Vallarta, Jalisco Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vallarta, Jalisco? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,294 per year — at a $161 nightly rate, 37.3% occupancy, and a $67 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Vallarta's 536 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Vallarta?
In Vallarta, the headline Airbnb metrics are $17,294 in average annual revenue,37.3% occupancy, $161 ADR, and $67 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vallarta?
Understanding the monthly revenue variations for Airbnb listings in Vallarta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vallarta is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vallarta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,170+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,038 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,490 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $642, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vallarta
What Is the Monthly Airbnb Occupancy Rate in Vallarta?
Maximize your bookings by understanding the Vallarta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vallarta:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vallarta
What Is the Average Airbnb Nightly Rate in Vallarta?
Effective short term rental pricing strategy in Vallarta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vallarta typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Vallarta
What Is the RevPAR for Airbnb in Vallarta?
RevPAR in Vallarta is currently $67. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $144 RevPAR.
Average Monthly RevPAR Trend in Vallarta
RevPAR Insights for Vallarta
- The average RevPAR in Vallarta is $67. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($144) and bottom 25% ($22) is $122, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vallarta benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vallarta?
Vallarta's peak Airbnb season falls in February, January, December, while the softest stretch is April, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $4,047 per month
- Occupancy rates average 54.4%
- Daily rates average $213
Shoulder Season
- Revenue averages $1,957 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $148
Low Season (April, May, September)
- Revenue drops to average $575 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $133
Seasonality Insights for Vallarta
- Airbnb seasonality in Vallarta is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Vallarta's highest earning potential, with monthly revenues climbing to $4,270, occupancy reaching 59.9%, and ADRs peaking at $216.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $122.
- Lower occupancy paired with meaningful seasonality means hosts in Vallarta need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Vallarta, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Vallarta?
Vallarta, Jalisco, Mexico currently shows a low regulation profile despite having 536 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vallarta to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vallarta?
Location within Vallarta matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zona Romantica | Vibrant and historic district known for its nightlife, beachfront, and local culture. Popular among both tourists and locals for its restaurants, bars, and vibrant atmosphere. | Los Muertos Beach, Malecon Boardwalk, Olas Altas Street, Plaza Lazaro Cardenas, Art galleries, Local markets |
| Marina Vallarta | Upscale area with a marina, golf course, and luxury resorts. Attracts affluent travelers looking for leisure and recreational activities, including boating and golf. | Marina Vallarta Beach, Golf courses, Restaurants and cafes, Shopping areas, Luxury yachts |
| El Centro | The heart of Puerto Vallarta, known for its rich history and local authenticity. Great for travelers interested in culture, shopping, and local cuisine. | Our Lady of Guadalupe Church, Plaza Principal, Local markets, Art galleries, Historic buildings |
| Conchas Chinas | Known as the 'Beverly Hills' of Puerto Vallarta with stunning beaches and luxury villas. Attracts high-end tourists seeking privacy and exclusive accommodations. | Conchas Chinas Beach, Beautiful villas, Scenic views, Private beaches, High-end dining |
| Nuevo Vallarta | Planned resort community ideal for families and beach lovers, featuring all-inclusive resorts and amenities. Popular for its family-friendly atmosphere. | Nuevo Vallarta Beach, Water parks, Golf courses, Shopping centers, Marine activities |
| Los Palmares | A relaxed area with a more local vibe, known for its community feel and beautiful beaches. Attracts tourists looking for a more authentic experience. | Palmares Beach, Local eateries, Less crowded areas, Community events, Swimming and snorkeling |
| Las Jarretaderas | A quieter area near the beach, suitable for those looking for a peaceful retreat away from the busier tourist spots. | La Bahia de Banderas, Quiet beaches, Relaxation spots, Local food, Nature trails |
| Mismaloya | Famous for its natural beauty and as the location for 'The Night of the Iguana'. Appeals to those seeking adventure and beautiful scenery. | Mismaloya Beach, Tour excursions, Nature reserves, Scenic hikes, Filming locations |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vallarta offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vallarta?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vallarta
- The Vallarta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 536 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vallarta, Apartment/Condo properties are the most common (88.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Vallarta Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vallarta
- The dominant room capacity in Vallarta is 1 bedroom listings, making up 50.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.3% of the active Airbnb listings in Vallarta, indicating a high concentration in these sizes.
- With over half the market (50.4%) consisting of studios or 1-bedroom units, Vallarta is particularly well-suited for individuals or couples.
Vallarta Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vallarta
- The most common guest capacity trend in Vallarta vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vallarta STR market, accounting for 51.3% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vallarta.
- On average, properties in Vallarta are equipped to host 4.2 guests.
How Do Listings in Vallarta Compare on Quality?
Listing quality in Vallarta can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vallarta
- At 35.3 photos per listing on average, Vallarta hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 49.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vallarta averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vallarta?
Amenity Prevalence
Amenity Insights for Vallarta
- Essential amenities in Vallarta that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vallarta: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vallarta to stay competitive.
Which Airbnb Amenities Boost Revenue in Vallarta?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vallarta, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 86.9% | $19,244 | $4,308 | 346.7% |
Fire pitHigh opportunity | 1.3% | $60,340 | $16,724 | 260.8% |
Pool | 73.3% | $21,312 | $6,249 | 241.0% |
Gym | 35.8% | $30,529 | $9,906 | 208.2% |
Dishwasher | 24.3% | $35,162 | $11,572 | 203.8% |
Dryer | 49.4% | $25,759 | $9,015 | 185.7% |
Pool tableHigh opportunity | 1.9% | $44,940 | $16,768 | 168.0% |
Washer | 62.7% | $22,523 | $8,509 | 164.7% |
Ping pong tableHigh opportunity | 1.5% | $44,343 | $16,884 | 162.6% |
Hot tub | 25.6% | $31,657 | $12,362 | 156.1% |
Revenue Impact Insights for Vallarta
- Kitchen tops the revenue impact list with a 346.7% uplift — listings with this amenity earn $19,244 vs. $4,308 without it.
- High-opportunity amenities — Fire pit, Pool table, Ping pong table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fire pit — it has the best combination of high revenue impact and low market saturation in Vallarta.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vallarta STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vallarta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVallarta Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vallarta
- The typical guest profile for Airbnb in Vallarta consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 48.0% of guests.
- Key international markets include Mexico (48%) and United States (38.1%).
- Top languages spoken are English (44%) followed by Spanish (43.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vallarta?
Listings in Vallarta average 4.68 out of 5 overall, with about 13.5 reviews per active listing and 28.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vallarta
- An average rating of 4.68 places Vallarta in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.8), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Vallarta Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vallarta
- The most common availability pattern in Vallarta falls within the 271-366 days range, representing 56.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vallarta (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Vallarta?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vallarta
- The overall average booking lead time for vacation rentals in Vallarta is 39 days.
- Guests book furthest in advance for stays during February (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (77 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Vallarta.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Vallarta averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vallarta?
Guests in Vallarta stay about 5.7 nights on average, generating roughly 8,786 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Vallarta
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vallarta
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (8.3 nights) and shorten in Aug (4.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vallarta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
15.1% of total
2 Nights
91 listings
17% of total
3 Nights
57 listings
10.6% of total
4-6 Nights
35 listings
6.5% of total
7-29 Nights
10 listings
1.9% of total
30+ Nights
262 listings
48.9% of total
Key Insights
- The most prevalent minimum stay requirement in Vallarta is 30+ Nights, adopted by 48.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.9%) caters to monthly stays (30+ nights) in Vallarta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.9% of Vallarta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vallarta.
Vallarta Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
0.7% of total
Limited
37 listings
6.9% of total
Super Strict 30 Days
25 listings
4.7% of total
Flexible
128 listings
23.9% of total
Moderate
115 listings
21.5% of total
Firm
155 listings
28.9% of total
Strict
72 listings
13.4% of total
Cancellation Policy Insights for Vallarta
- The prevailing Airbnb cancellation policy trend in Vallarta is Firm, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (45.4%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.9% market standard in Vallarta.
- Using a Strict policy might deter some guests, as only 13.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vallarta.
How Much Are Airbnb Cleaning Fees in Vallarta?
Cleaning fees in Vallarta are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vallarta
- 76.7% of listings charge a cleaning fee, making it standard practice in Vallarta. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $51 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vallarta median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vallarta Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vallartabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW - Amapas Luxury 8-Bedroom Villa
Entire Place • 8 bedrooms
Magical Villa - ocean views, pool and jacuzzi
Entire Place • 6 bedrooms
Stunning 5BR Villa Private Pool Centro Ocean Views
Entire Place • 5 bedrooms
The One & Only Luxe Beachfront Villa ~ Hotel Zone
Entire Place • 4 bedrooms
SohoPV Penthouse Balcony Rooftop Pool Ocean Views
Entire Place • 2 bedrooms
Beachfront, Private Pool, Theatre Room, Views!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vallarta?
Learn from the best! This table showcases top-performing Airbnb hosts in Vallarta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| CasaHill | 11 | $678,300 | 187 | 4.95/5.0 |
| W Naya Homes | 32 | $572,423 | 308 | 4.69/5.0 |
| Moikkarentals | 13 | $511,227 | 321 | 4.90/5.0 |
| Dash | 14 | $464,298 | 165 | 4.90/5.0 |
| RentalsLXH | 44 | $333,046 | 695 | 4.17/5.0 |
| Holt | 4 | $242,241 | 75 | 4.79/5.0 |
| Raúl | 6 | $241,673 | 162 | 4.73/5.0 |
| Las Villas PV | 1 | $185,544 | 2 | Not Rated |
| PV Getaways | 5 | $182,439 | 35 | 5.00/5.0 |
| Vallarta Property Management | 5 | $175,110 | 58 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vallarta.
Who Are the Airbnb Hosts in Vallarta?
Vallarta has a relatively balanced host base.
Host Profile Insights for Vallarta
- A 42.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 21.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 48.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vallarta averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Vallarta
These are the highest-grossing professional property management operations in Vallarta, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| W Naya Homes | 32 | $572,423 | $175 | 39.7% | 4.69/5 |
| Moikkarentals | 13 | $511,227 | $228 | 48.3% | 4.90/5 |
| Dash | 14 | $464,298 | $228 | 44.4% | 4.90/5 |
| RentalsLXH | 44 | $333,046 | $112 | 29.3% | 4.17/5 |
| Holt | 4 | $242,241 | $355 | 57.2% | 4.79/5 |
| Las Villas PV | 1 | $185,544 | $2,720 | 26.2% | N/A |
| PV Getaways | 5 | $182,439 | $266 | 48.7% | 5.00/5 |
| Elliot | 2 | $123,705 | $518 | 45.5% | 5.00/5 |
| Vacasa | 7 | $113,338 | $190 | 35.3% | 4.64/5 |
| Casa KK Vacation Rentals | 2 | $109,024 | $277 | 55.5% | 5.00/5 |
Management Company Insights for Vallarta
- The leading management company, W Naya Homes, operates 32 listings with $572,423 in gross revenue — a useful benchmark for what scale looks like in Vallarta.
- Top managers average 12 properties each, suggesting professional management in Vallarta still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Vallarta's Airbnb Market Compare to Nearby Cities?
How does the Vallarta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Litibu, Vallarta has 1 percentage points lower occupancy and about $125 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Punta de Mita | 83 | $5,702 | $949.17 | 31% |
| Punta Mita | 58 | $5,222 | $830.65 | 34% |
| Higuera Blanca | 32 | $4,745 | $719.02 | 26% |
| Corral del Risco | 422 | $4,150 | $720.76 | 30% |
| Nayarit | 30 | $3,233 | $527.77 | 26% |
| Boca de Tomatlán | 264 | $2,481 | $361.84 | 34% |
| Litibu | 15 | $2,417 | $286.13 | 38% |
| Cruz de Huanacaxtle | 14 | $2,239 | $388.59 | 31% |
| Sayulita | 1,414 | $2,069 | $251.70 | 36% |
| Punta Perula | 10 | $1,921 | $167.77 | 34% |
Frequently Asked Questions About Airbnb in Vallarta
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vallarta.
How much do Airbnb hosts make in Vallarta?
Vallarta hosts earn about $17,294 per year on average, with an average nightly rate of $161 and RevPAR of $67. Those figures describe the typical revenue environment for active listings in Vallarta, Jalisco, not the ceiling for the best operators. Source: AirROI 2026 data, Vallarta market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Vallarta?
The average Airbnb occupancy rate in Vallarta is 37.3%. February is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vallarta?
Listings in Vallarta average $161 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vallarta?
Vallarta currently has about 536 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vallarta?
AirROI currently classifies the short-term rental regulation level in Vallarta as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vallarta?
RevPAR in Vallarta is about $67. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vallarta?
Occupancy of 37.3% means Vallarta is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,294, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vallarta?
The average booking lead time in Vallarta is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vallarta?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vallarta include Zona Romantica, Marina Vallarta, El Centro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vallarta?
entire_home listings make up 92.9% of the active supply in Vallarta. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vallarta compare to nearby Airbnb markets?
Among neighboring markets, Punta de Mita posts $68,424 in average annual revenue with 31.1% occupancy, compared to Vallarta's $17,294 and 37.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vallarta?
The average Airbnb stay length in Vallarta is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vallarta?
Airbnb listings in Vallarta average 4.68 out of 5 overall. About 28.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vallarta?
Kitchen and Fire pit are among the strongest revenue-linked amenities in Vallarta. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vallarta?
Yes. About 76.7% of active Airbnb listings in Vallarta charge a cleaning fee, and the average fee is $51. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vallarta?
A 42.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.