management operations in Playa del Carmen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mati | 110 | $1,888,231 | $125 | 49.1% | 4.83/5 |
| Zamá Homes | 27 | $1,143,117 | $251 | 45.5% | 4.71/5 |
| Five Star Property Mexico | 34 | $939,914 | $213 | 38.6% | 4.73/5 |
| Riviera Rentals | 39 | $909,087 | $140 | 50.5% | 4.72/5 |
| Andianirentals.Com | 31 | $671,694 | $136 | 48.6% | 4.61/5 |
| Samson Waters | 25 | $664,682 | $176 | 41.6% | 4.76/5 |
| Rodrigo | 15 | $581,453 | $215 | 63.6% | 4.80/5 |
| MayanKey | 8 | $487,934 | $294 | 63.8% | 4.92/5 |
| Happyaddress | 55 | $422,043 | $133 | 28.1% | 4.72/5 |
| Leopoldo | 28 | $420,942 | $81 | 59.6% | 4.77/5 |
Management Company Insights for Playa del Carmen
- The leading management company, Mati, operates 110 listings with $1,888,231 in gross revenue — a useful benchmark for what scale looks like in Playa del Carmen.
- Top managers average 37 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Playa del Carmen's Airbnb Market Compare to Nearby Cities?
How does the Playa del Carmen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Isla Mujeres, Playa del Carmen has 1 percentage points lower occupancy and about $112 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta Sam | 31 | $3,078 | $445.45 | 34% |
| Isla Mujeres | 875 | $2,371 | $246.65 | 37% |
| Cozumel | 39 | $2,294 | $325.84 | 31% |
| Quintana Roo | 80 | $1,874 | $250.13 | 33% |
| Puerto Aventuras | 393 | $1,625 | $290.54 | 30% |
| Holbox | 597 | $1,365 | $168.94 | 30% |
| Tulum | 7,577 | $1,265 | $192.55 | 29% |
| Akumal | 28 | $1,117 | $247.72 | 27% |
| Cancún | 5,703 | $1,073 | $122.91 | 37% |
| San Miguel de Cozumel | 1,197 | $1,055 | $146.84 | 33% |
Frequently Asked Questions About Airbnb in Playa del Carmen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Playa del Carmen.
How much do Airbnb hosts make in Playa del Carmen?
Playa del Carmen hosts earn about $12,302 per year on average, with an average nightly rate of $134 and RevPAR of $48. Those figures describe the typical revenue environment for active listings in Playa del Carmen, Quintana Roo, not the ceiling for the best operators. Source: AirROI 2026 data, Playa del Carmen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Playa del Carmen?
The average Airbnb occupancy rate in Playa del Carmen is 36.0%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Playa del Carmen?
Listings in Playa del Carmen average $134 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Playa del Carmen?
Playa del Carmen currently has about 7,361 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Playa del Carmen?
AirROI currently classifies the short-term rental regulation level in Playa del Carmen as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Playa del Carmen?
RevPAR in Playa del Carmen is about $48. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Playa del Carmen?
Occupancy of 36.0% means Playa del Carmen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,302, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Playa del Carmen?
The average booking lead time in Playa del Carmen is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Playa del Carmen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Playa del Carmen include Cozumel Street, Centro, Playacar Phase 1. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Playa del Carmen?
entire_home listings make up 89.0% of the active supply in Playa del Carmen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Playa del Carmen compare to nearby Airbnb markets?
Among neighboring markets, Punta Sam posts $36,939 in average annual revenue with 34.0% occupancy, compared to Playa del Carmen's $12,302 and 36.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Playa del Carmen?
The average Airbnb stay length in Playa del Carmen is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Playa del Carmen?
Airbnb listings in Playa del Carmen average 4.71 out of 5 overall. About 22.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Playa del Carmen?
Pool and Kitchen are among the strongest revenue-linked amenities in Playa del Carmen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Playa del Carmen?
Yes. About 81.9% of active Airbnb listings in Playa del Carmen charge a cleaning fee, and the average fee is $53. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Playa del Carmen?
At 38.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.