Puebla City, Puebla Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Puebla City, Puebla? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,181 per year — at a $53 nightly rate, 34.1% occupancy, and a $18 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 1,535 active listings and selective demand that rewards strong listing quality and pricing strategy, Puebla City is an established vacation rental market. Supply grew 54.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Puebla City?
In Puebla City, the headline Airbnb metrics are $5,181 in average annual revenue,34.1% occupancy, $53 ADR, and $18 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Puebla City?
Understanding the monthly revenue variations for Airbnb listings in Puebla City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puebla City is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puebla City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,306+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $818 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $419 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $185, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puebla City
What Is the Monthly Airbnb Occupancy Rate in Puebla City?
Maximize your bookings by understanding the Puebla City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puebla City:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puebla City
What Is the Average Airbnb Nightly Rate in Puebla City?
Effective short term rental pricing strategy in Puebla City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puebla City typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $90+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Puebla City
What Is the RevPAR for Airbnb in Puebla City?
RevPAR in Puebla City is currently $18. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $13 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $37 RevPAR.
Average Monthly RevPAR Trend in Puebla City
RevPAR Insights for Puebla City
- The average RevPAR in Puebla City is $18. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($37) and bottom 25% ($7) is $30, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Puebla City benchmarks. If your RevPAR falls below the median of $13, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Puebla City?
Puebla City's peak Airbnb season falls in December, July, November, while the softest stretch is February, April, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, July, November)
- Revenue averages $716 per month
- Occupancy rates average 41.3%
- Daily rates average $54
Shoulder Season
- Revenue averages $594 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $53
Low Season (February, April, May)
- Revenue drops to average $506 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $49
Seasonality Insights for Puebla City
- The Airbnb seasonality pattern in Puebla City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puebla City's highest earning potential, with monthly revenues climbing to $777, occupancy reaching 42.6%, and ADRs peaking at $55.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $488, occupancy could drop to 31.8%, and ADRs may adjust to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puebla City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Puebla City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Puebla City?
Puebla City, Puebla, Mexico currently shows a low regulation profile despite having 1,535 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Puebla City to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Puebla City?
Puebla City is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Puebla City, Puebla.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Puebla, known for its colonial architecture, vibrant culture, and rich history. A prime location for tourists who want to explore the heritage of the city and enjoy local cuisine. | Puebla Cathedral, Zocalo de Puebla, Chalchihuecan Museum, Amparo Museum, Biblioteca Palafoxiana, Church of Santo Domingo |
| Angelopolis | A modern and upscale area known for its shopping centers, parks, and business districts. Attracts both tourists and professionals, making it a prime spot for short-term rentals. | Angelopolis Mall, Museo Internacional del Barroco, Parque de los Fuertes, Botanical Garden, Estrella de Puebla |
| La Paz | A vibrant neighborhood that offers a mix of residential charm and commercial activity. It's popular among both locals and tourists, ideal for those looking for a lively atmosphere. | Parque La Paz, Casa de la Cultura, Local markets, Puebla Art Museum |
| Cholula | Famous for its Great Pyramid and rich archaeological sites, Cholula is a nearby city that draws numerous visitors and has a growing hospitality market. | Great Pyramid of Cholula, Tlachihualtepetl, Cholula's churches, Callejon de los Siete Males |
| El Paseo de San Francisco | Known for its shopping and entertainment options, this area is popular among visitors who enjoy a mix of leisure and urban environment. | San Francisco Shopping Center, Museo del Ferrocarril, Local cafes and restaurants |
| San Andrés Cholula | A charming area that combines traditional culture with modern amenities, popular among tourists for its authenticity and local flavor. | Telas de Puebla, Templo de San Andrés, Local artisan markets |
| La Vista | An emerging neighborhood that offers modern conveniences and is close to major attractions, ideal for visitors looking for a contemporary stay. | Shopping Parks, Nearby parks, Local dining options |
| Puebla Norte | A residential area that has seen recent developments and is attracting younger crowds, making it a viable option for Airbnb rentals focused on families and long-term stays. | Local parks, Shopping centers, Cinemas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Puebla City offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Puebla City?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puebla City
- The Puebla City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 1,535 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Puebla City, Apartment/Condo properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.7%) offer potential for unique stay experiences.
Puebla City Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puebla City
- The dominant room capacity in Puebla City is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Puebla City, indicating a high concentration in these sizes.
Puebla City Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puebla City
- The most common guest capacity trend in Puebla City vacation rentals is listings accommodating 2 guests (24.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Puebla City STR market, accounting for 43.5% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puebla City.
- On average, properties in Puebla City are equipped to host 3.4 guests.
How Do Listings in Puebla City Compare on Quality?
Listing quality in Puebla City can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Puebla City
- At 23.5 photos per listing on average, Puebla City hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Puebla City averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Puebla City?
Amenity Prevalence
Amenity Insights for Puebla City
- Essential amenities in Puebla City that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puebla City: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puebla City to stay competitive.
Which Airbnb Amenities Boost Revenue in Puebla City?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Puebla City, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Children's playroomHigh opportunity | 0.6% | $15,285 | $5,122 | 198.4% |
Hot water | 88.5% | $5,574 | $2,170 | 156.9% |
Dishes and silverware | 75.9% | $6,064 | $2,403 | 152.3% |
SaunaHigh opportunity | 0.7% | $12,645 | $5,127 | 146.6% |
Cooking basics | 72.6% | $6,150 | $2,608 | 135.8% |
Kitchen | 78.2% | $5,925 | $2,519 | 135.2% |
TV | 87.2% | $5,582 | $2,440 | 128.7% |
Stove | 63.3% | $6,524 | $2,862 | 127.9% |
Microwave | 64.4% | $6,442 | $2,903 | 121.9% |
Refrigerator | 67.4% | $6,301 | $2,870 | 119.6% |
Revenue Impact Insights for Puebla City
- Children's playroom tops the revenue impact list with a 198.4% uplift — listings with this amenity earn $15,285 vs. $5,122 without it.
- High-opportunity amenities — Children's playroom, Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Children's playroom — it has the best combination of high revenue impact and low market saturation in Puebla City.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Puebla City STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puebla City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuebla City Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Puebla City
- The typical guest profile for Airbnb in Puebla City consists of primarily domestic travelers (78%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.0% of guests.
- Key international markets include Mexico (78%) and United States (11.1%).
- Top languages spoken are Spanish (51.3%) followed by English (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Puebla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Puebla City?
Listings in Puebla City average 4.75 out of 5 overall, with about 90.2 reviews per active listing and 35.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Puebla City
- An average rating of 4.75 places Puebla City in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Puebla City Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puebla City
- The most common availability pattern in Puebla City falls within the 271-366 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Puebla City (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Puebla City?
Average Booking Lead Time by Month
Booking Lead Time Insights for Puebla City
- The overall average booking lead time for vacation rentals in Puebla City is 24 days.
- Guests book furthest in advance for stays during November (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Puebla City.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Puebla City averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Puebla City?
Guests in Puebla City stay about 4.7 nights on average, generating roughly 31,148 reservations and 20.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Puebla City
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Puebla City
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (5.4 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Puebla City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
947 listings
61.7% of total
2 Nights
344 listings
22.4% of total
3 Nights
43 listings
2.8% of total
4-6 Nights
22 listings
1.4% of total
7-29 Nights
14 listings
0.9% of total
30+ Nights
165 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Puebla City is 1 Night, adopted by 61.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.1%) of the Puebla City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Puebla City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.7% of Puebla City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puebla City.
Puebla City Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.1% of total
Limited
16 listings
1% of total
Super Strict 60 Days
1 listings
0.1% of total
Flexible
740 listings
48.2% of total
Moderate
408 listings
26.6% of total
Firm
261 listings
17% of total
Strict
108 listings
7% of total
Cancellation Policy Insights for Puebla City
- The prevailing Airbnb cancellation policy trend in Puebla City is Flexible, used by 48.2% of listings.
- The market strongly favors guest-friendly terms, with 74.8% of listings offering Flexible or Moderate policies. This suggests guests in Puebla City may expect booking flexibility.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.2% market standard in Puebla City.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Puebla City.
How Much Are Airbnb Cleaning Fees in Puebla City?
Cleaning fees in Puebla City are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Puebla City
- About 61.1% of Puebla City listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $15 is close to the median ($13), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Puebla City median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Puebla City Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puebla Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rent the whole house. Free daily cleaning!
Private Room • 6 bedrooms
50’s House with Patio, Bathtub & Private Parking
Entire Place • 4 bedrooms
Cozy house for 10 people
Entire Place • 5 bedrooms
Entire house BUAP Puebla
Entire Place • 8 bedrooms
Spacious House in the Heart of the City Center | 4
Entire Place • 4 bedrooms
Central House with 5 Bedrooms & Double Garage
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Puebla City?
Learn from the best! This table showcases top-performing Airbnb hosts in Puebla City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 17 | $290,882 | 3191 | 4.92/5.0 |
| Maria Eugenia | 21 | $217,864 | 4027 | 4.82/5.0 |
| Homely Host | 18 | $194,839 | 6051 | 4.76/5.0 |
| Fernando Martínez | 7 | $134,770 | 563 | 4.88/5.0 |
| Suyapa Carolina | 10 | $125,060 | 954 | 4.91/5.0 |
| Marianna Chavez | 16 | $110,606 | 2420 | 4.72/5.0 |
| Elizabeth | 9 | $91,844 | 3435 | 4.90/5.0 |
| Rogelio | 10 | $88,259 | 471 | 4.92/5.0 |
| Spazzio Puebla | 7 | $84,563 | 1066 | 4.83/5.0 |
| Gabriela | 10 | $81,552 | 4210 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puebla City.
Who Are the Airbnb Hosts in Puebla City?
Puebla City has a relatively balanced host base.
Host Profile Insights for Puebla City
- A 47.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Puebla City averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Puebla City
These are the highest-grossing professional property management operations in Puebla City, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Fernando Martínez | 7 | $134,770 | $111 | 51.0% | 4.88/5 |
| Carito | 16 | $30,842 | $27 | 38.7% | 4.73/5 |
| Krima Properties | 7 | $20,715 | $31 | 29.8% | 4.45/5 |
| J. Eduardo | 2 | $1,887 | $28 | 38.6% | 4.71/5 |
| Karen | 1 | $31 | $11 | 5.0% | 4.80/5 |
Management Company Insights for Puebla City
- The leading management company, Fernando Martínez, operates 7 listings with $134,770 in gross revenue — a useful benchmark for what scale looks like in Puebla City.
- Top managers average 7 properties each, suggesting professional management in Puebla City still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Puebla City's Airbnb Market Compare to Nearby Cities?
How does the Puebla City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rubén Jaramillo, Puebla City has 3 percentage points higher occupancy and about $124 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Yautepec de Zaragoza | 17 | $2,182 | $266.96 | 26% |
| Tepeji del Rio de Ocampo | 11 | $2,146 | $331.07 | 27% |
| Xalmolonco | 22 | $2,088 | $301.63 | 28% |
| La Ladrillera | 27 | $1,704 | $290.21 | 24% |
| Lomas de Cocoyoc | 136 | $1,679 | $267.88 | 27% |
| Rancho San Diego | 20 | $1,676 | $291.29 | 24% |
| La Tortuga | 70 | $1,650 | $245.76 | 27% |
| Rubén Jaramillo | 10 | $1,630 | $176.25 | 31% |
| Atlatlahucan | 74 | $1,626 | $300.61 | 23% |
| Granjas Mérida | 22 | $1,577 | $249.77 | 30% |
Frequently Asked Questions About Airbnb in Puebla City
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Puebla City.
How much do Airbnb hosts make in Puebla City?
Puebla City hosts earn about $5,181 per year on average, with an average nightly rate of $53 and RevPAR of $18. Those figures describe the typical revenue environment for active listings in Puebla City, Puebla, not the ceiling for the best operators. Source: AirROI 2026 data, Puebla City market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Puebla City?
The average Airbnb occupancy rate in Puebla City is 34.1%. December is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Puebla City?
Listings in Puebla City average $53 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Puebla City?
Puebla City currently has about 1,535 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Puebla City?
AirROI currently classifies the short-term rental regulation level in Puebla City as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Puebla City?
RevPAR in Puebla City is about $18. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Puebla City?
Occupancy of 34.1% means Puebla City is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,181, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Puebla City?
The average booking lead time in Puebla City is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Puebla City?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Puebla City include Centro Histórico, Angelopolis, La Paz. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Puebla City?
entire_home listings make up 65.2% of the active supply in Puebla City. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Puebla City compare to nearby Airbnb markets?
Among neighboring markets, Yautepec de Zaragoza posts $26,183 in average annual revenue with 26.4% occupancy, compared to Puebla City's $5,181 and 34.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Puebla City?
The average Airbnb stay length in Puebla City is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Puebla City?
Airbnb listings in Puebla City average 4.75 out of 5 overall. About 35.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Puebla City?
Children's playroom and Hot water are among the strongest revenue-linked amenities in Puebla City. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Puebla City?
Yes. About 61.1% of active Airbnb listings in Puebla City charge a cleaning fee, and the average fee is $15. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Puebla City?
A 47.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.