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Airbnb market data · 202612 months to September 2026

Lo de Marcos, Mexico Airbnb Market Data: Revenue, Occupancy & Trends

The average Airbnb in Lo de Marcos brought in MX$264,865 over the 12 months through September 2026, about 27% less than the Nayarit average of MX$361,948.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
188
Avg. booking lead time
54 days
Listings showing a permit
0%
Peak revenue month
January
Lowest revenue month
September

The short answer

Lo de Marcos Airbnb Market at a Glance

Lo de Marcos is cheaper but busier than the Nayarit average. Listings averaged MX$2,803 a night and were booked on 38% of available nights, against MX$4,615 and 33% for the Nayarit average.

Timing matters: in January, usually the best month, the average listing earns about 2.3 times as much as in September, usually the slowest.

With 188 active listings, Lo de Marcos is the 11th-largest of 36 Nayarit markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings grew 26%.

Map of Airbnb listings in Lo de Marcos Browse the live Lo de Marcos Airbnb market See Every Lo de Marcos Listing

Revenue

How Much Do Airbnb Hosts Make in Lo de Marcos?

Gross bookings per Lo de Marcos listing averaged MX$264,865 over the 12 months to September 2026 (Nayarit average: MX$361,948), before cleaning, platform and management costs and taxes.

In a typical year, the average Lo de Marcos listing brings in MX$45,500 in January, its best month, and MX$19,800 in September, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn MX$79,000+ a month, about 3.3 times the typical property.
  • Strong performers (top 25%) earn MX$44,100 or more, roughly MX$20,000 a month above the median.
  • Typical properties (median) earn about MX$24,000 a month.
  • Entry-level properties (bottom 25%) earn MX$11,400 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

January earns about 2.3 times what September does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$33,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Lo de Marcos Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

January 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Lo de Marcos, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025MX$22,54825.9%MX$2,501MX$75226 days3.5 nights
Oct 2025MX$25,93727.9%MX$2,536MX$83735 days4.9 nights
Nov 2025MX$41,89348.2%MX$2,570MX$1,39669 days5.9 nights
Dec 2025MX$38,71444.4%MX$2,608MX$1,24976 days7.2 nights
Jan 2026MX$47,64755.0%MX$2,606MX$1,53783 days8.7 nights
Feb 2026MX$42,90958.8%MX$2,592MX$1,53287 days7.8 nights
Mar 2026MX$39,15646.2%MX$2,638MX$1,26372 days6 nights
Apr 2026MX$38,41043.2%MX$2,673MX$1,28051 days5.2 nights
May 2026MX$27,39328.1%MX$2,812MX$88430 days4.1 nights
Jun 2026MX$23,39925.3%MX$2,775MX$78025 days4.1 nights
Jul 2026MX$41,79637.4%MX$2,774MX$1,34826 days6.2 nights
Aug 2026MX$29,14429.0%MX$2,739MX$94025 days3.9 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

Location, size and how a home is run move its income far more than a city average shows. For a range on one Lo de Marcos address, run it through the free Airbnb calculator.

Profit

Is an Airbnb in Lo de Marcos Profitable?

Yes, when it's run well. The average Lo de Marcos Airbnb took in MX$264,865 in the 12 months to September 2026, and run by its owner at everyday costs, about MX$15,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$29,300 a month.

Cleaning it yourself keeps the MX$12,400 a year guests pay in cleaning fees, for about MX$16,900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$13,700 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Lo de Marcos Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Lo de Marcos Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookingsMX$252,465MX$463,300
Cleaning fees guests pay5% of Lo de Marcos bookingsMX$12,400MX$22,800
Gross bookingsMX$264,865MX$486,100
Running costs
Airbnb's feeAbout 12%: 15.5% for the 73% of Lo de Marcos listings on Simplified Pricing, 3% for the rest−MX$32,100−MX$58,900
Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself−MX$12,400−MX$22,800
Utilities and internetAbout 5% of bookings−MX$13,200−MX$24,300
Guest suppliesToiletries, coffee, paper goods: about 2%−MX$5,300−MX$9,700
Repairs and upkeepIncluding linens and small replacements: about 3%−MX$7,900−MX$14,600
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−MX$2,600−MX$2,600
Permit and registrationWhere one is required−MX$1,300−MX$1,300
ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookingsMX$0MX$0
Pricing and messaging toolsOptional; Airbnb's own tools are freeMX$0MX$0
Lodging taxesAdded to the guest's bill and passed onMX$0MX$0
Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee−MX$74,800−MX$134,200
Left for housing costs, then profitMX$190,065about MX$15,800 a monthMX$351,900about MX$29,300 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo fees Depend on the home

Estimate Your Own Lo de Marcos Airbnb Profit

The estimate starts from Lo de Marcos's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Lo de Marcos home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Lo de Marcos's Top Earners Get There

  • More nights booked. The busiest quarter of Lo de Marcos listings are booked on 57% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of MX$2,020 adds about MX$20,200 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge MX$3,025 a night or more, against a median of MX$2,020. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$25,200 a year.
  • Open for the busy months. In a typical year, January brings the average listing about MX$45,500, against MX$19,800 in September, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Lo de Marcos listings average 4.77 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$40,500 a month, against MX$22,100 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Lo de Marcos?

Lo de Marcos listings were booked on 38% of the nights they were open over the past year, 5 percentage points above the Nayarit average (33%) and 5 points above the Mexico average (33%). In a typical year, occupancy swings from 27% in October to 58% in February.

The busiest tenth of listings are booked about four times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 75%+ of open nights, 39 points above the median.
  • Strong performers (top 25%) fill 57% or more, roughly four nights a week.
  • Typical properties (median) fill about 36% of open nights.
  • Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.

February is usually the busiest month in Lo de Marcos, October the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Lo de Marcos?

The average nightly rate in Lo de Marcos, known as ADR (average daily rate), was MX$2,803 over the past year, about 39% below the Nayarit average of MX$4,615 and about 9% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$2,410 and MX$2,630.

Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge MX$4,640+ a night, about 2.3 times the median.
  • Strong performers (top 25%) charge MX$3,025 or more, about MX$1,000 above the median.
  • Typical properties (median) charge about MX$2,020 a night.
  • Entry-level properties (bottom 25%) charge MX$1,475 or less, about three-quarters of the median.

Average nightly rate by month in Lo de Marcos

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$2,540. The 12-month ADR of MX$2,803 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

What Is the RevPAR for Airbnb in Lo de Marcos?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lo de Marcos it averaged MX$1,060 over the past year, from about MX$661 in a typical September to about MX$1,470 in a typical February.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn MX$2,090+ per open night, about 2.6 times the median.
  • Strong performers (top 25%) earn MX$1,320 or more, about MX$500 a night above the median.
  • Typical properties (median) earn about MX$819 per open night.
  • Entry-level properties (bottom 25%) earn MX$521 or less, about two-thirds of the median.

February RevPAR is about 2.2 times September's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, MX$1,090.

Seasonality

Best and Worst Months for Airbnb in Lo de Marcos

Lo de Marcos has two high seasons, July and December–April, which makes it a moderately seasonal market. Business is slowest from August to October and slows again in May and June.

Average revenue by month in Lo de Marcos

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, MX$33,200.

Revenue by month in Lo de Marcos in numbers
Average monthly revenue per active listing in Lo de Marcos, by calendar month
Month Season Revenue per listing
JanuaryHigh seasonMX$45,500
FebruaryHigh seasonMX$41,100
MarchHigh seasonMX$40,500
AprilHigh seasonMX$37,500
MayLow seasonMX$26,000
JuneLow seasonMX$25,200
JulyHigh seasonMX$35,900
AugustLow seasonMX$29,600
SeptemberLow seasonMX$19,800
OctoberLow seasonMX$21,500
NovemberShoulder seasonMX$35,600
DecemberHigh seasonMX$39,800
Average monthly Airbnb revenue, occupancy and nightly rate in Lo de Marcos by season
Season Revenue per month Occupancy Nightly rate
High seasonJuly, December–AprilMX$40,10049%MX$2,550
Shoulder seasonNovemberMX$35,60044%MX$2,485
Low seasonMay–June, August–OctoberMX$24,40029%MX$2,544

How Far in Advance Do Guests Book Airbnb in Lo de Marcos?

Guests book Lo de Marcos stays 54 days ahead on average (about eight weeks). February stays are booked furthest out, about 86 days ahead, and September stays closest to arrival, about 22 days. A typical February booking is made in late November.

February stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Lo de Marcos

None of the 188 active listings in Lo de Marcos display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Lo de Marcos.

Neighborhoods

Best Neighborhoods for Airbnb in Lo de Marcos

AirROI's area guide picks four Lo de Marcos neighborhoods that draw short-term rental guests, led by Playa Lo de Marcos, El Monteón and Las Varas. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Lo de Marcos
Area Who it suits Landmarks nearby
Playa Lo de Marcos Beautiful beach known for its pristine waters and relaxing atmosphere. Popular with tourists looking for sun, sand, and a laid-back vibe, making it ideal for vacation rentals.Lo de Marcos Beach, Los Picos de Teposcua, La Boca de Jaltemba, Nayarit River, Local eateries and markets
El Monteón A serene and beautiful area with stunning views and natural beauty. Known for outdoor activities and a quieter lifestyle, appealing to nature lovers and those seeking tranquility.El Monteón Beach, Hiking trails, Wildlife observation, Scenic viewpoints
Las Varas A charming town that serves as the gateway to nearby beaches and natural attractions. Offers great potential for travelers looking to explore the Nayarit coastline.Las Varas Cultural Center, Local artisan shops, Nearby agricultural tours
Costa Alegre Famous for its scenic coastline and luxury beachfront properties. Attracts affluent travelers seeking high-end accommodations and unique experiences.Beautiful beaches, Exclusive resorts, Water sports, Bays and coves

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Lo de Marcos Airbnb Listings by Type and Size

Entire homes make up 74% of listings in Lo de Marcos, but private rooms are a real segment: about one listing in four (26%) rents out a single room. Houses are the most common property type at 46%, about 1.6 times the share of apartments and condos (30%).

Mostly entire homes, with a private-room segment

Lo de Marcos Airbnb listings by room type

  • Entire home 74%
  • Private room 26%
Room types in numbers
Lo de Marcos Airbnb listings by room type
Room type Share of listings Listings
Entire home74.5%140
Private room25.5%48

Listings by property type

Lo de Marcos Airbnb listings by property type

  • House 46%
  • Apartment/Condo 30%
  • Hotel/Boutique 18%
  • Others 4%
  • Cabin/Outdoor 2%
  • Unique stay <1%
Property types in numbers
Lo de Marcos Airbnb listings by property type
Property type Share of listings Listings
House46.3%87
Apartment/Condo29.8%56
Hotel/Boutique18.1%34
Others3.7%7
Cabin/Outdoor1.6%3
Unique stay0.5%1

How Many Bedrooms Do Airbnb Listings in Lo de Marcos Have?

One-bedroom homes are the most common size in Lo de Marcos (35% of entire homes), followed by two-bedroom homes (31%). Shares are of the 139 entire homes that give a bedroom count; rented rooms are left out.

Lo de Marcos entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Lo de Marcos entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
Studio5.0%7
1 bedroom34.5%48
2 bedrooms30.9%43
3 bedrooms17.3%24
4 bedrooms8.6%12
5+ bedrooms3.6%5

What Each Home Size Earns in Lo de Marcos

A typical one-bedroom home in Lo de Marcos earned MX$152,000 over the past year, against MX$602,000 for a four-bedroom home.

What each home size earns in Lo de Marcos
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
1 bedroom48MX$152,000MX$175,000MX$1,93041%
2 bedrooms43MX$217,000MX$260,000MX$2,59141%
3 bedrooms24MX$257,000MX$385,000MX$4,32439%
4 bedrooms12MX$602,000MX$746,000MX$6,01142%

How Many Guests Do Airbnbs in Lo de Marcos Sleep?

Most Lo de Marcos listings are sized for couples and small families: 60% sleep four guests or fewer, and just 19% take eight or more. Shares are of the 175 listings with a guest capacity on file (93% of the market).

Lo de Marcos listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Lo de Marcos listings by guest capacity
Guest capacity Share of listings with a capacity on file Listings
2 guests27.4%48
3 guests9.1%16
4 guests23.4%41
5 guests4.6%8
6 guests14.9%26
7 guests1.1%2
8+ guests19.4%34

How Lo de Marcos Airbnb Listings Are Set Up

Lo de Marcos hosts set up an average of 2.8 beds per listing. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
15
Beds per listing
2.8
Show exact location
38%

What Amenities Do Airbnb Listings in Lo de Marcos Offer?

Pools are common in Lo de Marcos: 55% of listings have one, and 54% have a patio or balcony.

Share of Lo de Marcos listings with each common amenity

  • Wifi Nearly all
  • Air conditioning 98%
  • Kitchen 91%
  • Hot water 84%
  • Carbon monoxide alarm 79%
  • Dishes and silverware 79%
  • TV 72%
  • Cooking basics 72%
  • Ceiling fan 71%
  • Stove 70%

Airbnb Amenities Linked to Higher Revenue in Lo de Marcos

Listings in Lo de Marcos with a barbecue grill earned about 2.2 times as much a year, on average, as those without: MX$385,000 against MX$176,000. The gap is smaller for a pool view (about twice as much) and a pool (about 85% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Lo de Marcos listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • BBQ grill +118% on 43% of listings
  • Pool view +110% on 6% of listings
  • Pool +85% on 55% of listings
  • Garden view +83% on 12% of listings
  • Ocean view +82% on 6% of listings
  • Backyard +81% on 45% of listings
  • Sun loungers +77% on 26% of listings
  • Patio or balcony +76% on 54% of listings
  • Waterfront +75% on 12% of listings
  • Outdoor kitchen +63% on 9% of listings
Revenue by amenity in numbers
Average annual revenue of Lo de Marcos listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
BBQ grill43%MX$385,000MX$176,000+118%
Pool view6%MX$523,000MX$249,000+110%
Pool55%MX$333,000MX$180,000+85%
Garden view12%MX$441,000MX$240,000+83%
Ocean view6%MX$457,000MX$252,000+82%
Backyard45%MX$352,000MX$194,000+81%
Sun loungers26%MX$391,000MX$221,000+77%
Patio or balcony54%MX$331,000MX$188,000+76%
Waterfront12%MX$427,000MX$243,000+75%
Outdoor kitchen9%MX$410,000MX$251,000+63%

Guests

Who Books Airbnbs in Lo de Marcos?

Lo de Marcos splits its demand between home and abroad: 62% of guests who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: English leads at 47%, followed by Spanish and French.

62% of Lo de Marcos guests come from abroad

Where guests who left reviews live

  • International 62%
  • Domestic 38%

Where Lo de Marcos guests come from: top cities

Share of guests who left reviews

  • Guadalajara 13%
  • Zapopan 5%
  • Vancouver 3%
  • Mexico City 3%
  • Calgary 2%
Top origin cities in numbers
Where Lo de Marcos guests come from: top cities
Origin city Share of guests
Guadalajara13.3%
Zapopan4.7%
Vancouver3.2%
Mexico City2.9%
Calgary2.5%

Where Lo de Marcos guests come from: top countries

Share of guests who left reviews

  • Mexico 38%
  • United States 32%
  • Canada 27%
  • Germany 1%
  • France 1%
Top origin countries in numbers
Where Lo de Marcos guests come from: top countries
Origin country Share of guests
Mexico37.8%
United States31.8%
Canada26.6%
Germany0.6%
France0.6%

Languages spoken by Lo de Marcos guests

Share of guests who left reviews

  • English 47%
  • Spanish 37%
  • French 8%
  • German 2%
  • Italian 2%
Top languages in numbers
Languages spoken by Lo de Marcos guests
Language Share of guests
English46.6%
Spanish36.9%
French7.9%
German2.0%
Italian1.7%

What Are Airbnb Guest Ratings in Lo de Marcos?

Lo de Marcos Airbnbs average 4.77 stars, and 33% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.88 for host communication.

Communication scores highest in Lo de Marcos; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.80
  • Cleanliness 4.75
  • Communication 4.88
  • Location 4.82
  • Check-in 4.84
  • Value 4.71
Category scores in numbers
Lo de Marcos guest ratings by category
Category Average rating (out of 5)
Accuracy4.80
Cleanliness4.75
Communication4.88
Location4.82
Check-in4.84
Value4.71

Booking patterns

How Guests Book in Lo de Marcos: Stays, Rules and Fees

Nearly nine in ten Lo de Marcos listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.

Days a year Lo de Marcos listings are open to guests

Share of listings by days a year

  • 271-366 days 55%
  • 181-270 days 31%
  • 91-180 days 13%
  • 31-90 days <1%
Open days in numbers
Days a year Lo de Marcos listings are open to guests
Days a year Share of listings Listings
271-366 days55.3%104
181-270 days31.4%59
91-180 days12.8%24
31-90 days0.5%1

Days a year Lo de Marcos listings are booked or blocked

Share of listings by days a year

  • 271-366 days <1%
  • 181-270 days 14%
  • 91-180 days 33%
  • 31-90 days 29%
  • 1-30 days 23%
Booked or blocked days in numbers
Days a year Lo de Marcos listings are booked or blocked
Days a year Share of listings Listings
271-366 days0.5%1
181-270 days13.8%26
91-180 days33.0%62
31-90 days29.3%55
1-30 days23.4%44

What Is the Average Length of Stay for Airbnb in Lo de Marcos?

The average Lo de Marcos booking lasts 6.1 nights, longest in January and shortest in September. Listings took about 14 bookings each over the year, some 2,600 in all. Nearly three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.

Average length of stay by month in Lo de Marcos

Average nights per booking, by month of stay

Two-year average by calendar month.

Lo de Marcos Airbnb Minimum Stay Requirements

About two-thirds of listings in Lo de Marcos accept stays of one or two nights.

Minimum stay set by Lo de Marcos listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 29% 54 listings
  • 2 Nights 39% 73 listings
  • 3 Nights 24% 46 listings
  • 4-6 Nights 7% 14 listings
  • 7-29 Nights 1% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in Lo de Marcos?

Firm is the most common cancellation policy in Lo de Marcos, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 44% of listings offer Flexible or Moderate terms and 48% use Firm or stricter ones, so neither camp dominates.

Cancellation policies of Lo de Marcos listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 24% 46 listings
  • Moderate 19% 36 listings
  • Limited 8% 15 listings
  • Firm 40% 75 listings
  • Strict 9% 16 listings

How Much Are Airbnb Cleaning Fees in Lo de Marcos?

About seven in ten Lo de Marcos listings charge a cleaning fee. The typical fee is about MX$683. Spread over the average stay of 6.1 nights, that adds roughly MX$110 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.

Median cleaning fee
MX$683
Average cleaning fee
MX$885
Listings charging a fee
70.7%
Share of gross revenue
4.7%

Top earners

Top-Earning Airbnbs and Hosts in Lo de Marcos

The top-grossing Airbnb in Lo de Marcos, a six-bedroom home, took in MX$2,700,000 over the past year, about 10 times the city's average of MX$265,000.

Casa Maxa Casa Maxa Entire home · 6 bedrooms Rated 4.68
Revenue
MX$2.7M
Occupancy
47.5%
Daily rate
MX$15,681
villa gaviotas villa gaviotas Entire home · 4 bedrooms Rated 4.73
Revenue
MX$1.5M
Occupancy
55.9%
Daily rate
MX$7,385
Glass Nature House in Paradise Glass Nature House in Paradise Entire home · 4 bedrooms Rated 4.70
Revenue
MX$1.4M
Occupancy
58.5%
Daily rate
MX$5,833
Family-friendly, private pool, 2 blocks to beach! Family-friendly, private pool, 2 blocks to beach! Entire home · 4 bedrooms Rated 4.81
Revenue
MX$1.3M
Occupancy
56.6%
Daily rate
MX$5,446
Casa Las Olas Casa Las Olas Entire home · 4 bedrooms Rated 4.90
Revenue
MX$1.1M
Occupancy
24.4%
Daily rate
MX$13,814
Casa Frida Casa Frida Entire home · 5 bedrooms Rated 4.66
Revenue
MX$1M
Occupancy
43.6%
Daily rate
MX$5,869

Who Are the Top Airbnb Hosts in Lo de Marcos?

Marcoca is the top-grossing host in Lo de Marcos, with MX$2.70 million in bookings from a single listing over the past year. Together, the ten top-grossing hosts run 20% of the market's 188 listings.

Top Airbnb hosts in Lo de Marcos by revenue
# Host Listings Gross revenue Per listing Avg. rating
Marcoca 1MX$2,699,902MX$2,699,9024.68/5
François 4MX$1,918,908MX$479,7274.85/5
Gabriela Ana Maria 2MX$1,682,011MX$841,0064.85/5
4 Wirikuta 14MX$1,612,340MX$115,1674.67/5
5 Saul 2MX$1,521,949MX$760,9744.82/5
6 Andre Mauricio 1MX$1,489,215MX$1,489,2154.73/5
7 Thora & Shawn 8MX$1,433,625MX$179,2034.84/5
8 Navid 1MX$1,396,915MX$1,396,9154.70/5
9 Belinda 2MX$1,334,074MX$667,0374.81/5
10 Silann 3MX$1,272,880MX$424,2934.93/5

Who Are the Airbnb Hosts in Lo de Marcos?

Fewer than 1% of Lo de Marcos listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 73% of listings.

Superhosts
47.3%
Professional management
0.5%
Cohosted listings
29.8%
Instant Book enabled
32.4%
Simplified Pricing
72.9%

Nearby markets

Lo de Marcos vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 23 km, Higuera Blanca (21 km away, 34 listings) earned the most per listing, about 3.3 times as much as Lo de Marcos.

Airbnb markets near Lo de Marcos: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
San Pancho 8 km 71MX$296,656MX$3,74638%
San Francisco 8 km 514MX$394,034MX$3,96436%
Rincón de Guayabitos 12 km 35MX$187,454MX$2,50229%
Sayulita 13 km 1,540MX$445,824MX$4,60937%
Compostela 19 km 464MX$250,576MX$3,44728%
Higuera Blanca 21 km 34MX$875,044MX$10,67325%
La Cruz de Huanacaxtle 23 km 467MX$410,936MX$5,18433%
Nayarit 23 km 30MX$811,503MX$9,83927%

Other Airbnb Markets in Nayarit

See all 36 Nayarit Airbnb markets

Markets Similar to Lo de Marcos

Markets elsewhere in Mexico with a similar nightly rate and occupancy to Lo de Marcos:

FAQ

Lo de Marcos Airbnb FAQ

How much do Airbnb hosts make in Lo de Marcos?

An active Lo de Marcos Airbnb grossed MX$264,865 on average in the 12 months to September 2026, according to AirROI's tracking of 188 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$44,100 or more in a typical month.

How much can I make on Airbnb in Lo de Marcos?

It depends most on the home's size, location and how it's run. The middle half of Lo de Marcos listings earn between MX$11,400 and MX$44,100 in a typical month, and the top tenth MX$79,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Lo de Marcos?

Listings in Lo de Marcos were booked on 38% of available nights over the past year. That compares with 33% for the Nayarit average. February is usually the busiest month.

How much does an Airbnb cost per night in Lo de Marcos?

The average booked night in Lo de Marcos cost MX$2,803 before fees. Half of listings charge between MX$1,475 and MX$3,025, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Lo de Marcos?

None of the active Lo de Marcos listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Lo de Marcos?

Yes, when it's run well. The average Lo de Marcos Airbnb grossed MX$264,865 in the 12 months to September 2026, 27% below the Nayarit average of MX$361,948. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$190,065 a year (about MX$15,800 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$29,300 a month. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Lo de Marcos?

January usually pays best, averaging MX$45,500 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Lo de Marcos?

Each night a Lo de Marcos listing was open to book earned MX$1,060 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$2,090 or more.

How far in advance do guests book Airbnbs in Lo de Marcos?

Lo de Marcos stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Lo de Marcos?

The average Lo de Marcos Airbnb stay lasted 6.1 nights over the past year. A listing took 14 reservations over the year on average.

How are Airbnbs in Lo de Marcos rated?

Guests rate Lo de Marcos Airbnbs 4.77 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in Lo de Marcos?

Playa Lo de Marcos, El Monteón and Las Varas draw the most short-term rental interest in Lo de Marcos. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Lo de Marcos?

AirROI counted 188 active Airbnb listings in Lo de Marcos as of September 2026. The closest tracked market is San Pancho, 8 km away.

How much are Airbnb cleaning fees in Lo de Marcos?

In Lo de Marcos, about seven in ten listings add a cleaning fee, and the typical fee is about MX$683.

Method

About This Data

Figures on this page cover 188 active Airbnb listings in Lo de Marcos from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.